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Katy Perry to Debut Clear Channel's New iHeartRadio Theater in Los Angeles
11:13 AM PDT 10/3/2013 by Billboard Staff
The pop princess will hold a "PRISM" release party at the venue, which will air on The CW later this month.
The brand-new iHeartRadio Theater in Los Angeles will be the host of Katy Perry's release performance event for her new album, PRISM, Clear Channel announced Thursday.
The event will feature a performance and Q&A with the Billboard cover star and will air in its entirety live on 175 Clear Channel stations around the country beginning at 6 p.m. PT. The party will be recorded and televised on The CW Network on Oct. 25.
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"The iHeartRadio Theater Los Angeles will create pop culture events that reach tens of millions of fans across the country live on the radio as well as further extending our reach to video streaming and television platforms. It is a way for us to expand our support for incredible superstars like Katy Perry as well as exciting new and emerging artists," said John Sykes, president of Entertainment Enterprises for Clear Channel, in a statement. "In addition, the new Theater will enable Clear Channel and iHeartRadio to offer artists, labels and advertisers a variety of unique on-air and online promotional and sponsorship opportunities."
Walmart, in partnership with Monster Headphones and AT&T, will be the official on-air radio and social media partner. TV personality Mario Lopez will handle hosting duties. The Theater's grand opening will be sponsored by Sony.
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Located at the Burbank Studios in the former home of The Tonight Show With Jay Leno, the iHeartRadio Theater Los Angeles joins a similar venue in New York City, which opened in 2009 and has hosted artists including Justin Bieber, Mariah Carey and Mumford & Sons.
"We couldn't be more excited to have Katy Perry be the one to break in our amazing iHeartRadio Theater LA," said Tom Poleman, president of national programming platforms, Clear Channel Media and Entertainment, in a statement.
Billboard Staff
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