Headquarter Sales
ENERGIZE GROWTH AT THE SHELF
Don't get lost on the shelf, in the store, or in the virtual marketplace. Maximize your placement, your appeal, and ultimately your sales. CROSSMARK delivers consistently winning results for brands across the breadth of retail channels. We are recognized in the industry for our tailored approach, as well as our agility, precision, and speed to accelerate business. We develop custom plans for manufacturers and retailers—handling the most complex, demanding projects with a mix of ease and innovation.
COMPREHENSIVE COMMERCE
From TARGETING to EXECUTION through VALIDATION, we empower clients and retailers to boldly drive sales with a 360° suite of services including:
ESSENTIAL TEAMS
This customized solution entails building merchandising and selling support with a combination of dedicated and syndicated resources to provide the most focused and comprehensive coverage.
This shared merchandising and selling team is focused on projects for various clients. Their strong retail relationships create more familiarity and consistency with the store.
A small group of clients with common objectives working together to create a hybrid model that allows for a great level of focus with shared management costs.
This team provides merchandising and selling coverage specific to one client across multiple localities—making them true ambassadors of your brand.
SURGE AND PROJECT WORK
CROSSMARK retail merchandising support is organized in a manner where we can react quickly to provide surge support during key seasonal periods or basic project work as needed.
BEST-IN-CLASS COVERAGE
CROSSMARK prides itself on providing our clients with the best in the biz. We don't settle for one-size-fits-all solutions…because not every business is the same. So when you work with us, you'll receive expert solutions made just for you.
SALES & MERCHANDISING SUPPORT
With hundreds of Sales & Merchandising Specialists across the country, our team is ready and equipped to support your in-store needs. This includes:
Sales profiling
Execution of booking forms as required
Shelf Management: Merchandise; POG Compliance
Filling out-of-stocks, voids, manage tags
Managing promo calendars and apply POS
Fulfilling drive orders and incremental displays
Surge support during peak times
DATA COLLECTION SUPPORT
In addition, our robust team of dedicated Data Collection Specialists work to ensure all in-store activity is accounted for and collected—efficiently and thoroughly. Their expertise includes:
Measuring any in-store condition
Scanning, photography, signature capture capability
Collecting competitive intelligence
Program validation
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CLIENT & EMPLOYEE LOGIN
Carole DeMarco
EVP, GENERAL COUNSEL, SECRETARY
Carole DeMarco has had a successful career as lead counsel—most notably in the technology and consumer packaged goods industry. With over a decade of experience at CROSSMARK, Carole now serves as General Counsel and Secretary. She is a member of the C-suite and is a trusted leader of the legal and human resources teams with responsibility for all commercial transactions, employment matters, litigation, corporate governance, and compliance. Before stepping into her current role, Carole was instrumental in the settlement of significant company lawsuits and has since taken immediate action to reduce CROSSMARK's exposure to risk. She holds a Juris Doctor from Pepperdine's School of Law, a Bachelor's of Business Administration degree from the University of Notre Dame, and is licensed to practice law in Texas and California.
Robert Ruch
SVP, CHIEF INFORMATION OFFICER
Robert Ruch has spent three decades in high-level roles at prestigious companies, including The Nielsen Company. As Chief Information Officer for CROSSMARK, Robert directs technology for an organization with over 25K employees, with a scope of accountability that includes software applications, infrastructure, reporting, analytics, information security, data governance, and the management of vendor relationships. His broad set of skills includes executive IT & analytic leadership, business development, client relationship management, contract negotiation, strategic planning, analytic consulting, business intelligence, application development & management, and process automation. He holds a Bachelor of Science Degree in Marketing from Louisiana Tech University.
EVP, MARKETING SERVICES
Brian Lynch has consistently delivered results in high level roles at top tier companies across multiple industries. Currently, Brian serves as the Executive Vice President for CROSSMARK, leading the CROSSMARK Marketing Services Agencies. He was promoted to this role less than one year after joining the company as SVP of the Sam's Club Events business. During his career with industry leaders like Johnson & Johnson Johnson & Johnson, Clorox and Church & Dwight, Brian honed his expertise in revenue growth, strategic planning, P&L management as well as developing and leading high performing teams. He holds a Bachelor of Science Degree in Public Administration from Roger Williams University.
Rudy Gonzalez
CHIEF FINANCIAL OFFICER, TREASURER
Rudy Gonzalez came to CROSSMARK following extraordinary success in Amphora Inc. and Strategic CFO LLC. That experience led to Rudy joining us in a C-level executive role—driving process improvements increasing efficiency, reliability, and visibility into the financials. Now, as Chief Financial Officer for CROSSMARK, Rudy leads corporate finance and accounting, with a scope of responsibility that includes financial planning and analysis, investor relations, payroll, treasury operations, tax, risk management, and facilities. His extensive career spans corporate finance, leadership, financial planning & budgeting, strategic execution, process improvement, and turnaround scenarios. Rudy holds a Bachelor of Business Administration Degree in Accounting from Texas A&M University and is a CPA.
Jami McDermid
PRESIDENT SALES AGENCY
Jami McDermid has a diverse range of executive experience — which, ultimately, led to her becoming President, Sales Agency at CROSSMARK. She served as the Chief Business Transformation Officer at MillerCoors, dictating strategy and rewiring the business processes with digital and system enablement. Jami has lead CROSSMARK Sales Agency to some of the strongest Operating Profit performance in nearly a decade through new client acquisition, optimization of resources and business process improvement. She leads vision, strategy, and execution across all facets of the Sales Agency, overseeing +12K employees in HQ Sales and Retail Activation across North America. She has also played an active leadership role in creating the company BRIDGES values, establishing the Group Mentoring program, Diversity and Inclusion and Employee Resource Groups. Jami holds a Master of Business Administration from California Polytechnic State University, Advanced Management Certification from Drucker, as well as a Bachelor of Science Degree in Packaging Engineering from Michigan State University.
Chris Moye
Chris Moye is a seasoned professional with three decades of success across Consumer and Business Services. Prior to becoming the Chief Executive with CROSSMARK, Chris served as a senior executive at Fortune 500 companies, led groundbreaking digital transformations, and served in multiple COO, Managing Director, and Board of Director roles. As the CEO of CROSSMARK, Chris is leading the company through cultural and technology changes, strengthening core capabilities, and leveraging digital disruption to support our clients and customers. He holds an MBA from Harvard Business School as well as a Bachelor of Mechanical Engineering Degree from General Motors Institute.