TZP Group invests in Media Storm
Redefining the traditional media planning and buying model.
New York, October 2011 - GP Bullhound acted as exclusive financial advisor to strategic media and marketing agency Media Storm on its investment funding from New York based private equity firm the TZP Group. TZP acquired the stake held by Los Angeles-based Shamrock Capital, who had previously invested in Media Storm in 2009.
Media Storm is a leading strategic media and marketing agency that is redefining the traditional media planning and buying model. The company's comprehensive, creative and analytics-driven campaign strategy helps to gather audience for its client's brands.
"We are thrilled to partner with the TZP Group," said Tim Williams, Managing Partner of Media Storm. "We're incredibly proud of the job our team has done to grow Media Storm year after year and we know the opportunity exists to continue to grow with our clients by providing the world class service and strategy they have come to expect from us. We chose TZP because we appreciated their unique approach to partnering with management teams and it was clear that we shared a common vision for Media Storm's future which will benefit from the deep media and marketing services expertise of the TZP team."
"We feel very fortunate that Tim, his partner Craig Woerz and the Media Storm team have given us the opportunity to partner with them," said Dan Galpern, Partner of TZP Group LLC. "They have built a remarkable business and culture that has become the industry standard for tune in and audience aggregation. We look forward to supporting the Media Storm team as they continue to build upon their world class business."
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