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Kritika Kultura
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No.39 (2022)
COVID-19: Kritikal na Pagsusuri ng Diskurso ng Kagawaran ng Kalusugan sa Unang Yugto ng Pandemya sa Pilipinas
Alona Jumaquio-Ardales,
Nathaniel Oco
DOI: https://dx.doi.org/10.13185/KK2022.003901
The paper contributed to the literature of COVID-19 in the Philippines by conducting an interdisciplinary study on the discourse of the Department of Health during the early phase of the pandemic in the country. The frame of Critical Discourse Analysis (CDA), the process of Human Language Technology (HLT), and the concept of Crisis Management (CM) were used in analyzing the press conferences and virtual pressers. There were 56 videos selected from 30 January to 30 May 2020 using the technique of Browsing, Linking, Shortlisting, and Focusing (BLSF). The results of the study showed that: (1) Filipino language was the medium of messaging at the height of Enhanced Community Quarantine (ECQ); (2) spectrogram images revealed a monotonic voice, which was criticized in social media; (3) theme of positivity was prevalent in describing the responses of government during a crisis; (4) discourse strategies like excessive usage of inclusive pronoun [natin], retracting the official statement, downplaying the significant COVID-related updates, and blaming the ordinary citizens were utilized to handle the deficiencies of government in managing the early phase of the pandemic. For further studies, the paper can be extended with a larger dataset.
COVID-19, Critical Discourse Analysis, Human Language Technology, Crisis Management, Philippines
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Author: Alona Jumaquio-Ardales , Nathaniel Oco
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Ateneo de Manila University
The Philippine Commission on Higher Education (CHED) declares Kritika Kultura as a CHED-recognized journal under the Journal Challenge Category of its Journal Incentive Program.
International Board of Editors
Jan Baetens
Katholieke Universiteit te Leuven (Belgium)
Joel David
Professor of Cultural Studies
Inha University (South Korea)
Professor of American Studies and English
Yale University (US)
Universitas Gadjah Mada (Indonesia)
Regenia Gagnier
University of Exeter (UK)
Leela Gandhi
John Hawkes Professor of the Humanities and English
Brown University (US)
Inderpal Grewal
Professor of Women's Gender and Sexuality Studies
Professor of South Asian Studies, Ethnicity, Race and Migration Studies
Peter Horn
Professor Emeritus and Honorary Lifetime Fellow
University of Cape Town (South Africa)
Honorary Professor and Research Associate in German Studies
University of the Witwatersrand (South Africa)
Anette Horn
Professor of German Studies
Distinguished Professor of English
University of California, Riverside (US)
Bienvenido Lumbera
National Artist for Literature
Rajeev S. Patke
Director of the Division of Humanities
Professor of Humanities
Yale NUS College (Singapore)
Vicente L. Rafael
Giovanni and Amne Costigan Endowed Professor of History
University of Washington (US)
Vaidehi Ramanathan
University of California, Davis (US)
Temario Rivera
Professorial Lecturer
E. San Juan, Jr.
Philippines Studies Center (US)
Neferti X.M. Tadiar
Professor of Women's, Gender, & Sexuality Studies
Barnard College (US)
Director of the Center for the Study of Ethnicity and Race
Columbia University (US)
Antony Tatlow
Honorary Professor of Drama
Trinity College Dublin (Ireland)
An open-access semi-annual peer-reviewed international electronic journal of literary, language, and cultural studies of the Department of English of the Ateneo de Manila University, Philippines.
kk@ateneo.edu
Kritika Kultura Department of English School of Humanities Ateneo de Manila University Loyola Heights 1108 Quezon City, Philippines
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