Ireland's environmental watchdog gets Tweeting
Ireland's Environmental Protection Agency (EPA) is catering to an increasingly web-savvy public by posting its news and video updates on YouTube and Twitter.
Published 17th June 2010
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A spokesperson for the organisation told edie that the move was part of its wider communication strategy.
"The Environmental Protection Agency is always looking for new ways of disseminating environmental information, in order to keep the public informed," she said.
"We feel that there is currently a requirement to cater for audiences that increasingly receive their information online.
"We hope that by using new ways of communication, such as Twitter and YouTube, we will reach this wider audience and also find new audiences that we are not reaching with traditional means of communication."
General information from the EPA on Twitter at http://twitter.com/EPAIreland while there is also an account with climate change-based news only at http://twitter.com/EPAClimateNews.
Specific information on EPA research can be found on a third Twitter account http://twitter.com/EPAResearchNews
EPA videos are on YouTube at http://www.youtube.com/user/epaireland.
Sam Bond
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