LoveCrafts is an online crafting community. It's the parent company of online marketplaces LoveKnitting and LoveCrochet, combining ecommerce and social networking platforms for the global craft community. LoveCrafts was sold to Highland Capital Partners and Scottish Equity Partners in 2016.
brand facts
LoveCrafts was founded in 2012 by Edward Griffith, Nigel Whiteoak and Cherry Freeman who met at university and worked together at the Boston Consulting Group.
Edward Griffith is part of True's most trusted circle and continues to join us on our journey as he sits on True's advisory board.
LoveCrafts ships products to over 140 countries.
Brand categories
Our journey with LoveCrafts
LoveCrafts was one of True's first investments. It represented a digital alternative for the crafting community which traditionally attracted a following of older hobbyists and was ripe for growth with support from True. In 2017, True exited with a 10x money multiple and a 93% IRR. LoveCrafts was sold to Highland Capital Partners and Scottish Equity Partners in 2016.
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True realises 10x return on LoveCrafts
Join the team at LoveCrafts.