GP Bullhound advises Muzicall, the leading provider of ringback tone services
GP Bullhound, the technology investment bank with offices in London and San Francisco, has acted as sole advisor to Muzicall Ltd the UK-based provider of ringback tone (RBT) services to mobile consumers on its US$13.5m expansion capital round of financing.
'We have benefited from GP Bullhound's broad reach amongst technology investors and as a result we now have investors from France, Iceland, Finland, the US and a family office from the UK. I was delighted by the team's commitment to our deal and by their negotiating skills right up until the final minute,' says Patrick Allainguillaume, CEO of Muzicall
Muzicall provides outsourced, end to end RBT services to some of the leading operators in Europe, including Orange, Vodafone and T-Mobile. The funding will enable Muzicall to further implement its vision of making RBTs – usually a piece of music that replaces the 'ring ring' sound a caller hears before their phone call is answered – available to all European mobile phone users. Muzicall's RBT.4.ALL platform enables customers to create their own content library, giving them the ability to assign a different tune for different callers, thereby creating a very rich and personalised experience.
The funding was provided by Orkos Capital, Veddis Ventures and GP Bullhound Sidecar together with the existing shareholders Bluerun Ventures and Thule Investments.
This deal represents the completion of GP Bullhound's seventh transaction in this year and further underlines the bank's long-standing successful track record in the mobile sector.
GP Bullhound is authorised and regulated by the Financial Services Authority
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