Havas acquires Revenue Frontier
Havas announced today that it has acquired Revenue Frontier, the Santa Monica, California-based direct response company that specializes in aggregating distribution and distributing content.
Revenue Frontier will report into Havas Edge, the world's largest vertically integrated full-service direct response agency.
Revenue Frontier is in the business of aggregating media distribution through television and radio and distributing direct response content primarily on a pay-per-order basis. Established over twenty years ago, Revenue Frontier has a perfected, proprietary CPA, or Cost per Acquisition, model, and delivers long- and short-form television content in both English and Spanish to over fifty million homes via satellite or remotely deployed servers. Revenue Frontier 2013 revenue was $ 6.2 million.
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