Tags: EBC, TV Sales
From left: EBC Head of Programming Precy Gozum, EBC President Rowena dela Fuente-Deimoy, PostingLife Communications Founder Caesar Vallejos and Co-Founder Lyrabelle Vallejos at the MOA Signing held at the EBC Headquarters last August 27, 2018.
PostingLife Communications founder Caesar Vallejos signed a Memorandum of Agreement (MOA) with Eagle Broadcasting Corporation (EBC) to promote, market and sell its programs and platforms to prospective advertisers.
The MOA signing was held at the Board Room located at the 4th Floor of the EBC Headquarters at 25 Central Avenue, Quezon City.
"This is a homecoming. I used to sell the shows when NET 25 was still in its infancy stage and to be given the opportunity to do it again is a blessing, at the same time humbling," Vallejos said.
"It is even more rewarding as my homecoming in sales and marketing of EBC is at a time that the network marks its 50th year in Philippine broadcasting," he said.
Prior to the outsourcing account management arrangement with EBC, Vallejos has been a volunteer of Eagle News Service with the item Senior Correspondent since 2015, producing 90 articles to date from his coverages in the Philippines and assignments abroad.
"My coverages on various aspects of life that we call H-E-A-R-T which stands for health, entertainment, arts, recreation and travel and technology has inspired me to build a website that describes the transformative power of health and our choices in life," Vallejos said.
This also gave birth to PostingLife Communications, a company registered with the Department of Industry last August 28, 2018.
PostingLife Communications also supports Open For Business (OFB), an online business program that is a produced and anchored by Vallejos for eaglenewslive.com and FB Live of Eagle News. It features business news and interviews with CEOs and key executives in the fields of business, technology and finance.
Aside from anchoring OFB, Vallejos also delivers the business news segment of Eagle News International every Saturday and Wednesday starting September 26.
Before he founded PostingLife Communications, Vallejos was Senior Strategic Marketing Manager of sustainability business solutions provider ADEC Innovations where he focused on providing marketing communications for its ESG business. His previous positions include Director of Marketing, Corporate Communications and Channel Development of Synetcom; and Associate Director of Strategic Marketing and Corporate Affairs at the St. Luke's Medical Center.
He started his career as copywriter of Promotions and Design Consultants before working for USAID-funded projects of the Foundation for Resource Linkage and Development.
He graduated Magna Cum Laude Bachelor of Arts Major in Journalism at the New Era University and took units of Masters in Media Studies at the University of the Philippines in Diliman.
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