It actually has little to do with society . The actuality is WWE has a multimillion dollar contract with Mattel . Mattel ' s contract with WWE specifies that WWE cannot air man on woman violence among other things . Some people even believe that Mattel ' s contract may have been the original reason WWE went PG , even though they stated that they would gain more mainstream attention and sponsors . So thank Mattel . Edit word <| sep |> A friend of mine is a main Draven , he currently gets IE , BT and RFC or PD , but the order is situational . If they have any poke or the snowball gets going it is always BT first I assume because you have enough damage anyways and then goes RFC or PD depending on the enemy champions and IE third . You could probably start IE as well or even go BTIE first , to me it seems that builds are not as much of an issue , it is more about can you snowball or not .