2012 년 11 월 10 일 한국 게임 학회 추계 학술 대회 에서 발표 한 내용 입니다 . 슬라이드 에 포함 된 동영상 과 자료 는 http : / / goo . gl / nuVwt 에 정리 해 놨으니 참고 하 시 면 됩니다 . 페이스북 그룹 https : / / www . facebook . com / groups / gamification . kr 에 오 시 면 게 이미 피케 이 션 관련 다양 한 의견 을 나눌 수 있 습니다 . 
 at GLse Co . , Ltd . 
 GAMIFICATION 2 . 
 기자 10 년 IT 전문 기획 3 년 어 플 랫 폼 미디 3 . 
 기자 10 년 IT 전문 기획 3 년 어 플 랫 폼 미디 Gami ﬁ cation Summit 2011 4 . 
 기자 10 년 IT 전문 기획 3 년 어 플 랫 폼 미디 Gami ﬁ cation Summit 2011 5 . 
 Gamification ? game ( 게임 ) + - i ﬁ cation ( - 化 하 기 ) Credit by Gabe Zichermann 6 . 
 Gamification ? Credit by Kevin Werbach 7 . 
 Gamification ? Ian Bogust Gamification is just a marketing term . 8 . 
 Game is powerful Credit by Jane McGonigal 9 . 
 Why people play game ? Credit by Phillip Toledano State of Eustress " Games are unnecessary obstacles we volunteer to tackle . " Credit by Jane McGonigal , quoting Bernard Suits 10 . 
 Using game mechanics Credit by Bunchball 11 . 
 Using game mechanics and game thinking can promote user engagement 12 . 
 Everyone lovesuser engagement 13 . 
 Gamification is on fire ! !! Google Trends : Gamification / Serious games 14 . 
 Buzz word 15 . 
 Almost reached the peak of hype Gartner Hype Cycle 16 . 
 Almost reached the peak of hype Gartner Hype Cycle 17 . 
 example - Foursquare 18 . 
 Why did Foursquare work ? 1 . Core activity has intrinsic motivation . 2 . Progress mechanics light the way . 3 . Social Actions aligned with Social Needs . Amy Jo Kim 19 . 
 example - Nike + 20 . 
 Driving engagement using gamification - Gartner 1 . Accelerated feedback cycles . 2 . Clear goals and rules of play . 3 . A compelling narrative . 4 . Tasks that are challenging but achievable . 21 . 
 example - Fun Theory 22 . 
 example - Fun Theory 23 . 
 Foggs Behavior model Dr . BJ Fogg 24 . 
 example – foldit 25 . 
 example – foldit 26 . 
 example – foldit 27 . 
 But , there are so many failures . .. 28 . 
 But , there are so many failures . .. 29 . 
 But , there are so many failures . .. FAIL 30 . 
 I was like . .. Before After 31 . 
 Gamification Pitfalls 1 . Piling it on 2 . Making it too easy 3 . Putting lipstick on a pig 4 . Relying only on extrinsic motivators 32 . 
 Gamification 의 늪 에 빠지 다 . .. 33 . 
 Forget the wordGAMIFICATION 34 . 
 Get intoReal Life 35 . 
 도심 RPG in 서울 36 . 
 도심 RPG in 서울 37 . 
 저금 폭탄 38 . 
 저금 폭탄 39 . 
 빙고 쿠폰 40 . 
 GAMEPOCALYPSE by Jesse Schell @ DICE 2010 Key Issues 1 . Disposable technology 2 . Sensors everywhere 3 . Get Points from everything in real life 4 . Life is a game 5 . Its a little creepy , but its coming anyway 41 . 
 example – GreenGoose 42 . 
 example – GreenGoose 43 . 
 발표 동영상 및 자료 링크 는 Thank you http : / / goo . gl / nuVwt 참고 하 세요 . " Words are crap . We should all shut up and make stuff . “ Jesse Schell email : chung . jinyoung @ gmail . com facebook : / groups / gamification . kr Recommended