IHG unveils new design solutions for mid-market brands
New design and food & beverage solutions for Holiday Inn, Holiday Inn Express and Staybridge Suites
by Diane Fermin Roeder
Holiday Inn new brand standard 'H4' guestroom design.
The new 'Express Start' breakfast bar by Holiday Inn Express.
The new room design by Staybridge Suites in red colour palette.
InterContinental Hotels Group (IHG) introduced its latest brand updates, involving new guestroom designs and a new F&B solution, for its mainstream and extended stay brands.
Holiday Inn shared a portfolio of flexible restaurant and bar options that address different markets, varied levels of owner and operator experience, and additional food and beverage options. The brand introduced a new restaurant concept. This concept builds on the successful momentum of CASH, the brand's F&B operating model, the roll-out of the full-service Burger Theory restaurant (now in more than a dozen hotels), and the launch of a new pilot called #52 Sports Bar and Kitchen. The new concept capitalises on the growing trend in fast-casual service and features counter ordering, digital menus and food delivered to guests at their table. The new concept is currently in pilot phase in the US.
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Holiday Inn also revealed its new brand standard 'H4' guestroom design for new builds and renovations would be expanded into the hotels' public spaces.
Holiday Inn Express unveiled the new 'Express Start' breakfast bar. The updated space includes improvements across product, service and design to create a better experience for guests and increased ROI for owners. Central to this solution is the introduction of the new Rational SelfCookingCenter combination oven, which allows the brand to serve fresh egg and meat products each morning. Holiday Inn Express is the first mid-scale hotel brand to use this oven across its properties. Additionally, the brand is partnering with Cinnabon to offer a recipe as one of the signature items on the complimentary 'Express Start' breakfast bar for all US hotels.
The new 'Express Start' breakfast bar, featuring updated signage and design elements, will begin rolling out to new hotels in the US and Canada this summer and in existing hotels in Q1 2018.
Staybridge Suites unveiled a design update for all guest rooms and public spaces with updated finishes, fabrics, flooring, furnishings, soft goods, fixtures and colour schemes intended to fit within existing layouts and furniture. The refreshed design and furnishings offer two new colour palettes inspired by nature and natural elements; each has a pop of colour in either teal or red. This design update will start rolling out to hotels this summer and continue into 2018. The brand also announced plans for a more comprehensive update to its interior design solutions over the next 18 months.
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