My criteria are personality , production quality , creativity and technique . I have to first like the influencer that I am watching , and it varies from person to person . I really like LustreLux because of her dogs and her personality . She is relatively creative and I like her looks , but I sub mostly for the sound of her voice and her back and forth with her husband Jon . I am a really big fan of the professional youtuber background with coloredsequinedglittered back drops because seeing so many things on a screen can make me dizzy for some reason . I don ' t watch anyone with a bedroombathroom backdrop except for Tati and Kathleen . I don ' t watch for education anymore . I now mostly watch for entertainment and to see what hot products are coming out . I don ' t mind PR as long as the influencer discloses that they received the item . I try not to watch sponsored videos but since there is never an AD disclosed in the title sometime it ' s too late because most sponsored videos sound so fake . I find that I am treating YouTube channels more and more like TV shows so I find a few shows that I like and declutter my feed as I see fit . I don ' t subscribe to racists like J , Manny , or folks who embody or condone that kind of behavior . I try to stay away from channels like that , so I have been weaning myself off of NikkieTutorials and Tati . I also unsubscribed to Tina Yong because of her Native American appropriation costume for Halloween . I ' m trying to stop watching MakeupShayla iluvsarahii because of the giveaway at the 911 memorial . I rely on BGC so I can do my best to be a socially conscious subscriber .