고재열 의 독설 닷컴 : : TGIF 활용 한 소통 으로 박재범 살린 디지털 팬덤 
 total 26 , 385 , 152 
 TGIF 활용 한 소통 으로 박재범 살린 디지털 팬덤 
 트위터 실험실 | 2010 . 8 . 17 . 15 : 58 | Posted by 소셜 미디어 의 촌철 살인마 독설 닷컴 
 이 번호 시사 IN 에 ' TGIF 할 용 한 소통 으로 박재범 살린 디지털 팬덤 ' 기사 를 썼 는데 . .. 
 벌써 이 기사 가 영역 되 어 인터넷 에 올랐 네요 . 
 ( 상하 로 나눠서 올릴 예정 인데 상편 이 올랐 네요 ) . 
 jaypark . net 에 올랐 는데 , ' 독설 닷컴 ' 에 도 올립니다 . 
 아래 사진 은 제 가 트위터 로 모은 전 세계 박재범 팬 의 사진 입니다 . 
 이 들 은 박재범 에게 묻 고 싶 은 질문 도 하나 씩 보냈었 는데 , 
 이 질문 을 모아 인터뷰 도 해 보 려고 합니다 . 
 ( 한글 기사 원문 은 시사 IN 홈피 에 기사 가 올라오 면 올리 도록 하 겠 습니다 ) . 
 번역문 이 올라온 박재범 팬 사이트 : http : / / jaypark . net / 2010 - 08 - jay - park - the - tgif - fandom / # update 
 Jay Park & the TGIF Fandom : 
 “ The miracle of Jay Park ” – what is the secret ? 
 DO NOT TAKE OUT OF JAYPARK . NET . TO REQUEST A TRANSLATION , PLEASE TWEET US @ JAYPARKNETWORK OR EMAIL US AT ADMIN @ JAYPARK . NET . 
 Go Jae - yeol is a well - known and influential Korean journalist who writes for weekly magazine SisaIN . Many Jaywalkers may know him through his Twitter alias @ dogsul and the recent messages he wrote in support of Jay . The August 21 st issue of SisaIN includes an article on Jay and his fandom which Mr . Go himself has kindly sent to the Jay Park Network but has asked that our site not post up the scanned article . 
 He has also asked us to collect your thoughts on this article ! Please send us your comments by tweeting us @ jayparknetwork or emailing us at info @ jaypark . net . We can all also look forward to Mr . Go interviewing Jay ( with JayWalkers ’ questions ! ) once he returns to Korea later this month . 
 The singer Jay Park , who had gotten into a controversy regarding disparaging comments on Korea , has recently made an impressive comeback . He has topped the popular music charts and album profit charts despite the lack of participation in broadcasting activities . 
 BY GO JAE - YEOL ( scoop @ sisain . co . kr ) 
 On August 10 th , Jay Park ’ s fans received an open letter . “ There have been so many things that happened but , thanks to your big love and support , I can ’ t even describe how happy I am to meet you all again . I can ’ t put into words how thankful I am , and I don ’ t think I could ’ ve made it this far without you ” , wrote Jay Park . 
 Last September , Jay Park went to the United States in the midst of “ Controversy surrounding his disparaging comments on Korea ” but came back to Korea on June 18 th after nine months . Although he was almost thrown out of the country at the time of his departure , he didn ’ t feel lonely on his way back . More than 2 , 000 fans gathered at the airport , and his every move was publicized . In contrast to the denouncing reports from last year , there were numerous reports covering his early comeback . 
 The record of his music and album sales is encouraging , too . Whenever he has released his songs , it swept the top ranks of various music charts . His single album has also sold quite well . He got more than 110 thousand followers on Twitter within only two months , and the number of subscribers of his YouTube channel exceeds 120 thousand . In the music industry , a new term the “ Jay effect ” was born . It is extraordinary that he has gained this much success without being on air . 
 How was it possible for Jay Park , who had been “ exiled ” to his home in Seattle , U . S . , to make this kind of miracle ? What were the reasons why this passionate fandom came looking for him who had been without management and completely alienated from major media coverage after his discharge from JYP Entertainment ? What in the world happened after he had left Korea ? 
 First of all , there were fans who have never abandoned him . His fans who share the quote “ Having faith is like having wings ” are the fans armed with a strong “ motherly love ” . These fans , mostly in their thirties and forties also call themselves ‘ halmaemi ’, and they have shown a mature fandom that acts as a protective layer for their young star rather than a fandom subordinate to their envious star . 
 The active play of “ tough moms ” armed with mother love 
 What ’ s more critical is that there was a network connecting those fans . Interestingly , the network was extended not only domestically but also internationally . Social Network Services ( SNS ) such as TGIF ( Twitter , Google , iPhone , Facebook ) have been able to connect the fans in and outside Korea . They ’ ve communicated with one another through SNS since the moment Jay Park had been “ exiled ” to the States until he made a comeback , and finally made possible his resurrection . Pop culture commentator Kang Myung Seok phrased , “ YouTube took a role of ‘ Ohjakkyo ’ between Jay Park and his fans . ” [ Translator ’ s comment : ‘ Ohjakkyo ’ is a mythical bridge that is only made once a year by crows and magpie so as to help two lovers Kyunwoo and Jiknyo meet each other . ] 
 It is ironic that SNS helped his comeback . SNS had pushed him into a dark tunnel , but it has also made him come back out of the tunnel . The comment that caused problems had been made in his MySpace page in 2004 when he was still a trainee : “ Korea is so gay . ” ( He was seventeen then . ) The interpretation of this sentence was unnecessarily exaggerated because of an ongoing hostility towards Korean American entertainers after Yoo Seung - Joon had broken his promise to fulfill his military service . 
 September 5 th , 2009 is the day that Jay Park would never forget . On that day , there were a staggering 700 articles uploaded on the internet related to his comment . All of them were denouncing him . There were even extreme claims in the Agora cyber petition that “ he should commit suicide ” and “ his four limbs should get amputated . ” Fans also flinched . His fan Yoon Soyoung said , “ Since that time , fans began to lie low in the ‘ ilko ’ position . The word ‘ ilko ’ is an abbreviation of ‘ Ilbanin costume play ’ ( acting as a general public ) meaning we pretended to be general public even though we were fans . It was due to unreasonably stubborn criticism . ” 
 And then , on February 25 th of this year , Jay Park was killed for the second time . His management company announced the permanent expulsion of Jay Park . While doing that , they explained , “ They had prepared Jay Park ’ s comeback to 2 PM for March but Jay Park confessed that he had committed a big personal mistake on December 22 nd , 2009 . The content of this problem is much worse than the problem that caused him to leave last September and can cause much more serious problems in society . ” 
 This was the worst day for Jay Park , a third generation Korean American born in Edmonds , WA , and raised in Seattle , who took the leader position of the group 2 PM after getting picked up by JYP Entertainment because of his outstanding b - boy skills . This earnest young fellow , who had learned how to sing and rap as well as b - boying and gotten the nickname “ administrator ” because he had taken good care of his junior members , turned into “ international trash . ” Even the local American media began pointing their cameras to him living in exile in his hometown Seattle . 
 That was the beginning . His fans a . k . a . “ tough moms ” fans rolled up their sleeves . The place where they showed the united power was at Google ’ s YouTube site . His fans held a war on comments on YouTube . For the videos related to Jay Park , they eliminated negative comments ( haters ’ comments ) from display by reporting them as spam , and they lead the cyber opinion war by adding good comments ( with supportive messages ) . 
 First , it was important to recover his reputation . Fans searched Jay ’ s MySpace account again to find his comment , “ As a Korean , I want to learn about Korea ” written in June , 2005 . They also discovered his comment made in his Cyworld mini homepage in October , 2006 , “ I want to be called Park Jaebeom , not Jay . ” They planned a restoration while continuously reminding others of these facts . 
 While they carried out these activities , they found that international fans were doing something similar , too . They met one another mainly on Jay ’ s YouTube channel at first , but later made more use of SNS such as Twitter or Facebook for better communication . International fans familiar with SNS provided good tips which were eventually made into a manual for Korean fans . 
 International fans communicated with each other to plan projects 
 The manual on how to use Twitter was created using a cloud computing program “ Google Docs ” that lets users log in from anywhere in the world and run collaborative projects . In this manner , they have gradually acquired knowledge on each TGIF service one by one , and the fandom ’ s global network ( Jaywalkers ) has been established . Whenever a language barrier was experienced , there was always the option of using Google Translate . 
 The establishment of a network led to the set up of a system for quick news delivery . The system allowed fans to get Jay Park ’ s news even when it was still unpublicized . U . S . fans who live near Jay Park made updates on his recent activities , and the news was translated into various languages by fans from many different countries . The news also got posted in fan sites worldwide allowing the information to be shared among more fans . From a girl in the rural region of Paraguay to a model who is also a former Miss Thailand , fans in more than 30 countries have acted together . 
 Utilizing TGIF , Jay Park ’ s news was able to travel everywhere in the world even without any media coverage , all made possible by the “ organized power of proactive fans ” . Because they opened up communication , collaborative events could be organized . When a Malaysian fan had suggested a supportive flash mob project , fans from all over the world responded . They made videos showing support to Jay Park and uploaded them on YouTube . The content varied . There were simple messages of support , remakes of the dance choreography from 2 PM songs , or the time - stop flash mob at 1 : 59 p . m . expressing their frustration from his withdrawal . Fans in the U . S . made a documentary in hopes of clearing his name , and a French fan made a plea to Koreans , “ Jay Park is also a human . Please , allow him to keep on doing his music . ” A distinct online ecosystem has been established through the code called “ Jay Park . ” 
 On September 28 th , 2009 , twenty days after he had returned to his hometown , an interesting event was held . A “ sky banner ” with a supportive message for Jay Park was flown over the neighborhood where he lived . This event was organized by Briar Francis ( 19 ) from Australia , and fans from 18 countries in total , including the U . S . and Korea , participated in the project . 
 The $ 2 , 500 expense for the “ sky banner ” project was covered by donations from fans . Instead of using a message with direct expressions such as “ Jaebeom , fighting ! ” , they chose to use a message with a bit of wit , “‘ J . What time is it now ? ” and have it flown over Jay Park ’ s house for 2 hours after notifying him of the event with help from his acquaintances . 
 On April 25 th of this year , which was Jay Park ’ s 23 rd birthday , there was a huge online event for him . Fans placed “ # happy 23 jaypark ’ on the Twitter ’ s trending topic list ( an indicator of much - discussed issues in real time ) by making tweets containing the designated word during a certain period of time . If you manage to get something on the trending topics list , the word can be viewed on the Twitter pages of all Twitter users around the world and potentially get promoted globally . On that day , this word took second place pulling down the “ Oscars ” to a lower position on the list , and it was also reported by the British journal ‘ The Independent ” . Even after this , Jay Park ’ s fans worldwide were able to utilize the Twitter trending topic list as if it was their own advertising space . They have managed to create buzz on Jay Park ’ s upcoming projects whenever necessary . 
 Jay Park has also utilized Twitter and YouTube himself . His YouTube channel created on February 24 th has been subscribed to by more than 120 thousand users . The number falls short of that of a very popular YouTube channel owned by the Jonas Brothers ( ~ 800 thousand subscribers ) , but it almost matches to the number of people subscribing the legendary band Metallica ( 130 thousand subscribers ) . His cover on “ Nothin ’ on You ” recorded in a bathroom was viewed by more than 2 million people within two days . His Twitter account created on May 18 th has more than 110 thousand followers . This value is among the highest in Korea . 
 Jay Park has now become a singer who has his own broadcasting system ( YouTube ) , from which he can broadcast his videos , and his own transmission station ( Twitter ) to distribute them . It ’ s similar to what is used by Tablo ( Twitter followers 120 thousand , YouTube subscribers 20 thousand ) , the person who ’ s the most proficient at TGIF among Korean entertainers , and it is thought in the music industry that Jay Park has accomplished what singer Rain has achieved over a period of ten years . 
 The global network established over time had begun showing its merits when Jay Park returned to Korea on June 18 th . After his return to Korea , a Korean fan club “ Underground ” has taken the lead . Lee Minah ( 32 ) , who had previously translated information given by international fans into Korean , did a live tweeting of Jay Park ’ s arrival at the airport . She said , “ My tweets were instantly translated into different languages . I gained more than 1 , 000 followers by the time I came back home . ” 
 SNS as ‘ Silk Road for cultural exchange ’ 
 After he came back to Korea , the “ Jay Effect ” has commenced full - scale operations . The song “ Count on Me ” , a remake of American pop star B . o . B . ’ s hit song “ Nothin ’ on You ” , topped seven major Korean digital music charts , and ranked high in all categories related to music profits such as ringtones and album sales , etc . These figures surpass those made by JYP entertainment ’ s singers , 2 PM , Wonder Girls , and 2 AM . His follow - up songs , “ I Want To Cry ” and “ Hype Nation ” have also been big hits . [ Translator ’ s note : I think Mr . Go meant to write “ Doin ’ Good ” , not “ Hype Nation ” . ] 
 International fans also took part in this . Korean fans passed to them a manual on how to create accounts so that they can purchase music files from Korean music sites . When it seemed impossible for them to create accounts , Korean fans made a purchase for international fans utilizing the PayPal ( internet money exchange service ) system . Korean and international fans also worked together to report illegal streaming run by anti - fans . 
 On August 7 th , Jay Park finally held a comeback stage at the “ 2010 Summer Week & T ” festival . Jay Park mentioned on that day , “ It feels very good to be back on the stage after a long time . I hadn ’ t had enough time to prepare for it so my performance might have not been so good . I ’ ll come back with a better performance next time . ” His next stage performances will be at the fan meets to be held on August 28 th and 29 th in Hwajeong Gymnasium at Korea University . 
 TGIF 활용 한 소통 으로 박재범 살린 디지털 팬덤 ( 12 ) 
 트위터 이용자 95 %," 유인촌 장관 경질 해야 " ( 10 ) 
 안희정 이 4 대강 찬성 으로 돌아섰 다 ? 실제 공문 을 보 니 . .. ( 11 ) 
 청와대 의 e 북 소동 , 트위터 가 바로 잡 았 다 ( 10 ) 
 TAG controversy , Google , parti , Resurrection , 박재범 , 박재범 팬덤 , 할 매미 
 jaygee 2010 . 08 . 17 09 : 41 댓글 주소 수정 / 삭제 댓글 쓰 기 
 재범 이 를 살린 건 재범 이 자신 의 매력 이 에요 ~ 앞 으로 도 좋 은 기사 , 공정 한 기사 많이 부탁드립니다 ^_^ 
 아 그리고 생각 하 시 는 거 만큼 30 ~ 40 대 팬 이 주축 은 아닙니다 ㅋㅋㅋ 
 jin 2010 . 08 . 17 09 : 43 댓글 주소 수정 / 삭제 댓글 쓰 기 
 기자 님 ! 기사 잘 읽 었 습니다 . ^^ 
 과거 의 시간 들 이 주마등 처럼 지나가 는 느낌 이 었 습니다 . 
 근데 . ..... TAG 에 할 매미 가 . ....... 
 정말로 TAG 에 할 매미 를 넣 을 줄 은 상상 도 못했 던 터 라 완전 빵 터졌 어요 ㅋㅋㅋ 
 jayous 2010 . 08 . 17 09 : 49 댓글 주소 수정 / 삭제 댓글 쓰 기 
 독설 님 좋 은 기사 에 감사 말씀 드리 려 할 매미 가 잠시 들렀 습니다 ^^ 
 인터뷰 기대 됩니다 ! ! 
 syoung 2010 . 08 . 17 11 : 00 댓글 주소 수정 / 삭제 댓글 쓰 기 
 좋 은 기사 가 그동안 힘들 었 던 팬덤 에 위로 가 됩니다 
 태 크 에 ' 할 매니 '!..... 그 센스 에 한 번 더 웃 습니다 ~^^ 
 cuzimamannow 2010 . 08 . 17 11 : 41 댓글 주소 수정 / 삭제 댓글 쓰 기 
 시사 인 을 사 볼 수 없 는 해외 잉여 . . 발 동동 구르 다 예 까지 왔 습니다 . . 
 다시 돌이켜 보 니 정말 기적 같 은 시간 들 이 었 네요 
 이렇게 기사 로 만나 는 그 시간 들 은 감격 적 이 기 까지 하 답니다 
 저기 있 는 tough mom 은 역시 나 억척 어멈 인가요 ^^ 
 ' 일 코 ' 가 그런 뜻 인지 도 처음 알 았 구요 ㅋㅋㅋ 
 2 부 도 곧 올려 주 시 겠 죠 
 원 글 도 빨리 읽 어 보 고 싶 습니다 
 toby 2010 . 08 . 17 12 : 22 댓글 주소 수정 / 삭제 댓글 쓰 기 
 저 는 상신 이 입 니다 할 매미 도 못 돼 는 해외 조상신 ㅋㅋㅋ 
 귀한 기사 감사 합니다 
 juju 2010 . 08 . 17 12 : 43 댓글 주소 수정 / 삭제 댓글 쓰 기 
 Thank you for this uplifting article , Mr . Goh ! 
 This not only brought back memories of those dark days but also gave me the hopes of the better days to come as Jay wrote in his rap " Clouds ( by Dumbfounded feat . Jay Park and Clara Chung ) " 
 " although I live in Seattle 
 There ' ll be some sunny days coming up this way " 
 Yes , I have hope and faith that Jay and J - Walkerz will see the bright sunny days coming up our way . 
 Thank you once again for the article ! 
 유럽 팬 2010 . 08 . 17 18 : 21 댓글 주소 수정 / 삭제 댓글 쓰 기 
 정말 감사 드려요 . 저 는 유럽 에 살 고 있 는 재범 군 팬 이 에요 . 
 예전 플 래쉬 몹 에서 도 볼 수 있 었 지만 독일 , 프랑스 , 영국 등지 에 도 재범 군 팬 들 이 많 아요 . 
 한국 에서 만 파 는 잡지 라 읽 고 싶 어도 못 읽 고 발 을 동동 굴렀 는데 . 이렇게 올려 주 셔서 너무 감사 드립니다 . 좋 은 기사 다시 한 번 감사 드려요 . ^^ 
 keany 2010 . 08 . 18 08 : 11 댓글 주소 수정 / 삭제 댓글 쓰 기 
 좋 은 기사 감사 합니다 . 박재범 군 과 꼭 인터뷰 한번 하 셨 으면 하 는 바램 이 있 습니다 . ^^ 요즘 은 시사 인 을 즐겨 보 는데 왠지 뿌듯 하 네요 . 다음 기사 에 는 재범 군 과 팬 들 간 의 피드백 에 대한 얘기 도 써 보 시 면 어떨까 싶 어요 . 재범 군 이 안 좋 은 일 로 전소 속사 와 결별 한 이후 에 팬 들 을 다독이 는 모습 이 참 인상 적 입니다 . 그 의 성격 한 면 을 볼 수 있 구요 . 재범 군 을 팬 들 이 일으켜 다 고 들 하 시 지만 사실 그 팬 들 을 결속 하 게 하 고 지속 적 으로 응원 할 수 있 게 하 는 힘 은 바로 박재범 군 본인 한테 있 는 거 니까요 . ^^ 늘 평안 하 시 길 기도 합니다 . 
 바사 장 2010 . 08 . 22 20 : 59 댓글 주소 수정 / 삭제 댓글 쓰 기 
 많 은 관심 부탁 드립니다 . 독설 닷컴 기억 할께요 ~~ 할 맴 
 마리아 2010 . 08 . 25 10 : 17 댓글 주소 수정 / 삭제 댓글 쓰 기 
 http : / / bathroom - windows . net / 2011 . 08 . 01 05 : 48 댓글 주소 수정 / 삭제 댓글 쓰 기 
 나 는 또한 우리 들 은 실제로 웹 사이트 에 훌륭 한 생각 을 따랐 을 그래서 갑자기 내 가 그 전략 에 대해 고맙 단 못했 다 끔찍 한 느낌 . 이 젊은이 들 은 그 들 을 볼 이미 절대 적 으로 즐거운 있 으며 이런 것 들 에 도청 되 어 이미 현실 에 있 다 . 실제로 대부분 의 사람 들 이 진짜 로 인식 되 고 싶 었 다는 아르 우수 한 아이디어 가 이런 종류 의 것 또한 정말 친절 하 고 주 셔서 감사 합니다 . 빨리 에게 감사 의 뜻 을 표현 하 지 에 대한 내 개인 적 인 성실 사과드립니다 . 
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