Bowlero North Brunswick to host autism-friendly event
Jake Nisse
NORTH BRUNSWICK — The New Jersey chapter of Autism Speaks, an autism advocacy organization, has teamed with Bowlmor for an event Saturday, July 8, at Bowlero North Brunswick.
The Autism Friendly Bowling Event, which will run from 9 to 11 a.m., will offer free shoes and bowling for attendees, and an environment tailored to those on the autism spectrum.
"While our centers have always been really great destinations for people of all types of abilities, including the fact that we've played host to many Special Olympics events, we're excited about what we can do for our autism spectrum guests as well," said Colie Edison, vice president of marketing for Bowlmor (which owns Bowlero North Brunswick). "And that's why we're partnering with Autism Speaks for the event this Saturday."
READ: N.J. won't share non-public voter info with Trump commission
READ: Drug bust yields cocaine, heroin, marijuana, 18 arrests
READ: Reward offered for ID of Readington motorcycle driver
According to Edison, the North Brunswick location will feature lowered music, reduced flashing lights and a quiet area Saturday to make guests with autism as comfortable as possible.
Since Bowlmor connected with Autism Speaks through mutual communications partner 5W Public Relations, the former has made a concerted effort to raise money and awareness for the latter.
Bowlmor recently raised $5,000 for Autism Speaks, and hopes to keep the goodwill going with Saturday's event.
"We really believe in the cause, and we think that raising awareness about an organization that's bringing so much help to so many families is just so important," Edison said. "And it's something that, as our social corporate responsibility to give back, we really have a lot of heart for Autism Speaks."
Saturday's event will be the first of two Autism Friendly Bowling Events at Bowlero North Brunswick this summer. The other is slated for Aug. 5.
The event will feature food and beverage available for purchase, while visual displays will educate attendees on how to support those in the autism community.
Additionally, attendees will also be able to purchase the Summer Games pass, which provides a whole summer's worth of bowling for a one-time payment. The pass also covers the expense of bowling shoes, and is available all summer at Bowlmor locations.
Ultimately, Edison is thrilled with the results of Bowlmor's collaboration with Autism Speaks and hopes for a strong turnout this weekend.
"We're really excited about this partnership, we're excited about the money we've been able to raise so far, and we feel really happy that we can do this event, and we hope people come out on July 8," Edison said.
To learn more about Autism Speaks, visit https://www.autismspeaks.org/.
For more information on the Bowlmor Summer Games pass, visit https://bowlsummergames.com/.