Gael Fashingbauer Cooper
Start your day with an ice-cold PBR
Photo Courtesy Pabst Blue Ribbon
Can't decide between the pick-me-up of coffee and the pleasant buzz of a beer? You can now have both. Beermaker Pabst Blue Ribbon is testing a new product, Pabst Hard Coffee, which is exactly what it sounds like: a combination of java and beer.
The World's 50 Best Beers
This new brew isn't just another coffee-flavored beer, it's really coffee spiked with alcohol. The company describes the drink as vanilla-infused premium iced coffee with 5 percent alcohol by volume. "It's a fun and deliciously unique drink made using Arabica and Robusta coffee beans and rich, creamy American milk," Pabst noted in a press release.
"Pabst Blue Ribbon has always been a brand that pushes boundaries and celebrates those who experiment and try new things," brand manager John Newhouse said in a statement. "Hard Coffee is an opportunity for us to pioneer a delicious and fun new drink, and give America something unique. We hope everyone loves it as much as we do."
Hard coffee may be coming for hard seltzer's crown. But for now, you need to be in one of five states to crack open a can of this latest infusion. According to a tweet from PBR, the Hard Coffee is only available in Pennsylvania, Maine, New Jersey, Florida and Georgia. Residents of those states can check the company's online product finder on Pabst.com for exact stores.
Hi! Right now our Hard Coffee is in limited release in Pennsylvania, Maine, New Jersey, Florida + Georgia. If you want to see if it is near you in any of those states, you can check out our Product Finder on our website. Let us know if you have any further questions!
— Pabst Blue Ribbon (@PabstBlueRibbon) July 1, 2019
VinePair.com points out that numerous drinkers have already reviewed the new brew at Untappd, where it seems to appeal to those who like their drinks sweet. More than one reviewer compares Pabst Hard Coffee to the creamy childhood drink Yoo-hoo.
"Reese's cups and vanilla wafers," wrote reviewer Anthony. "Not beer, but not really trying to be. Alcoholic Yoo-hoo." Meanwhile, Roger S. wrote, "Was not expecting this ... coffee Yoo-hoo with alcohol. Win-win!"
How Much a Six-Pack of Beer Cost the Year You Were Born GalleryWhat Beer You Should Drink According to Your Zodiac Sign Gallery5 Uniquely Japanese Beers You Can Actually Buy in the U.S.
The hard coffee isn't the only way that PBR is shaking up its portfolio of beers. In the tradition of a PBR and a shot at your local dive bar, the brand is also planning to roll out its own whiskey. But until the time comes when you can imbibe solely products made by Pabst, you can pick up one of the healthiest beers you can drink.
15 Reasons to Drink a Beer Every Day
Miller Lite's New Can Is a Video Game Controller
How to Boil Eggs Perfectly Every Time
How Long to Cook Chicken Breast
I Followed Khloé Kardashian's Diet for a Week and This Is What Happened
25 Romantic Little Foods to Bring on a Picnic Date
What Time Does Burger King Stop Serving Breakfast?
21 Southern Classics That Have Conquered America
The 101 Best Burgers in America