When All the Major Black Friday 2020 Sales Start
Updated November 19, 2020 11:32am EST
Your cheat sheet for the official Black Friday start times for top retailers, so you know when to begin shopping.
Black Friday sales are starting earlier this year. We've always seen pre-Black Friday events in early November, but, this year, retailers are splitting up their Black Friday sales into multiple events. Several of these events have already begun.
To help you keep everything straight, here's a daily schedule of when you can start shopping Black Friday deals from major merchants, both online and in stores.
Black Friday 2020 sales calendar
This year, you can expect online and in-store sales from major retailers the entire month of November. In fact, new sales are launching every few days. Note that many of these earlier events may not offer all of a retailer's Black Friday deals and that some retailers will make you wait until Thanksgiving week itself to shop all their best deals.
The dates below are "start" dates for each sale. Some events run multiple days.
7 p.m. ET: Walmart Black Friday Deals for Days event No. 1 (round 1) starts (online only).
All day: Macy's Early Access Black Friday event (runs through Nov. 9).
All day: Kohl's Black Friday Preview sale is a one-day only event. However, Kohl's will be releasing additional deals online and in store on Nov. 7 to 10.
12 a.m. ET: Walmart Black Friday Deals for Days event No. 1 (round 2) starts (online only).
5 a.m. local time: Walmart doors open.
All day: Home Depot Black Friday deals begin online and in stores (through Dec. 2).
All day: Target Black Friday Now event No. 2 starts (through Nov. 14).
All day: Macy's Black Friday Preview event (through Nov. 23).
All day: Select Best Buy Black Friday deals available to My Best Buy members only.
All day: Select deals from Lowe's go live (online and in stores).
All day: Amazon's Black Friday Deals Week begins (through Nov. 27).
All day: Sam's Club Thanks-Savings sale (through Nov. 29).
All day: Select Costco deals available online and in stores (through Nov. 30).
All day: Best Buy Black Friday sale (online and in stores; runs through Nov. 27).
All day: GameStop early Black Friday deals (online and in stores).
12:01 a.m. CT: Kohl's Black Friday deals start online (through Nov. 27).
All day: Macy's Black Friday sale (online and in stores; runs through Nov. 28).
All day: JCPenney Black Friday deals online.
8 p.m. CT: GameStop Black Friday deals (online).
All day: New Black Friday deals from Best Buy (online only).
All day: Thanksgiving Day deals from Costco (online only).
All day: Lowe's Black Friday deals (online only).
12:01 a.m. CT: Kohl's Black Friday Super Deals (online only).
All day: Costco Black Friday deals available online and in stores (through Nov. 30).
5 a.m. local time: Walmart, JCPenney, Best Buy, Kohl's doors open.
6 a.m. local time: Lowe's, Home Depot doors open.
7 a.m. GameStop doors open.
Retailer breakdown
Have a particular retailer you want to shop? Check out its plans below:
Amazon Black Friday start time
Amazon is running an entire week of Black Friday deals. Deals kick off on Nov. 20 and run through Nov. 27. Some deals will be available all week, others will drop on certain days and some will be limited-time lightning deals.
Shop all Amazon's Black Friday deals as they go live here.
Best Buy Black Friday start time
Best Buy has what's perhaps the longest Black Friday sale this year. It launched its first official Black Friday deals in mid-October (during Prime Day) and is rolling out more as November advances. Select Black Friday deals will be available on the following dates:
Wish List Sale: Nov. 5 to 8.
Treat Yourself Sale: Nov. 11.
Coolest Deals Sale: Nov. 12 to 14.
Early Access Black Friday Sale for My Best Buy members only: Nov. 16 to 17.
Nearly all Black Friday deals become available: Nov. 22.
Shop Best Buy's Black Friday deals as they go live here.
Costco Black Friday start time
Costco is running its November Holiday Savings deals all month long. It doesn't use the term "Black Friday" to describe these deals, but those shopping in a Black Friday time frame have the following options:
Deals go live online and in stores: Nov. 20 to 30.
New deals (online only): Nov. 26.
Additional deals online and in stores: Nov. 27 to 30.
Home Depot Black Friday start time
Home Depot is keeping things simple this year by offering Black Friday pricing from Nov. 8 to Dec. 2. Shop the deals here as they become available. Discounted items include tools, home security tech and a huge selection of holiday decor.
JCPenney Black Friday start time
JCPenney is having what's perhaps one of the more traditional Black Friday sales events this year. Deals run Nov. 25 to 28 online and in stores (although stores are closed on Thanksgiving). Shop deals when they go live here.
Kohl's Black Friday start time
In its Black Friday ad, Kohl's revealed its Black Friday sale schedule:
Nov. 22: Deals begin online at 12:01 a.m. CT online and 8 a.m. in stores (and run through Nov. 27).
Nov. 26: Super Deals begin 12:01 a.m. CT online (and run through Nov. 27, while supplies last).
Nov. 27: Super Deals begin in stores at 5 a.m.
Macy's Black Friday start time
Macy's is running various sales events through the month of November, culminating in its Black Friday sale. During those earlier sales, various deals from its Black Friday ad will go live. Other deals will be previewable, so you can save them for later. See all the Macy's Black Friday deals here.
Black Friday early access event: Nov. 4 to 9. Select Black Friday deals go live during Veterans Day sale: Nov. 11 to 12. Most Black Friday deals begin: Nov. 16 to 30. Black Friday sale: Nov. 24 to 28.
Sam's Club Black Friday start time
Sam's Club is calling its Black Friday weekend sale the Thanks-Savings event. It runs Nov. 20 to 29. You'll find TVs, robotic vacuums, home theater equipment, laptops and more marked down. Learn more about Sam's Club's Black Friday plans.
Target Black Friday start time
Target is rolling out what it's calling Black Friday Now, with new deals released every Sunday. Each batch of deals runs through the week, until Saturday. Here's the schedule (this event is already ongoing):
Nov. 1 to 7: Electronics.
Nov. 8 to 14: Kitchen and floorcare.
Nov. 15 to 21: Electronics, apparel and beauty.
Nov. 22 to 28: The Black Friday sale with savings on toys, kitchen, floorcare, electronics, video games and select consoles.
Shop all deals as they go live here.
Walmart Black Friday start time
Walmart is running three Black Friday Deals for Days events:
Event 1: Nov. 4 to 8
Event 2: Nov. 11 to 15
Event 3: Nov 25 to 27
Various deals will launch at different times online and in stores. Shoppers can expect deals on electronics, TVs, home goods, clothing and toys. Shop the sale here as deals go live.
When do stores open on Black Friday?
Some retailers are opening early, while some are simply operating their regular hours. Old Navy has the earliest door-open time (right at midnight). Others will open between 5 a.m. and 7 a.m. In practically all cases, however, deals that will be available in stores will also be available online.
Here's where the major merchants open on Black Friday 2020: