LiveRamp Partners With DigitasLBi to Connect Data for Smarter Media Planning
LiveRamp, an Acxiom company, announced a partnership with DigitasLBi, a global marketing and technology agency, to fuel smarter media planning decisions using connected data. DigitasLBi will leverage LiveRamp's data connectivity services to link data from multiple first and third party data sources within DigitasLBi's IDIOM platform, an insight tool to generate better media decisions and smarter content and creative strategy.
Posted Apr 26, 2016
Retailer Web Services Launches WebFronts Level 4
Retailer Web Services (RWS) announced the release of WebFronts Level 4, the latest version of RWS's proprietary digital marketing software developed exclusively for independent durable goods retailers. WebFronts Level 4 says it combines the compelling web design and robust e-commerce functionality RWS retailer customers have come to expect with enhanced end-to-end security, prospect and customer profiling, and sophisticated marketing automation features.
Altmetric Release Badges for Books
Altmetric announced the launch of Altmetric Badges for Books, enabling publishers to provide an at-a-glance summary of the online attention a published book and its individual chapters have received. Now available on content that is identified by ISBN, the distinctive Altmetric donut badges and associated details page provide authors, editors, and readers with a real-time record of mentions from mainstream media, public policy documents, online reference managers, blogs, social media, and post-publication peer review platforms.
Cheezburger Acquired by Literally Media
With more and more marketers seeking out elusive Millennials and Generation Z, Literally Media has been formed to provide marketers with a technology-driven publisher targeting these coveted demographic segments. Cheezburger was formed by Ben Huh in 2007 after he purchased "I Can Has Cheezburger", a site famous for its cat pictures overlayed with text, and transformed it into a blog network focused on humor with a company mission to "Make The World Happier for 5 Minutes a Day."
JUICE Mobile Launches a Mobile Futures Market
JUICE Mobile announced the launch of Nectar Futures, which it says is the industry's first futures market designed for mobile advertising. The goal is to allow advertisers to secure premium, guaranteed mobile inventory for the future. With Nectar Futures, advertisers are guaranteed premium mobile inventory across multiple formats, and publishers gain new revenue from upfront buys and control over their sales. Nectar Futures complements Real Time Buying (RTB), individual guaranteed Programmatic Direct (PD) buys (available through Nectar Direct) and traditional Direct Sales. JUICE Mobile says Nectar allows buyers to minimize cost, delivery and quality risks inherent in the real-time exchanges.
Jahia and Translations.com Announce Strategic Partnership to Drive Translation Services
Jahia Solutions Group, a provider of Digital Experience Management (DXM) solutions for chief marketing officers (CMOs) and chief information officers (CIOs), announced a strategic worldwide partnership and integration with Translations.com, a privately held provider of language services and translation-related technologies. With Translations.com, Jahia now offers human translation services to global brands building personalized, one-to-one digital experiences for their global customer communities. In addition, the companies say the alliance speeds time-to-market and effectiveness of new global campaigns for CMOs looking to accelerate customer acquisition, engagement, loyalty, and revenue.
Nielsen Digital Content Ratings Now Available for Measurement of Instant Articles on Facebook
Nielsen announced that Facebook will offer its publishing partners Digital Content Ratings for measurement of its Instant Articles. With Instant Articles, publishers can create fast, interactive articles that are viewed directly in Facebook's mobile app, enhancing the speed and ease of accessing content. Digital Content Ratings - part of Nielsen's Total Audience Measurement framework --provides daily measurement of audiences across all digital content types and platforms, with metrics fully comparable to television.
Survey Says Global Trust on the Internet is in Decline
A new global survey finds that consumers are increasingly worried about their online privacy and security, especially when it comes to ‎how their personal data is handled by private corporations and governments. The survey commissioned by the Centre for International Governance Innovation (CIGI) and conducted by global research company Ipsos across 24 countries finds that a majority of global citizens (83%) believe that there need to be new rules about how companies, governments, and other users use personal data.
Android Adds Podcasts to Its Google Play Music Line-Up
Google Play Music aims to give listeners the right music for a particular mood or activity, and now it is adding podcasts to its list of recommendations.
Skyword Launches New Digital Asset Management Feature
Skyword Inc., a content marketing technology and services company, announced the launch of Skyword Digital Asset Manager, which allows marketers to find and efficiently manage all of their digital assets globally. The company says the focus on digital asset management is driven by Skyword's clients, many of whom lead marketing organizations at large companies and stand in the middle of siloed product divisions and regional offices.
LUMA Bets on HookLogic's Closed Loop
HookLogic, a provider of performance marketing for brands, announced that it received an investment from LUMA Capital Partners, the recently formed venture capital fund of LUMA Partners, an investment bank known for its strategic industry maps known as LUMAscapes. HookLogic is one of the first investments of the fund.
Video Distribution Platform Unreel.me Launches with $1 Million Creator Appreciation Fund
Unreel Entertainment, a startup which catalogs trending video data, announced the official launch of its white-label video streaming and distribution platform Unreel.me to help creators, MCNs, and publishers establish their own fully-branded homepages and video networks. To complement the launch, Unreel also unveiled the $1 Million Creator Appreciation Fund for early adopters to receive 100% of the platform's initial revenue up to $1 million.
North American Advertisers Increase People-Based Media Buys
Adoption of people-based advertising among North American brands and media buyers is rising quickly as they experience superior return on ad spend from addressable media campaigns. This is among the key findings of the first-ever North American survey on the topic of addressable media. The survey was conducted by Econsultancy and Signal, a provider of real-time, people-based marketing.
Xillio Introduces the New Version of the Content ETL Platform
Xillio, expert in the analysis, transformation and migration of unstructured data, announced version 3.0 of its Content ETL Platform. The new version of the platform is based on a completely new architecture including a new scripting language, which aims to make the platform much more stable and scalable. Also introduced in this version are the Universal Data Model and a new database (MongoDB). The platform is prepared to deal with the growing amount of content, and allows organizations to make quick changes in their information landscape.
Episodic Publishing is Back in Vogue
Serial episodic publishing, a mainstay of publishing in Victorian literary magazines, is back in fashion due to 21st century technology according to research by The London Book Fair. With 90% reading on mobile phones, young readers and writers have led the explosion in growth of readers and writers of serial episodic fiction. With over two thirds of regular readers in the 18-23 age group reading serial fiction and 41% reading it on a monthly basis.
Boomtrain and SparkPost Announce Partnership
SparkPost and Boomtrain have teamed up to offer users a best-of-breed experience by delivering 1:1 personalized emails. Boomtrain's machine intelligence supercharges efforts to connect with the right customers, at the right time, using the content most likely to engage each individual.
U.S. Paid Search Spend Sees First Drop in Six Years, Mobile Impressions Continue to Rise
IgnitionOne, a global marketing cloud provider, released its Q1 2016 Digital Marketing Report, demonstrating both steady trends and surprising changes in digital advertising metrics. Q1 marked a drop in U.S. paid search spend for the first time in six years, down 5% year over year (YoY). Mobile continues to be the star of search, demonstrating the largest jump in impressions in several years at 19% year over year. Programmatic display is up 10% YoY, with Facebook dominating Google in growth, up 51%.
New Report Says It Reveals Formula for Content Marketing Success
According to PQ Media, content marketing is expected to be a $300 billion industry by 2019. Meanwhile, the Content Marketing Institute's 2016 benchmark study shows that more than half of both B2B and B2C marketers aren't clear on what a successful content program looks like within their organization, even though 76% plan to create more content this year than last. Contently, a content marketing technology solution, released "Content Methodology: A Best Practices Report," together with industry analyst Rebecca Lieb, that examines why leading organizations are adopting a content methodology--a process to continuously improve the effectiveness of a company's content across the enterprise.
Study Shows That Phones and Tablets Are The Go-To Devices for Downloading Content
Limelight Networks, Inc., a global leader in digital content delivery, unveiled the results of its annual State of Digital Downloads report, the latest in its studies of consumer perceptions and behaviors around digital content. The study found nearly half (45%) of consumers are more likely to download digital content of all types than they were a year ago. And the devices to which they are saving movies, television programs, songs, and games may surprise you.
Searchmetrics Announces Tracking of Mobile App Performance in Search Results
Searchmetrics announced several new features for its search and content performance software suite, including the ability for online marketers to track and compare how their mobile apps perform in paid and organic searches. Searchmetrics says its Mobile App Rankings is the first to automate the way app owners and their marketing teams track a particular application's performance against competitors.
Perfecto Expands Focus from Mobile to Digital with the Next Generation of its Continuous Quality Lab
Perfecto Mobile, which specializes in empowering enterprises to deliver high-quality digital experiences, announced the next version of its cloud-based Continuous Quality Lab (CQL) that expands test coverage from mobile web and apps to include web browsers on desktops. The enhancement allows Dev teams to execute and analyze manual, automated, and performance tests for digital channels side-by-side, on desktop browsers and real mobile devices under real end-user conditions.
Digital Customer Experience is Missing the Human Touch
According to new research published by Dimension Data in the 19th edition of its annual Global Contact Centre Benchmarking Report, organizations are unclear about who owns, oversees, and manages the digital channels in their contact centres. That's because there's a lack of management focus which impacts the effectiveness of the design of their digital solutions, and by consequence, how customers engage with their businesses.
Zixi Fuels Growth of Live Streaming with New Cloud-based Video Over IP Services
Zixi, a provider of broadcast quality contribution, management, and distribution, announced the debut of ZixiFY, a new cloud-based content delivery platform for the highest quality contribution to a content distribution network (CDN). ZixiFY is designed to reliably deliver live broadcast quality video from a Zixi enabled origination point including camera, encoder, phone, or tablet at any location to any device leveraging Zixi's proven protocol. Broadcasting and media organizations looking for cost-effective solutions to help engage viewers and generate revenue with high-quality live streaming content now have access to Zixi's cloud-based software platform.
Introducing CityLab Latino
The Atlantic's CityLab has introduced CityLab Latino, a Spanish-language version of the English-language CityLab you've already come to know. It's also the result of a new partnership with Univision Digital. You can find the site, which is also accessible at Univision.com, at citylablatino.com.
CrownPeak Raises $50 Million From K1 and Joins Forces with ActiveStandards
CrownPeak, a cloud-based Digital Experience Management (DXM) platform provider, announced that it has merged with UK-based ActiveStandards, a pioneer in the enterprise Digital Quality Management (DQM) market. The combined company will provide clients with a cloud-first DXM platform that features built-in DQM. In connection with the merger, the company has confirmed a $50 million investment by K1 to support the anticipated re-launch as well as future product enhancements.
Smartling Acquires Jargon
Smartling announced that it has acquired Techstars accelerator alumnus Jargon, a mobile technology company that provides an easy way for global brands to localize their mobile applications. The acquisition augments Smartling's Global Fluency Platform, enabling the company to empower global brands with instant, over-the-air localization of mobile apps and on-device quality assurance (QA) testing. Now the world's most ambitious brands will have the ability to easily capture all the nuance and character of their content in their mobile applications, so they look and feel local to global audiences.
MEI Announces Partnership With Twixl Media
Managing Editor Inc (MEI), a provider of digital and print publishing and workflow solutions, announced a partnership agreement with Twixl media of Belgium. Twixl media is the creator of Twixl Publisher, the digital publishing platform that allows organizations to create mobile content starting from InDesign, to build tablet, phone, and web apps, and to distribute your content in the app stores or in-house.
Lexalytics Brings Enterprise-Level NLP and Sentiment Analysis to Social Media and Messaging Apps for Android
Lexalytics, a provider of cloud and on-premises text analytics solutions, announced that it is launching Salience for Android, a native text analytics package for a mobile operating system. With Salience for Android, application developers can now offer mobile users sophisticated natural language processing (NLP) and analytics to any app that uses text--email, SMS and chat, reviews, comparison shopping, social media, travel, hospitality, and more--to gain immediate insights and useful information to improve productivity and simplify day-to-day activities. By providing native text analytics, all processing stays local on the phone so analysis results never go back to the cloud, ensuring end-user privacy.
CoreMedia Extends Integration to the IBM Marketing Cloud
CoreMedia, a digital experience (DX) company, announced the official validation of its integration with the IBM Marketing Cloud, a cloud-based digital marketing platform that provides email marketing, lead management, and mobile engagement solutions. This integration builds on the capabilities of its existing CoreMedia LiveContext solution, which augments IBM-powered web stores with content and digital asset management capabilities-and extends it to support omni-channel digital marketing.
Medium for Publishers Takes Aim at Wordpress and Other WCM Systems
You probably read Medium, but you may not know it. The blogging platform (of sorts) is the brainchild of Twitter co-founder Ev Williams. Up until now, it has focused on giving anyone the free and easy-to-use tools needed to publish to the web--only without the pressure of maintaining and regularly posting to a blog. It also promotes interactivity from readers-letting them highlight passages, and become a part of the conversation in the comments. Now, though, Medium is taking aim at Wordpress-and other WCM systems--and trying to entice publishers to its service.
AOL Expands ONE by AOL Platform with Launch Of Self-Serve Programmatic TV Buying
In advance of the 2016 TV Upfronts, AOL announced the launch of self-serve programmatic TV buying to give marketers a clearer view of valuable audience buying opportunities, and to better plan, purchase, and measure their TV ad investments. This self-serve module extends AOL's ONE by AOL: TV managed module, which launched in 2014, and is part of the company's open, unified programmatic platform ONE by AOL, which launched in April 2015.
Non-Celebrity Influencers 10 Times More Likely to Drive In-Store Purchases
Collective Bias, a leader in shopper-focused influencer marketing, published results of a large-scale national survey investigating how U.S. consumers' online behaviors impact in-store purchase decisions. The survey, fielded to nearly 14,000 adults in early March, found that 30% of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity. Of that number, 70% of 18 to 34 year-olds had the highest preference for "peer" endorsement.
2016 Trend Survey Documents Content Changes Over a 4-Year Period
Technical content developers have begun to dip their toes in the pool of dynamic publishing systems, for at least a small part of their content, but relatively few are utilizing the Cloud as a means to deliver and manage it. These are some of the key findings in the fourth annual "Following the Trends - Is Your Content Ready" survey, jointly conducted by Data Conversion Laboratory (DCL) and the Center for Information Development Management (CIDM).
New Research Examines Performance Differences Between New and Returning Visitors
Monetate, an experience marketing platform for brands worldwide, announced the release of its latest global Ecommerce Quarterly report (EQ4 2015). The report explores the age old ecommerce conundrum--do marketers focus on finding new visitors or new ways to keep their existing ones? The Monetate EQ4 2015 looks to answer this question with real-world examples from leading brands Graham & Brown, Ballard Designs, Calendars.com, and Waitrose, as well as best practices for driving both acquisition and retention.
Adaptive Medias Enters into LOI to Merge with Adsupply
Adaptive Medias, Inc., a video technology company that supports publishers, content producers and brand advertisers, announced that it has executed a Letter of Intent ("LOI") to merge with Los Angeles-based digital advertising technology company AdSupply, Inc. Adaptive Medias will pay $8 million in cash and issue stock representing approximately 53% of the Company post merger to AdSupply in consideration for the merger.
Object Theory Launches Mixed Reality Collaboration Service for Microsoft HoloLens
Object Theory announced a mixed reality collaboration service to help organizations design and build multi-user holographic experiences, for Microsoft HoloLens and Windows Holographic. This collaboration service allows Microsoft HoloLens users to share 3D experiences from remote locations, enabled by life size 3D avatars.
Red Bull Content Comes to Reuters Media Express
Reuters has announced that a selection of Red Bull Media House's most authentic, entertaining, inspiring and engaging sports and lifestyle content will be made available through Reuters Media Express. Consumer appetite for action-sport content is through the roof, and Red Bull Media House takes fans to the front lines.
Twitter Aims to Make Images Accessible to Everyone
Twitter announced via its blog that it will be working to make images accessible to everyone--even the visually impaired. People using the IOS and Android apps can now add photo descriptions, which will then be available to people using assistive technology.
Many Americans Still Wary of Wearables
A COLLOQUY nationwide survey of 1,060 American consumers shows that 63% say wearable devices are too expensive. Just over one out of every two Americans, 52%, say they don't know enough about wearables and don't understand them.
StartPage and Ixquick Join Forces in the Privacy Fight
Privacy focused search engines StartPage.com and Ixquick.com are combining forces to make a bigger impact on privacy: Ixquick has rebranded as "StartPage by Ixquick." Like StartPage, "StartPage by Ixquick" will privately give users actual Google search results in full anonymity. The company will no longer actively market Ixquick, but will still offer the classic Ixquick metasearch results, from a combination of other search engines, at www.ixquick.eu.
AOL Enhances ONE by AOL: Publishers' Unified Video Platform with Out-Stream and SideView
Part of the goal with ONE by AOL: Publishers is to provide an end-to-end unified video activation platform that enables publishers to syndicate and distribute premium content, create new inventory, increase viewability, and drive revenue with responsive, cross-device and customizable video players. To that end, AOL announced the latest developments with two video players that enhance viewing experiences and extend revenue opportunities for publishers: out-stream and in-line with a new SideView feature.
Publishing Technology Becomes Ingenta
Publishing Technology has announced that it will change its name to Ingenta, with immediate effect, as part of a comprehensive rebrand and unification of its business. The Ingenta name will bring together the company's products and services under one brand umbrella, enabling its clients to more easily realize the benefits of its complementary offerings, while giving the business a clear identity and strong personality.
Beamr Announces the Acquisition of Vanguard Video and a $15M Investment Round
Beamr, a provider of media optimization solutions, announced that it is acquiring Vanguard Video, a leading provider of HEVC and H.264 codec technologies, and raising a $15M funding round led by Disruptive Growth, with the participation of Marker and Innovation Endeavors. According to the company, the transaction positions Beamr as a global leader in H.264 and HEVC video encoding and optimization solutions, with over 80 employees and offices in Palo Alto, Tel Aviv and St. Petersburg, Russia.
PodcastOne Launches PodcastOne Premium with Exclusive and Original Content
PodcastOne, an advertiser-supported podcast network, is now also offering consumers premium content through its subscription model - PodcastOne Premium. New exclusive content and interactive opportunities will now be available from the podcasters across America, including PodcastOne's Adam Carolla, Shaquille O'Neal, Steve Austin, and more.
HookLogic Expands Native Mobile Reach for Ecommerce
HookLogic, a provider of performance marketing for brands, announced the expansion of its native ad units on the mobile sites and apps of major ecommerce players including Macy's, Target, Peapod, Sears, Staples, Walmart, Toys 'R Us, among others. The company says its extensive network and seamless, multi-device friendly ad format make HookLogic's role in the future of mobile advertising even more critical for brand advertisers.
Digital Trends Embraces Header Bidding
Consumer technology publisher DigitalTrends.com has begun using Header Bidding technology to allow for improved access and functionality to the publisher's ad sales inventory. It was announced by Andrew Budkofsky, EVP of sales and partnerships for Digital Trends. Header Bidding, which the company recently moved out of Beta testing, replaces the need for ad exchanges and streamlines the buying and selling process by making available inventory more accessible to advertisers and in a more timely fashion.
Advanced Persistent Bot Activity on the Rise Despite Overall Decrease in Bad Bot Activity
Distil Networks, Inc., a provider of bot detection and mitigation, published, "The 2016 Bad Bot Landscape Report: The Rise of Advanced Persistent Bots," an annual report that identifies statistically significant data on global bot traffic. Bad bots are used by competitors, hackers, and fraudsters and are the key culprits behind web scraping, brute force attacks, competitive data mining, online fraud, account hijacking, data theft, unauthorized vulnerability scans, spam, man-in-the-middle attacks, digital ad fraud, and downtime.
Lionbridge and Transifex to Offer Continuous Translation Solution for Agile Developers and Marketers
Lionbridge Technologies, Inc., announced a joint solution that combines Lionbridge onDemand, the industry's first Translation as a Service (TaaS) with Transifex, a leading software for continuous translation. The companies say the integrated solution provides agile developers with a streamlined, integrated solution for multilingual web apps, mobile apps, websites, help centers, video subtitles, and other global content.
Siftsort.com Obtains Patent for Secure Platform Which Helps Consumers and Professionals Securely Organize, Access, and Share Important Documents
Siftsort.com announced that it has received a patent grant by the United States Patent and Trademark Office for their secure platform that helps people organize important documents and share them with family or trusted professionals. The USPTO published U.S. Patent No. 9,280,670 on March 8, 2016.
Enter to Win a Copy of the Upcoming Book Inside Content Marketing
You can now enter to win an advance copy of Inside Content Marketing the new book from EContent editor, Theresa Cramer. The book is available for preorder, but you can enter to win a copy now.