By using The Art Newspaper website you agree to our use of cookies as described in this Cookie Policy.
NewsCoronavirusBrexitArt marketMuseums & heritageBook ClubPodcastsDiaryVan Gogh blogThe Year Ahead 2021
Frieze 2019
White Cube to open 'office and viewing rooms' in Paris
Launch is latest high-profile opening in the French capital pre-Brexit
Gareth Harris
2nd October 2019 09:12 GMT
White Cube sets its sights on Paris
London gallery White Cube is expanding to Paris and plans to open a base in the French capital within the next few months. The gallery move is the latest high-profile decampment against the backdrop of Brexit which is scheduled to take place 31 October.
"Since the late 1940s, Paris has been a major international art capital. By opening an office with viewing rooms in a prestigious location of the city, White Cube intends to perpetuate a more classical way of operating in the industry," says Mathieu Paris, senior director at White Cube. "The idea is to present great masterpieces of art in a beautiful but confidential environment, respecting the long-established Parisian tradition of 'marchand d'art' [art dealing]," he adds.
The move follows New York-based dealer David Zwirner's decision to open a gallery in Paris later this month. Opening on 16 October to coincide with the Fiac art fair, Zwirner's French outpost will be at 108 Rue Vieille du Temple, an 8,600 sq. ft space in Le Marais that was first transformed into a gallery in 1986 by the fêted dealer Yvon Lambert.
Meanwhile, a spokesman for Hauser & Wirth denied rumours that the London- and New York-based dealer also plans to open a space in Paris. "I realise there has been some speculation but I'm afraid there is no news regarding a potential Hauser & Wirth location in Paris," he says.
UPDATE (4 October): The White Cube space will be located on Avenue Matignon.
Appeared in Frieze London dailies , Issue 1, 2019
More NewsTopicsCommercial galleriesParis White CubeFrieze London 2019
Champs Élysées—one of Paris's most polluted roads—to be transformed into 'extraordinary garden'
Cate Blanchett is building her own art gallery at her English country home
This Picasso photo puzzle has stumped experts. Can you help solve it?
The Nazi art dealer who supplied Hermann Göring and operated in a shadowy art underworld after the war
Storming of US Capitol: art world condemns police hypocrisy in pro-Trump riot
The biggest art exhibitions opening around the world in 2021
Subscribe to The Art Newspaper's digital newsletter for your daily digest of essential news, views and analysis from the international art world delivered directly to your inbox.
Find out how The Art Newspaper's content platforms can help you reach an informed, influential body of collectors, cultural and creative professionals. For more information, contact info@theartnewspaper.com.
InformationAboutContactAdvertiseCookie PolicyTerms and ConditionsPrivacy PolicySponsorship Policy
Created by wearegoat
Our daily newsletter contains a round-up of the stories published on our website, previews of exhibitions that are opening and more. On Fridays, we send our Editor's picks of the top stories posted through the week. As a subscriber, you will also get live reports from leading art fairs and events, such as the Venice Biennale, plus special offers from The Art Newspaper.
You may need to add the address newsletter@theartnewspaper.com to your safe list so it isn't automatically moved to your junk folder.
You can remove yourself from the list at any time by clicking the "unsubscribe" link in the newsletter.