Got a modest abra D good to know it ' s not only me <| sep |> Couldn ' t agree more . I genuinely think it will get to the point that the data is farmed out to insurance companies and whoever wants to bid for access . Then you can bet your ass Joe Public will be pissed the car insurance on his Scooby goes through the roof because of all the Gymkana videos he watches on youtube or his life assurance sky rockets because of all the sausage rolls he has Tesco deliver . Sure , right now it ' s only URL ' s and timestamps . That can change . And even if it doesn ' t , with enough data , you can make some pretty accurate predictions about people with only the most basic sounding digital fingerprint . Joe Public will believe everything the politicians feed them provided it ' s in the name of making them feel warm and cuddly and safe from all those nasty terrorists .