From the 13th Annual Shorty Awards Best Use of Artificial Intelligence
This award recognizes companies that are using artificial intelligence tools such as machine learning, voice AI, and data processing to achieve strategic social and digital marketing goals. Areas include content creation, consumer intelligence, customer service, and marketing.
MoonPie MoonMate
Social distancing is tough. Being lonely and isolated from friends and family — while important — just sucks. Even as stay-at-home orders are being lifted in parts of the country, it's becoming harder and harder for people to stay safely inside. And seeing the same somber, black-and-white, light piano music ads that every brand was doing over and …
AI for Audience Optimization: How Maurices Leveraged Machine Learning to Predict Purchase Intent
Founded in 1931, Maurices is a popular online and in-store retailer with over 900 stores in North America that inspires all women to live their most authentic lives through inclusive sizing (0-24) and affordable pricing. Maurices and Tinuiti partnered in 2020 to maximize digital sales and drive cutting-edge, efficient, and effective new customer p…
BIGO's AI-powered CMS system used to safeguard platform and empower users
Since 2016, Bigo Live – a live-streaming app, providing real-time user-generated content – has aimed to unite global communities. Targeting a Gen-Z and Millennial audience and with users in >150 countries, users can share life moments and showcase talents. Fans show support by sending real-time, virtual gifts, which can be converted into real mone…
The USTA & IBM - Enabling the 2020 (Virtual) U.S. Open
On June 17th the USTA announced the 2020 US Open would be a spectator-less tournament, giving our collective team 12 weeks to re-imagine the Grand Slam in a virtual format – that would give fans at home an immersive, interactive digital experience, as well as the sights, sounds and rivalries that typically unfold across the millions of spectators …