Jake Scott Directs Geo-targeted 'Runaway Train 25' Music Video
Twenty-five years ago, Soul Asylum's 'Runaway Train' music video aired on MTV. Moving and gritty, the video showed images of actual missing children, 21 of whom were then recovered.
Collaborating with agency M/H VCCP, Jake Scott has reimagined 'Runaway Train' for 2019. Working with contemporary artists Jaime N Commons, Skylar Grey, and Gallant, Jake directed a first-of-its-kind music video that updates with children from the National Center for Missing & Exploited Children (NCMEC) database, based on where you watch it.
Every year there are over 400,000 reports of missing kids in the U.S, with 61% of recovered children found in the same state in which they went missing. With 'Runaway Train 25' M/H VCCP have combined new technology and the power of social media to get missing children in front of more people in more relevant places.
"I was a fan of the original Runaway Train video," comments Jake Scott. "It really showed how music has the power to effect change. If one child is identified as a result of this video, then it will be worth it. Let's hope it leads to hundreds of thousands being reunited with their families or given a new life in which they feel safe, seen and heard."
"This video is a game changer. It highlights critical issues runaways face and will show real pictures of missing children," said NCMEC President and CEO John Clark. "By creating and sharing this video, everyone has the ability to make a difference in their communities. It's truly incredible."
Find out more about Runaway Train 25 here, and view more of Jake's music video work here, and commercial work here.