Archive for July 15, 2013
Users' Perceptions Of Facebook, Twitter & Pinterest, July 2013 [CHART]
Pinterest users were most likely to agree that it's useful for ideas and projets (80%) and that it's easy to find things that interest them (75%),
Email Open & Click-Through Rates, Q4 2009-Q1 2013 [CHART]
The average email open rate in North America climbed to 31.1% in Q4, a significant increase from 27.4% in Q4.
Marketers' Use Of Text Messaging, July 2013 [CHART]
While about 44% of survey respondents reported using text messaging as a mobile marketing tactic, only 1 in 5 said they actually ran SMS campaigns last year.
US Online Display Ads That Are In-View, February 2013 [CHART]
Less than half of US display ad impressions delivered between May 2012 and February 2013 were in-view, defined as at least 50% of the ad visible for one second or more.
Attitudes Toward Brand Marketing With Premium Content Publishers vs. Facebook, August 2012 [CHART]
71% of US ad agencies and marketers felt their brand-focused ads were safe on premium publisher sites, while just 36% said the same for Facebook.
Global Suspicious Advertising Traffic, Q1 2013 [CHART]
Publishers, agencies and marketers use ad verification services to validate the delivery of display ads and ensure brand safety.
Reasons People Consider Cable TV Cord Cutting, June 2013 [CHART]
56% of US web users said other, less costly options might motivate them to cut pay TV and a comparable 55% cited not being able to afford cable anymore.
US Broadcast-TV Only Households By Race [CHART]
Among black households, the move toward broadcast-only services has been particularly dramatic, jumping 10 percentage points to 22%.
US Broadcast TV-Only Households [CHART]
In 2013, 19.3% of respondents had broadcast TV only and did not subscribe to any pay TV service. That's a 37.9% increase from 2010 when only 14% of households shunned pay TV services.