Legacy.com Announces Acquisition of iPublish Media Solutions
Company, Obituary, Press Release
By iPublish Media Solutions|2020-01-16T08:41:23-05:00January 16th, 2020|Company, Obituary, Press Release|
Legacy.com Acquires iPublish Media Solutions Acquisition supports Legacy's increased investment in newspapers and funeral homes Chicago, IL (January 15, 2020) - Legacy.com, Inc., the leading provider of online obituary solutions in the U.S., has acquired iPublish Media Solutions, the most widely used self-serve platform for placement of obituaries and other announcements in U.S. newspapers. Legacy.com has been an innovator [...]
Some Of The Best Ideas Come From Our Partners
AdPortal, Company, Facebook Ads, Obituary, Real Estate, SMB
By iPublish Media Solutions|2019-11-13T09:57:39-05:00November 12th, 2019|AdPortal, Company, Facebook Ads, Obituary, Real Estate, SMB|
Our newspaper partner customers have great ideas that over the years have turned to enhancements to the iPublish Media Solutions AdPortal Self-Service advertising platform. These benefits extend to our other partners, helping the overall industry. We want to take a moment to say thank you and acknowledge the contributions to the newspaper industry from our partners—sharing ideas to improve [...]
Three Affordable (And Surprising) Ways iPublish Can Help Newspapers Achieve Success in 2020!
AdPortal, Obituary, SMB, Tributes
By Kim Safran|2019-09-23T15:13:12-04:00September 23rd, 2019|AdPortal, Obituary, SMB, Tributes|
Reach Your 2020 Goals For many, Fall brings more than autumn leaves. It brings budgeting and forecasting. What are your goals for 2020? Is it something like increase revenue, decrease cost of sale, give your sales force more time to sell, or provide better prospecting tools? And do you need to do all that without spending a fortune? If [...]
Gatehouse Media Exceeds $1 Million in New Annual Revenue from Obituary Special Sections
Company, Obituary, Press Release, Tributes
By iPublish Media Solutions|2019-09-10T11:13:08-04:00September 10th, 2019|Company, Obituary, Press Release, Tributes|
Westborough, MA, September 9, 2019 - Gatehouse Media confirmed that they added more than $1 million in new revenue in 2018 publishing obituary special sections using iPublish Media's Adportal Tributes software. Gatehouse wanted to monetize the obituary franchise with a print publication that would bring value to both the communities they serve, and their funeral home partners. They could not [...]
How to Assess & Grow the Revenue Potential for Obituaries in Your Market
Obituary, Tributes
By iPublish Media Solutions|2019-06-12T13:57:48-04:00June 11th, 2019|Obituary, Tributes|
Newspapers realize the enormous value of their obituaries franchise starting with the money at stake — almost $1 billion in revenues, with more to be had. So how do you determine the size of the opportunity in your market? With over 600,000 paid obituaries processed in 2018, iPublish Media Solutions reveals how to benchmark potential in your market, and [...]
How Much Could Your Newspaper Make From Tributes in a Year?
AdPortal, Obituary, Print, Tributes
By Kim Safran|2019-05-09T11:16:25-04:00May 8th, 2019|AdPortal, Obituary, Print, Tributes|
Try the revenue calculator to see! Tributes—a special obituary section reverse-published and sorted from recently printed obituaries—is now available to all media companies who publish obituaries; whether they use iPublish Media's AdPortal Obituaries, Legacy.com, or even their own CMS. This means that any newspaper of record for death notices in the country could be earning more money with a [...]
Borrell Speakers to Media Executives: Automate & Bundle!
AdPortal, Conferences, Digital, Facebook Ads, Obituary, Print, Real Estate, Recruitment, SMB
By Kim Safran|2019-03-27T12:19:54-04:00March 26th, 2019|AdPortal, Conferences, Digital, Facebook Ads, Obituary, Print, Real Estate, Recruitment, SMB|
Two key recommendations for local media stood out at the 2019 Borrell & Associates Local Online Advertising Conference (LOAC): 1. Automate the buying process 2. Bundle different ad types in the sale Automate Advertising Buys The most persuasive advocate of automating the advertising buy was Philip Rather, head of local at Facebook. "By 2020, 85% of customer interactions will be [...]
On Second Thought: What to Remember from 2019 Mega-Conference
By iPublish Media Solutions|2019-03-20T09:27:39-04:00March 19th, 2019|AdPortal, Conferences, Digital, Facebook Ads, Obituary, Print, Real Estate, Recruitment, SMB|
A couple of weeks have gone by since the 2019 Mega-Conference, giving us time to digest the key messages for this year from a jam-packed three days of listening to speakers and customers. This year, iPublish Media Solutions was pleased to see the new focus on how technology powers online sales, not just outside sales teams. With so many [...]
Serve Your Community And Your Bottom Line With These Obituary Tips
By iPublish Media Solutions|2019-01-23T11:59:35-05:00January 23rd, 2019|AdPortal, Obituary, Print, Tributes|
Obituaries play a vital role at newspapers and in the communities we serve. This is one area where technology can improve on the previous ways of gathering information for obituaries. Today's custom obituary software that takes self-serve entries, automates pagination and provides other options is both a cost-saver and revenue producer for newspapers; but more importantly, the right software [...]
iPublish Media Launches AdPortal Tributes
Obituary, Press Release, Tributes
By iPublish Media Solutions|2018-05-08T15:44:37-04:00February 25th, 2018|Obituary, Press Release, Tributes|
Creates Ready to Print Special Sections Drives New Revenue While Enabling a Community Service Westborough, MA, February 26, 2018 - iPublish Media has officially released a new solution, AdPortal Tributes. Based on the AdPortal Platform, it is available to both existing AdPortal Obits customers and non-customers to create special print sections for obituaries. The initial test with Gatehouse Media—who [...]
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