Product launch campaign – UltraSync BLUE
Teaser campaign
Using a teaser campaign to encourage speculation is definitely a way to make sure your audience is ready and eagerly awaiting your big announcement. Short teaser videos were used to engage existing audiences across the company's social channels pre-launch day. And finally, there was an unboxing video to conclude the teaser section of the launch by adding a bit of drama to the official unveiling.
Social media and blogging have changed the PR landscape but there is still space for traditional press releases. A good, tightly targeted announcement will give you valuable exposure (and endorsement) from respected, independent media outlets. It's also a great launchpad to provoke a discussion with an editor about feature opportunities to amplify your media coverage. Here's a sample:
Timecode Systems Reveals UltraSync BLUE: A New Timecode-Over-Bluetooth Solution
Timecode Systems, a leading manufacturer of wireless sync technology, today introduced UltraSync BLUE. The first solution to use the company's new patented timecode sync and control protocol, UltraSync BLUE transmits timecode to a recording device over Bluetooth® with sub-frame accuracy.
UltraSync BLUE uses Bluetooth pairing to connect to a device. This enables timecode to be transmitted wirelessly from UltraSync BLUE directly into the media file of a connected device.
"The beauty of this solution is that the timecode is embedded directly into a timecode track, so there is no need for any additional conversion software; the metadata is in the right format to be automatically recognised by professional NLEs," said Paul Scurrell, CEO of Timecode Systems Limited. "This launches a whole new era for multicamera video production in which content from prosumer and consumer audio and video has the potential to be combined, aligned, and edited together with ease and efficiency, and with the same high level of accuracy as footage from top-end, professional recording devices."
The device itself measures just 55mm x 43mm x 17mm, weighs only 36g, and costs £125 ($179 or €149), making it small enough to fit neatly into a pocket during filming and affordable enough to be used on any type of production — from documentaries, news gathering, and reality shows to wedding videos and independent films.
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3. But don't expect your press release to do all the work
Use the power of social media and the microblogging culture to get your message across in bitesize chunks to reach your audience from an alternative angle. For the UltraSync BLUE launch we took to Facebook, Twitter, Instagram, LinkedIn and YouTube to maximise engagement opportunities. Also, make the most of your content by repurposing it into blog posts, engage with bloggers and pursue review opportunities.
4. And talking about social media, make it easy on the eyes
Your social media posts need to be visual if you want them to make an impact. On average, a 37% increase in engagement can be achieved if you add a good photo or video to a Facebook post. You'll also be looking at around a 35% boost in retweets on Twitter for doing the same. But don't rely on stock imagery and memes, be original. Getting my camera out is now part of my role, as is writing sharp, concise, informative scripts for video – the written word alone just isn't enough anymore.
See attached imagery.
5. Make your website content work hard for you
So you've grabbed the attention of your audience with some sparky social media posts. Web content is key to retaining their interest. It needs to respond to their curiosity and answer their questions. This takes the art of creating web-friendly prose that hits a delicate balance between being keyword-rich for search engine rankings, informative for those looking for detail and engaging enough to capture the limited attention of a skim-reader.
View the product pages for UltraSync BLUE.
6. It's not all about customers
Like many technology companies, Timecode Systems a network of international resellers are an important sales channel. A reseller presentation ensured they were fully informed and had all the messages and detail they needed to sell the profit effectively from day one. See attached sample.
UltraSync BLUE Resellers' Guide - reduce file