Northwestern Mutual Selects GSD&M as its Agency Partner
~Partnership includes national creative duties~
AUSTIN, TX – July 7, 2014 – Northwestern Mutual, a leading financial security company, today announced its choice of GSD&M as its creative advertising partner. In the new relationship, GSD&M is tasked with deepening awareness and consideration of the Northwestern Mutual brand in an increasingly competitive financial services market.
"We are very excited to partner with GSD&M as our creative agency of record for Northwestern Mutual," said Conrad York, VP/ marketing of Northwestern Mutual. "GSD&M demonstrates an excellent understanding of our brand and our company and is well equipped to help us tell our story of how we deliver financial security to our policyowners and clients."
The first work from GSD&M is expected to break in late 2014 around the time of the Rose Bowl presented by Northwestern Mutual which takes place on January 1, 2015.
"We're thrilled to have an opportunity to work with Northwestern Mutual," said Duff Stewart, CEO of GSD&M. "It's a company with rich heritage, and has a defining purpose that makes a real difference in people's lives. We look forward to a long, successful partnership and creating authentic, meaningful work for them."
Northwestern Mutual's media planning and buying duties are handled by Spark Media.
Northwestern Mutual has been helping families and businesses achieve financial security for nearly 160 years. Our financial representatives build relationships with Clients through a distinctive planning approach that integrates risk management with wealth accumulation, preservation and distribution. With more than $217 billion in assets, $26 billion in revenues and more than $1.5 trillion worth of life insurance protection in force, Northwestern Mutual delivers financial security to more than 4.2 million people who rely on us for insurance and investment solutions, including life, disability and long-term care insurance; annuities; trust services; mutual funds; and investment advisory products and services.
Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company, Milwaukee, WI, and its subsidiaries. Northwestern Mutual and its subsidiaries offer a comprehensive approach to financial security solutions including: life insurance, long-term care insurance, disability income insurance, annuities, investment products and advisory products and services. Subsidiaries include Northwestern Mutual Investment Services, LLC, broker-dealer, registered investment adviser, member FINRA and SIPC; the Northwestern Mutual Wealth Management Company, limited purpose federal savings bank; Northwestern Long Term Care Insurance Company; and Russell Investments.
About GSD&M
GSD&M is an advertising agency headquartered in Austin and focused on ideas that make a difference. With a restless culture and purpose as a guiding force, GSD&M builds brands with an integrated creative and media approach. GSD&M is part of Omnicom Group, Inc. (NYSE:OMC). For more information, go to GSDM.com.
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