OK , I just want to brief you all on the travel market in Taiwan . To start with , generally speaking , the travel industry in Taiwan focuses mainly on tours . This segment of the industry is well developed .
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user
Sorry to interrupt , Doris , but can you tell me more about these tour groups , what kind of things they enjoy , and so on ?
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assistant
Yes , of course . Most of the time , when they travel , they prefer to do so in large groups accompanied by a guide , who usually takes care of everything , for instance , choosing the restaurants , the itinerary , the mode of transport , and things like that . Another thing is that most travelers to the UK tend to be middle aged , around 40 to 50 or so . This age group is less adventurous ; they like good hotels , and have money to spend . They kind of prefer to stay in the cities where they feel safer . They are not into mountain climbing in Wales or anything .
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user
I don ’ t mean to interrupt , but can you tell me what plans you have for growing the youth market ?
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assistant
Just a moment . I'll tell you about that in a minute . Where was I ? Oh yes . By way of illustration , let ’ s look at the top five destinations in the UK for this kind of traveler over the last five years . If you look at page ten you can see what I mean . In spite of these characteristics of the market , I still think there is room for growth in the youth sector .
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user
So how do you intend to do that ?
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assistant
OK , let me tell you what we ’ Ve been doing . We ’ Ve been in touch with the Wales and Scottish Tourist development offices here in Taiwan and they ’ re interested in working with us to promote their regions to the youth segment . We ’ Ve decided to implement an advertising campaign focusing on the excitement of the activities in those regions .
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user
May I interrupt you for a moment ?
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assistant
Go ahead .
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user
How much is it going to cost , and who is going to pay ?
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assistant
Well , at the moment we are trying to work out those details . We haven't managed to come up with a concrete plan yet , but we are working on it .
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user
I see . OK . So what ’ s next ?
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assistant