FORD MOTOR COMPANY ANNOUNCES NEW ADDITIONS TO ITS LICENSING PROGRAM
December 9, 2009, New York, NY., — Ford Motor Company is further diversifying its licensed product offerings, finding new ways to reward brand loyalists and introduce the brand to future consumers. Through its exclusive licensing agency, The Beanstalk Group, Ford has secured several new licensee relationships that build upon the program's tremendous success and robust retail presence. "Beanstalk is pleased to help Ford leverage its distinct brand heritage to offer consumers new ways to embrace this iconic American brand," said Michael Stone, president and CEO of The Beanstalk Group. "In addition, we are incredibly excited to help Ford enter into categories that establish new retail relationships."
Tagged: Ford Motor Company, Beanstalk Licensing Agency, Brand Licensing