Publix takes on high-end grocery stores
Prototype Publix prepares to open in Dr. Phillips
Amanda Dukes
The Dr. Phillips area has no shortage of high-end grocery stores, and Publix is now ready to stake its claim in the specialty-foods market.The store's offerings range from a cafe that serves lattes and gelato to cooking classes taught by professional chefs.At first glance, the new Publix looks like an enhanced version of any other Publix, but a look around will reveal a deli with an assembly-line counter that store officials said can make a sandwich in one minute and will also serve breakfast items.Some of the most distinctive offerings at the store are prepared gourmet foods, such as cedar-plank salmon and beef tenderloin. The foods can be heated with a side dish for customers who want them ready to eat.In the back of the store is a fully staffed cooking school with experienced chefs and a dining area for students to enjoy what they make."We teach them about new products, new cooking techniques, and we teach them about wines, as well," Chef Aprons Cooking School representative Anthony LoGerfo said.The store is clearly a sign that Publix is striving to remain competitive with specialty grocers.The Dr. Phillips area is also home to the state's largest Whole Foods Market, a Fresh Market and a Trader Joe's that is coming soon.The new Publix opens Thursday.14277264
ORLANDO, Fla. —
The Dr. Phillips area has no shortage of high-end grocery stores, and Publix is now ready to stake its claim in the specialty-foods market.
The store's offerings range from a cafe that serves lattes and gelato to cooking classes taught by professional chefs.
At first glance, the new Publix looks like an enhanced version of any other Publix, but a look around will reveal a deli with an assembly-line counter that store officials said can make a sandwich in one minute and will also serve breakfast items.
Some of the most distinctive offerings at the store are prepared gourmet foods, such as cedar-plank salmon and beef tenderloin. The foods can be heated with a side dish for customers who want them ready to eat.
In the back of the store is a fully staffed cooking school with experienced chefs and a dining area for students to enjoy what they make.
"We teach them about new products, new cooking techniques, and we teach them about wines, as well," Chef Aprons Cooking School representative Anthony LoGerfo said.
The store is clearly a sign that Publix is striving to remain competitive with specialty grocers.
The Dr. Phillips area is also home to the state's largest Whole Foods Market, a Fresh Market and a Trader Joe's that is coming soon.
The new Publix opens Thursday.