Takes a racist mind to think of something like that . No it doesn ' t , it takes one willing to see reality . <| sep |> yes , creating content but also finding the first 100200 customers who bought our marketing package . this is the hardest part , since you start with almost no reference . we actually did this with selling it to everybody we knew personally and for whom it could be of use in our area , before we started to call new people . selling as in calling the target customers , explain the concept , make a meeting and win a customer . this was crucial for the initial phase of our portal . once they ' re customers you just make sure they ' re happy and send them a bill every year . with regards to your niche , a better way to do what exactly ? I think your site looks preedy decent and niche is the way to go with this kind of product . a big job portal might be useful as a sales channel for your product but despite we are in a niche from a regional perspective , our job portal works because we attract a very broad audience . we try to attract the widest range of people with our portal and the job section is just one part of a bigger regional portal . our portal offers much information from our area , like real estate 85 % of all realtors in our area are customers who we went out to and sold them a package that allows them to show all their properties in our realtor section , bit of news , and lots of other regional content like events , restaurant guide , etc . the better the content and user value the more visitors we get and the more inquiries we generate for our customers . the next module we implement will be some kind of regional craiglist and even more modules to come . so the work consists of developing , content creation luckily we have sweet xml interfaces and lots of selling my job . anyway this is only our concept , there is definetely a lot of more ways to make money from a job portal . what kind of concept do you have in mind ?