Generation Z: Understanding The Next Generation of Worker and Consumer
Get Up to Speed on Generation Z
Having grown up post 9/11, in the wake of the great recession and always connected online, Gen Z is an emerging group that your entire company needs to understand, from HR to marketing.
Gen Z represents 23 million Americans born between 1994 and 2010. They have a combined buying power of $43 billion and influence an additional $600 billion of family spending. They have already started to seize entry-level positions at companies worldwide and have different behaviors, needs and work styles than older generations.
Dan Schawbel has spent the past year learning about Gen Z through a global research study which spanned across the world, from America to China to South Africa. The first of its kind, the study sought to understand the implications of this generation from both a workplace and consumer perspective.
Schawbel found that while Gen Y is more optimistic, Gen Z is realistic and has a strong sense of career management, philanthropy and entrepreneurship. This self-sufficient and tech savvy generation also pose new threats and opportunities for managers, marketers and HR professionals.
Join us as we explore:
• Ways that they are different than Gen Y's, Gen X's and boomers and how to best connect with them.
• Their workplace preferences, values and career goals.
• How to best sell to Gen Z and what changes you need to make in your organization to best serve them.
You'll also hear a number of case studies highlighting companies that are already successfully connecting to Gen Z.
Dan Schawbel is a Partner and Research Director at Future Workplace, an executive development firm dedicated to rethinking and reimagining the workplace, with members including Disney, GE, American Express, Google, and Amazon. Dan is also the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules for Career Success and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future. Dan is a columnist at both TIME and Forbes, and has been featured in over 1,000 media outlets, such as "The Today Show" on NBC, "Street Signs" on CNBC, "The Nightly Business Report" on PBS, "The Willis Report" on Fox Business, "Fox & Friends" on Fox News, NPR, People magazine, The Economist, and Wired magazine. He's spoken at Google, NBC Universal, McGraw-Hill, Oracle, Harvard Business School, MIT, Time Warner, IBM, and CitiGroup. Dan was named to the Inc. Magazine 30 Under 30 List in 2010, the Forbes magazine 30 Under 30 List in 2012, and BusinessWeek cites him as someone entrepreneurs should follow.
Jim Link is Chief Human Resource Officer, Randstad North America. Jim oversees Randstad's human capital strategy and manages the company's human resources initiatives for 125,000 employees. Over the past year, Jim has enhanced recruiter efficiency, tripled the number of leadership programs, and significantly grown employee participation in professional development programs. Most recently, he was named HR Executive of the Year in the 2013 American Business Awards. Jim additionally serves on the Board for the SHRM Foundation Major Gifts Council. He serves as one of Randstad's primary media spokespersons, with coverage spanning Atlanta Business Chronicle, Atlanta Journal-Constitution, Forbes, NPR, and FOX Business, among others.