What CAN-SPAM Requires & How that Low Bar Harms U.S. Businesses
CAN-SPAM sets a low bar for compliance. Subscribers, inbox providers, and other countries have set much, much higher bars for what's acceptable. While on the surface, lax regulations look like an advantage for brands marketing to American consumers, it's really setting them up for failure. Here's what CAN-SPAM requires and how the law could be doing a much better job of setting U.S. businesses up for email marketing success…
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State of Email Report: How to Build Successful Email Programs in 2017 [eBook]
Email marketing can be a finicky beast, with the industry landscape shifting without warning. The past year saw the launch of a new version of Apple's mobile operating system (iOS 10), acquisitions by Verizon and Microsoft, and the introduction of new privacy regulations around the world—to name just a few of the issues impacting email marketers today. With the State of Email 2017 report, we give you the trends, innovations, and data you need to build successful email marketing programs in 2017.
Email Design Podcast #42: Cyber Monday, Black Friday, Millennials, GDPR, and an Advent Calendar in an HTML Email
In the 42nd episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez chat about Black Friday and Cyber Monday trends, what millennials think about email, new GDPR regulations, and an advent calendar in an email. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
GDPR: What Europe's New Privacy Law Means for Email Marketers
The General Data Protection Regulation (GDPR), the EU's new privacy law, will come into force in all EU member states on May 25, 2018. Here's what changes GDPR will bring to the email industry.