The same phenomenon occults with his circumscription post <| sep |> SWTOR shouldn ' t be surprising at all . It had all the ingredients to be without a doubt one of the biggest MMOs out there but unfortunately EA did what EA does and that is cash grabbing . Saying that SWTOR is F 2 P is actually insulting to other games that also are . When even basic things like UI customization require a subscription or an unlock with real money than there is no question somebody just wants to make bucks and nothing else and many people don ' t like feeling like their are nickel and dimed at literally every opportunity . ESO is kinda like the story of FFXIV probably just less epic . After all they didn ' t rebuild their entire game from the ground up like Square Enix did . Still they changed their business model , rebranded the game and delivered updates after updates including things that many people asked for like a justice system , the Thieves Guild , the Dark Brotherhood and so on . Just recently they released the free update called One Tamriel which makes the entire feel now like an actual Elder Scrolls because alliance restrictions have been lifted and you can go wherever you want and explore everything and group up with friends that have chosen other alliances and irregardless of levels because the entire world is now scaled to your respective level . Only PvP obviously still has alliance restrictions . I actually read an interview somewhere that I unfortunately can ' t find anymore where a dev said why Elder Scrolls was the way it was at launch . The game was in development for many years and the game they actually wanted in the end wasn ' t the game they started with but it was too late to change it so they released it the way it was . Only over time could they transform it into what they really wanted . Here is an article though that touches on how ESO managed to make a comeback as a p o w e r h o u s e T h e E l d e r S c r o l l s O nlinewonoveritsdetractors