Sainsbury's launches range of sex toys – and prices start from £8
You can now buy three different kinds of sex toys while shopping for your groceries at Sainsbury's
By Imogen Blake, Senior Digital Consumer Reporter
Updated: 24 Oct 2018, 12:53
SUPERMARKET Sainsbury's has launched a range of low-cost sex toys with prices starting from £8.
It means shoppers can pick between three different vibrators at the same time as buying groceries.
Sainsbury's has launched a new range of sex toys for the first time including this £8 Rose Gold Bullet vibratorCredit: Sainsbury's
The cheapest toy on offer is an 8cm Rose Gold Bullet for £8, which has seven different speed settings.
Bullet vibrators are pocket-sized and are used during masturbation to stimulate the clitoris - although sex toy experts say they can provide pleasure all over your body.
The supermarket also offers a 9cm version with 10 speed settings for £12.
Its most expensive toy is a £15 Aura Silver Vibrator and Massager, which has 10 different modes and is aimed at couples who want to spice up their sex lives.
The Aura Vibrator and Massager is aimed at couples and is the most expensive toy in the range at £15Credit: Sainsbury's
The bullet vibrators went on sale on Tuesday in 486 stores. The Aura will be available from November 4 in 386 stores.
The supermarket said it plans to add more saucy items to its range if they're a hit.
The range is pricier than Poundland's budget range of toys which includes a £1 Bullet vibrator - but Sainsbury's vibrators offer more speed settings.
Sex toy website LoveHoney.co.uk offers one cheaper vibrator for £6.99 but the rest of its range starts from £9.99.
The supermarket said it decided to launch the toys after its Living Well Index survey found that one in three Brits aren't satisfied between the sheets.
How to get cheaper tickets for the kids to see The Lion King this summer
READIES MEALS
Make the family quick and great-value meals with Mrs Crunch's tasty recipes
How much is the TV licence increase and can I legally avoid to pay?
Paul Mills-Hicks, food commercial director at Sainsbury's, said: "Our Living Well Index clearly shows this is an important area for customers' overall wellbeing.
"By introducing a new range at affordable prices, we hope to give customers the option to buy quickly and conveniently in an environment they feel comfortable with."
Sainsbury's is not the first supermarket to sell sex toys.
Asda launched a small collection in 2005.
​Holly Willoughby discusses sex toys on This Morning