CAS Announces PR Newswire as Official News Service Provider
The Chicago Automobile Trade Association, producer of the Chicago Auto Show, is proud to announce PR Newswire as the official news provider for the 2016 show. With this designation, PR Newswire will help Chicago Auto Show organizers reach media and consumers by disseminating the latest news releases, videos and infographics issued by the show, while expanding social media reach. Additionally, PR Newswire will continue to offer distribution services and multimedia production to the show's exhibitors and sponsors.
"PR Newswire and the Chicago Auto Show have a long history of working together to serve the automotive marketplace," said Ken Wincko, senior vice president of marketing at PR Newswire. "This is one of the most exciting events of the year and is certain to be a showcase for all of the innovation occurring in the industry. We are honored to be serving as the official news provider for the show."
"From the latest vehicle debuts, buzz-worthy technological and safety advancements to what's trending from the nation's largest auto show, we need to communicate to media and consumers in an effective, streamlined manner, and our partnership with PR Newswire helps us achieve just that," said Colin Wickstrom, 2016 Chicago Auto Show chairman. "There's so much to see and do at the Chicago Auto Show and we want to get that story out as wide and far as possible."