In accordance with "Guidelines For AMS Oversight Of Commodity Research And Promotion Programs," issued June 2012, and the Beef Promotion and Research Act and Order, the Cattlemen's Beef Board (CBB) requires proper acknowledgment of Beef Checkoff Program funding.
Logo purpose/intent
The beef check logo was designed for a single purpose: to identify programs funded by the national $1-per-head Beef Checkoff.
Why it's critical to the industry
Because this logo connotes specific meaning wherever it appears, it is absolutely vital that everyone understands exactly when and how it is to be used.
Approved logo treatments
Below are the preferred treatments and should be used when possible. Please note that these logos have been carefully designed and should not be altered in any way. Always use approved artwork.
Your use of any Beef API content, whether served from your website or from a client application, must appropriately attribute the Beef Checkoff by adhering to the following guidelines:
All applications must feature either the language "Courtesy of BeefItsWhatsForDinner.com" or one of the Beef Checkoff logos found below on any page or screen that displays Beef API content or data.
The position of the Beef API attribution text or logo must be adjacent to where your app is using Beef Checkoff content in the UI.
The text or logo must link directly to http://beefitswhatsfordinner.com/.
Logos cannot be altered or resized.
Beef Checkoff Logos
Use only the Beef Checkoff logos provided below. Select the logo that best suits the visual design and functionality of your site or application.
Retina Display @2x
Improper Usage
The Beef Checkoff logo must be used at the full size that is provided, and should be clearly visible, and not altered, resized, or obstructed in any way.
Do not
change colors Do not create
custom graphics Do not
stretch or distort Do not
change the font
manipulate the logo Do not overlap or
minimize clear space Do not
rearrange layout Do not
change wording
Clear space
The graphic functions much like a stamp of approval. As such, it should be surrounded by enough clear space or "breathing room" to ensure readability. It's acceptable for the graphic to slightly overlap other design elements (photos, backgrounds, etc.), but the degree of overlap should not render the graphic or affected content unreadable.
Minimum area of isolation around the Checkoff logo
X-height = 1/5 the height of logo
The selected logo must be used at the full size that is provided, and should be clearly visible, and not altered, resized, or obstructed in any way.
The logo must not be distorted by enlarging or shrinking, or appear too small, which affects content readability, clarity retention, and/or registration in normal use.
The Beef Checkoff logo should not be the most prominent element or logo on the Web page, nor the only branding on the page.
The logos above show the approved color values for use in electronic communications. When possible, the beef check logo should be reproduced with the word "BEEF" in black and the check in bright red. If not, a black-and-white reproduction is acceptable in situations where color is infeasible for some reason. Though designed primarily for a "positive" image on a light or white background, the logo also may be reproduced as a "reverse" or "negative" image, with white on a dark background, if all elements are equally balanced.
Do not use the logo or text attribution in a way that would suggest that the Beef Checkoff promotes or endorses you or any third party or the causes, ideas, websites, products or services of you or any third party.
For applications that do not easily support logos or where Beef API data are used in alternative media formats, you must contact us for alternative branding instructions prior to releasing your application to the public.
Prior written consent from the Beef Checkoff is required to use Beef API data without attribution.