Mobile games and free to play games funded by microtransactions will continue to take market share and consume more gaming time from potential buyers . Quite a few of these games are already pretty good , or good enough , and they will improve so traditional boxedretail release games only have a steeper road to climb to profitability . The only traditional AAA titles that are safe from such shifts in industry are hugely established franchises like FalloutElder Scrolls , Call of Duty , the next Mass Effect game , etc . but even they could stumble in this new environment . If you are trying to launch a new AAA game , you basically have to deliver a product like Witcher 3 to establish yourself and that bar is too high for most studios .