I will agree with you , 20 % is not a whole lot , but when you factor in overclocking that gap widens . Developer support is also still very much behind NVIDIA afaik . The RX 480 and Fury are great , but why go with the less supported card ? AMD will not really hold the upper hand until more DX 12 games are released , of which there are few . If and or when AMD can release something that will best the 1080 Ti this card will more than likely be released at CES in January , then I will reconsider . I just don ' t like the idea of putting worse performing hardware in my rig or in others rigs just because the mother company may get enough muscle to shove the bully around . <| sep |> We won ' t unless something crazy happens .