thats the thing . now you are talking about modifications to stats and perks . dude . im talking about MONEY . PEOPLE . SALES . This shit is far more established than anything in the game . its the economy . If you have a product that costs you 100 $ per item to design , test , produce , and ship to a customer and you charge 400 $ for it , and consumers dont feel that your product is worth the price tag of 500 $ then you wont sell much . you can claim all you want that its for overhead , and future product support , and whatever you want . but you dont need that 3 x profit . and the sales will show it . If you charged instead 250 for that same product you WILL sell more . Look at games than release at 60 $ compared to 30 $ or even 40 $. people are more open to buying and trying games that brand new are cheaper than the average . And right now . when it comes to crates and keys . CSGO holds the norm . And CSGO actually has a demand for the drops . where there is demand people are willing to justify a purchase . But in killingfloor there is little reward . now I ' m ranting . because you brought pointless facts into it . but the point stands that there is a focal point . an ideal point where you are charging a reasonable amount for what people get out of your product and yet you still are able to profit . Right now . people don ' t feel like the benefit is worth the cost . Charge less , sell more , profit more . Volume vs price . Make more per sale . or make more by selling more ? Here is a situation where a dev was talking about steam s a l e s v s p r i c e o n e i n diedevdescribessteamsales