No but they should develop a best practice guide on how to conduct a sale with potential to attract a large crowd , media etc , one that will offer major discounts on aspirational items , one that will have limited stock and potential for tug of war , events that people will camp out for queue for etc . I ' ve seen Apple do releases of product where they had a security guy let people into the store to a certain capacity or even one at a time . So they only let let one person in when one person leaves . Certainly management needs to understand that crowds aren ' t just a fun thing to attract . If pop stars can learn some basics about crowd control and safety then these big retail corporations can too . In particular crush dangers around doors and immovable objects like stock pallets should be planned . When advertising a sale like this , there should be a guide that people will look at because it has essential information about where and when , but also includes safety information like Don ' t bring kids Security will be increased Police will attend Bring water to drink Talk about what to do if confronted by aggressive behavior with the phone number of store security explain where security will have a person to handle reports explain that every square foot of the store is covered by security camerasEtcSome bad behavior will decrease in frequency if people think they are more likely to be filmed and prosecuted . These big corporations run these sales to make money , not out of love for the world . They should recognize that every force has an equal and opposite force . Ie if you get a crowd of people excited there is a increase in risk to those people that the company has a duty of care to . If they don ' t like it , don ' t run a big sale . These events are different to normal trading but you ' ll see that normal trading has safety parameters under things like fire and construction code . Elevators have maximum number of people guess what may happen if people are artificially motivated to get in the elevator ? I also wonder if they consider what would happen if there was a fire alarm , a ceiling collapse or a firearm discharged during one of these sales . Would people move out of the store safely ? Some might ignore danger , others may stampede .