Paid shill posts tend to be very strategic in how they spread disinformation . They ' re written in such a way that the user obviously put a lot of thought into , but express serious flaws that would be impossible to miss for someone who put so much thought into it . It ' s a very deliberate and well thought out kind of dishonesty that you don ' t see from people who are sincere in their beliefs . They ' re well written and have just enough thought put into them it it makes you look bad if you call them out blatantly . Basically , they play on political correctness to make it difficult to fully call them out as shills or liars . They stand out from the normal rabble of people parroting what they ' ve heard in the eco chamber because they are too smart and well written for the writer to completely miss the obvious flaws with their argument . It ' s deliberate in a way that you don ' t see from the usual supporters . They ' re rare , but stand out like a sore thumb compared to the normal background noise of ignorance .