You can buy Nottingham branded underpants... in European fashion capital Milan
The Italian city obviously loves us as they even have a Nottingham Forest cocktail bar
Emily Hutchinson
Nottingham pants on sale in a supermarket in Milan (Image: Hayley Compton)
Milan may be one of the fashion capitals of the world, but it turns out that the Italian city is actually looking a little closer to Nottingham when it comes to their underwear choices.
BBC Radio Nottingham presenter Hayley Compton made a pretty surprising discovery during a recent visit to Milan, finding sets of 'Nottingham' underpants in a supermarket.
Hayley took to Twitter to share her discovery with her followers after stumbling across a men's underwear brand in a local shop.
(Image: Hayley Compton)
"Nottingham is so fashionable that in Milan the men wear pants branded with the city's name," she captioned two photos, one showing the brand on a box of men's briefs and another stitched onto a label on the outside of the product.
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"Wonder if they'll be swapping pizza and pasta for mushy peas…" she then joked.
It turns out that the product is actually a popular Italian underwear company with the product being sold in a number of outlets around the country.
But while it seemed like the ode to Nottingham was pretty unique, others then responded to Hayley's tweet by noting that the city really is pretty popular in Italy's fashion capital.
Social media user Mark White replied with a photo he seemingly took while once visiting the city, as he found a local bar seemingly named after Nottingham Forest.
"It must be a Milan thing," he tweeted alongside a photo of the establishment. "Nottingham is so fashionable there that they name trendy cocktail bars after one of the local football teams..."
According to BestBarsEurope.com , the Nottingham Forest cocktail bar is a local institution and has landed inside the top 50 on various lists of the best bars in the world, but doesn't have any affiliation or connection to Nottingham Forest Football Club.
Photos offering an 'alternative' view of the city posted on spoof 'Visit Nottingham' Instagram account
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