What is a Mission Statement in Business?
A mission statement is a short declaration stating the reason an organization exists, what makes it stand out, what its overall goal is, identifying the goal of its operations, what kind of product or service it provides, its primary customers or market, and its geographical region of operation.
In addition to stating the company's values and purpose, mission statements can also include several other elements to convey the targeted customers, position within the market, and quantitative objectives, among other things.
When writing a mission statement, it is important to understand the balance between the mission statement as a part of the company's public image for the marketplace and the mission statement as a part of the company's internal communications for employees, partners and suppliers.
Leading Companies Mission Statements
What is LinkedIn Mission Statement?
The mission statement of LinkedIn is to connect the world's professionals to make them more productive and successful.
What is Facebook Mission Statement?
The mission statement of Facebook is to give people the power to share and make the world more open and connected.
What is Twitter Mission Statement?
The mission statement of Twitter is to give everyone the power to create and share ideas and information instantly, without barriers.
What is Amazon Mission Statement?
The mission statement of Amazon is to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.
What is ASOS Mission Statement?
The mission statement of ASOS is to become the number 1 fashion destination for 20-somethings globally.
What is Alibaba Mission Statement?
The mission statement of Alibaba is to make it easy to do business anywhere.
What is PayPal Mission Statement?
The mission statement of PayPal is to build the Web's most convenient, secure, cost-effective payment solution.
What is Uber Mission Statement?
The mission statement of Uber is to change the way the world moves by seamlessly connecting riders to drivers through our apps, make cities more accessible, opening up more possibilities for riders and more business for drivers.
What is Telsa Mission Statement?
The mission statement of Tesla is to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.
What is Kickstarter Mission Statement?
The mission statement of Kickstarter is to help bring creative projects to life.
What is Asana Mission Statement?
The mission statement of Asana is to help humanity thrive by enabling all teams to work together effortlessly.
What is BBC Mission Statement?
The mission statement of BBC is to enrich people's lives with programs and services that inform, educate and entertain.
What is Forbes Mission Statement?
The mission statement of Forbes is to deliver information on the people, ideas and technologies changing the world to our community of affluent business decision makers.
What is Disney Mission Statement?
The mission statement of Disney is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services, and consumer products.
What is Sony Mission Statement?
The mission statement of Sony is to be a company that inspires and fulfils your curiosity.
What is Microsoft Mission Statement?
The mission statement of Microsoft is to enable people and businesses throughout the world to realize their full potential.
What is Google Mission Statement?
The mission statement of Google is to organize the world's information and make it universally accessible and useful.
What is Intel Mission Statement?
The mission statement of Intel is to utilize the power of Moore's Law to bring smart, connected devices to every person on earth.
What is Adobe Mission Statement?
The mission statement of Adobe is to move the web forward and give web designers and developers the best tools and services in the world.
What is Cisco Mission Statement?
The mission statement of Cisco is to shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners.
What is Red Hat Mission Statement?
The mission statement of Red Hat is to be the catalyst in communities of customers, contributors, and partners creating better technology the open source way.
What is Intuit Mission Statement?
The mission statement of Intuit is to improve its customers' financial lives so profoundly, they couldn't imagine going back to the old way.
What is Philips Mission Statement?
The mission statement of Philips is to improving people's lives through meaningful innovation.
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