More than anything i miss the postgame map that shows every Civ ' s growth over time <| sep |> Craigslist ads might work . You could perhaps also partner with local pet stores , groomers , trainers , and anyone else involved with dogs . You could offer them some sort of finder ' s fee for referring clients to you . For example , you could offer them $ 25 , $ 50 , or $ 100 or whatever the two of you negotiate for each client of theirs that they refer to you who signs up for your service . This will get them to more actively promote you rather than just put your flyer up on their bulletin board where you have to hope that someone sees it . You could do a similar thing with apartment managers who run buildings that allow dogs . Work out a deal where the manager promotes your service via a flyer or something simple like that to their residents and you pay a small fee to the manager or the management company whichever they want for each resident that signs up with you . You might be able to work with a shelter as well . When someone adopts a dog the shelter can refer the new owner to you and , in return , you make a donation to the shelter if the new owner becomes a client . Basically , look for anyone who already works with dogs or anywhere that people with dogs are in a large group . Then figure out how to work out a deal directly with the person who can put you in contact with the dog owners . The key thing is that you want to borrow someone else ' s credibility . You essentially want them to vouch for you to their contacts . If you have a groomer , for example , recommend you to one of their clients then that client is far more likely to follow through and contact you than if you were to just approach them cold because they like and trust their groomer and the recommendation will carry more weight . The apartment manager idea above works the same way . An authority the apartment manager is someone that the residents are familiar with . When they recommend you you ' re basically borrowing their credibility . You ' re no longer just some random person asking to walk their dog . Instead , you ' re someone who can be trusted because the management , presumably , wouldn ' t be recommending you otherwise . It makes things much easier when you can get someone to vouch for you , either in person groomers trainers , etc . to their existing clients or through some sort of official communication like a flyerletter from the apartment management or via a newsletter , etc . Written communications will , ideally , be made on someone ' s letterhead so if whoever you ' re partnering with has a physical mailing address for their contacts then a letter on their letterhead recommending you would be better than something generic . Email lists work as well , so if you partner with someone who has an email list that they contact frequently they could recommend you that way as well . As far as tracking all of this it can be as simple as having people referred to you say , X referred me and you ' ll know who to pay . You can also print up coupons that people can give to whoever they refer to you . The coupon might be 10 % or 15 % off their first month ' s service or some such , but the coupon will have a code in the corner . This code can be anything as long as it ' s unique to each person you ' re partnered with . The code will then tell you who referred the person without the referral having to tell you .