Women in Content: An interview with Katie Fincham
Leave a Comment / News / By Tasha Glazebrook
Ahead of our Women in Content event that showcases female leaders in content marketing, we caught up with the speakers to hear more about them and their role. Find out more about Katie Fincham, the Earned Communications Director at Stickyeyes.
Ahead of our Women in Content event that showcases female leaders in content marketing, we caught up with the speakers to hear more about them and their role. Find out more about Carrie Rose, CEO at Rise at Seven.
Ahead of our Women in Content event that showcases female leaders in content marketing, we caught up with the speakers to hear more about them and their role. Find out more about Helena Lang, the Head of Content for Food and Lifestyle at SevenC3.
Things to consider before starting a career in content
Whether you're switching careers later in life or have just graduated and looking to get started, there are a few things to consider before starting a career in content. Three Whiskey have shared insights to the industry and what questions to ask yourself, to prepare yourself to get started.
Can You Afford to Ignore Voice Search?
"Alexa… why is voice search so important for content marketers?"
Whichever voice search service you have at home, your intuitive housemate has been used more than ever this year. With no signs of slowing down, you need to know how to harness the power of voice search for your content marketing.
Marketing Report Reveals Common Challenges and Expectations for 2021 and Beyond
In a new study called The Marketing Census by London based marketing agency Impression, many of the common challenges we all face have been explored, alongside insights into how changing consumer behaviour and the growth of online are set to propel us forward in the coming months and years.
The marketing report shows the prevalence of marketers judging success on metrics such as audience engagement has increased by 9% – suggesting that compelling content which drives longer time on page, lower bounce rates and a greater conversion rate is more important than ever.
"You're on mute" Five things that marketing in a pandemic can teach us about cutting through noise…
So, how can brands go about cutting through noise? To find that silver space to connect with customers, bond over shred experience, meet a need or simply remind them they are there. And do so while avoiding any whiff of opportunism or tone-deafness?
Employee Storytelling: Why Crafting Emotional Connections to a Brand Gets Great Results
Employees and candidates want to join a culture where they can feel recognized and appreciated for their efforts both in the workplace and in their communities. Understanding that all audiences feel first and think second is the key to developing an emotional connection as you reach for greater brand attachment. It's not enough to sell or educate anymore. Brands must inspire and connect—and that's where employee storytelling comes in.