tag archive: Chipotle crisis
3 Lessons from Chipotle's Latest PR Crisis
Time and time again, Denver-based restaurant chain Chipotle finds itself in the middle of some form of a PR crisis. Whether it is a virus infection, disease outbreak or mice falling from the ceiling, Chipotle can't seem to avoid the negative spotlight. More recently, Broadway star and Supergirl actor,...
Chipotle's PR Crisis Continues With New Norovirus Outbreak
By now, there's hardly anyone living in the United States who hasn't yet heard of the seemingly never-ending Chipotle PR crisis. The Denver-based chain has been in perpetual crisis mode since cases of E.coli and norovirus outbreaks at some of its restaurants were reported last year. The...
Chipotle's "Unhealthy" Media Relations Strategy
One of the country's most successful restaurant chains, Chipotle Mexican Grill, has been under fire for a while now, since news of an October E. Coli outbreak at several of its restaurants prompted widespread media coverage. Chipotle's initial crisis was deepened by an additional spate...