Marketing for Heavy Construction Companies
Fraley Construction Marketing works exclusively with heavy construction companies. We know and love all things dirt, heavy equipment, and building.
What types of companies do we work with? Our partners include equipment dealers and manufacturers; heavy highway, building, and demolition contractors; pile driving and drilling contractors; subcontractors; construction material suppliers; trade associations; and construction magazines.
We function as an extension of the marketing department. Some of our partners need a single project. Others require ongoing content support. You can meet some of them below.
B&K Enterprises Visit Website
Creating Online Traffic with a New Website
B&K is a highway construction subcontractor specializing manufacturing and installing various products including temporary and permanent barrier, highway signs, and bridge beams and box culverts. The company works strictly in a low bid environment, and had no website up until 2017. We changed that by building them a new website in 2019. We continue to do miscellaneous projects to keep B&K busy on the highways.
Commerce Construction Visit Website
A Construction Website that Works on Land and Water
Commerce is a leading heavy civil contractor, specializing in marine construction, construction diving, and deep foundations in the Philadelphia area and beyond. The contractor needed a new website. But how do you find a good website that's easy to update and a company that knows the heavy civil market? Fraley delivered. We even tossed in some social media and other marketing consultation during the process. Our service to Commerce continues to expand.
Compaction Grouting Services Visit Website
The Right Mix of Content
As a geotechnical contractor, much of its work relies on the proper mix of grout ingredients. Social media and job stories have proven to be the right mix of content for CGS from day one. This WBE company specializes in compaction grouting, micropiles, soil nails, shotcrete, and slabjacking.The contractor's diverse team that's willing to put itself out there with an occasional group selfie allows us to incorporate some serious personality into its marketing.
Equipment Corporation of America Visit Website
Helping a Market Leader Promote Complex Foundation Equipment
ECA is a multi-generational family-owned equipment dealer that offers some of the world's leading foundation equipment brands in the Eastern U.S. and Canada, including BAUER, KLEMM, RTG, and more. More than 100 years old, the company is one of our oldest and most loyal partners. Over the years, we've developed a deep understanding of its complex equipment and built strong connections to its employees, customers, and manufacturing partners. Our ongoing marketing support includes social media management, job stories, public relations, construction photography, website copywriting, consulting, and much more.
Faddis Concrete Products Visit Website
Forming an Online Presence for Precast Manufacturer
Faddis is a respected precast manufacturer with concrete plants located up and down the East Coast. The company's products can be found on highway, mass transit, building, and energy construction projects throughout the Mid-Atlantic region. We built Faddis' first website in 2016 and have continued to revise it over the years. Faddis came to us in 2017 looking for help with mission and vision statements because of Brian's deep experience in the highway construction market. Although we don't strategic planning as a service, we never let a customer down.
Junttan Visit Website
Marketing Support for a Global Foundation Equipment Manufacturer
Junttan designs and manufactures the world's leading pile driving rigs, multipurpose piling/drilling rigs, and deep stabilization rigs, as well as hydraulic impact hammers, rotary heads, and power packs. We work with Junttan Oy in Finland, and also its American subsidiary Junttan USA. These are progressive companies, so much of our initial work involved publicizing the rollout of new types of equipment. These partnerships continue to expand into job stories, marketing strategy, email marketing, and social media management.
KB International Visit Website
Bringing Stability to Polymer Drilling Fluid Leader
Tennessee-based KB is the global leader in synthetic polymer slurries and stabilization systems for the construction of deep earth excavations including drilled shafts, diaphragm walls, tunnels, and mineral coring. The content we create helps KB to keep the doors open so they can focus on keep the excavations open. Fraley serves as a partner, deploying a mix of email marketing and social media management. We even launched the company first eNewsletter, The Polymer Update. We've come to know KB's polymer systems, contract customers, and employees so well that when the time came to build a new website, the choice was obvious.
Klover Visit Website
Assembling the Right Marketing Components
Klover Prefab is a manufacturer of prefabricated wall systems and its sister company Klover, Inc. is a commercial carpentry contractor. We've done two websites for the company, in addition to making several modifications along the way. Klover continues to turn to Fraley for its marketing needs, from social media to feature stories.
Palmetto Gunite
Building a Solid Website for South Carolina Contractor
South Carolina-based Palmetto Gunite is an expert contractor specializing in shotcrete/gunite, concrete repair, and foundation construction throughout the Southeast U.S. The company learned of Fraley Construction Marketing through another contractor customer and was looking for a similar high-quality website. A major focus will be placed on working with Palmetto to classify the various contracting services it offers. Construction is underway on a modern website for Palmetto.
Pile Master Visit Website
Keeping Pile Master's Hammers Dropping with Social Media & Publicity
Pile Master is a Florida-based manufacturer of pile driving equipment. Foundation Hammers, LLC took over this line of air hammers, originally designed for the dockbuilding industry, with a mission to expand their use throughout the pile driving industry. Fraley is creating awareness with a mix of social media marketing and publicity. Our efforts have not only resulted in direct sales for Pile Master, but have also attracted new global manufacturing partners.
Ransome Attachments Visit Website
Connecting an Attachments Dealer with Strong Content
Ransome is a New Jersey-based equipment dealer that offers a host of unique demolition and forestry attachments. We've been partnering with the company almost from day one, executing a series of marketing services including social media management, job stories, press releases, photography, and email marketing. Consulting has been beneficial also for this young company as we advise on marketing tactics, content ideas, and more.
UMA Geotechnical Construction Visit Website
Fueling Geotechnical Contractor's Growth with Content
UMA is a rapidly growing geotechnical contractor covering the Mid-Atlantic and Southeast U.S. Fraley functions as an external marketing department. We're fueling UMA's growth with a host of tactics including social media, job stories, public relations, email marketing, blog writing, case studies, qualification statements, website building and maintenance, and ongoing consulting.
Other Companies We've Partnered With
We found Brian and his team easy to work with and they did an outstanding job on our website. Brian offered editorial work when needed and his team put together a great layout and format for our site. Once we decided to get serious with the content, our site came together quickly and now we have a more professional representation of Earth Engineering on the Internet. I highly recommend Fraley Construction Marketing for anyone involved in the engineering or construction industry who wants someone that understands their business before trying to market it. Great job and we look forward to our future relationship.
Ward McMasters, P.E., President, Earth Engineering Inc.
Fraley Construction Marketing was informative,patient, and great to work with! The construction industry knowledge proved to be invaluable during the development of our website, not to mention the potential publicity for our towers because of its strong trade media connections.
Gary M. Dinmore, P.E., Co-Founder, BDB Bridge
We are extremely pleased with the work Fraley Construction Marketing has done. We had a massive amount of website content that needed to be edited and written within a tight schedule and it was all done in a timely manner. Brian is a great communicator and talked me through the entire process to make sure everything was exactly to our liking.
Caitlin Kitchens, Communications Specialist, Superior Construction
Brian Fraley is an asset to any business that desires a stronger emphasis on construction marketing. In the past year, Brian crafted two job stories, opening doors to more than 10 publications, including PileDriver, Piling Canada, Deep Foundations, Foundation Drilling and Pile Buck to name a few. His in-depth knowledge of the construction industry, writing and photography skills, and relationship with trade magazine editors makes collaborating on stories a pleasure and helps ECA promote the capabilities of our equipment.
Jeff Harmston, Vice President, Sales & Marketing, Equipment Corporation of America
LA Holding Group owns three construction businesses and we needed a website that would tie them all together. Fraley Construction Marketing delivered.
Kris Lombardi, Principal, LA Holding Group
Working with Brian on this project was such a positive experience! He guided us, kept us on track, and incorporated our ideas. Because of all these things our project was a huge success. We now have a Mission and Vision statement that is true to who we are and what we want to be. Thank you Brian for such a successful outcome!
Tammy Claycomb, HR Administrator, Faddis Concrete Products
The services Fraley Construction Marketing provided to us were top notch. We've hired photographers across the country to obtain photos of our equipment in use on various job sites, but Brian's talent shined in this particular project. He went above and beyond, was very informative and did a great job scheduling and coordinating with the jobsite. We are very happy with the quality of his photos! We would be more than willing to use his services again in the future.
Gretchen Tremmier, Secretary, Pile Hammer Equipment
We are very happy with Fraley Construction Marketing's services. Brian helped us get into key industry trade publications and did a fantastic job writing the story of an unconventional project we performed. His experience and understanding of the construction industry is inherent. We continue to work with Brian, whose knowledge and hard work has raised our online presence!
Kay Miluski, President, Compaction Grouting Services
Fraley Construction Marketing has taken KB's online presence to the next level. Brian utilizes multiple social media platforms to engage with our industry and drive traffic to our website. They also manage our e-mail marketing and we anticipate many long-term benefits. Fraley is a truly innovative online marketing firm.
Mark Walters, Market Manager, KB International
Brian was there for us when we had just a few days to put together a complex proposal for a P3 bridge replacement project we were bidding that involved detailed technical and financial plans. As a contractor, we had no experience in putting together the marketing and narrative pieces that the proposal required. Brian not only walked us through the process, he helped us put together a complete and professional looking proposal. His extensive experience and knowledge of construction and engineering, combined with his skills and resources in communications and marketing, provide a unique combination that is hard to find. He worked long hours in a short time frame to complete the proposal. I couldn't have done it without him. I look forward to working with him on other projects going forward.
Mark Eckman, President, J.D. Eckman Inc.
I'd like to thank you for the job you did redesigning our website. The site is more modern and MUCH easier to navigate. You listened and brought our ideas to life.
Bob Hess, President, Faddis Concrete Products
I was looking for an effective and precise way to market my new Black Splitter log splitting products to potential customers and that's exactly what I got with Fraley Construction Marketing. Brian exceeded my expectations by suggesting a project application story instead of a standard new product press release, and identifying and getting it published in at least six industry trade publications. I will be doing more marketing projects with Brian in the future.
Eric Ransome, Owner, Ransome Attachments
Our challenge was to develop a new brochure on a budget. We wanted to take a fresh approach to our content reflecting the changing role and challenges of trade associations. Fraley Construction Marketing shared our willingness to challenge the status quo and brought to the table industry-specific knowledge. The result was a brief, hard-hitting, member-focused brochure that promoted our value in a reader-friendly format. The finished product will help to increase membership development and engagement.
Brenda Reigle, Executive Director, National Utility Contractors Association of Pennsylvania
Brian and his team built us a great website and led us through every step in the process. Because Fraley knows the heavy civil sector well, he knew what aspects of the site were most important in making this investment, giving us the greatest return for our customer base. He has also provided valuable advice in helping us establish our social media presence and other marketing campaigns. We intend to continue using Fraley Construction Marketing and highly recommend them to anyone in the industry.
Jeff Shannon, Jeff Shannon, Commerce Construction
Working with Brian is always a pleasure and his industry knowledge ensures that we will have a partner that understands our business and is an extension of our vision and values. When we needed help with PR, social media, and job stories, Fraley Construction Marketing was the obvious choice to get the job done.
Tim Dutton, Vice President Sales & Operations, Junttan USA
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