5 Digital Strategies to Turn Q4 Holiday Shoppers into Brand Loyalists
Every year during Q4, marketers put all of their efforts into creating a strong holiday campaign that will deliver real...
What Is an Independent Trading Desk?
For many businesses, finding and engaging with their online audience can be a major challenge. How can you reach your...
Unlocking New Revenue During Economic Downturns
Q1 of 2020 has taken a turn we never expected. Companies around the world are cancelling and postponing concerts, festivals,...
Leveraging the Power of Digital During an Economic Downturn
With the steady decline in the stock market and general uncertainty of what's to come, many marketers are slowing down...
3 Steps to Accelerating Your Digital Transformation
The global COVID-19 pandemic has been an extraordinary catalyst for change in just a matter of months. It has fueled...
Driving Consumer Engagement with High Impact Mobile Ads
As consumers spend more time on their mobile phones, advertisers are gaining more opportunities to reach them when they are...
Accelerating Your Digital Transformation Amidst Uncertainty
With the general uncertainty of what's to come due to the global COVID-19 pandemic, there are more questions than answers....
Virtual Roundtable: Data & Inventory Trends during COVID
After an unprecedented economic downturn that affected much of the world in the first two quarters of 2020, many marketers...
What Is Performance Marketing?
If you are looking for a results-driven strategy for your digital advertising, performance marketing could be your answer. This approach...
How Prospecting and Retargeting Contribute to Successful Programmatic Advertising Campaigns
Every consumer journey is different, and the path to making a purchase is not always the same. And this has...
What is Multichannel Marketing?
Given the variety of screens and devices every consumer uses on a daily basis, marketers trying to capture the attention...
DSP Advertising Guide
Choosing the Best Demand Side Platform DSP advertising can be difficult to navigate. Deciding on the best demand side platform...