You find a link you share it bro <| sep |> nah that boy got a red , we could use him right now <| sep |> A demographic that noone here has mentioned yet that I have noticed is parents who play in combination with their children . I play with my 12 yo son , and where I live Hampshire , UK it is far from uncommon . The area is affluent , and many of the kids have no access to cellular technology at school which might seem counterintuitive to those in some countries , but there it is . This makes pgo a ' family ' activity , and that is nothing short of dramatic for a game of this sort . Happy to pen more thoughts on this should anyone be interested , but I would posit that in the long run Niantic would certainly be prepared to give up some affinity with hardcore gamers to capture what has until now been an almost completely untapped potential market position .