Smiffys

Smiffys is a wholesale, fancy dress manufacturer specialising in party fashion, leisure and entertainment products.

History 

Founded in 1894 by Robert Henry Smith, Smiffys is part of the R H Smith & Sons (Wig Makers Ltd) group and has become a global organisation with offices and showrooms worldwide. As a fancy dress, Halloween, Carnival and World Book Day manufacturing company in the UK, Smiffys distribute nearly 5,000 products to over 1,700 stockists around the world with over 26 million items shipped every year.

Smiffys originally began as Wigmakers, but soon established itself as a fancy dress manufacturer and supplier.

The company supplies dress up costumes, wigs and accessories under the brands Smiffys and Fever, and currently employs 250 people. Their head office is in Gainsborough, Lincolnshire, and their creative services team is based in Central Park Leeds, where products are designed and created. However, in October 2016, in the wake of the Brexit Referendum, the company's director, Elliott Peckett, announced that it would open a new headquarters in the Netherlands to safeguard access to its markets and talent pools.

Brands 
R H Smith & Sons brands include the Time4Fun range of children's toy and leisure items, Fever, a lingerie collection, and Smiffys.

Awards 
Smiffys Won Best Licensed Dress Up at The Licensing Awards 2018, and again in 2019
Smiffys awarded 2017 Platinum Vendor Award with Claire's
Smiffys Won Gainsborough Business of the Year for the fourth time in 2015
In 2014, Smiffys win Family Business of the Year
Smiffys ranked 115th in The Sunday Times International Track 200 2013
Smiffys won Best Licensed Dress up or Partyware Range at the 2012 Licensing Awards
Smiffy won 2012, 2014 Gainsborough Business of the Year award
At the 2011 Licensing Awards, Smiffys won the  Best Licensed Dress up or Partyware Range award with their Sesame Street costume.
Smiffys were nominated as a finalist for the Best Licensed Dress up or Partyware Range at The Licensing Awards 2012.
In 2010, Smiffys won Gainsborough Business of the Year Award.
In 2003, 2004 and 2005 Smiffys won the Best Costume Manufacturer at the Party Industry Awards.
In 2000 and again in 2002 Smiffys won Best Costume Accessories Supplier/Manufacturer at the Party Industry Awards.
Smiffys won the Best Costume Accessories Supplier/Manufacturer at the Party Times Awards in 1999.

Sponsorship and charity 

 Since 2012 Smiffys have been partnered with SOS Children's Villages
 Smiffys were the official Fancy Dress sponsor at "T in The Park" 2012
 In 2012 teamed up with TOWIE to create a ‘Best of British’ range.
From 2011-2012, Smiffy's were partnered with Make A Wish Foundation
 Smiffys were the main sponsor at the 2012 Gainsborough Best in Schools Awards.
 Smiffys supplied the British 2012 Olympic Rowing Team with outfits.

Notes

External links 
UK Retail Website
Australian Retail Website

Category:Companies based in Lincolnshire