Indifferent . I have patriotism , but the flag doesn ' t evoke it . <| sep |> An iphone $ 100 of valueAdd $ 900 of apple branding . Sell for $ 1500 because it ' s new and people will still buy it . Headphones Beats by Dre $ 50 worth of valueAdd $ 600 worth of branding . Sell for $ 1 , 000 because it is new and people will still buy it . computersAlienware pc value $ 900 Add $ 2000 worth of brandingSell for $ 3500 because it is new and people will buy it . Folks , this is why branding is so important . There are people that are diehard fans of certain brands , not products . Like they love apple but if microsoft suddenly created some god phone for $ 10 that will literally give you super powers they would still buy apple , why ? well because its better of course . That ' s how branding works , B for branding , and B for brainwashing cash . For instance nobody liked the iphone losing it ' s jack , but guess what happened next , everyone bought it . does this seem rational ? but that ' s why apple is where it is , one of the best branding any company has ever done i have ever seen . They can probably shit on a plate , put their logo on it , and sell the product to you for $ 1000 as a piece of 21 st century postmodern apple art .