I can offer 12 keys <| sep |> Oh thats dope , thanks for still following lol . Appreciate that brotha . <| sep |> You ' re right , and Xiaomi grew to be the biggestselling phone maker in China with around 2 % margins , or as low as $ 3 per phone . By managing supply chain , long tails on their model ranges and keeping minimal inventory , they were able to sell hundreds of millions of very good phones at very low prices . They made it very clear that they were making money off the whole ecosystem they were building , and in fact call themselves a software company , not a phone maker . Of course , Apple does a similar thing , charging fees for everything their users interact with , from the App Store to the headphones and dongles you ' ll need to use their products . Having access to phones from both companies , I can categorically state that the Xiaomi phones are as or more capable than the far more costly iPhones .