Netflix brings forward ad-tier
Netflix is planning to introduce adverts to its streaming platform sooner than expected, as it seeks to beat Disney+ in launching an ad-tier. With Disney+'s ad-tier set to launch in the US on December 8th, Netflix is now set to launch its own ad-tier option in November rather than the originally mooted early 2023. The […]
Netflix to acquire Next Games
Netflix has entered into a combination agreement to acquire Finnish mobile game developer Next Games. Under the terms of the agreement, Netflix will commence a tender offer to acquire all issued and outstanding shares. Pursuant to the offer, Next Games shareholders will receive €2.10 in cash per share of Next Games, for a total equity […]
Analysis: SVoDs drive $220bn content spend
Global content spend saw double digit growth in 2021, with research firm Ampere Analysis expecting it to exceed $220 billion (€195.3bn), with growth driven by SVoD platforms. Specifically, investment rose 14 per cent compared to 2020, representing an increase of over $20 billion. Apple TV+, Disney+, HBO Max, Peacock and Paramount+ invested over $8 billion […]
Analysis: Netflix Originals as popular as major movies
Research from Ampere Analysis comparing content popularity ratings from different distributors and commissioners has estimated that roughly a quarter of titles released in the last five years expected to achieve long term popularity are Netflix Originals – matching Disney and WarnerMedia in producing valuable longer-term content. For this analysis, Ampere has used its proprietary Critical […]
September 13, 2021By Colin Mann
'Netflix Fan' and Acorn TV launch in Spain
In a new move to bet on TV series to boost subscriptions, Vodafone Spain will include Acorn TV in its OTT from November 3rd. The VoD service, from AMC Networks, specialises in British TV series and English-speaking content. TAcorn TV will be for free during November and €3.99 a month thereafter. Vodafone subscribers will have […]
October 20, 2020From David Del Valle in Madrid