Cookie Policy of www.fortify.com.mt
This document informs Users about the technologies that help www.fortify.com.mt to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User's device as they interact with www.fortify.com.mt.
Www.fortify.com.mt uses Trackers managed directly by the Owner (so-called "first-party" Trackers) and Trackers that enable services provided by a third-party (so-called "third-party" Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
Activities strictly necessary for the operation of www.fortify.com.mt and delivery of the Service
Www.fortify.com.mt uses so-called "technical" Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
These services have the purpose of hosting and running key components of www.fortify.com.mt, therefore allowing the provision of www.fortify.com.mt from within a unified platform. Such platforms provide a wide range of tools to the Owner – e.g. analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data.
WordPress.com is a platform provided by Automattic Inc. or by Aut O'Mattic A8C Ireland Ltd., depending on the location www.fortify.com.mt is accessed from, that allows the Owner to build, run and host www.fortify.com.mt.
Personal Data processed: billing address, Data communicated while using the service, device information, email address, first name, last name, payment info, phone number, shipping address, Tracker, Usage Data and various types of Data as specified in the privacy policy of the service.
Hosting and backend infrastructure
This type of service has the purpose of hosting Data and files that enable www.fortify.com.mt to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of www.fortify.com.mt.
Some services among those listed below, if any, may work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.
iubenda Consent Solution (iubenda srl)
iubenda Consent Solution is a service that facilitates the collection and management of proofs of consent provided by iubenda srl.
Personal Data processed: Data communicated while using the service and Tracker.
Place of processing: Italy – Privacy Policy.
iubenda CCPA Cookie (usprivacy) (iubenda srl)
iubenda CCPA Cookie (usprivacy) is set by the iubenda Cookie Solution and stores California consumer opt-out choices in the local domain.
Personal Data processed: Tracker.
iubenda Consent Solution localStorage (iubenda srl)
iubenda ConS JS library localStorage (IUB_DATA) temporarily stores pending data in a storage space internal to the User's browser (localStorage) until it's received by the API, then it is deleted.
iubenda Cookie Solution (consent Cookie) (iubenda srl)
iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers in the local domain.
iubenda Cookie Solution (remote consent Cookie) (iubenda srl)
Remote iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers under the .iubenda.com domain.
Basic interactions & functionalities
Www.fortify.com.mt uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.
Interaction with live chat platforms
This type of service allows Users to interact with third-party live chat platforms directly from the pages of www.fortify.com.mt, in order to contact and be contacted by www.fortify.com.mt's support service.
If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service. Moreover, live chat conversations may be logged.
The Facebook Messenger Customer Chat is a service for interacting with the Facebook Messenger live chat platform provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on the location www.fortify.com.mt is accessed from,
Personal Data processed: Data communicated while using the service, Tracker and Usage Data.
By registering or authenticating, Users allow www.fortify.com.mt to identify them and give them access to dedicated services.
Depending on what is described below, third parties may provide registration and authentication services. In this case, www.fortify.com.mt will be able to access some Data, stored by these third-party services, for registration or identification purposes.
Facebook Authentication
Facebook Authentication is a registration and authentication service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on the location www.fortify.com.mt is accessed from, and is connected to the Facebook social network.
Personal Data processed: Tracker and various types of Data as specified in the privacy policy of the service.
Facebook Oauth
Facebook Oauth is a registration and authentication service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on the location www.fortify.com.mt is accessed from, and is connected to the Facebook social network.
Personal Data processed: Tracker and various types of Data.
WordPress.com Single Sign On is a registration and authentication service provided by Automattic Inc. or by Aut O'Mattic A8C Ireland Ltd., depending on the location www.fortify.com.mt is accessed from, and is connected to the WordPress.com network.
This type of service helps the Owner to manage the tags or scripts needed on www.fortify.com.mt in a centralized fashion.
Google Tag Manager (Google Ireland Limited)
Google Tag Manager is a tag management service provided by Google Ireland Limited.
Personal Data processed: Tracker and Usage Data.
Place of processing: Ireland – Privacy Policy.
Www.fortify.com.mt uses Trackers to provide a personalized user experience by improving the quality of preference management options, and by enabling interaction with external networks and platforms.
Access to third-party accounts
This type of service allows www.fortify.com.mt to access Data from your account on a third-party service and perform actions with it.
These services are not activated automatically, but require explicit authorization by the User.
Facebook account access (Facebook, Inc.)
This service allows www.fortify.com.mt to connect with the User's account on the Facebook social network, provided by Facebook, Inc.
Permissions asked: Contact email, Email, Tracker and Upload Photos.
This type of service allows you to view content hosted on external platforms directly from the pages of www.fortify.com.mt and interact with them.
Google Maps widget (Google Ireland Limited)
Google Maps is a maps visualization service provided by Google Ireland Limited that allows www.fortify.com.mt to incorporate content of this kind on its pages.
Www.fortify.com.mt uses Trackers to measure traffic and analyze User behavior with the goal of improving the Service.
Google Analytics is a web analysis service provided by Google Ireland Limited ("Google"). Google utilizes the Data collected to track and examine the use of www.fortify.com.mt, to prepare reports on its activities and share them with other Google services.
Wordpress Stats is an analytics service provided by Automattic Inc. or by Aut O'Mattic A8C Ireland Ltd., depending on the location www.fortify.com.mt is accessed from.
Google Analytics for Firebase or Firebase Analytics is an analytics service provided by Google LLC or by Google Ireland Limited, depending on the location www.fortify.com.mt is accessed from.
In order to understand Google's use of Data, consult Google's partner policy.
Firebase Analytics may share Data with other tools provided by Firebase, such as Crash Reporting, Authentication, Remote Config or Notifications. The User may check this privacy policy to find a detailed explanation about the other tools used by the Owner.
Www.fortify.com.mt uses identifiers for mobile devices and technologies similar to cookies to run the Firebase Analytics service.
Users may opt-out of certain Firebase features through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Firebase related sections of this privacy policy, if available.
Facebook Analytics for Apps
Facebook Analytics for Apps is an analytics service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on the location www.fortify.com.mt is accessed from,
Personal Data processed: Tracker, Usage Data and various types of Data as specified in the privacy policy of the service.
Google Analytics Advertising Reporting Features
Google Analytics on www.fortify.com.mt has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows the Owner to analyze specific behavior and interests Data (traffic Data and Users' ads interaction Data) and, if enabled, demographic Data (information about the age and gender).
Users can opt out of Google's use of cookies by visiting Google's Ads Settings.
Personal Data processed: Tracker, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Google Analytics Demographics and Interests reports
Google Analytics Demographics and Interests reports is a Google Advertising Reporting feature that makes available demographic and interests Data inside Google Analytics for www.fortify.com.mt (demographics means age and gender Data).
Personal Data processed: Tracker and unique device identifiers for advertising (Google Advertiser ID or IDFA, for example).
Facebook Ads conversion tracking (Facebook pixel)
Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on the location www.fortify.com.mt is accessed from, that connects data from the Facebook advertising network with actions performed on www.fortify.com.mt. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.
Anonymized analytics services
The services contained in this section allow the Owner, through the use of third-party Trackers, to collect and manage analytics in an anonymized form.
Google Analytics with anonymized IP
Google Analytics is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on the location www.fortify.com.mt is accessed from, ("Google"). Google utilizes the Data collected to track and examine the use of www.fortify.com.mt, to prepare reports on its activities and share them with other Google services.
Content performance and features testing (A/B testing)
The services contained in this section allow the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of www.fortify.com.mt.
Google Optimize is an A/B testing service provided by Google LLC or by Google Ireland Limited, depending on the location www.fortify.com.mt is accessed from, ("Google").
Google may use Personal Data to contextualize and personalize the ads of its own advertising network.
Google Optimize 360 is an A/B testing service provided by Google LLC or by Google Ireland Limited, depending on the location www.fortify.com.mt is accessed from, ("Google").
This service allows the Owner to target groups of Users on the base of their past use of www.fortify.com.mt. Users that opt-out of tracking by Google Analytics will not be included in experiments created in Google Optimize 360.
Managing data collection and online surveys
This type of service allows www.fortify.com.mt to manage the creation, deployment, administration, distribution and analysis of online forms and surveys in order to collect, save and reuse Data from any responding Users.
The Personal Data collected depend on the information asked and provided by the Users in the corresponding online form.
These services may be integrated with a wide range of third-party services to enable the Owner to take subsequent steps with the Data processed - e.g. managing contacts, sending messages, analytics, advertising and payment processing.
Facebook lead ads is an advertising and data collection service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on the location www.fortify.com.mt is accessed from, that allows form-based ads to be shown to Users pre-populated with Personal Data from their Facebook profiles, such as names and email addresses. Depending on the type of advertisement, Users may be requested to provide further information.
Form submission results in the collection and processing of these Data by the Owner under this privacy policy, and only for the specific purpose outlined on the form and/or inside this privacy policy, where provided.
Users may exercise their rights, at any time, including the right to withdraw their consent to the processing of their Data, as specified in the section containing information about User rights in this privacy policy.
Targeting & Advertising
Www.fortify.com.mt uses Trackers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.
This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on www.fortify.com.mt, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User's interests and behavior, including those detected outside www.fortify.com.mt. For more information, please check the privacy policies of the relevant services.
In addition to any opt-out feature offered by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.
Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.
Facebook Lookalike Audience
Facebook Lookalike Audience is an advertising and behavioral targeting service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on the location www.fortify.com.mt is accessed from, that uses Data collected through Facebook Custom Audience in order to display ads to Users with similar behavior to Users who are already in a Custom Audience list on the base of their past use of www.fortify.com.mt or engagement with relevant content across the Facebook apps and services.
On the base of these Data, personalized ads will be shown to Users suggested by Facebook Lookalike Audience.
Users can opt out of Facebook's use of cookies for ads personalization by visiting this opt-out page.
Reach (Reach International)
Reach is an advertising service provided by Reach International.
Place of processing: United Arab Emirates – Privacy Policy.
Google Ad Manager
Google Ad Manager is an advertising service provided by Google LLC or by Google Ireland Limited, depending on the location www.fortify.com.mt is accessed from, that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with. In order to opt out from being tracked by various advertising networks, Users may make use of Youronlinechoices. In order to understand Google's use of data, consult Google's partner policy.
This service uses the "DoubleClick" Cookie, which tracks use of www.fortify.com.mt and User behavior concerning ads, products and services offered.
Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.
Remarketing and behavioral targeting
This type of service allows www.fortify.com.mt and its partners to inform, optimize and serve advertising based on past use of www.fortify.com.mt by the User.
This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
Some services offer a remarketing option based on email address lists.
In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.
Facebook Remarketing
Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on the location www.fortify.com.mt is accessed from, that connects the activity of www.fortify.com.mt with the Facebook advertising network.
Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on the location www.fortify.com.mt is accessed from, that connects the activity of www.fortify.com.mt with the Facebook advertising network.
Personal Data processed: email address and Tracker.
Google Ad Manager Audience Extension
Google Ad Manager Audience Extension is a remarketing and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on the location www.fortify.com.mt is accessed from, that tracks the visitors of www.fortify.com.mt and allows selected advertising partners to display targeted ads across the web to them.
Advertising industry specific opt-outs
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
Maar Foods Ltd
5, il-Bejta
Triq il-Kappella ta' Santa Marija
Maghtab, Malta
Owner contact email: info@fortify.com.mt
Since the use of third-party Trackers through www.fortify.com.mt cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by www.fortify.com.mt.
Information collected automatically through www.fortify.com.mt (or third-party services employed in www.fortify.com.mt), which can include: the IP addresses or domain names of the computers utilized by the Users who use www.fortify.com.mt, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.
The individual using www.fortify.com.mt who, unless otherwise specified, coincides with the Data Subject.
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of www.fortify.com.mt. The Data Controller, unless otherwise specified, is the Owner of www.fortify.com.mt.
www.fortify.com.mt (or this Application)
The service provided by www.fortify.com.mt as described in the relative terms (if available) and on this site/application.
Basic settings management
Manage basic mail settings.
This privacy policy relates solely to www.fortify.com.mt, if not stated otherwise within this document.
Latest update: June 11, 2021