The Business Insider Chooses AdGent 007 to Maximize Global Ad Revenues
Global Advertising Services Company to Help Brands Reach High Net Worth Audience
July 14, 2009 12:06 ET | Source: AdGent 007 AdGent 007
NEW YORK, NY--(Marketwire - July 14, 2009) - The Business Insider, a leading US-based online publisher with the flagship vertical "Silicon Alley Insider," has signed AdGent 007 to exclusively sell its online inventory to agencies and clients outside of North America. The Business Insider's global online audience provides premium brand advertisers with a group of highly valuable, thought-leading, and affluent users that earn an average of $158,000 (£96,500) annually.
The Business Insider's online publications include flagship vertical the Silicon Alley Insider, which covers technology, telecoms and media; Clusterstock, which looks at developments on Wall Street and the economy; and Green Sheet, which offers the latest news on clean technology.
Cameron Yuill, founder and CEO of AdGent 007, said, "The Business Insider has established a global reputation for delivering need-to-know information on critical business developments. Their growing and loyal high worth audience has been attracting advertisers in the US market. Now, AdGent 007 will be giving brands across the rest of the world the opportunity to engage with the international audience of The Business Insider."
The Business Insider's COO and Publisher Julie Hansen said, "The Business Insider is a go-to source for business leaders and opinion formers around the globe. Thanks to our partnership with AdGent 007, premium brand advertisers around the world looking to reach this very valuable demographic in their own countries will now be able to do so."
AdGent 007 is the first company to marry the old and the new ways of advertising to maximize return for both advertisers and publishers. The company combines its global sales force with a targeted marketing approach and technology to help premium advertisers reach their target consumers no matter where they are on the Internet. AdGent 007 works with top publishers including Nielsen Business Media, Conde Nast, Hachette Filipacchi (the publisher of Elle magazine), Huffington Post, Nasdaq.com, the Los Angeles Times, Chicago Tribune and San Francisco Chronicle; Fairfax Media in Australia; and the Guardian, the Independent and the Telegraph in the United Kingdom. Advertisers and media buyers interested in running campaigns through AdGent 007 may visit www.adgent007.com for more information.
About The Business Insider
The Business Insider, a business news and analysis Web site, is led by former #1 ranked Wall Street securities analyst Henry Blodget. Its editorial team includes former Forbes technology writer, Dan Frommer, and founding Dealbreaker.com editor, John Carney. The Business Insider was co-founded by Henry Blodget and former DoubleClick CEO, Kevin Ryan, and CTO, Dwight Merriman. It is part of the AlleyCorp network of affiliated Internet companies.
About AdGent 007
AdGent 007 Inc. is a global advertising services company focused on monetizing the international traffic on premium publisher websites, providing advertisers the ability to reach an upscale target audience, wherever that audience is on the Web. Founded in 2007, the company has offices in San Francisco, New York, Denver, Chicago, London, Edinburgh, Beijing and Sydney.
Silicon Alley Insider AdGent 007 Business Insider advertising ClusterStock GreenSheet