2018 년 05 월 08 일 ( 화 ) 15 : 45 : 44 Pak Gee - na , Shin Hyo - jae elizabeth 215 @ ewhain . net 
 In a long rectangular pop - up store , sellers with various items were gathered including clothes , postcards , and smartphone cases . Photo by Choi Kyu - min . 
 Interested in the unique and passionate works of students , people line up in front of the store , waiting for their turn to enter . Malow ’ s products are hung in the left window , encouraging people to never let go of their dreams . Photo by Choi Kyu - min . 
 A pop - up store for start - ups founded by Ewha students and graduates of Ewha start - up academy was opened for the first time on April 23 on 52 nd Street near the main gate . Run by the Business Incubator of Ewha , the pop - up store has become the stage for the various talents of Ewha students and alumni and will run until May 4 . 
 Six student sellers were selected after an application process for which they had applied by April 20 . Both students and alumni were eligible to apply for the pop - up store project . Two companies that started with the support of Ewha and have now become brands , Marlow and Mr . Butty also participated . The pop - up store carried various items , from handmade or daily supplies such as postcards , accessories , and smartphone cases to even clothes and independent publications . 
 With no participation fee required , only 20 percent of the revenue will be collected by the Business Incubator from each seller , and part of the revenue will be donated . 
 “ This pop - up store was opened to provide opportunities for students who are interested in start - ups , ” said Cho Yoon - kyung a graduate of Ewha , current administrator of the pop - up store , and co - representative of Malow , a startup that grew under the Business Incubator . 
 Opening the store for the first time , Cho had to take charge of managing all of the sellers , organizing space for each startup and even taking care of her own brand . 
 “ When I was an undergraduate in Ewha , I used to visit this street because it was much more crowded then , ” Cho said . “ I am happy to see that many people are once again visiting 52 nd Street and also taking a look at the pop - up store since there are many famous restaurants near the store . Many people are dropping by as if the store is a flea market , and sales are continuously increasing . ” 
 With the support of Business Incubator , Cho established Malow , a fitness platform service for women , in 2016 with Park So - young who is also an Ewha alumnus . For the past two years , Malow has provided opportunities for women to learn various sport classes such as cruiser broad class . The classes are not restricted to students but are also open to women leaders who have to work and take care of their children . Malow also creates sporting goods and clothes . 
 As a brand that is operated online , Malow is grateful for the offline marketing opportunity through the pop - up market and the chance to participate in the pop - up store event held by Business Incubator . 
 “ Among several items , the massage balls have become so popular that one day they were all sold out , ” she continued . “ On all the clothes we sell , our business ’ slogan , ‘ Never let go of your dreams ’ is written . This is to encourage women to keep pursuing their dreams . ” 
 Although she had difficulty running the market alone and organizing the pop - up store , she hopes to participate again . 
 Another side of the store is filled with merchandise bearing the image of Mr . Butty , a character that resembles Charlie Chaplin with a big bottom . Stephen Yang , the designer of Mr . Butty was a member of the third Ewha Start - up Academy . He was asked to take part in the market and to introduce his studio since Mr . Butty was also well known to Ewha students . 
 As a character symbolizing coziness and comfort , Mr . Butty was designed to cheer up and encourage people in bad moods . Several items including eco - bags , hand mirrors and smartphone cases were displayed at the table . Attachment dolls were especially popular among customers as were candles with Mr . Butty drawn on top . 
 “ Although it can be difficult for one person to continuously stay at the store to handle sales , many customers who are fans of Mr . Butty have been visiting the pop - up store as the popularity of Mr . Butty is soaring , ” Yang said . “ Also , it is good to meet customers face to face . This is a great opportunity to deepen my understanding of my customers . ” 
 In the center of the store , between Mr . Butty and Malow , six student teams ’ products take up the floor . Diverse in their design , color , and product , each have their own unique message and purpose . “ Deciding what to wear in the morning especially on days when there is a test or an assignment due was very stressful , ” said Hong Hyun - jin , the creator of FROM U , a uniform customizing brand . “ And one day , a thought struck me : ‘ how nice would it be , if university students had uniforms ? ’ I wanted to develop this idea into an actual product and conducted a survey . Turns out , many were sharing my sentiment . ” 
 Hanging from the window inside , right next to the door , FROM U ’ s tracksuit displayed comfort and simplicity . The navy jersey , with a white embroidered Ewha logo was fashionable yet simple enough to match with tracksuit bottoms or jeans . Based on the basic design , customers can add in their own customizations , creating a unique yet go - to outfit . 
 “ I was in the production process for the tracksuit , ” commented Hong . “ Coincidentally , I saw the notice from the Business Incubator and saw it as a chance to conduct market research and promote the product . ” 
 Like Hong , the student sellers of the pop - up store all wish to contribute to the improvement of one ’ s everyday life , whether it be seeking solace from a postcard , learning lessons from a writing , or the ease of mind by providing a simpler yet fail - proof alternative . 
 “ This was a great opportunity for new start - up companies as they usually don ’ t have the chance to operate offline , ” said Hong . “ Especially for Ewha students , this is a great platform to get hands - on experience of creating a company , and I wish there will be more events like this in the future . ”