If the receiving team touches a kicked ball and it goes out of bounds , it ' s their ball where it went out of bounds , but no penalty is enforced . <| sep |> Praise the Sun ! <| sep |> I referenced that here you ' re referring to is no different to any school with a long time primary school and another college usually the engineering andor agricultural school . North Carolina North Carolina State . Michigan Michigan State . Oklahoma Oklahoma State . Washington Washington State . Oregon Oregon State . It goes on and on . It also feeds into the whole perception of UT ' s feelings of superiority the only reason you ' re doing well is because we ' re in a down period kind of thing . As far as the Big 12 , I do not believe OU brought in a significant more revenue than AM , nor do I believe they had significantly better facilities . I also don ' t think money was a factor for coaching . From Jackie Sherrill , to RC Slocum , to Dennis Franchione , to Mike Sherman , to Kevin Sumlin , there have been extremely valid reasons to bring in each coach , none of which had to do with budgetary limitations . Now , I ' d argue some of the contract extension negotiations for Sumlin have been a bit cray cray , but that ' s a different issue . I also think you ' re getting into conspiracy theories if you feel like OU and Texas were in cahoots to keep AM down vis a vis Big 12 scheduling . Personally , I still think AM is a lot better off if Texas continues to screw up their head coaching hires . And I ' m not terribly concerned as a Texas fan if UT gets the right person , at who AM ends up bringing in . But that ' s the way it ' s always been . The move to the SEC doesn ' t change that . There ' s a part of me that wonders how AM will do with the rise in competition to the SEC , but we ' ll find out over time . I ' ve said it before , but if AM were to win multiple conference championships in the SEC , it would mean a helluva lot more than winning in the Big 12 ever would have . But it still has to be done , and it ' s a lot harder there . As far as recruiting , it ' s all about talent acquisition , and the validation of your school . People get emotionally invested in the outcomes . That ' s just how it is . The rivalry is carried out all the time throughout the state . It just doesn ' t happen on the football field any more . And that ' s okay .