ATC News
VATV
VA Magazine
Facebook Twitter Instagram Flickr Youtube
Confederation of African Athletics selects Vanquish as Media and Marketing Agent
The Confederation of African Athletics has named Sports Marketing Agency, Vanquish as its exclusive media and marketing agent for the next four years.
The objective is to consolidate and increase the value of the African Athletic Confederation through widespread work with the Spanish international agency, which has offices in LATAM, North America and Europe.
The agreement between the Confederation of African Athletics or Confédération Africaine d'Athlétisme and VANQUISH has been signed for the development of marketing and commercial strategies, focused on both local and global markets; with the goal of generating sponsorship and increasing the already considerable awareness of the Confederation.
The CAA is committed to growing participation in the sport, with this partnership working to increase CAA resources to make this a reality. The two partners will co-operate to give the CAA the visibility and prestige it deserves, positioning Africa as a continent for athletic excellence which is recognized throughout the world.
VANQUISH is an international marketing agency specialised in sport, entertainment and eSports with representation in Madrid, Turin, Sao Paulo, London, Buenos Aires and Mexico City.
VANQUISH creates content through tailored stories, generating lasting connections between brands and their consumers; positively influencing the positioning, interactions and awareness of our clients.
For some time now VANQUISH has developed an international reputation that has led it to continue building the worldwide image of talents such as Fernando Alonso, two times Formula 1 World Champion, Gianluigi Buffon, World Cup champion and legendary Juventus goalkeeper, Luis Figo, former Real Madrid CF "galactico", Juampi Sorin, former Argentina National Football team captain, and many others. VANQUISH also has considerable experience in the commercial field and has been chosen by major brands such as Wish.com, National Geographic, Asics, Logitech, Tencent, the United Nations and Fox Sports to define, conceive and implement positioning strategies.
The company philosophy is to approach marketing as an ecosystem that integrates the entire commercial system: tools that combine cutting-edge technology and big data to identify insights and design, with powerful experiences that improve and increase business profitability.
In these sense, Hamad Kalkaba Malboum, President of CAA, explained
"We have decided to make the most of the great work that is carried out daily by all the people who work for the Confederation and the commitment made by our athletes who constantly assert themselves in the main international competitions. The African Athletics Confederation has identified VANQUISH as the ideal partner for their presence in the global market and for the ability of their professionals who engage in different areas in which we believe we need to increase our awareness: marketing, sales and communication. We are confident that we will achieve great results together".
Andres Tortarolo Fragola, CEO of VANQUISH, said
"This is an important moment for our agency. We have been operating worldwide for years, delivering amazing well-known campaigns for leading brands and athletes, but the partnership with CAA represent an exciting opportunity for VANQUISH to revamp and shake up the African Athletic scene. Our obsession will be to help CAA in taking the next step in order to open its discipline to all the markets worldwide and to bring more eyeballs to these fantastic events"
Subscribe to our daily newsletter to follow industry trends and innovation as we crave to deliver the missing link in the travel media trade.
Suggested Post
How an integrated approach significantly improves hospitality and tourism businesses' visibility, reputation and distribution
The world has become insanely complex, especially for emerging, small, medium and independent hospitality and tourism businesses. It is no
Zimbabwe Tourism takes marketing efforts to Fitur in Spain
As the world converges at the Spanish International Tourism Trade Fair, FITUR in Madrid, Spain from 22 – 26 January
Interview with Park Yang-woo, Minister of Culture, Sports and Tourism of South Korea
Korea's participation at FITUR 2020 as a partner country is very important as it coincides with the 70th anniversary of
FITUR International Fairs
Madrid Madrid
INVESTOUR 2020
Limpopo Championship
Pearl of Africa Tourism Expo (POATE 2020)
Meetings Africa
Voyages Afriq Media
VOYAGESAFRIQ is a Travel and Tourism media with interest in promoting Africa to the world. We provide superior news content about the Travel and Tourism industry in Africa and beyond. Our team of writers and editors make sure the African story is told with a global perspective.
Submit Press Release to: info@voyagesafriq.com
© 2008 - 2020 Voyages Afriq Media - All Rights Reserved. Powered by WhiteOrange
Ghana Tourism News
Africa Tourism News
World Tourism News
Aviation Tourism News
Week's Activities