Bristol Local Wins PETA Poster Design Competition
Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]
Contest Called On Compassionate Designers to Create Group's Next Vegan Ad Campaign
Bristol – Freelance graphic designer Lisa Ravenscroft has been named the winner of PETA's inaugural poster design competition. The contest to find the best campaign design depicting the dangers of exploiting animals generated a tremendous response from the public – and the winning design, "All Things Bright and Beautiful", wowed the judges with its strong "go vegan" message and compelling visual elements.
Entrants were encouraged to illustrate issues such as the fact that animal agriculture is driving climate change, loss of biodiversity, pollution, species extinction, and other environmental destruction and that filthy meat markets, factory farms, and abattoirs are breeding grounds for deadly pathogens – from antibiotic-resistant bacteria to the pathogens behind outbreaks of killer diseases like COVID-19.
"My poster attempts to reveal the revulsion I feel that absolutely nothing on the planet is left alone," says Ravenscroft. "I've chosen the most topical of all of the subjects listed, in the hopes that something, somewhere, may make a difference, even to just a few people."
PETA – whose motto reads, in part, that "animals are not ours to eat" – notes that in addition to carrying a high risk of contamination from pathogens including E coli, campylobacter, and salmonella, meat contains no fibre and is packed with artery-clogging saturated fat and cholesterol. Each person who goes vegan reduces their own risk of suffering from heart disease, obesity, cancer, strokes, and numerous other health concerns – and spares nearly 200 animals a year daily misery and a terrifying death. In today's meat, egg, dairy, and fishing industries, piglets' tails are clipped without painkillers, chickens' throats are cut while they're still conscious, cows are forcibly separated from their beloved calves, and fish are cut open while they're still alive.
Ravenscroft will receive a six-month subscription to TheVeganKind's Lifestyle Box, which is packed full of vegan goodies, as her prize.
For more information, please visit PETA.org.uk.