Botanical Earth in the Spotlight at the 2006 MTV Movie Awards
BE lip balms selected for the Sampler Package and pre-show style lounge.
Botanical Earth Announces Marketing...
Winfield, MO (PRWEB) June 7, 2006
If celebrity smiles look extra radiant at the MTV Movie Awards this month, it may be thanks to Botanical Earth's Hemp Lip Balm, which was selected as an Official Selection for the Sampler Package and Pre-Show Style Lounge. In order to make the cut, individual products were adjudicated by master artisans. Two BE lip balms--Hemp and Mint-were chosen. Botanical Earth's president, Debra Hendron, says, "There were some amazing entries. I was thrilled to be included."
Hendron is a third generation professional soap maker who learned the art in her grandmother's soap business in the mid 1970's. Making her first batch of herbal soap at age eight, Hendron recreates historic and vintage recipes, develops recipes from client suggestions, and creates new personal favorites for Botanical Earth and several other body care businesses.
Botanical Earth is proof that good things happen to good companies. BE has attracted media attention recently not only for its sensuous products, but also by laying down strict laws about product purity and sticking to them, even at the expense of closing off potentially lucrative revenue streams. According to Hendron, "We get lots of requests for creams and lotions, but we don't make them because they require preservatives, and the only preservatives clinically proven long-term to be safe are synthetic. When Botanical Earth says that it doesn't use synthetic preservatives, we stand behind that statement." This values-driven business model seems to be working. Botanical Earth products have been featured in the Los Angeles Times, and on several TV and radio programs.
The MTV Movie Awards will air Thursday, June 8th at 9 p.m. ET/PT, and will be seen in 171 countries and territories in 23 languages and more than 470 million households.
About The Sampler
Founded in 2004, The Sampler features indie crafters, artists, shops, zines and record labels. Its subscribers include national media, businesses and individuals. For more information, please visit http://www.homeofthesampler.com.
Founded on the belief that simple is best and less is more, Botanical Earth offers handcrafted organic body care products for the whole family. To learn more about BE's products and values, please visit http://www.botanicalearth.com.
Debra Hendron, Public Relations
Botanical Earth
Debra Hendron
Botanical Earth's Hemp and Mint Lip Balms