Rihanna launches her own clothing line
Published on Jun 29, 2015 11:27 AM
By Be Editorial Team
Superstar Rihanna has decided to add another string to her bow by launching her very own clothing brand.
"$CHOOL KIlls", or "School Kills" for anyone without a dysfunctional keyboard, is the name of Rihanna's new fashion line. A source has told Grazia UK that the label will be "an accessories range covering everything from tote bags to purses, and later on, fashion." Rihanna's company, Rojac Trade, LLC, has already filed the trademark "$CHOOL KIlls" with the US Patent Office. The controversial brand name reflects Rihanna's provocative aesthetic rather well.
As reported by Fashionista, Rihanna was in fact spotted in a black-and-white t-shirt emblazoned with "School kills" across her chest. As the shirt is actually a creation of Hyein Seo, a young Korean designer who has recently graduated from the Royal Antwerp Academy, this raises questions about the originality of Rihanna's label, and whether the Dior muse will be working with Hyein Seo. For the time being, "$CHOOL KIlls" will be focusing on accessories, and then move on to clothes. The source also stated that "$CHOOL KIlls will be an accessories range covering everything from tote bags to purses, and later on, fashion. [Rihanna] still loves the music, and it's what launched her, but this is her focus right now."
Besides being a mainstay of the music world, Rihanna is also closely linked to the fashion sphere. After a collaboration with British retailer River Island back in 2013, Rihanna was appointed Artistic Director for Puma's line for women. However, that doesn't mean that Rihanna is abandoning music. A member of her entourage revealed that Rihanna will continue to release singles and albums, but she's had plans in place to expand in other areas like fashion, for a good few years now."
Clémence Sigu and Engracia Ang