Ready Brek

Ready Brek (sometimes written Ready brek) is an oat-based breakfast cereal produced by Weetabix Limited. It is intended to be served hot, and comes in two varieties — 'original' and 'chocolate'  Other variants were available but have since been discontinued.

History
Ready Brek was originally produced by J. Lyons and Co., created from experimentation by Walter Pitts, the Greenford factory manager from the Tea Division of Lyons.

It was launched in 1957 as an instant porridge, then in 1969 as an instant hot cereal. The product is now called a smooth porridge, as porridge is now once again popular. The brand was purchased by Weetabix in June 1990, and it is understandably more popular in autumn and winter. Ready Brek had the slogans "Central heating for kids" and "Get up and Glow", and television adverts during the 1970s and 1980s showed children walking to school with a superimposed radiant glow. The voice over for the commercials was provided by Jon Pertwee.

The Ad campaign was lampooned by the UK's adult comic Viz Magazine, showing a homeless man drinking a can of strong lager with the trademark glow around him, declaring the beer as 'Central Heating for Tramps'.

Flavours

In production
Original 
Chocolate

Discontinued
Banana
Butterscotch
Strawberry
Butter
Golden Syrup
Gingerbread
Toffee
Seriously Oaty

References

External links
Ready brek website
J Lyons history

Category:Weetabix cereals
Category:Products introduced in 1957