Forward We Have Gone
Michael Collins, the Apollo 11 Command Module Pilot, spent 21 and a half hours alone in space – watching, waiting and trusting that Neil Armstrong and Buzz Aldrin would safely complete the first manned landing on the moon. He believed…
From darlings to damaged? Managing the technology sector's reputation in an age of heightened scrutiny
Technology has unquestionably lived up to its promise of making everyday life better and more efficient in many wonderful ways. But in the last few years, the drawbacks have become glaringly evident. Privacy invasions. Misuse or outright theft of personal…
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The Fads, the Fear, the Future – What Can We Expect From Tech in 2019?
Technology innovation and adoption is faster today than ever before. Developments that seem radical at first – and let's face it, sometimes even scary – soon quickly become something we cannot imagine ever living without. Simply put, as tech continues…
AI: The Technology We Love to Hyperbolise
The beginning of the end of life as we know it, or an unheralded force for good? The AI debate frequently swings across both extremes. One thing's for sure. It's a topic that's impacting all of our clients, across all…
Consumers Looking for Education as Artificial Intelligence Infiltrates Our World
New Industry Report from FleishmanHillard Breaks Down the Fads, Fears and Future of AI ST. LOUIS, July 18, 2018 – Consumers lack a full understanding of Artificial Intelligence (AI) and are looking to businesses, government and academia for education, according…
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Happy 25th Birthday, Web: What Would We Do Without You?
On April 30, 1993, "Informer" by Snow topped the Billboard charts, "Indecent Proposal" led the box office, and President Bill Clinton celebrated his 100th day in office. However, it also marked a different type of cultural phenomena that quietly changed…
Avaya: Stuff Business People Say
In 2015 Avaya was working to shake off its old-school stigma and reposition itself as a cool, relevant 21st century tech brand. To connect with target business audiences seeking more from Avaya, they developed Ava, a quirky, tech-savvy brand persona,…
EA SPORTS: Madden NFL 15 - GIFERATOR
https://vimeo.com/126623633 EA SPORTS knows that its Madden NFL games lead to some friendly (albeit heated) competition. It also knows that one of the main ingredients fueling this competitiveness is trash talk. So to promote the latest installment of the Madden…
EA SPORTS: Madden NFL 15 - Madden Season
https://vimeo.com/126623632 Madden NFL has always inspired friendly competition among passionate fans. So to promote Madden NFL 15 – and to stay on top as America's best-selling football game – EA SPORTS highlighted the fun of rivalries through a new campaign.…
Philips: Light Up the Dark
https://vimeo.com/127197353 For many people, winter can feel very long. For those in Sweden, it is long – almost nine months of dark days and nights. And with only a few hours of sunlight each day, winter can be especially hard…
AT&T: It Can Wait – The Power of a Movement
The It Can Wait journey began in 2010 to raise awareness of the dangers of texting and driving, with awareness again being a key focal point in 2011. In 2012, AT&T moved the program from awareness to action by reaching out to schools…
FleishmanHillard and Energizer Bring Home Two Silver Anvils
NEW YORK, June 14, 2013 — FleishmanHillard won two Silver Anvils for its work with Energizer at the 2013 awards hosted by the Public Relations Society of America (PRSA). The campaign, "The Battery Controlled" — an awareness campaign to protect…
Giant Interactive Group: A New Idea on Attracting Investors
The phrase "steadily trending up" for a listed company is not necessarily good enough to attract investors willing to pay multiples to buy shares. So Giant (NYSE: GA) turned to FleishmanHillard to get new ideas on how to attract new…
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