Meltzer and his fuzzy math . They ' re making profit on the network which costs 100120 M to operate yearly . They are making less profits but generating more money than ever through the Network . So while the old model would have generated them more in profits in the short term , they ' d still be on the verge of PPV business collapsing , the decline in PPV buys year over year , would have trashed their stock value and today we ' d be looking at a very uncertain future for WWE instead of a developing content business that still has potential for growth . WWE cannot be suckered into second guessing the Network move because of UFC ' s success on PPV because UFC was blessed with two monumental PPV draws in McGregor and Rousey . WWE on the other hand , lost CM Punk and Daniel Bryan while blowing it with Roman Reigns . The decline in WWE PPV buys would have happened much much faster than people think .