https://www.theintelligencer.com/news/article/Local-marketing-agency-spearheads-national-13726717.php
Local marketing agency spearheads national nonprofit campaign
Published 12:20 pm CDT, Friday, March 29, 2019
BAM Marketing Agency President, Bonni Burns, practicing with Shriners Hospitals for Children patients before filming new video.
Photo Courtesy Of Jessica Williams
ST. LOUIS — A local marketing agency is behind a national Shriners Hospitals for Children campaign that is reviving a classic hit song and giving it an inspirational new meaning.
BAM Marketing Agency, which is based in St. Louis, was approached by their client, Shriners Hospitals for Children, last spring about partnering with the classic British-American rock band, Foreigner. The band had offered to donate their biggest hit song, "I Want to Know What Love Is" to the hospitals, and BAM was tasked with finding an impactful way to make the most of the donation. The BAM team collaborated on how to best use the incredible gift and came up with the idea of creating a new music video that gives the song a powerful new message.
The new video features Shriners Hospitals for Children patients and a children's choir alongside Foreigner band members. In the video, lead singer Kelly Hansen, is annoyed by ordinary inconveniences in life and ultimately finds "what love is" at Shriners Hospitals for Children. The new music video was released online in January and has garnered more than 30 million views on social media and several national media stories.
"We were honored to work with Shriners Hospitals for Children and Foreigner on this project," said BAM Marketing Agency President Bonni Burns. "It was a true collaborative effort for our team, and we were very invested in it because we've gotten to know many of these patients personally. We've seen first-hand what a difference Shriners Hospitals for Children is making in children's lives and we wanted other people to be as inspired by that as we were."
"From the very beginning, BAM's vision for this project was just incredible," said Tammy Robbins, Shriners Hospitals for Children Senior Regional Director of Public Relations and Communications. "Foreigner loved BAM's concept and so did we. To see it become a reality that thousands of people are connecting with and being inspired by is just amazing."
The new release is available for download on Google Play and iTunes. The single appears on a new album of live recordings, Foreigner Live in Concert, available both digitally and in stores via The Orchard. Foreigner is donating proceeds from both the single and the entire album to Shriners Hospitals for Children. People interested in downloading the new song or making a donation to Shriners Hospitals for Children can go to www.showthemlove.org.