Digital content programmes
B2B digital advertising guide
Learn about the latest thinking, tactics and technologies to keep pace with the leaders in digital advertising.
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B2B Marketing Strategy
Accelerate your ABM journeys with Drift
by Lewis Webb | May 5, 2021
Mapping out ABM journeys is an essential step in preparing to execute your programmes. For success, all journeys need to be personalised, have authentic messaging and be humanised for maximum opportunity. Three things that Drift can offer on a plate. For starters,...
Modern boosts leadership team by appointing new Strategy Director
by Lewis Webb | Mar 12, 2021
Modern, one of the top 10 fastest growing B2B marketing agencies in the UK, has appointed Emily Grice as Strategy Director to help fuel the company's ongoing growth. Grice, former Client Services Director at Saatchi & Saatchi X, brings over 25 years of experience...
The importance of employee engagement in the new normal
by Lewis Webb | Feb 25, 2021
Employee engagement and well-being should be a business' number one priority. It adds to productivity, creativity and importantly, employee satisfaction. Which is why, as an agency, we've invested heavily into employee engagement, and have performed even better, in...
Modern is top rising star in B2B Marketing agency report
Modern has rocketed into the Top 60 of the B2B Marketing 2021 UK Agencies Benchmarking Report, and has been highlighted as the number 1 rising star agency. The report, published yesterday, showed Modern climbing 20 places since last year – from 77 to 57 –making it the...
What are the best advertising technologies for your business?
by Lewis Webb | Jan 28, 2021
In recent years we've seen a proliferation of new advertising technologies in B2B. From intent data to artificial intelligence technologies, there are now more ways than ever to target your audience and manage digital campaigns. This is a great thing. However, there...
5 principles that should underpin your B2B digital ad strategy
Are you reviewing your B2B digital ad strategy at the moment? B2B digital advertising spend is currently increasing year-on-year. Last year, the money outlaid on B2B digital ads soared by over 22% in the US alone. And the increase in spending is not just happening in...
Smashing search awards in 2020
by Lewis Webb | Jan 8, 2021
Hyland, a named leader in the Gartner Magic Quadrant for Content Service Platforms and one of our long-standing clients, has been named a winner and as finalists in 3 international award bodies. We are delighted to see Hyland winning a category in the UK Digital...
3 steps to optimising your B2B digital advertising campaigns
by Lewis Webb | Dec 24, 2020
As a B2B marketer, it can be frustrating waiting for the results of performance campaigns in order to analyse, optimise and push campaigns forward. You've probably also looked enviously over at the B2C world, where it's totally different. In B2C you put data in, get...
9 powerful LinkedIn strategies you should be using
by Lewis Webb | Dec 8, 2020
LinkedIn, a global social network for business, is one of the few ways to accurately and reliably target core audiences in B2B marketing. The problem is, with 97% of B2B marketers using LinkedIn for content distribution, everyone's at the party battling to cut through...
10 steps to building out your B2B digital advertising strategy
by Lewis Webb | Oct 9, 2020
Want the good news? B2B digital advertising spend is growing. According to eMarketer in 2020, UK digital ad spend was the only medium that experienced positive growth, with more traditional media such as TV & radio taking a significant hit. And there's even better...
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