Agnew, Jason and Birud Sindhav. "An E-Commerce Business Model of Peer-to-Peer Interactions among Consumers." JCIT 11.2 (2009): 12-21. Web. 17 Jan. 2020. doi:10.4018/jcit.2009040102
Agnew, J., & Sindhav, B. (2009). An E-Commerce Business Model of Peer-to-Peer Interactions among Consumers. Journal of Cases on Information Technology (JCIT), 11(2), 12-21. doi:10.4018/jcit.2009040102
Agnew, Jason and Birud Sindhav. "An E-Commerce Business Model of Peer-to-Peer Interactions among Consumers," Journal of Cases on Information Technology (JCIT) 11 (2009): 2, accessed (January 17, 2020), doi:10.4018/jcit.2009040102
InfoSci-Journal Disciplines Business, Administration, and Management
An E-Commerce Business Model of Peer-to-Peer Interactions among Consumers
Jason Agnew (ConAgra Foods, USA) and Birud Sindhav (University of Nebraska at Omaha, USA)
Source Title: Journal of Cases on Information Technology (JCIT) 11(2)
DOI: 10.4018/jcit.2009040102
E-commerce facilitates not only consumer-to-company interaction, but also consumer-to-consumer interaction. In earlier years, text-based message boards characterized the community nature of these consumer gatherings. Now, advanced technology and higher bandwidth allow use of images and video as integral parts of sites such as facebook.com or youtube.com. Unlike the earlier era of dotcom bubbles, the high valuation of these sites is reflected in their capacity to generate revenue—not only do they boast high visitor numbers, but a higher extent of much desired "stickiness," too. Organizations look at these new "water cooler" places with interest as they may have some implications for the e-commerce strategy of a firm. Since social networking is an emergent phenomenon, much of the research is in the exploratory stage. A case study was conducted to examine how a firm, Eliterecruiting.com, which provides a social networking platform to football fans, integrates the virtual community in its business model.