Top 14 Must-Listen Podcasts for Building Brand Trust
Linda Nouar
Do you want to build trust with your brand? Are you looking for some helpful podcasts that can teach you how to do just that?
In this blog post, we will discuss 14 of the best podcasts and individual podcast episodes out there when it comes to building trust with your brand. These podcasts offer great advice and tips on how to create a trusting relationship with your customers. Feel free to recommend a podcast you have listened to!
1. The TRUST Show
Host: Dr. Yoram Solomon
In the TRUST Show, you are challenged to take on a different attitude towards trust building. The show is based on the 8 laws of trust and 6 components of trustworthiness from dr. Solomon's own Book of Trust. These laws create the baseline of understanding in what critical moments trust has a leading role in the success or failure of your business. Through real-life examples from the host, you will get practical tips on how to be trusted, and know who to trust.
Dr. Yoram Solomon is the author of the Book of Trust, public speaker and professor. The host has a highly diverse educational background in organization management, law as well as engineering. Solomon has bundled his experience in founding several start-ups and holding various positions in 14 published books. As a professor at Southern Methodist University with 22 patents to his name, Solomon is considered a leading expert on trust in business.
2 episodes to listen to:
2. Trust Matters, The Podcast
Host: Charles H. Green
Trust Matters was an interactive podcast on professional relationships and trust in business. Listeners could tap in and submit questions or problems they face as professionals in relation to trust. The last episode aired in June 2020. However, with a total of 40 episodes, Green created a collection of knowledgeable content specifically tailored to what professionals really want to learn. The episodes are bite-sized (around 3-6 minutes) and therefore perfect when you want straightforward advice from a Trusted Advisor.
As a graduate from Harvard and career in management consultancy and business development, Charles H. Green is a well-respected advisor. Green has been in the game for more than 40 years and managed to bring this vast amount of experience in the best-selling book The Trusted Advisor.
3. The Trust Factor
Host: Christina Kay
Having an e-commerce store definitely has advantages, but especially the start in which consumers don't know you is challenging. Building trust with customers is of high importance in order to succeed. In this podcast, Christina teams up with experts on all things e-commerce. The podcast consists of three lengthy episodes to cover all you need to know from obtaining trust to keeping trust for your online business.
Christina Kay made it to the Top 25 under 35 due to her many achievements as a young marketing and management expert. She is currently employed as a vice president of marketing at ResellerRatings. A platform that successfully consults and trains thousands of retailers on building trust, increasing conversion and improving discovery.
4. The TrustCast: An Edelman Podcast
Host: Edelman
This list of podcasts on trust would not be complete without mentioning the retired podcast of one of the top institutional thought leaders on trust: the Edelman global communications firm. Before its last episode in December 2021, the TrustCast delved into Edelman's 20 years of experience in transforming businesses and organizations to implement trust as a strategy. Topics ranged from pandemic recovery to diversity and (dis)information society. With new experts joining the show every episode, the TrustCast showed why trust is the ultimate currency in business, but also a prerequisite for societies to succeed.
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Every year they present the Edelman Trust Barometer. The report is published in January and covers a range of timely and important societal indicators of trust among business, media, government and NGOs, shaping the conversation and setting the agenda for the year ahead.
5. The TrustMakers
Hosts: Edelman & Advertising Week
The TrustCast came to an end in December 2021. Fortunately, Edelman did not stop here, but opted for a rebrand of the show in "the TrustMakers". Every week or two, a new episode is aired on trending topics in today's society. Topics such as sustainability and inclusion, which are relatively new concepts, but more important than ever for brand trust are brought to light. How to leverage brand trust is changing overnight in our fast-paced society, so being up-to-date with current trends is pivotal.
6. Trusted Authority - the Podcast
Host: Petra Zink
Trusted Authority is the perfect podcast for anyone that is a technical expert, but lacks the trust of their peers. In this weekly show, you will learn practical strategies that you can utilize to become a trusted authority at your work and beyond. While the podcast focuses on building authority, you also get valuable insights to improve yourself and your trust in your social circle. Petra Zink does an excellent job at empowering people of all backgrounds.
Petra Zink turned her life around after years of being in the background at work. Now, she is a respected authority as a personal brand & digital strategist. Being a successful consultant and trainer, she has compiled her experience and knowledge into a step-by-step manual called Trusted Authority.
7. In Trust
Hosts: Lisa Lambert & Rick Kitagawa
With more than 50 episodes, Lisa and Rick have made a complete guide on being trustworthy leaders. The founders of Spotlight Trust invite leaders from all expertise to join them and explore what trust means for them and how it has made them successful. You will get practical advice and real-life stories for all sorts of scenarios you will likely be faced with as a leader. The last episode aired in January 2022.
About the Hosts
Lisa Lambert & Rick Kitagawa are Co-Founders and Co-CEOs of Spotlight Trust. With the company, they aim to provide a practical framework for leaders to see the importance of trust and learn how to leverage this.
Lisa Lambert is active in numerous projects outside of her podcast with Kitagawa. She facilitates workshops and talks on leadership, has co-written the book 'The Future is Trust' with Kitagawa and leads organizations in their innovative journeys.
Rick Kitagawa is a successful organization coach and workshop host who empowers leaders all over the world. He is also an active blog writer where he shares his experience and knowledge on leadership.
8. Talking Trust
Host: James Temple
In Talking Trust you will learn the exact ins and outs of building trust as a business, whether with stakeholders, customers, or your own colleagues. James Temple from the company PwC Canada noticed that our fast-paced changing societies are influencing our feeling of certainty and therefore lack of trust in businesses. By bringing on experts every episode, James aids in getting an understanding of the evolving meaning of trust. The podcast was completed with 5 episodes that each lasted around 15 minutes, making it accessible for anyone that needs a fresh and updated perspective on trust.
James Temple is PwC Canada's Chief Corporate Responsibility Officer. He leads PwC Canada's Trust Agenda in which he holds many responsibilities on topics such as stakeholder relations, sustainability and PwC Canada's ESG agenda.
9. TrustTalk - It's all about Trust
Host: Severin de Wit
It's all about Trust's philosophy is literally reflected in its name, because trust is everywhere. Every two weeks, Severin explores trust with different experts from all over the world. (Some of the experts on his show are also previously discussed in this list of podcasts!) The podcast covers trust in all aspects of life, be it in technology, social networks, politics, and of course work. This show provides some great insights to reflect on trust and how its meaning can change in different areas of life.
Severin de Wit is a Netherlands-based consultant that founded an international consultancy in intellectual property (IPEG). He is chairman of the foundation Stichting PleitAcademie, a training institute for lawyers and has published many articles and books bundling his experience in the field. He graduated from the VU Amsterdam in Law & Political Science.
10. IBM thinkLeaders Episode: Why aren't there more Chief Trust Officers? Feat. IBM Futurist Peter Lavers
Host: Amanda Thurston - IBM ThinkLeaders
Building trust in B2C businesses is a widely explored topic, but B2B businesses can also benefit from such. In this episode, the host is joined by Peter Lavers and discusses how trust is at the heart of B2B customer experiences.
IBM ThinkLeaders tells the story of successful business transformations through interviews with entrepreneurs and technologists. Coming from IBM, one of the biggest and most well-known technology corporations internationally, you can expect valuable content. The show ended in 2020, but holds information that is still relevant today!
Amanda Thurston earned her degree in Business Administration from New York University. She used to be a strategic marketing services leader at IBM iX, but is now working as a partner in Prophet's New York office.
11. Business of Story Episode: How You Build Trust With Your Brand Storytelling
Host: Park Howell
When you truly understand what the value of trust can be for your business, there is a big possibility you will have to evaluate your current brand strategy. In this episode of Business of Story, you will learn how to build trust with your brand storytelling with Margot Bloomstein.
The Business of Story is a weekly podcast that sits among the top 10% of downloaded podcasts worldwide according to Feedspot. With almost 400 episodes, Howell helps sales and marketing leaders excel through the stories they tell.
Park Howell is a successful storytelling coach with more than 35 years of experience in branding, marketing and sales. He compiled all he knows in his book 'Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand'.
12. Dear HBR Episode: Building Trust
Host: Alison Beard and Dan McGinn (Dear HBR)
Everyone has to build trust in the business world to be successful. Especially for a newcomer in the workplace, this can be challenging. Not to mention that it goes both ways: what if you don't trust your boss or colleagues? In this episode of Dear HBR, you will learn what to do in those (perhaps awkward) situations in the workplace.
Dear HBR is an informal podcast that discusses widely experienced workplace dilemmas. Although the content is given to you in a humorous and friendly manner, you will get academically-researched insights in order to improve your work life and that of others. Dear HBR started in 2018 and its final episode aired in February 2021.
Alison Beard and Dan McGrinn are both senior editors at Harvard Business Review: one of the most influential magazines in the field of business economics.
Alison Beard edits the "Experience" section of HBR, which guides individual managers in their careers. Before joining the team at HBR, she worked at the Financial times.
Dan McGinn is the author of Psyched Up: How the Science of Mental Preparation Can Help You Succeed. Prior to that, he was a bureau chief at Newsweek.
13. Freakonomics Episode: Trust Me
Host: Stephen J. Dubner
This episode on Freakonomics Radio is a classic on the topic of Trust. In this episode, Stephen J. Dubner discusses the relationship between trust in society to economic prosperity and how we can work to improve both.
Freakonomics Radio is a follow-up on the one-of-a-kind business book Freakonomics by Steven D. Levitt & Stephen J. Dubner. Just like in the book, Freakonomics Radio deals with topics that you would not consider thinking about when listening to an economics podcast. Though the topics might at first seem random, Dubner does an amazing job of connecting academic research and inviting top entrepreneurs to provide unexpected insights.
Stephen J. Dubner is co-author of the best-selling book Freakonomics. He is best known as an American journalist who has written for the New York Times, but also published several books.
14. TED Business Episode: 7 Tools for Building a Business People Trust
Host: Modupe Akinola (TED Business)
In this brief episode of TED Business, Akinola provides seveb practical tools you can use to build long-term trust for your company. Together with Marcos Aguiar, Modupe goes over real-life examples in which trust has played a determining factor in a brand's success.
TED Talks is one of the most well-known resources for real stories from successful entrepreneurs and business people. In the podcast TED Business, every week Modupe presents a new trending business success story. After each story, Modupe offers you practical tips deducted from the story that you can implement in your own business ventures.
Modupe Akinola is a graduate from Harvard and specializes in social psychology and organizational environments. By combining the two, she has a great understanding of organizational management, especially on the topic of diversity and inclusion.
Linda is a writer for Trust Signals.
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