Ms. Massiel C. Henríquez Parodi University of Udine, Italy and University of Agder, Norway
Massiel Carolina Henríquez Parodi is a PhD Research Fellow at the University of Agder and the University of Udine. She has bachelor studies from L'École Supérieure de Commerce de Montpellier and Universidad del Norte, Colombia, and an Master of Science in Business Administration from the University of Agder. Her research... read moreis within the fields of international franchising, marketing and international business.
Colombian multinationals Colombian multinationals
Ms. Massiel C. Henríquez Parodi
University of Udine, Italy and University of Agder, Norway
Internationalization of a local business: Crepes & Waffles Internationalization of a local business: Crepes & Waffles
Crepes & Waffles 5 min
Internationalization of national products: Juan Valdez Café Internationalization of national products: Juan Valdez Café
Juan Valdez (Procafecol S.A.) 8 min