Only ever heard it , never seen it written But apparently the Frys were quackers and that older well proportioned lady that is on qi on occasion also is a quaker . <| sep |> Someone ' s probably already expressed this , but I blame the consumer . Despite our own protestations it is our innate desire for familiarity and the comfort that provides that drives the entertainment industry to provide us with such repetitive material . When we are making a decision to watch a movie , play a game , etc . We are making a buying decision , and the biggest influence on that buying decision is value for money . We want to be assured that what we are spending our money on will at the very least provide a mild dose of entertainment . And rightly or wrongly we get that assurance from media that promises us something we have seen before . From the studio ' s perspective , they have tens of millions riding on a ' small ' film , and hundreds of millions on ' tentpole ' films they too want reassurance that their investment will see returns . I know these are simple sentiments , but this is the simple motivation behind the creative rut Hollywood is in . If the people want change they have to vote with their wallets . And for what it ' s worth , I believe we are starting to see this shift in thinking , based on the number of reboots and rehashes that are starting to fail . The problem will be is hoping someone in the industry recognises the next big ideagenre and delivering something that wows us .