Susan Wojcicki Quotes
YouTube has so much great content. And it really has something for everybody. And people come up to me all the time and talk to me about how YouTube has changed their life, how they've been able to learn something they didn't think they could learn.
Susan Wojcicki
Life Time Great People Me Think
Google is a business that gets paid when users want to see - want to click on - the ad. If we show ads that no one wants to see, we don't generate revenue.
Business Want See Google Revenue
If a third of Americans' time is being spent online, why is only a quarter of ad dollars spent there? It's not proportional.
Time Why Only Being Quarter Spent
People complain when ads aren't relevant, and they complain when ads are too relevant.
People Complain Relevant Too
People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together.
Work Together People Advertising You
Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow.
Reputation Slow Bad Sometimes Useful
Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads.
Experience Google First Right Out
I've seen all of these decisions that have been made by all these great leaders who have been part of Google, and this has been an opportunity for me when I'm running YouTube, is to be able to take advantage of all of those memories.
Memories Opportunity Great Me Google
Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online.
Time Simple Advertising Go More
YouTube is growing up, is basically my view of it. Growing up means our creators are growing up; they're getting more well known. We're providing programs for them to generate more revenue so they can generate even better, high-quality shows, and then also connecting them with the advertisers.
Growing Up Better View Growing More
Time Simple Go More Where Users
We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.
Positive Success Experience Company
First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization.
Good Women Woman Organization Gender
Work Together People Run You Need
I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.
Choices Think Media Want See Result
People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more.
People True Say DNA Google More
Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.
People Brand Choice Transparency
I think video advertising is a hugely compelling medium.
Think I Think Video Compelling
I am responsible for creating and overseeing the future products that make up Google Advertising.
Future I Am Creating Google Up Make
People don't understand the logistics of advertising.
People Understand Logistics