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Facebook Has Launched a New Tournaments Option for People to Create Their Own Gaming Events
Facebook is launching a new option which will enable gamers to organize their own tournaments within the Facebook Gaming platform, providing an immediate way to boost gaming engagement amid the COVID-19 lockdowns, while also furthering Facebook's broader gaming ambitions. The capacity to create your own gaming tournaments provides another way to connect gamers on Facebook. You can set up your tournament by adding start and end dates, images, descriptions, allocating co-hosts, and publishing your event publicly or in private. As reported by Venture Beat, Facebook has been developing its tournaments feature for some time, but has fast-tracked the option due to the COVID-19 pandemic. As explained by Facebook Gaming head engineer Mina […]
Andrew Hutchinson Content Aggregation #digitalmarketing, Social Media Today
LinkedIn Events is Now Available to All Pages to Assist with Connectivity Amid the COVID-19 Lockdowns
With thousands of industry events being canceled amid the COVID-19 lockdowns, this could be helpful for those looking for another way to connect, and promote replacement meet-ups, live-streams or webinars to their brand followers. LinkedIn has now made its new Events option available for all company pages as part of its efforts to assist brands dealing with the COVID-19 impacts. Launched in October last year, LinkedIn Events was previously only available to selected company pages, but it recently announced that it would make it more broadly available sooner to help cater for the COVID-19 impacts. And now, you can access Events on any LinkedIn company page. To create your own […]
Facebook Launches New 'Tuned' App for Couples to Share Intimate Interactions
Facebook's experimental NPE team has launched a new app, this time focused on facilitating interaction between romantic partners, within their own, private space. As first reported by The Information, the new app, called 'Tuned', is a couple-centric space where you can share more private engagements that you might on other, more public social platforms. As per Tuned's description on The App Store: "With Tuned, you can be as mushy, quirky, and silly as you are together in person, even when you're apart. Creatively express your love, share your mood, exchange music, and build a digital scrapbook of your special moments." Tuned provides the capability to connect your Spotify account to […]
WhatsApp Implements New Restrictions on Message Forwarding to Limit the Spread of Misinformation
WhatsApp has announced a new restriction on message forwarding as it seeks to combat the rise of misinformation campaigns flowing through the app. As explained by WhatsApp: "Last year we introduced users to the concept of messages that have been forwarded many times. These messages are labeled with double arrows to indicate they did not originate from a close contact. In effect, these messages are less personal compared to typical messages sent on WhatsApp. We are now introducing a limit so that these messages can only be forwarded to one chat at a time." The new restrictions build on the measures WhatsApp announced in April, when it ruled that messages which […]
Pinterest Adds New Shopping Tools to Help Brands Capitalize on Rising eCommerce Trends
Like all social platforms, Pinterest has seen a significant rise in traffic amid the COVID-19 lockdowns around the world. And the platform's not wasting the opportunity – with more people looking to Pinterest to find products, it recently launched its new Verified Merchant program, in order to maximize its the availability of Shoppable Pins and connect Pinners through to products. And now, Pinterest is adding some more refinements to make it even easier to shop from Pins, which works to both assist impacted SMBs who are looking for an option to replace physical shopfronts, while also helping to boost Pinterest's broader eCommerce ambitions, and make it the place to be […]
Snapchat Launches New Lens Experience to Raise Awareness of WHO's Efforts to Combat COVID-19
As part of the continued expansion of its COVID-19 awareness efforts, Snapchat has this week launched a new Lens experience which uses Snap's advancing image recognition system to trigger a new World Health Organization visual when you scan in a currency note from your region. [embedded content] As explained by Snapchat: "Through the Snapchat camera, Snapchatters can scan 23 international currency notes across 33 countries, bringing up an AR visualization of how donations support the World Health Organization's immediate response efforts to track the spread of COVID-19, ensure patients get the care they need, and provide frontline workers with critical supplies. Snapchatters can then easily donate, and encourage friends to […]
The Importance of Personal Branding on Social Media in 2020 [Infographic]
Amid the global lockdowns as a result of the COVID-19 pandemic, many people have found themselves with a lot more time on their hands, which many are now using to try to build their personal brands, and maximize their profile through online platforms. And now may be a good time to do it – while the global economy is taking a massive hit, which will have long-reaching implications, digital platforms are seeing higher engagement rates than ever, with more people looking to information and entertainment online, and focusing their attention on social platforms and other apps. That could provide an opportunity to get your thoughts out there, and to build […]
Facebook Is Testing a Large 'F' Button in the Middle of Its Lower Function Bar
This is… interesting. Facebook has this week expanded its test of a prominent 'F' button right in the middle of the lower function bar in the app, which shrinks when tapped and links to the main menu options listing. As you can see in these screenshots, shared by social media expert Matt Navarra, the large 'F' reduces when pressed, giving it a real-world button effect. It takes up one of the five existing shortcut slots in the lower bar, which users can control by choosing which buttons are displayed, and it connects to the main menu – which, itself recently underwent a makeover, giving it a bright new color scheme. So, […]
5 Free Backlink Checkers to Help Improve Your SEO Performance
Backlinks are the lifeblood of SEO. While Google's algorithms continue to evolve, and some now see them as less relevant than they once were, backlinks, in combination with optimized content, remain the two most important elements that will influence your website's search rankings. Links signal to search engines that your content is worth being quoted and linked to. This is exactly why link-building campaigns are indispensable for a website, while performing regular backlink analysis is also key to maximizing and improving your search performance. To help with this, here's a list of five, free backlink checking tools that can give you a better idea of where you're getting referrals from, and how […]
Aleh Barysevich Content Aggregation #digitalmarketing, Social Media Today
The Impact of COVID-19 on Search Trends and SEO [Infographic]
The COVID-19 pandemic has impacted every industry and business in some form, ranging from complete shutdowns to massive increases in buying in certain sectors. It's difficult to grasp the full implications of the global action to restrict the spread of the virus – everywhere you look there's another impact, and day-by-day, those changes compound and become larger economic considerations for the long term. And definitely, COVID-19 will have long-term impacts. While, theoretically, we may be able to get back to some level of normal life within months, the businesses that have been forced to close, or are struggling through, will take time to come back, if they ever do. Concurrently, […]
Cent Muruganandam Content Aggregation #digitalmarketing, Social Media Today
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