It ' s petty and silly but I don ' t see an issue here . I mean it is his site correct ? The ceo should be able to do what he wants and he did it and no one can do anything other than leave . Bad PR ? Childish ? Yes of course but just stop using his site . I don ' t see why there is such a large community who hate him but still uses his product . <| sep |> I agree that stop scratching gets irritating because sometimes it ' s so itchy it ' s actually impossible not to scratch , but I speaking from personal experience , may not apply to others feel cared for when someone I know tries to encourage me not to scratch like a try not to scratch if they see me absentmindedly tearing my skin off . I feel like they care about me if they ' re encouraging me rather than pretending everything is okay when it ' s obviously not , and in turn I try harder not to scratch because I want them to be proud of me and I want to be proud of myself for not succumbing to the itch .