I find their claims unlikely . Running an actual ionic smog catcher requires some juice . Getting air flowing through also requires some juice . The problem has never been catching smog , the problem has always been that the energy cost of catching the smog is pretty darn high . They ' re also claiming that in 41 days it cleaned a tiny , minuscule , volume of air . It sounds impressive when you put it in cubic meters , but then they made the mistake of putting in terms of stadiums just ten so everyone can see how little air they claimed to have cleaned . I ' m extremely skeptical about the whole thing , it seems less like an actual means of cleaning air , and more a means of selling their 300 rings at a preposterously high markup . Cleaning out wallets rather than cleaning air .