Here ' s Born Again sleeve designer Steve Krusher Joule speaking in 2004 The Born Again album sleeve was designed under extraordinary circumstances . Basically what had happened was that Sharon and Ozzy had split very acrimoniously from her father Don Arden ' s management and record label . He subsequently decided that he would wreak his revenge by making Black Sabbath the best heavy metal band in the world . His plans included recruiting Deep Purple vocalist Ian Gillan , getting Bill Ward back on drums , and stealing as many of Sharon and Ozzy ' s team as possible , and as I was designing Ozzy ' s sleeves at the time , I got asked to submit some rough designs . As I didn ' t want to lose my gig with the Osbournes , I thought the best thing to do would be to put some ridiculous designs down on paper , submit them and then get the beers in with the rejection fee , but oh no , life ain ' t that easy . One of the ideas was the baby , and the first image that I found was from the front cover of a 1968 magazine called Mind Alive . I overexposed it , stuck the horns , nails , fangs into the equation , used the most outrageous color combination that acid could buy , bastardized a bit of the Olde English typeface and sat back , shook my head and chuckled . Don loved it So , suddenly I find myself having to do the bloody thing . I was also offered a ridiculous amount of money about twice as much as I was being paid for an Ozzy sleeve if I could deliver finished artwork for front , back and inner sleeve by a certain date . As the dreaded day drew nearer and nearer I kept putting off doing it again and again until finally the day before I sprang into action with the help of a bottle of Jack Daniels and the filthiest speed that money could buy on the streets of South East London , and bashed the whole thing out in a night , including handlettering all the lyrics , delivered it the next day whereupon I received my financial reward .