Why Amazon is paying a lot more to make ads that sell more
September 10, 2021 by admin hospital
Why Amazon is paying a lot more to make ads that sell more September 10, 2021 September 10, 2021 admin
In the digital world, Amazon is already getting more bang for its buck.
But that doesn't mean the company has gotten its due.
A new report suggests Amazon is now paying more than $20 million per month to make more than 1,200 ads that are targeted to people who shop on Amazon's platform.
The Wall Street Journal analyzed more than 50,000 Amazon ads that appear in more than 2,500 locations across the United States.
It found that more than 30% of these ads contain keywords that Amazon uses to show off products.
Those ads were created for Amazon's Prime service and were placed in more then 2,400 U.S. cities and towns.
The Journal noted that the ad campaigns are targeted at a large segment of the U.A.C. population, including a small percentage of people who are interested in buying a particular product or service.
For example, in an ad for a popular dry cleaner, the dry cleaner advertises itself as "the best dry cleaner in the country," according to the report.
Amazon also offers a special deal for people who sign up for its Prime membership program.
The company's Prime membership costs $99 a year and allows people to stream video and audio content and buy new toys and games.
The ads also offer a special offer for Prime members who spend at least $50 a month.
The ads are aimed at people who want to purchase the same product or are interested, according to Amazon, in seeing what it is like to buy an item on Amazon.
The advertising campaigns are designed to "bring the Amazon experience to the user," Amazon spokeswoman Jennifer Dzubal said in a statement.
The company's ad spending for the period covered January through June totaled $1.17 billion, she said.
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