20th Century Fox, Google Use AI to Analyze Movie Trailers
Researchers at 20th Century Fox published a paper to reveal how they are using artificial intelligence to analyze movie trailers. Published last month, the paper described Merlin, the code name for machine vision systems examining trailers frame by frame and labeling the objects and events. Then this data is compared to data from other trailers, with the idea that trailers with similar labels will attract similar kinds of people. Movie studios already cull similar data via interviews and questionnaires. Continue reading 20th Century Fox, Google Use AI to Analyze Movie Trailers
HPA Tech Retreat Panel Examines the Spectacle of the Theater
At the HPA Tech Retreat in Indian Wells, Walt Disney Studios executive/HPA founder Leon Silverman opened the discussion with a look at PLF (premium large format) cinemas. "We have unprecedented levels of quality and immersiveness today," he said. With the new technologies in resolution, color gamut, dynamic range and brightness, however, comes more work in post production houses. "For the people in the [post production] ecosystem, there's now an exploding variety of color versions," he said. The panel also addressed trends in theatrical distribution, exhibition, virtual reality and more. Continue reading HPA Tech Retreat Panel Examines the Spectacle of the Theater
DEG Report: Streaming Exceeds Disc Sales in Industry First
The Digital Entertainment Group reports that, for the first time, subscription streaming has surpassed disc sales, further evidence that Hollywood may need to reconsider traditional windows for theatrical distribution. While total home entertainment spending increased 1.36 percent, "the $5.4 billion in disc sales fell well short of the $6.2 billion tabulated from SVOD providers like Netflix," notes Variety. Subscription streaming jumped nearly 23 percent in 2016 (although figures do not include Amazon Prime), while disc sales dropped almost 10 percent. In another first, "spending on electronic-sell-through, or EST, which totaled just over $2 billion, was edged by VOD by just $67 million." Continue reading DEG Report: Streaming Exceeds Disc Sales in Industry First
Hollywood Studios Weigh Impact of Rotten Tomatoes Scores
To understand why some movies bomb, Hollywood studio executives are increasingly focused on Rotten Tomatoes and other platforms that aggregate hundreds of views into a single score. This switch is a marked difference from past decades when high-profile movie critics at big newspapers were the most important judges of a movie's merit. Those critics still exist, but primarily seem to hold sway with a small group of older viewers. Rotten Tomatoes and Metacritic scores, meanwhile, show up in today's search results and social media conversations. Continue reading Hollywood Studios Weigh Impact of Rotten Tomatoes Scores
Prime Day Experiences Sales Surge, Big Day for Fire TV Stick
According to Amazon, product orders made during its second annual Prime Day surpassed last year's sales by more than 60 percent worldwide (50 percent in the U.S.), while third-party vendors experiencing a 30 percent surge. Amazon says it tripled sales of its own devices in the U.S.; the Fire TV stick was the most popular Amazon device sold during Tuesday's event. Prime Day debuted last year to commemorate the company's 20th anniversary and encourage consumers to sign up for its Prime membership service, which offers perks such as two-day shipping and access to Prime Video and Prime Music. Continue reading Prime Day Experiences Sales Surge, Big Day for Fire TV Stick
'Deadpool' Sets New Record: Sells One Million Digital Units
Already the top-grossing R-rated movie in history (earning $761 million worldwide), "Deadpool" has broken another record by selling one million units in Digital HD sales during its first week, the fastest of any superhero title. The film "holds the record as Fox's best performing Digital HD title ever," notes The Wrap. "In comparison, 'The Martian' hit the one million unit mark in three weeks over Christmas, which was a record back then." Digital HD includes Comcast, Google Play, iTunes, Xbox, and other digital outlets. "Deadpool" will be available on Blu-ray, DVD and on demand starting May 10. Continue reading 'Deadpool' Sets New Record: Sells One Million Digital Units