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eCommerce as an SEO Strategy
If you have spent any time on Amazon you are already familiar with verbose descriptions of each item for sale, product reviews from verified purchases, and the ability to search by product name, product description and category. These elements are some of the secret sauce that has made Amazon so successful. They provide their shoppers plenty of information to make a confident purchase decision and at the same time this data is structured in a way that Google can gobble the information up. Google is not a
Torchlight Marketing
On National Human Trafficking Awareness Day, Attorney General Bonta Highlights Resources to Support Survivors of Human Trafficking
OAKLAND – As part of National Human Trafficking Awareness Day, California Attorney General Rob Bonta today highlighted resources available to businesses and members of the public to help combat human trafficking and support survivors. California law requires certain businesses and establishments to post notices that provide information and resources for survivors and the public regarding human trafficking. The Attorney General urges businesses and members of the public across the state to use these
CalChamber: COVID-19 Workplace Safety Rules Update
Below is a condensed summary of the CalChamber podcast, which can be found here. To hear the full discussion of each topic, visit the time stamps noted in the article below. New Isolation, Quarantine Guidelines Time Discussed: 01:35 On December 27, 2021 the U.S. Centers for Disease Control and Prevention (CDC) released new COVID-19 guidelines on quarantine and isolation periods for asymptomatic cases. Moutrie explains that the timelines have been shortened for asymptomatic cases only and in cases where
SEO you shouldn't trust
SEO advice and services have been offered since Search Engines started crawling the internet. I still see Marketing Agencies offering SEO services that employ tricks that lost relevance almost 2 decades ago. These SEOs offering low-cost SEO are selling nothing but Snake Oil. My hope is to educate you on what to look for so you can protect yourself. Think of your SEO Agency like a personal trainer, a trainer thinks about everything at every level, not just the machines you use in your workout, but also
SCO/City of Santa Maria Small Biz Webinar (January 12, 2022)
Free Small Business Webinar! Hosted by: State Controller Betty T. Yee and the City of Santa Maria Hear from federal, state, and local agencies about programs available to small businesses. January 12, 2022 10:00 - 11:30 am Register at: bit.ly/3sfa9O1
CISA Releases Capacity Enhancement Guides to Enhance Mobile Device Cybersecurity for Consumers and Organizations
CISA has released actionable Capacity Enhancement Guides (CEGs) to help users and organizations improve mobile device cybersecurity. •The CEG: Mobile Device Cybersecurity Checklist for Consumers provides steps for consumers, including using strong authentication and enabling automatic operating system updates. •The CEG: Mobile Device Cybersecurity Checklist for Organizations provides steps to help organizations secure mobile access to enterprise resources. CISA encourages users and administrators to
New 2022 California Employment Laws White Paper Available to Download
Despite the COVID-19 pandemic continuing to be a primary focus in 2021, the California Legislature crafted and sent several hundred bills to Governor Gavin Newsom's desk. As 2021 winds to a close, what better way to prepare for 2022 than by familiarizing yourself with employment law changes happening when January hits? For instance, a new law builds on 2020's changes to the California Family Rights Act (CFRA), clarifying that employees can take CFRA leave to care for parents-in-law with serious health
OSHA: COVID-19 Vaccination and Testing ETS
The Occupational Safety and Health Administration (OSHA) has issued an emergency temporary standard (ETS)to minimize the risk of COVID-19 transmission in the workplace. The ETS establishes binding requirements to protect unvaccinated employees of large employers (100 or more employees from the risk of contracting COVID-19 in the workplace. COVID-19 was not known to exist until January 2020, and since then nearly 745,000 people, many of them workers, have died from the disease in the U.S. alone. At the
Order Your 2022 Employment Notices Today!
It's that time of year again to order your required 2022 Employment Notices! We are providing a substantial discount to our Chamber members on these required notices, including the California & Federal Employment Poster, which is required by law to be displayed in your business. A note regarding remote employees: If companies have employees that work 100% from home and never report to a headquarters or other location, hard copies of mandatory employment notices should be mailed to the employees' homes,
Community Broadband Needs Assessment: Entities
For the past few years, EconAlliance has served as Santa Barbara County liaison to the tri-county Broadband Consortium Pacific Coast (Consortium), working cooperatively with the Consortium first to enhance broadband in Northern Santa Barbara County. In early 2020, EconAlliance conceptualized the "Northern Santa Barbara County Fiber Ring" and has since been actively seeking funding to accelerate development of the Fiber Ring. Part of this effort involves building awareness of grant and other funding
ABC is offering fee waivers for eligible licensees
On February 23, 2021, Governor Gavin Newsom signed a package of immediate actions that provided needed relief to individuals, families and businesses suffering the most significant economic hardship from the COVID-19 Recession. Read the full February 23 news release. With the COVID-19 Renewal Fee Relief legislation, the Department of Alcoholic Beverage Control is authorized to provide renewal fee waivers for two years to approximately 59,000 businesses heavily impacted by health and safety restrictions
Santa Maria Valley Chamber is offering 20% Discount on Required California Harassment Prevention Training
As of January 1st, 2021 California employers with five or more employees must now provide harassment prevention training to all employees. All new hires must be trained, and existing employees must receive training every two years. That's two hours of training to California supervisors (and to out-of-state supervisors of California employees), and one hour of training to nonsupervisory employees in California. Training must take place within six months of hire or promotion and every two years thereafter.
Going Remote: Considerations Employers Should Make When Transitioning to a New Work Model
In our new world created by the COVID pandemic, many small businesses are considering whether to continue to allow at least some employees to work full-time remote, or adopt a hybrid version. Under the hybrid version, employees may be allowed to work from home either a fixed number of days per week, or certain days designated by the company. Most companies are identifying days that all employees need to be in the office, for company meetings and other in person discussions. If you are evaluating
Santa Maria Police Department Provides Tips for Businesses to Help Prevent Burglaries
Is your businesses well protected from a possible break-in? Do you know what steps to take if your business is broken in to? Many businesses think their business is secure, but in reality there are some easy steps to help keep your business safe that often get overlooked. We recently talked with Santa Maria Police Department Lt. Terry A. Flaa, who gave use some tips on how businesses can make sure they are being proactive in preventing burglaries.What is the most common way people break into local
California Small Business COVID-19 Relief Grant Round 9 Now Open
Round 9 of the California Small Business COVID-19 Relief Grant opened on September 9, 2021. This program will support small businesses and nonprofits impacted by COVID-19 and the related health and safety restrictions.Who will be considered for Round 9? 1. Existing waitlisted small businesses and/or nonprofit organizations from previous rounds. These applicants do not need to reapply. 2. Existing eligible small businesses and/or nonprofit organizations that were not selected in previous rounds (Rounds 1,
CalChamber: Have You Registered with CalSavers Yet?
Eligible California employers with at least five employees may now register for the CalSavers Retirement Savings Program (CalSavers), and must do so by June 30, 2022. CalSavers is a retirement savings program for private sector employees whose employers don't offer a retirement program. More specifically, it gives employees the opportunity to defer their wages, through payroll deductions by the employer, to a state-managed individual retirement account (IRA) program. California employers that are not
Small Business COVID-19 Relief Grant: New Funding Round to Open in September
New applicants for California's Small Business COVID-19 Relief Grant Program will be able to apply in the funding round opening on September 9 and continuing through September 30.The program provides grants of $5,000 to $25,000 to small businesses hurt by the pandemic. Businesses are eligible based on annual revenue as documented in their most recent tax return.New funding rounds were made possible by an additional $1.5 billion in funding authorized in a relief package signed by the Governor. Total
Santa Barbara Foundation: REOPENED - Emergency Business Assistance Program Grants
The Emergency Business Assistance Program Grants have been reopened for businesses in Santa Maria, Orcutt, Lompoc, and Cuyama. To learn more, visit bit.ly/SBFEmergencyBusinessGrants or attend our upcoming SBF Office Hours: Wed. August 11 & Thurs. August 12th from 10 am - 2 pm. 2625 S. Miller Street, Suite 101 Santa Maria, CA
Santa Barbara Foundation
Business Alert: Ransomware Attacks on the Rise
As you have likely seen in the news, ransomware attacks continue to be on the rise both nationally and locally. Even when the attacked businesses have been able to reset their systems without paying the actual ransom, they still experienced significant interruptions in their operations and costs for staff and consultants to rebuild their files. All businesses are vulnerable to these attacks if you do not take the proper precautions to secure your data. We encourage our local business
Improve Your Online Presence with the Chamber's ''Get Your Business Online'' Program!
Getting started with building your online presence can seem intimidating and overwhelming, which is why we're here to help! With our "Get Your Business Online" program, we'll do an intake assessment of your current online presence and walk you through small, manageable steps that work best for your business to grow your online presence. Through the program, businesses can receive support in areas including: Creating & managing your Google listingBuilding a websiteBuilding & managing your social media
Moving Toward Reopening: State Releases Guidance
Last Friday, the California Department of Public Health (CDPH) released guidance, including a questions-and-answers webpage, on how businesses may return to "usual operations" starting June 15 with exceptions for indoor and outdoor "mega events." But the department also reminded employers that they are subject to the Cal/OSHA COVID-19 Prevention Emergency Temporary Standards (ETS), if applicable to them. Cal/OSHA is revisiting the emergency standards to take into account the revised guidance from the
Court Ruling on CalSavers Means Employers of 50> Face Deadline
What is the status of the legal challenge to the CalSavers program? Do employers still need to register? The Howard Jarvis Taxpayers Association (HJTA) and two of its employees filed an action against the CalSavers Retirement Savings Program (CalSavers) (HJTA v. Cal. Secure Choice (9th Cir. 20-15591)), alleging that the federal Employee Retirement Income Security Act (ERISA) preempts CalSavers. The district court found that ERISA does not preempt the California law which creates CalSavers and dismissed
California Small Business COVID-19 Relief Grant Program Update
Round 6 opened today, Wednesday, April 28th at 9:00 AM until Tuesday, May 4th at 5:00 PM. Notifications will begin Friday, May 7th. Eligible grant award: $5,000 to $25,000 Here is important information you need to know: Important Information for Applicants on the Waitlist Eligible applicants include current waitlisted small businesses and/or nonprofits not selected in Rounds 1, 2, 3, or 5 and new applicants that meet eligibility criteria. Applicants Waitlisted in Rounds 1, 2, 3 or 5 do not need to
The new American Rescue Plan Act established a $28.6 billion "Restaurant Revitalization Fund" (RRF) within the U.S. Small Business Administration (SBA). An eligible business may receive a tax-free federal grant equal to the amount of its pandemic-related revenue loss, calculated by subtracting its 2020 gross receipts from its 2019 gross receipts. The Restaurant Revitalization Fund is NOT yet accepting applications. Review the newest information below to learn more about the program and how to prepare! 3
Santa Barbara South Coast and Santa Maria Chambers Of Commerce Urge Hispanic Business Owners To Apply For PPP
PAYCHECK PROTECTION LOAN AVAILABILITY CLOSES MAY 21 The Santa Barbara South Coast Chamber of Commerce and Santa Maria Chamber of Commerce recognize the importance that Hispanic and minority-owned businesses have in the community. As they have shared COVID-19 information and resources with community business owners, they have identified a gap. While many Hispanic-owned businesses have already taken steps to apply for financial assistance through the Paycheck Protection Program (PPP), there are still a
How To Turn Social Media Into Business Media
Wondering how transform social media sites like Facebook, Instagram, and Twitter into powerful marketing tools for your business? If you're like most small-to-medium business owners, you know that your clients, customers, and prospects are already spending a significant amount of their day browsing through their social media feeds, but did you know exactly how much time? Recent studies reveal that the average American consumer spends about 5 hours per day on their mobile device, and half that screen
Marketable vs Remarkable: How To Get Your Promoters To Share You
In today's connected world, social media and online content plays a powerful role in how your business is perceived. With the right strategies, you can transform your current customers, followers, and fans into a powerful, low-cost army of online marketers who are ready and willing to promote your business to friends, family members, and beyond. Start By Delivering Exceptional Customer Service If you've ever received less-than-impressive service from a company, chances are good you may not have bothered
The deadline for Round 4 of the California Small Business COVID-19 Relief Grant Program has been extended! Round 5 begins on March 25th
The deadline for Round 4 of the California Small Business COVID-19 Relief Grant Program has been extended! Round 4:Eligible applicants: Only nonprofit cultural institutions with any revenue size that meet eligibility criteria found at CAReliefGrant.comEligible grant award: $5,000 – $25,000Dates to apply: Tuesday, March 16th through Friday, March 26th, 2021Details: Eligible nonprofit cultural institutions must complete a new application even if they already applied in Rounds 1 and 2; grants will only be
Earthquake Warning California
Natural disasters, like earthquakes, happen unexpectedly and can create major disruptions that last long after the event is over. Emergency situations may force individuals and families to quickly find shelter or evacuate from their homes, workplaces, or other settings. By being prepared and planning ahead, Californians can quickly take life-saving actions to keep them safe in an earthquake. It's important for all households to prepare a family disaster plan; identify safe spots to take cover in places
NEW! Grants for Nonprofit Cultural Institutions Opens March 16 for one week only
State grant program will open from Tuesday, March 16th through Tuesday, March 23rd, 2021 California's Office of the Small Business Advocate (CalOSBA), part of the Governor's Office of Business and Economic Development (GO-Biz), is administering a new relief package that includes a $50 million allocation for non-profit cultural institutions. Competitive funding for the California Small Business COVID-19 Relief Grant Program will be conducted by CalOSBA's selected intermediary, Lendistry. Details on the
Satisfaction vs Loyalty: How to turn customers into promoters
Maybe you've heard the value of word-of-mouth advertising; according to Nielsen ratings, 92% of consumers trust their friends' and family's recommendation over traditional advertising. That doesn't mean you can simply sit back and assume that the quality of your product is so much better than your competition's that customers will be raving about it to their friends without any extra effort on your part. We want you to get the answers you need to the questions that will grow your business. How can you
How to Set up Your Own Text Message Ordering System
Third-party delivery services such as UberEats and GrubHub are simple to use, but partnering with these app-based services can really cut into your bottom line. Some retailers and restaurants are now turning to self-managed text ordering systems to meet customer demands without assuming the high costs associated with ordering apps. Not only does setting up your own text ordering system eliminate per-order bag fees and commissions charged by delivery services, keeping your ordering in-house lets you
New Funding Rounds Announced for the California Small Business COVID-19 Relief Grant Program
Four new rounds to address ongoing needFunding will support small businesses and non-profits that have struggled due to the COVID-19 pandemic Sacramento, CA – California's Office of the Small Business Advocate (CalOSBA), part of the Governor's Office of Business and Economic Development (GO-Biz), announced today four new funding rounds for the California Small Business COVID-19 Relief Grant Program following Governor Gavin Newsom signing into law a comprehensive package of immediate actions that speeds
Paving a Roadmap to Recovery: Santa Maria Valley Chamber Partners with Santa Barbara South Coast Chamber to Get Local Communities Back to Business
It has been a year now since the pandemic began, and the impact on local businesses cannot be overstated. As an advocate for our business community, the Santa Maria Valley Chamber continues to look for ways to support our local businesses through reopening and recovery. As part of that effort, the Santa Maria Valley Chamber has partnered with the Santa Barbara South Coast Chamber on their Roadmap to Recovery. The plan maps a course for local economic recovery based on efforts over the next 6 months and
CalOSBA: Applications Are Open For Up & Running California
A New eBay Program Offering Free eCommerce Training For Small Businesses We've partnered with eBay to announce the launch of the Up & Running California program. Through the program, up to 300 California small businesses will be selected to participate in this six-week interactive eCommerce training program designed to help them get and grow online. This new, 100% free program will offer participating businesses the educational resources, interactive instruction, and seller-to-seller coaching they
SBA Prioritizes Smallest of Small Businesses in the Paycheck Protection Program
Steps to Promote Equitable Relief for Mom-and-Pop BusinessesWASHINGTON – Building on a month of strong results, the Biden-Harris Administration and the U.S. Small Business Administration are taking steps with the Paycheck Protection Program to further promote equitable relief for America's mom-and-pop businesses. The latest round of Paycheck Protection Program funding opened one month ago and already the Biden Administration has succeeded in making major improvements to the program's implementation: For
Governor Newsom, Legislative Leaders Announce Immediate Action Agreement for Relief to Californians Experiencing Pandemic Hardship
SACRAMENTO – Governor Gavin Newsom, Senate President pro Tempore Toni G. Atkins and Assembly Speaker Anthony Rendon today announced that they have reached an agreement on a package of immediate actions that will speed needed relief to individuals, families and businesses suffering the most significant economic hardship from the COVID-19 Recession. The compromise builds on the initiatives in the Governor's state budget proposal to provide cash relief to lower-income Californians, increase aid to small
Second Application Round Opens for California's Small Business COVID-19 Relief Grant Program
Application period ends February 8Free application webinars offered daily in several languages Sacramento, CA – California's Office of the Small Business Advocate (CalOSBA), part of the Governor's Office of Business and Economic Development (GO-Biz), today announced that Round 2 of the Small Business COVID-19 Relief Grant Program is open. The $500 million program is intended for small businesses and nonprofits impacted by COVID-19. Grants range in size from $5,000 to $25,000. Approximately half of the
Volatility Can Give You A Business Advantage
It's no secret that our local businesses are struggling, but that doesn't mean your business has to suffer, too. Throughout history, many great business stories have begun in an economic downturn. You're probably as tired of "the pivot" as we are, but these adjustments can make your business more resilient.Explore Emerging Opportunities The pandemic has ushered in massive changes and lost revenue for most small businesses in our community. However, within the disruptions and changing market lies
5 Management Keys for Effective Virtual Leadership
Leaders can often spot talent in their employees. The challenge is to find effective ways to nature and develop these skills, especially in a virtual workspace where traditional approaches are obsolete. However, thanks to modern technology, managers can develop strategies to ensure each employee gets their share of challenging objectives that propels them to the next level. The challenges should also focus on developing individual talents while fulfilling daily scoreboard expectations.Constant Feedback and