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Steve Lubetkin of SBN interviews social media consultant David Deutsch
NEPTUNE, N.J. — (SBN) — Marketers and public relations professionals in Monmouth County got a crash course in social media best practices from David Deutsch, a social media consultant, at the April 4 meeting of the Jersey Shore Public Relations and Advertising Association.
Deutsch, the founder and chief strategist with SynergiSocial, spoke about how companies and brands should handle their social media presence, and how to best monitor social media comments made about them by others.
Correspondent Steve Lubetkin reports in this video news wrapper.
Steve Lubetkin
Steve Lubetkin is the news director for StateBroadcastNews.com. Steve's journalism background includes print and broadcast reporting for NJ news organizations.
From May-November 2019, he produced and reported a weekly podcast, The CRE News Hour, a news and features program focusing on the commercial real estate industry.
From 2014 to 2019 he was New Jersey and Philadelphia editor for GlobeSt.com and filled in covering Chicago/Midwest and Atlanta.
He has won numerous awards for his audio and video news reporting from the Garden State Journalists Association, and he has also been recognized for video by the New Jersey Chapter of the Society of Professional Journalists. He has produced audio podcasts on CRE topics for the NAR Commercial Division and the CCIM Institute.
Steve has also served (from August 2017 to March 2018) as national broadcast news correspondent for CEOReport.com, a news website focused on practical advice for senior executives in small- and medium-sized companies.
Steve also reports on-camera and covers conferences for NJSpotlight.com, a public policy news coverage website focused on New Jersey government and industry; and for clients of StateBroadcastNews.com, a division of The Lubetkin Media Companies LLC.
In March 2021, he was elected to the board of directors of the New Jersey Chapter of the Society of Professional Journalists, and in July 2021 he was named secretary of the chapter. In August 2021, he was honored by SPJ with one of the organization's 2021 Howard S. Dubin Outstanding Pro Member Awards, given to regular members of an SPJ chapter who go above and beyond in serving their chapter.
Steve has been the computer columnist for the Jewish Community Voice of Southern New Jersey, since 1996.
Steve is co-author, with Toronto-based podcasting pioneer Donna Papacosta, of the book, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional.
You can email Steve at steve@statebroadcastnews.com.