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Being caring and welcoming is part of Stena Line's DNA and 'All Aboard!' message reinforces that Stena Line we welcomes everyone, irrespective of the who they are, where they are from, or how they live their lives – equality for everyone.
Rainbow flag everywhere at Stena Line
During the Pride-month of June, at Stena Line we flew the rainbow flag on our ships and in our terminals all over Europe. By involving all our business regions, we have sent an important message that the whole of our company is united in supporting equal rights and opportunities for everyone. To create big waves, you need all aboard – starting with the people in the company.
"Even though the maritime industry is international, there is a narrow view of what a seafarer should look like and be. This means that people who do not fit into this view may not progress in the industry. At Stena Line we believe that by promoting diversity and reducing inequality we will be a better company. This is a key part of the sustainability agenda and celebrating Pride-month is a wonderful opportunity for us to do just that," says Margareta Jensen Dickson, Chief People & Communications Officer at Stena Line.
For the first time ever this year Stena Line will participate in the Pride In London Parade, on Saturday 2nd July. 70 representatives of crews from the Irish Sea and the North Sea, as well as shore employees, will take part in the Parade. They will accompany the Stena Line float, which will be a replica of a Stena Line ferry built by the shipping fit-out company Madden Marine and driven by freight company Maxi Haulage.
The Pride in London Parade starts at midday and winds its way from London's famous Hyde Park, along Piccadilly (close to Stena Line's London office) through Piccadilly Circus, on down to Trafalgar Square and finishing in Westminster. More details on Pride in London can be found here: https://prideinlondon.org/