SINGAPORE - To introduce the OCBC Voyage Credit Card and its value proposition to the local market, Isobar reframed the way frequent-flier miles are viewed, suggesting that redeeming them doesn't have to be as big a headache as you think.
Bank of Singapore picks M&C Saatchi
SINGAPORE - Bank of Singapore, the wholly owned subsidiary of OCBC Bank, has selected M&C Saatchi Singapore as its creative agency.
Keppel Corporation, OCBC Bank and Suntec select Sedgwick Richardson
SINGAPORE - Brand consultancy firm Sedgwick Richardson is on a winning streak, securing three high-profile wins in quick succession.
Landor appoints Ogilvy as PR agency in Singapore
SINGAPORE - Brand and creative design consultancy Landor Associates has appointed Ogilvy Public Relations Singapore to carry out its public relations work in Singapore.