This , exactly . Cable is dying , quickly . The network is ahead of its time , and the nonstop shilling to get people to sign up before cable withers is a really smart way to use cable ' s last gasp of usefulness to get people to join the future of WWE programming . And once cord cutting becomes fully entrenched , the network will be able to charge more . If you don ' t have to pay $ 100 month for Comcast , all of a sudden you have extra money to spend on TV subscriptions . WWE then can just change the price from $ 10 to $ 12 , and up their network revenue by 20 % while causing almost zero pain to subscribers . The current price is artificially low because they ' re asking you to pay the WWE Network fee on top of your cable bill . That will no longer be the case soon .