You know how the internet is , labels for people you don ' t like can be swapped for one another whenever you feel like . <| sep |> Guys should we tell him ? <| sep |> And then they can finally buy their first beer . <| sep |> Why on earth would they not change the language ? <| sep |> Sure . If for some reason you think reward or punishment don ' t secure the best consequences , then there ' s not much point in rewarding or punishing , and any actions outside of that you take to secure a better result wouldn ' t be called reward or punishment . You can still reward or punish someone divorced from the notion of what they deserve . I don ' t know if this is even a response to your comment because I ' m having trouble figuring out the point you ' re trying to make .