If I compare a typical Swedish grocery store to say Publix , I feel we have enough options , while the options at Publix are overwhelming . <| sep |> Well it ' s a Bluetooth receiver chip designed by Apple . So far it seem to have a couple of thing that make it stand out from the usual csr chips . It is more efficient . Translating to a longer battery life on a small battery . It is designed to pair with apple products . It designed to decode aac over Bluetooth such that Apple music and iTunes lossy file don ' t experience digital loss over bluetooth . It also pairs quickly with apple devices . It has some solid advantages over current csr Bluetooth chips especially for Apple users . <| sep |> How is ' Nightmare In Silver ' doing so well ? It ' s an abomination .