5 reasons why DPDHL is the most admired Post in the world
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Posted by Sean Pender on Dec 7, 2018 5:58:22 PM
A 38 percent global market share, over 500,000 employees and an annual revenue that reached €60.4 billion in the 2017 fiscal year.
These are just some of the reasons to appreciate Deutsche Post DHL Group (DPDHL), so it shouldn't come as a surprise that it was voted the most admired Post among its industry peers for the second year in a row in the 2019 Future of Posts report.
"We see a lot of posts doing the right things and making great progress, but with DPDHL, I think the reason they are considered the most admired Post over the last two years is for three reasons," Nick Manolis, CEO at Escher, said. "They are really investing and transforming to become a parcels business, embracing new technology around e-commerce and ultimately focusing on the customer."
DPDHL is far more than just an international courier service. DPDHL has embedded itself in every aspect of the mail and parcel supply chain – and it sets the pace for innovation in the logistics industry.
Let's take a look at why DPDHL is so admired by its peers and how it continues to reinvent itself in light of evolving customer trends in an industry that gets more competitive every day.
1. DPDHL never stops innovating
Post, parcel and freight: The customer is at the core of DPDHL's processes and services. It's a mantra that fuels its corporate innovation practices and manifests itself in the form of the DHL Innovation Center.
Located in Bonn, Germany, the facility plays host to workshops and tours for businesses and consumers alike, and showcases the company's significant interest in research and development. When it's not opening the door to guests, employees are hard at work developing solutions that will allow them to continue to thrive into the future.
The Innovation Center gives DPDHL the ability to quickly respond to the market's changing needs on a level that many Posts simply can't. It shouldn't come as a surprise that consumer behavior is influencing many of the company's creative initiatives as of late, which are borne out of its Customer Innovation Workshops.
2. DPDHL makes parcel Pick-Up and Drop-Off (PUDO) simple
The customer experience plays an immense role in the DPDHL's daily operations and forward-looking initiatives. With eCommerce having a major impact on parcel volume worldwide, the company has prioritized making the sending and collection of parcels as seamless as possible.
In doing so, the DPDHL has created over 60,000 PUDO points that stretch across Europe. The PUDO points are innovative in that they use Mobile Point-Of-Service (POS) technology to grow the Postal network, without having to invest the large amount of resources normally associated with traditional brick-and-mortar expansion.
In Germany alone, the DPDHL has roughly 11,000 Paketshops and 13,000 retail outlets in operation, which help to make the daily delivery of an estimated 59 million letters and 4.6 million parcels that much easier for all parties.
The idea that consumers don't need to go to the Post Office to engage with Postal Operators is a new trend that's quickly gaining steam within the industry – which is why DPDHL has already heavily invested in it.
3. DPDHL enables companies to succeed
The DPDHL Innovation Center isn't the only aspect of the company that aims to help other businesses achieve more. Its eCommerce division recently entered into a strategic partnership with ChannelAdvisor, an eCommerce platform vendor, in a bid to make worldwide sales easier for organizations of any size.
The new initiative allows even the smallest businesses to compete on the global stage. In many cases this might not have been possible beforehand, as supply chain management has grown increasingly more complex. DPDHL will focus on its ability to provide logistics using its vast network to keep prices low for participating businesses.
DPDHL's new partnership is likely a component of its Strategy 2020 mission, which focuses on three pillars as it looks toward the future: Focus, Connect and Grow. The scheme aims to improve internal information sharing, doubling down on what made DPDHL successful in the first place, and expanding into new markets brought on by the popularity of eCommerce and a more connected world.
4. DPDHL goes green
As a company with a global reach, DPDHL believes it has a duty to reduce its carbon footprint on the environment. Its GoGreen initiative encompasses the ways it meets customer demands when it comes to sustainability and represents its broader goal of achieving net zero emissions within its logistics services by 2050.
DPDHL's most prominent investment in this category is its proprietary StreetScooter electric vehicles. In tandem with a variety of electric-powered bicycles, the innovative projects allow its entire workforce to move around cities without contributing to air pollution.
The company invests in a host of other schemes that put climate-friendly actions at the forefront of its operations, including:
Sustainable mail, parcel and express shipping services.
Optimization of transport routes to reduce time and emissions.
Monthly carbon reports based on customers' activities.
Self-reporting of carbon reduction initiatives.
5. DPDHL cares about the customer experience
If you hadn't noticed, there's a driving factor behind everything that the international logistics powerhouse does – and it's the customer. DPDHL is acutely focused on elevating the consumer experience through a series of innovations, and that has largely contributed to its sustained success in the industry.
"The post needs to become a place where every customer interaction happens exactly as intended, across every channel, service, engagement mode and physical location," Manolis said. "It's all about speed and consistency and postal operators need to embrace technology in order to thrive in our digital world."
From 60,000 PUDO points to its commitment to green-friendly logistics, it's clear that DPDHL understands that the customer should be at the center of everything a modern enterprise does. It's a mission statement that more Postal Operators are adopting all over the world.
With intuitive solutions on the market that enhance engagement with consumers, it will only be a matter of time until more Posts adopt the DPDHL's way of doing business.
Topics: Technology, Resource
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