Netflix is adding a Top 10 feature to let you see what everyone else is watching. Picture: Chris Ratcliffe/Bloomberg
Thing Netflix will finally let you see
by Jack Gramenz
Netflix is adding a new feature to try to make it easier for you to stay culturally relevant by letting you see the shows people are actually watching.
While the streaming video on demand (SVOD) platform has long had a trending side scroller to show what titles have received an up-tick in interest (usually titles that have just been added to the service), the new feature lets you see what people are actually watching the most.
In essence, it's the same as the wall of top-selling titles in a book shop (if you can find one of those) or the most streamed songs chart on something like Spotify or Apple Music.
The row will appear on your homepage according to how much Netflix thinks you'll want to watch the charting shows.
The ranking row will appear on your Netflix home page but not necessarily at the top.
It will show up where the Netflix algorithm thinks you'll want to see it based on what's in the row and how it matches with the titles it's been programmed to think you'll like.
A badge will also appear on the image for a movie or TV show if it's on the top-10 list that day.
The company announced the new feature in a blog post on Monday.
Netflix director of product innovation Cameron Johnson said the company had been testing the feature in Mexico and the UK for the last six months and would now roll it out more widely around the world.
"We're constantly looking for ways to make Netflix better. It's why we've been experimenting with top-10 lists," Mr Johnson said.
"When you watch a great movie or TV show, you share it with family and friends or talk about it at work so other people can enjoy it too. We hope these top-10 lists will help create more of these shared moments while also helping all of us find something to watch more quickly and easily."
A local Netflix representative confirmed the feature would be available in Australia.
1. From today, there's a new feature on Netflix
2. It's not a randomize button
3. Sorry
4. It's The Top 10 Row!
5. The lists will update daily to show what's popular
6. They'll be broken into three categories:
7. Netflix overall
8. TV shows
9. And films
10. And it looks like this pic.twitter.com/pvxXsHsu3O
— Netflix ANZ (@NetflixANZ) February 24, 2020
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Netflix will finally allow you to see the shows other people are actually watching, but it's unlikely to change its policy on not sharing viewership statistics.
Because Netflix doesn't sell ads there's nothing to be gained by sharing how many people watch its content, particularly the Netflix Originals titles it produces.
While still dominating, Netflix has been under significant pressure in recent years as more players enter the SVOD market.
This includes content giants like Disney as well as more traditional "tech" companies like Amazon and Apple who it would have been hard to imagine getting into the movies and television business a decade ago.
These companies are forced to fight over content, which is prompting increased investment in producing their own.
But the big winners on streaming platforms remain shows like The Office, Friends, and Seinfeld, with deep back catalogues and a comfortable familiarity that makes them more attractive for binge watching than taking a risk on a new show.
Locally, the Nine-owned Stan platform remains a scrappy alternative to Netflix in Australia but is facing challenges, also around content licensing.
Stan has begun investing in original series but can't match Netflix for output, given it's a significantly smaller operation with a much lower potential audience.
An increasing number of SVOD platforms make it harder for consumers to get all the content they want all the time as subscription bills pile up, but a lack of lock-in contracts as well as the ability to share accounts among several different users (which the platforms don't exactly encourage but for the most part still allow), make them a good entertainment option.
Netflix is increasingly producing its own content as other companies begin withholding their intellectual properties for their own competing streaming platforms. Picture: Chris Ratcliffe / Bloomberg
A top-10 list will make it easier for viewers to quickly race through the shows everyone is talking about before the month's subscription renews but risks creating the same sort of "monoculture" as the algorithmic playlists that have brought some recent criticism to Spotify.
If you don't feel like paying for streaming video there are also pretty decent free and ad-supported streaming platforms from traditional free-to-air broadcasters like ABC iview, SBS On Demand, 10Play, 9Now, and 7Plus.
Do you regularly change what streaming platform you subscribe to? Let us know how you manage your subscriptions in the comments below.
A top-10 badge will also appear on relevant titles wherever they are found on Netflix.
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