We are still talking about 970 right ? The Nvidia reviewer ' s guide stated the highlevel specification including ROP count . What I ' m trying to say is that there may be some merit to Nvidia ' s story of miscommunication between the marketing department and the engineering department . Reviewer guides are written by PR , not engineering . What I ' m saying is not to excuse the false advertising , but I ' m trying to argue that it may have been a genuine fuck up and not directly malicious . The intention is there and clear . Yes the intention is very clear , it ' s making money . It ' s what every company does . Patent trolling cases are really common . Trying to attribute this into Nvidia is amoral requires you to also make the jump of capitalism is amoral . So one implementation of adaptivesync technology being completely disabled and nonfunctional on another platform still means it is not fragmented ? Do you actually even know what market fragmentation is ? What you seem to be referring to is vendor lockin . Market fragmentation is nothing more than a term meaning multiple market segments with different needs that require different products to address themfragmentation . html . If you ' re talking about vendor lockin , then you can still use the products on both vendors , just not Gsync and Freesync . And those also work both ways . You need an AMD card to use Freesync and an Nvidia card to use Gsync . So , no difference from a consumer standpoint .