보상 형 크 라 우드 펀딩 의류 패션 제품 의 성공 요인 < 한국 패션 디자인 학회 < KISS 
 홈 한국 패션 디자인 학회 > 한국 패션 디자인 학회지 > 보상 형 크 라 우드 펀딩 의류 패션 제품 의 성공 요인 
 보상 형 크 라 우드 펀딩 의류 패션 제품 의 성공 요인 
 Success Factors of Fashion Merchandise in the Reward - based Crowdfunding 
 이정호 ( Lee Jung Ho ) , 이진민 ( Lee Jin Min ) 
 Ⅱ . 크 라 우드 펀딩 의 배경 과 패션 제조업 
 Ⅲ . 보상 형 크 라 우드 펀딩 의 하위 메뉴 별 프로젝트 분포 와 성공 프로젝트 제품 분석 
 Ⅳ . 의류 패션 프로젝트 의 성공 요인 
 As a model for fashion start - up and fashion business expansion , crowdfunding has new possibilities and significance . In particular , reward - based crowdfunding provides a suitable investment environment for the fashion manufacturing industry . This study suggests things to which manufacturers who want to attract investment through fashion merchandise projects should pay attention through project distribution and success case analysis . The results of the study analyzing the success factors are as follows . First , makers ' abilities . Maker ' s competences are divided into product projects that solve the problems of the existing products through actual experiences of makers and projects that propose new products through the strong expertise of makers . Second is story competencies . Projects with documentary stories focused on makers ' production situations , encyclopaedia stories focused on product characteristics and materials , and public and genuine stories , and campaigns for social issues are emerging as well . Third , product capability . Projects tended to be successful when the product ' s practicality , material functionality , sustainability and tradition were well represented . Practicality includes transforming , reversible and packable . Material functionalities include waterproofness , moisture permeability , sweat - absorbent quick - drying , toughness , wrinkle - free , resilience , thermal insulation , and antibacterial insect repellent . Sustainability includes natural and upcycling materials . Fourth , it is the reward capability . This is indicated by the price discount rate , the number of reward components , and the reward combination . Fifth , communication capacity is indicated by the response time to the supporters ' questions and opinions on the community and Q & A , the amount of news , and the existence of archives that can be shown through SNS and blogs . This study provides practical data to carry out reward - based crowdfunding projects successfully by combining maker ' s competences , story competencies , product capacity , reward capability and communication capacity , but there is a limit that it has been conducted to the specific domestic platform only .