pakistan quickly becoming digitalfirst country mean new opportunity brand reach engage consumer may previously overlooked read five reason consider expanding digital campaign pakistan reason pakistan attracting interest major foreign investor economy powered small mediumsized enterprise rapidly growing population mobile user country track produce one largest digital audience world need know development happening pakistan radar pakistan soon fifth largest population world pakistan population million people mean lot potential consumer coming online every day country even urbanized neighboring india nearly total household living city entrepreneurship play big role fastgrowing economy current gdp per caput pakistan expected fourth fastest growing economy globally driven largely smes smaller business contribute country’s billion gdp ￼ number smartphone user steadily increasing currently million smartphone user pakistan user android device number likely grow quickly smartphone price dropped last year pakistan also cheapest data price world helping grow mobile app usage youtube capture huge chunk smartphone users’ attention mostused online video streaming platform among millennials pakistan’s internet penetration nearing tipping point pakistan’s overall internet penetration stand million user spite digital consumption country continues grow quickly youtube watch time example seen growth last three year china invests heavily pakistan’s development chinesepakistan economic corridor largest chinese investment foreign country one first cpec project lay kilometer fiberoptic cable connecting pakistani internet addition ongoing investment g g network expansion china mobile — company already announced plan invest another million g expansion make impact pakistan leaving mark pakistan crucial start reaching sme audience help scale interest country increase infrastructure investment minimize barrier internet access data speed — pushing people digital space presenting endless opportunity brand