Souter PR launches Content Academy to fill in-house skills gap
Souter PR has launched a training school for business to meet an urgent need for greater in-house skills in running a content pipeline.
Shelina Begum
Paul Harrison, Cath Ascroft, Sue Souter, Kirsty Hall and Garth Haley
MD Sue Souter has brought together a group of experienced professionals to teach people how to do it better – from the inside out.
The Content Academy launches with a portfolio of six courses covering strategy, project management, copy, pictures, video and social media.
Sue said: "I have watched people trying to get to grips with the demands of a good content pipeline in-house and struggling to get the right infrastructure, people and ideas together.
"The Academy is a response to that. At its heart is the Big Six package. These are core skill areas to get people better at producing good content, to a plan.
"Obviously maximising Google search is a key part of it, but content is also a serious differential and a story well told can have massive benefits across a business on and offline."
Content Academy brings together the editor of Stockport Express Paul Harrison, former MEN picture editor Cath Ascroft and ex BBC journalist and video production expert Garth Haley.
They have each developed special half day masterclasses to give people the skills they need.