Access Direct Customer Case Study
Reprinted with permission from Graph Expo Official Show Daily September 25, 2016
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Looking to invest in technology to uphold their standard of superior service and quality, Access Direct Systems Inc. has invested in a variety of Canon (Booth 1500) products and solutions since 2014, including four Océ ColorStream 3900 printers and the Océ VarioPrint i300. One of the U.S.'s largest direct mail and marketing service, Access Direct, based out of Farmingdale, NY provides a full array of services to publishers, financial institutions, advertising agencies, retailers, and Fortune 1000 companies, sending out over a billion pieces of mail per year. Since its acquisition of their first ColorStream device in 2014, Access Direct's printing operation is now completely made up of Canon and Océ products.
When looking to expand their business and enter the high-volume, continuous-feed digital inkjet color printing sector in 2014, Access Direct made the decision to acquire the Océ ColorStream 3900 digital printing system to deliver on their customers' expectations of fast turnaround time without sacrificing the high quality of their prints. In the twelve month period following their acquisition of the Océ ColorStream, Access Direct experienced a "whirlwind year" where they expanded both their customer base and portfolio, leading them to invest in three more of the devices, replacing its entire toner printer fleet.
"We saw that inkjet was going to be a big player in the market, so we made the decision early on to move in that direction," says John DiNozzi, Executive VP. "We wanted to be looked at as industry leaders, not industry followers."
In 2016, Access Direct acquired the Océ VarioPrint i300 color digital press featuring Océ iQuarius Techology to expand the growth seen as a result of their use of the ColorStream devices. The VarioPrint i300 provided Access Direct with a versatile sheet-fed, inkjet, white-paper-in-full-color-out workflows and the ability to utilize multiple media sources, automatic duplexing and in-line connectivity to finishing equipment. With the VarioPrint, Access Direct has been able to expand their customer offerings and provide them with increased opportunities for creativity. The VarioPrint has allowed Access Direct to bridge the gap between the application flexibility of toner based sheet-fed printers and the productivity of web-fed inkjet presses. Most recently, Access Direct has been upgraded with the iQuarius ColorGrip, an inline conditioning step which immobilizes ink instantly. This upgrade opens up an extensive range of media that will allow Access Direct the ability to migrate more applications to the VarioPrint i300 and save money for their customers while driving profits for their company.
"The VarioPrint i300 gave us a platform that allows our entire print fleet to work more efficiently and productively," says Lori Messina, Executive VP of Access Direct whose shop is 100% equipped with Canon and Océ equipment. "We looked to the inkjet cutsheet digital press for shorter runs, reprints, and new applications, and suffice to say, the quality has been outstanding."