The Connector
Enterprising Women Connector
Connecting the world's top women entrepreneurs with ideas to help grow your business
NWBC CELEBRATES THE 30TH ANNIVERSARY OF H.R. 5050 DURING NATIONAL WOMEN'S SMALL BUSINESS MONTH
Monica Smiley
The Connector October 2018 Press Releases
Written by: Dr. Terry Neese, Former NWBC Council MemberWASHINGTON, D.C., October 24, 2018 – The National Women's Business Council (NWBC) is celebrating the anniversary of the passage of H.R. 5050, the Women's Business Ownership Act tomorrow, October 25, 2018. The passage of this legislation, and its resulting impact on women business owners, would not have been possible without some incredible, tenacious women that I am fortunate to have worked w...
4 Ways CEOs Can Overcome Mistrust And Make Marketing Their New Best Friend by Denise Kohnke
The Connector October 2018
Eighty percent of CEOs responding to a global survey admitted that they don't trust their marketing departments, saying they believe marketing team members don't have business credibility and are too disconnected from the financial realities of their companies. But Denise Kohnke, who has worked 25 years in marketing and directed brand development for more than 100 organizations, thinks the opposite is true. She says it is CEOs who are too disconn...
5 Must-Know eCommerce Tips for Small Businesses by David Woodward
"eCommerce is really the only way for businesses to stay alive today, especially as a small business or retailer," says Dave Woodward. "Why? Because your customers don't always live in your neighborhood." For small businesses to survive in today's market, business owners need to make their eCommerce efforts a success… but how? Dave Woodward explains. 1. Don't let technology be an obstacle: Most people think they can't handle all the tech, but you...
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