Fitbit ' s latest smartwatch to land in S . Korea SEOUL , Jan . 22 ( Yonhap ) -- The U . S . - based wearable maker Fitbit said Monday it will launch its latest smartwatch equipped with GPS in South Korea later this week . The Ionic , which comes with a large full color display and a lightweight body designed for the workout , will hit local shelves Friday , the company said . The fitness tracker , which was first unveiled to the public in August of last year , has numerous fitness features , including a heart rate sensor on the rear . The watch is also waterproof up to 50 meters underwater and can store 300 songs that can be downloaded through various local music streaming websites . The Ionic is priced at 429 , 000 won ( US $ 402 ) . ( END )