We collaborated with Heinz in delivering a stunning influencer marketing campaign.
Heinz challenged us to create an online buzz, spark social conversations and talk-ability that Heinz has finally combined two of the nation's best-loved sauces in Ketchup and Mayonnaise, to create the mouthwatering Saucy Sauce.
Using advanced audience demographics via our in-house platform The Blogger Programme, we sourced 6 influencers who matched key audience demographics as well as authentic content with a playful approach.
As part of the campaign, each influencer was asked to re-create a variety of their favourite food dishes in which they had to include Saucy Sauce. The content had to include key messages – but also be fun and engaging – whilst also delivering the overarching message that the launch of Saucy Sauce is bringing the nation what they have been waiting for.
This content was then shared across Instagram and Instagram Stories and during the campaign, the influencers were also tasked with engaging and interacting directly with their followers to help spark further social conversations.
Overall the social media content reached an audience of more than 280,000, with more than 100,000 video views and an average campaign engagement rate of 4%.
The campaign also sparked viral follower interaction around Saucy Sauce.
If you are looking for a team of experts to create and execute an effective influencer marketing campaign, get in touch today.