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MMA Smarties Awards
Honoring innovation, creativity and success in mobile marketing
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Tru-Cape Fruit Marketing: Fruit-Full mobile game
Case Study • MMA Smarties, Finalist, South Africa, 2018
Tru-Cape, a fruit exporter, created a mobile game aimed at educating consumers in South Africa about the fruit production process from planting to in-store purchase, in a fun and engaging way.
Shield: #ShieldReady
Case Study • MMA Smarties, Silver, South Africa, 2018
Shield, a deodorant and antiperspirant brand, connected with South African women using emotional storytelling on social to increase brand loyalty by 4.5%.
Miller Genuine Draft Mbali Chatbot
Case Study • MMA Smarties, Gold, South Africa, 2018
Miller Genuine Draft (MGD), a beer brand, reached 1.6 million on Facebook and received over R25,000 worth of orders without using any above-the-line promotion and minimal digital spend in South Africa.
Shoprite: Checkers Win a Car
ShopRite, a food retailer, and Checkers, an FMCG retailer, partnered to launch a mobile entry-system for their daily competitions, which led to 31 million valid entries in this South Africa-based campaign.
Prosper Films: Coding a Better Future – Digital Academy
Case Study • MMA Smarties, Bronze, South Africa, 2018
Absa, a financial services company, generated three million views for its online video, which was used to increase brand love in South Africa.
KFC CRM Rewards Program
KFC, the fast food restaurant, centralised its mobile campaigns to obtain more value for money and increase sales in South Africa.
Domestos: World Toilet Day 2017
Domestos, a brand of toilet cleaner, took on the sanitation crisis in South Africa with viral social content that led to renovations of multiple school sanitation facilities.
Shield: Be The Next Champion
Shield, the deodorant brand, got men to start using the brand more often in South Africa by proving its value with soccer.
Dis-Chem – Winter Care Guide
Dis-Chem, a pharmacists, used digital ads to promote its Winter Care Survival Guide in South Africa to ensure good health throughout the winter months.
Domestos: Killer Combinations
Domestos, a brand of toilet cleaner, reached out to the South African public to promote a new product by linking it to an existing popular offering.
Heineken Aurora
Heineken, the beer brand, created a high reach, innovative, impactful and engaging mobile experience for their Heineken UCL campaign in South Africa.
Unilever Top Sellers
Unilever, the consumer goods company, launched a Top Sellers mobile programme to reach its traders in South Africa.
Shield: Pressure Moments
Shield, a deodorant brand, used Twitter to engage soccer fans in South Africa at key moments during the FIFA World Cup.
Knorr Whatsfordinner Leave No Food Behind
Knorr, a food and beverages brand, brought recipe ideas to consumers in South Africa by using Facebook Messenger to launch a chatbot.
Add Hope in VR
KFC, a fast food restaurant, used VR technology to make its consumers in South Africa aware of where their donations were going and achieved an engagement rate of 26.89%.
Capfin
Capfin, a financial services provider, used Google Analytics to fuel its targeted search ad campaign to increase leads and share of voice in South Africa.
Volkwagen SA - How to Adventure 360
Volkswagen, the automaker, created a TV ad that enabled South African viewers to sync it with their mobile devices.
Suntory: Lucozade
Lucozade, the beverage brand, created a digital first campaign to promote its completion in South Africa.
Debonairs Smokin' BBQ
Debonairs, a pizza restaurant brand, reached its mobile first target audience in South Africa with an interactive video that achieved an engagement rate of 13%.
OMO Father's Day
OMO, a laundry detergent brand, created an emotional video for Father's Day to increase brand awareness and brand love in South Africa.
KFC Zinger
KFC, the fast food restaurant, developed a new ad-serving algorithm to inform people in South Africa about how far away they were from a Zinger Burger.
Surf School of Shine
Surf, a laundry detergent brand, connected with 2.4 million women in South Africa as a result of its digital first campaign, promoting career confidence in women.