Well the thing is that all culture at that time is in its own way cringeworthy and this is deconstructing it in a way to really emphasize how it is . Notice how the ending ensures you see the stage hands and the cameras so that the illusion is fully broken . Its a real hit on consumerism and advertizing and the nature of identity and sexuality and the role of females in the mixture of that . Its no accident that the line is buying something to get the girl and it ends up at some household product coming from something much more aristocratic . In a way Mad Men is doing the same thing in a modern way that basically makes us cringe but at the more sober and quotidian way it played out , deconstructing the advertizing model a bit more normally from our perspective as a dramatic device . Personally I like the zany way they ' d go crazy in the 60 s and 70 s . I think it feels very fresh compared to the rather self conscious and self aware way our modern culture is . The post irony world has made it like you should feel embarrassed for enjoying this cringeworthy stuff or you can only justify it by being tongue and cheek deliberately over the top about it .