Faces in WWE are horribly written and individually most have no strong defining personality traits so they all bleed together into on homogenized group of man children making awful puns . The only main event level baby face on the roster I can think of right now who doesn ' t fit this mold 100 % is Ambrose and that ' s probably why he ' s one of the only faces who ' s actually over . Heels have also generally forgotten how to get heat in this day and age too or just don ' t seem to care that much about it i . e Kevin Owens . I was rewatching Alpha ' s vs the Revival recently and I was so happy to feel myself actually pulling for the faces solely on the basis that the heels were such dicks I almost shed a tear .