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Snoop Dogg's Own INDOGGO® Gin is Officially a Nationally-Distributed Spirits Brand
Njera Perkins. Feb 19, 2021.
At the top of fall last year, rap icon and entrepreneur Snoop Dogg announced the launch of his very own spirits brand – opting for the gin route. Now coming off a successful limited release in his home state of California, Snoop's brand officially has national distribution, a press release states.
"I am so proud and humbled by the response INDOGGO® has received since its introduction," Snoop said in a statement. "I knew that we had created a great tasting, smooth gin, but to see the response on social media, and get the stamp of approval from my friend Martha Stewart – I knew we had a winner!"
According to a press release, INDOGGO® — recognized as a award-winning gin by the 2020 Proof Awards — was developed by the King of "Gin & Juice" in partnership with Trust Spirits co-founders Keenan Towns and Marc Weisberg as well as Prestige Beverage Group.
Weisberg shared Snoop's excitement for the brand's success stating, "the response and support from our partners and distributors has been incredible."
A post shared by INDOGGO® Gin by Snoop Dogg (@indoggogin)
"To launch a new product is no small feat, and to have such significant consumer following and early acceptance, especially during a pandemic, is humbling and very much appreciated," he added in his statement. "We have received such great support from everyone involved to ensure our nationwide rollout is a success, and we are excited to bring INDOGGO® to consumers, across the country, who want to enjoy a little 'Gin and Juice'."
Also joining in on the brand's success is Emmy-nominated actor, host and producer, Terrence J, who was recently recruited as the company's first creative director.
A post shared by Terrence J (@terrencej)
Snoop's gin brand has garnered interest from well-known celebrities and friends such as Martha Stewart, Dwyane Wade, and more.
INDOGGO is available for purchase at major retailers such as Total Wine and More, Walmart, Albertson's, and Kroger, as well as online at INDOGGO® Gin's website.
Black-owned spiritsINDOGGO® Ginnational distributionSnoop Dogg
Njera Perkins
Njera Perkins is a NY-based freelance journalist and editor who specializes in business, tech, music, entertainment and culture. Her work has been featured in publications such as EBONY, Okayplayer, Shadow and Act, Blavity News, The Gumbo, Daily Rap Facts and others. She's also the editor-in-chief of Baltimore-based outlet The 4th Quarter where she covers the city's hottest artists and the latest in news.