크라 우드 펀딩 성공 사례 분석 - 디자인 전형 성 을 중심 으로 - < 커뮤니케이션 디자인 학회 ( 구 시각 디자인 학회 ) < KISS 
 홈 커뮤니케이션 디자인 학회 ( 구 시각 디자인 학회 ) > 커뮤니케이션 디자인 학 연구 > 크라 우드 펀딩 성공 사례 분석 - 디자인 전형 성 을 중심 으로 - 
 크라 우드 펀딩 성공 사례 분석 - 디자인 전형 성 을 중심 으로 - 
 Successful Case Analysis of Crowd Funding - Focused on Design Typicality - 
 유송 이 ( Yoo Song - yi ) , 서혜옥 ( Seo Hye - ock ) 
 This study analyzed the design cases that were successfully evaluated in the crowd funding platform from the standpoint of typicality and preference . Therefore , we tried to confirm the results of the previous studies on the typicality and propose a strategy direction for the design typology within the crowd funding platform . 
 For this study , the relationship between the background of the crowdfunding platform and the present operating status and the relationship between design typology and product preference were theoretically examined . Next , the representative success cases were selected in the crowdfunding platform , and the two hypotheses ( [ Hypothesis 1 ] the correlation between the aesthetic attractiveness and the preference will be different according to the functional orientation of product . [ Hypothesis 2 ] If there is a correlation , the typicality will show a negative ( -) relationship to aesthetic attractiveness and preference ) were tested to clarify the influence of typicality on preference and aesthetical attractiveness . Hypothesis testing was conducted by analyzing the responses of 138 respondents in Seoul , who had experienced connecting crowd funding platform at least once , using SPSS statistics . 
 Based on this , it can be seen that the degree of correlation between typicality , aesthetical attractiveness , and preference varies depending on the functional orientation of products . Also , when the degree of functional orientation of product was low , the typicality showed a positive ( +) relationship with aesthetic attractiveness and preference . Therefore , the crowd funding platform that pursues new ideas requires control over the innovation of design . 
 I 410 - ECN - 0102 - 2018 - 600 - 004223019