"The low point of the Conservative campaign has followed the manifesto launch," we wrote. "The social care policy tanked, and Tory poll ratings fell with it."
One senior official put it to me starkly: "We should ask a question of the team – are you ready to fight another election in two years? If the answer is yes, then it's a lie."
Plus: An apology on behalf of the pundits, the press, the pollsters, the politicians and the parties for calling this election utterly, totally and completely wrong.
It's predominately a tight-knit group of former staffers who've worked together before. No change there. But it has a more provincial and state school feel.
The Conservative Deputy Chairman left to respect the Party's neutrality policy in the EU referendum. CCHQ's digital consultants are in exactly the same boat.
It cannot go about its daily businesses as efficiently as it might while the Party Chairman's authority crumbles under the weight of daily media stories.
The Party Board should ensure that the issues at stake are addressed with a credibility that is presently absent.
The Clarkegate allegations have revealed flawed accountability structures and failures of confidentiality – exacerbated by a fixation with the short-term.
The Conservatives for Britain Co-Chairman asks 24 questions about possible breaches of the Party Board's decision to remain neutral.
Plus links to the full dissolution peerages and honours details.
Number 10, Matthew Hancock, the Whips, Ministers themselves: all must ensure that Sir Humphrey's grip is loosened.
This no-holds-barred conversation will involve members, activists, digital friends, MPs, councillors and professional staff – and I want all the big questions asked.