Relationship-based pricing

Relationship-Based Pricing (RBP), also known as Relationship  based Pricing is a concept in the banking industry.  RBP is a pricing and billing framework where pricing is determined based on a customer's overall purchases and circumstances, rather than being delivered on a product-by-product basis.  RBP enables banks to use customer-centric parameters to determine pricing, such as the level of overall business the customer does with a bank or the types of services purchased.

Financial services industry analysts like Celent and TowerGroup endorse relationship-based pricing to improve profitability. A regional US bank and subsidiary of BNP Paribas, Bank of the West, recently completed an RBP project.

See also

Demand-based pricing
Dynamic pricing 
Premium pricing or Price premium 
Pricing
Pricing science
Pricing strategies
Time-based pricing
Value pricing or Value-based purchasing

External links
Zafin
Oracle Revenue Management and Billing (ORMB)

References

Category:Pricing