Cameras with AI installed at venues in UAE to automate sports broadcasting in the country
The cameras created by Pixellot are programmed to follow player movements and the direction of the ball.
Visual content creation has taken off like never before since smartphones have enabled influencers and talented minds to broadcast their work independently, while intelligent tech in sophisticated devices allows every user to become a producer by editing and adding effects to their material without much effort. Streaming platforms as well as online gaming took over during the months of lockdown caused by the pandemic, triggering a race among digital entertainment platforms to innovate for attracting the maximum number of viewers, and for keeping them glued to screens.
After successfully using tech to repel a major outbreak during the pandemic, UAE emerged as a safe space for sports events, while its neighbour Qatar is preparing for the football world cup where solutions like AI referees will be used. With technology set to transform the game as well as the way people enjoy it, a leading smart camera provider has expanded into the Emirates with devices that'll automate sports broadcasting from multiple venues in the country, through its own dedicated streaming channel and smartphone app.
Having provided services in 57 countries, Pixellot has now set up its intelligent cameras at 11 venues across Emirati cities, with capabilities to follow the ball, track movements of key players and to zoom in or out automatically for capturing the most breathtaking moments from any contest. Apart from accurately streaming every pass and goal, the devices will also provide analytical tools for team management, to relay information about stats as well as heatmaps from the footage in real-time.
Viewers can access any game in the UAE through Pixellot's streaming platform, and the app allows them to generate highlights for the entire game or for a specific player, depending on personal preferences. The tech is reliable, since the company already has 18000 systems actively enhancing sports streaming across the globe.
Digitisation has also led to the rise of other tech like fan tokens as well as VR to make sports more engaging.
Topics: Tech, Sports, UAE, ai, camera