Stories everywhere
Here's the great thing about immersing oneself in storytelling: you never know where it'll come from. The Economist's article about Disney is the story of the firm post-Eisener. Since 2005, Bob Iger has used cash to acquire Pixar, Marvel, and Lucasfilm, which brought along Industrial Light & Magic, the top special effects house in the business. This is a broad reach indeed, but at the heart of all these savvy business moves for a firm many were uncertain in 2005 as to how it would grow, is storytelling. Disney as a firm understands this. Business may not be so bad for our character indeed.
I even see a story while watching the AFC Championship game, where in the 3rd quarter it seems to be about which defense will relent first, or which offense will get a big play to put the burden squarely on the other team. The score, now 17-12, doesn't matter much. It's about strength of character, which ties back to story.