Artcraft Fluorescent Lighting Corporation

Artcraft Fluorescent Lighting Corporation was one of the first (3) three, top manufacturers of fluorescent lighting fixtures in the United States, and became the  Saks Fifth Avenue of the industry, from the time of the public introduction of the fluorescent lamp at the 1939 World's Fair. Being a pioneer of fluorescent fixture manufacturing, various designs and shapes of fixtures were tried by the company in the beginning with various bulb shapes being introduced until it was settled upon that the liner design was the most desirable to customers. Artcraft announced a liner showcase striplight fixture and slimline ballast in 1946.

Louis Levy started the business from money earned by assembling radios, and later as a salesman of radios, when he was about 20 years old.  He was very intuitive. Louis Levy and Max Wittenberg started the Artcraft Fluorescent Lighting Corporation about 1940. Wittenberg managed the business, sales, and accounting office and Levy managed the manufacturing, fixture development, and production department. Fluorescent lighting was very new to consumers, businesses, and professionals, who were familiar with incandescent lighting. The transition to this newer form of lighting was not easy.

The benefits of fluorescent lighting were lower operating costs, more light for the same power input, and less maintenance.  The idea took hold.  The Company had over 200 employees at the factory and branch offices. Starting about 1959, neon signs also were manufactured.  The Company began selling fixtures in the New York City area. They opened showroom offices in Manhattan, and then in Washington, DC and Philadelphia, PA about 1947, and began making and selling display cases and electric fans. Some customers opted for being on the installment plan, which was a growing trend then. Sales and manufacturing skyrocketed by the mid-1950s east of the Mississippi, and many other companies were beginning to make fixtures. Max Wittenberg died in the late 1950s and Levy continued operations with a new partner until about 1968 when he sold the corporation. He was interested in going into the finance business. The Company remained in existence until about 2002 in Brooklyn, NY.

The corporation grew over time and was at its pinnacle in 1952.  Artcraft received the prestigious "AAA" Dun & Bradstreet rating many times, which is a quality hallmark in business and Artcraft was very proud to achieve. Fewer than 10% of US corporations ever attain that status. While overseeing Accounts Payable, Accounts Receivable, Payroll, Profit & Loss Statements, banking correspondence, extension of credit to customers together with two full-time accountants and five to seven bookkeepers and support staff, among other duties, it was apparent the corporation was a profitable entity with Louis Levy and Max Wittenberg being the sole owners. Company stock offerings were becoming popular, and issuance began with the employees yet not on the major exchanges.  Very few businesses had that credit rating for an extended duration, analogous to a 5A, ER3, 1 rating today.  The three top companies from the beginning were, Lightolier [Blitzer family], the largest, a division of Royal Philips Electronics, with approximately $500 million in annual sales, followed by Artcraft Fluorescent Lighting Corporation [Levy family], and Globe Lighting Products, Inc. [Waitzkin family], originating from New York City.

Past officers included: Louis Levy—President, Max Wittenberg—Secretary and Treasurer, Jay Stern—Vice President, Bernard Luger—CFO, Chief Financial Officer, William B-Z. Fishkin—General Counsel. Previous locations and operations were at Brooklyn, NY (original factory), New York, NY, Manhattan (showroom), Philadelphia, PA (showroom & sales office), and Washington, DC (showroom & sales office).

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 (previous editions published under title: IES lighting handbook)

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Category:Lighting brands
Category:Defunct manufacturing companies of the United States
Category:Manufacturing companies based in New York City
Category:Manufacturing companies established in 1940
Category:1940 establishments in New York (state)
Category:Privately held companies based in New York City
Category:American companies established in 1940