Q&A: Country manager Jessica Ong on how ClassPass benefits your fitness lifestyle
There's something about going to the gym on a regular basis that doesn't appeal to the mass audience. One location, same workout equipment and repeated routine may feel mundane after a while.
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"I suggest setting realistic goals – if you've never stepped into a gym before, and you throw yourself into a workout every day, you're setting yourself up for likely disappointment"
Jessica Ong, country manager of ClassPass Malaysia
An instructor and trainer herself, Jessica truly believe that being active can do good for people's lives and that's what she hopes ClassPass will be able to do for them too — by being their guide and provide stepping stones toward an active and inspired lifestyle. If this is the first time you're hearing about them, to put it briefly, ClassPass is a monthly fitness membership for users seeking discovery, flexibility, and variety. You'll have access to 14,000 studio partners across ten countries, under one monthly fee – no class packs required. This is a great alternative for those who are easily bored with their regular gym and wants to explore various types of fitness classes.
Jessica Ong, country manager of ClassPass Manager.
Keep in mind that ClassPass is not here to demand you to only join their membership and cancel your gym subscription. Jessica further explains to us how they are here as a support system for your active lifestyle and basically to clear the air on what's the difference between ClassPass and regular gym subscriptions.
We've come a long way from just regular gym memberships. How do you think ClassPass can change or improve a system that's been around for the longest time?
There will always be demand for regular gym memberships. You will always have individuals who are loyal to a specific gym or studio, who have a set routine that works for them. On the other hand, you have individuals that enjoy flexibility, variety, and are comfortable with scheduling uncertainty. This is precisely why we believe there is room for both models; ClassPass would not work without our studio partners and in return, we work to assist them in selling their excess inventory spots, in maximising revenue opportunities.
How would you convince a routined gym member to join ClassPass?
As mentioned above, there is nothing wrong with being a routined gym member. Instead of convincing them to leave their routines, we would suggest ClassPass be used to supplement their current workouts. A cross-fit enthusiast, for example, could always benefit from going to a yoga or recovery class every now and then. An avid yogi would also benefit from going to a HIIT or cycling class to work on their endurance and stamina. ClassPass is absolutely perfect in this sense.
ClassPass should be used to supplement their current workouts.
A cross-fit enthusiast should stretch it out in yoga classes every now and then.
While yogis can work on their endurance and stamina with HIIT classes.
What is the image that ClassPass would like to portray among fitness-conscious consumers?
Year after year of research studies showing the benefits of health and fitness, yet we are nowhere close to getting the majority of people up and moving. We believe that fitness is for all. Our motto, after all, is every life fully lived. It sounds corny, right? But I can assure you that this is something we at ClassPass live and breathe daily to help make a reality.
Where do see the company in 10 years?
Fitness will always be our first love, but there is definite room for growth. We are looking to expand our offerings into the wellness industry as well, so look out for that.