Meanwhile the Surface line is nowhere near selling as much as the iPad or Android tablets . It was never meant to , the Surface line exists to create new markets and inspire OEMs to up their game with better devices . They ' re meant to set the bar for which all other OEM devices will be compared to , but Microsoft doesn ' t care if their partners copy their devices or even undercut them , it ' s more important to them that you ' re buying a product powered by Windows 10 . As such , you have to add Surface clones sales to the equation to get a better grasp at the sucess of Microsoft ' s strategy , which is very , very good in their favor a n a l y t i c s t a b l e t m a r k e t c o n t i n u e s h i f t a w a y androidtowardwindowsBonus proof Eve ' s indiegogo campaign to fund their crowd developed Surface clone surpassed their $ 75000 goal by 1339 %, gaining more than $ 1 million . v t h e f i r s t e v e r c r o w d d e v e lopedcomputerlaptoptablet #