Korea ` s MP 3 players , confectionery and fashion accessories have a high chance of success in the Indian market , a survey showed yesterday . According to the Korea Trade - Investment Promotion Agency , over 100 Indian buyers have picked nine Korean items that they think could gain popularity in the 1 - billion person market . The list of favored Korean products also included women ` s purses , cosmetics , deodorants , stationery products and helmets for motor bikes , KOTRA said . Products such as iRiver are already gaining recognition in the market . The MP 3 player is a popular item for middle - income Indian earners who like to listen to music , the report added . Confectioneries will make appeals to Indian customers who like to eat sweet food . Choco Pie , a popular export , has already gained popularity among local customers . A Korean company has established a production facility in India . The report also said cosmetics brands with whitening effects will definitely hit the market as many female Indian customers dream of brighter facial skin . " The companies have to set differentiated marketing strategies to each region in India as they have different cultures and religions , " an official said . " Companies should be able to produce localized products targeting luxury customers ( in India ) as well , " he added . ( christory @ heraldm . com ) By Cho Chung - un