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Automobile.it: with the awards, digital purchasing could become a reality
Posted by By John Vassallo August 4, 2021
Automobile.it confers of awards to the dealers for the best digital projects of the portal's partner dealers. Site for advertisements for used, new, Km 0 and rental cars, which has always been at the forefront of the digitization of dealers in the automotive field, in particular for the third edition of automobile.it with Dinner Awards, awards dealers prizes for: Best Digital Presence, Best Project and Best Innovation in Digital Transformation, respectively withdrawn from Autohero, Rattix e Debona Motors.
Automobile.it's commitment has never stopped, not even with the pandemic, which, on the contrary, has made it even more important to raise awareness among automotive dealers towards a digital switchover of processes and business management in a a sector in which it was necessary to deeply review the promotion and sales strategies in the light of the transformations brought about by the national and global situation. Digitization has now more than ever become an essential necessity.
As already emerged from the COVID 19 Consumer Sentiment survey carried out by automobile.it last summer, thanks to restrictions and requests for greater safety given by the pandemic, customers looking for a car have expressed the need to have access to a digital purchase path that limits the presence in the store without abandoning the direct contact with the retailer which, for 56% of the interviewees, is a fundamental aspect for the conclusion of the deal.
Also second, the Auto eCommerce Study, recently sponsored by Facebook to help understand automotive consumer behavior. interviewing those who have bought or planned to buy a car in the last 12 months, it emerges that with the exponential growth of digital skills and greater confidence in online purchases, today, about half of the people wishing to buy a new car would go through the entire procedure online.
Automobile.it awards to the most digital dealers
Precisely for this automobile.it has conferred these awards details in a gala evening, i Dinner Awards, to the dealers. The Awards mark the final journey towards dealers, in the face of the summer break of the automobile.it digital tour, the virtual road show that deals with tackling the issues of digital transformation in the automotive field with experts, comparisons between industry players and case history. In particular, the jury awarded the following three realities:
Award for the Best Digital Presence – Autohero
Autohero is an online shop which offers a wide selection of proprietary used cars that has managed to create a simple and intuitive fully digitized purchase path. The process begins with a virtual visit to the showroom through an immersive experience. Through detailed photos, high quality videos and an indoor and outdoor 360 ° view function, each customer can view all the details of his future car, from the merits, to the smallest imperfections, reported thanks to a function of detailed images through a special tag that allows you to learn more. After purchasing the vehicle, the customer can choose between the delivery at one of the closest collection locations or the free one at home.
Award for the Best Web Project – Rattix
Rattix.com is the e-commerce of Rattix Srl, which aggregates all offers in real time and transparently, allowing the user to easily find the car of his dreams. It is theevolution of rattiauto.com which, over the years, has been optimized with innovative technologies, to guarantee a unique and always new online experience. The Rattix web project puts in uniqueness and customization field and is based on some fundamental pillars including: UX optimization, professional photographs, integration with CRM, self presentation video in VDP, integration with WhatsApp, Rattiexperience and Welovehumans projects, an automotive blog and a concierge service. All developed to guarantee users a practical and immersive user experience.
Award for the Best Innovation in Digital Transformation – Debona Motors
Debona Motors is a network of car dealerships, workshops and original spare parts in Veneto, Friuli Venezia Giulia and Trentino-Alto Adige which has developed a single digital method that maintains contact with the customer at every stage of the purchase process, from the initial lead to post-purchase customer care. In fact, a series of tools such as whatsapp, video calling, AI chatbot and marketing automation which made it possible to make the first contact with the customer fluid.
Then, once the estimate has been issued and, in the case of a contract, the digital collection of documents, OTP signature and file management and preparation of the car. But the process continues with the delivery of the car when the customer is asked for feedback on the service which is immediately transferred to the Customer Satisfaction departments to monitor the degree of satisfaction and intervene if necessary.
The customer is also followed after sales with targeted actions related to warranty renewals, servicing or tire changes, a simple email or phone call to find out if everything is fine. This type of digitalization of processes, the continuous monitoring of the activities of the sales consultants, the acceptors, the back office and the entire organization has made it possible to reduce the communication "back out" times with the customer and improve relationships and services.
John Vassallo August 4, 2021
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