Sport Management and Marketing (MSc)
Two to three evenings a week full-time or one to two evenings a week part-time, October to July
Our MSc Sport Management and Marketing is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by providing specialist teaching about the principles and practice of sport management and marketing.
The course will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport. It also provides an understanding of the relevance of marketing for sports organisations.
The course provides a comprehensive review of the theory and practice of the business and management and marketing of sport.
The Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy.
Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals. We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
Accredited by the Chartered Institute of Marketing (CIM) which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Multi-Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.
Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
The Birkbeck Women in Sport Scholarship is offered to an excellent and deserving female student.
You take seven compulsory modules, choose one option module and complete a 12,000-word dissertation on any aspect of marketing in the sport industry.
Research Methods in Management (Postgraduate)
Sport Economics and the Design of Competitions
Sport Event Management
Sport Governance
Sport Marketing
International Sport Law
Sport Labour Markets
MSc Sport Management and Marketing dissertation
Each module is taught via lectures and seminars lasting one academic term. You will have access to Moodle, our online learning resource where all information and materials relating to your modules are available.
Some lectures will include presentations by guest lecturers and speakers. Visiting speakers have included experts from the legal profession, football clubs and regulatory authorities. You will also have the opportunity to attend the Birkbeck Sport Business seminar series.
A combination of examinations, coursework and a 12,000-word dissertation.
Graduates can pursue careers in the governance function for sport governing bodies, professional sport clubs such as football clubs, and for public bodies involved in the administration of sport policy. See our sport jobs bulletin for details of current vacancies.
Visit the Department of Management
Sport Management (MSc)
Sport Management and the Business of Football (MSc)
Sport Management, Governance and Policy (MSc)