Client Tips
Why We Don't Respond to RFPs
By Rachel Arst McCullough | January 10, 2022
Often, potential clients send us RFPs, only to find we don't respond to them. A few people have stopped to ask us why. The short answer? Those who send RFPs often aren't willing to actually sit down and talk to us in depth about their project Here's the long answer. We Strive to Understand Whether…
Figuring Out User Search Intent For Your Keywords
By Rachel Arst McCullough | December 15, 2021
It's easy to come up with a big list of possible keywords to target on your website to attract search engine traffic. It's a lot harder to narrow down that list to the money-making keywords. Understanding user search intent is crucial to fine-tuning your keyword list and creating content that addresses the search intent. What…
What Questions Should Your Services Page Answer?
By Rachel Arst McCullough | November 30, 2021
Your "Services" page is one of the most powerful pages on your website. It's powerful from an SEO perspective because it will contain many of the keywords clients will be searching for. It's powerful from a sales perspective, too. For many companies, the Services page is the money-maker, the page that convinces clients to choose…
Warning: Don't Make This Major Password Mistake
By Rachel Arst McCullough | September 17, 2021
Every now and then you might receive an email from us with a subject that says something like this: important info, please save! This email contains instructions on how to find your login information for the website we just built for you. Did you know that 90% of the time our clients just hit the…
What Logins and Passwords You Need for Your Website Launch
By Rachel Arst McCullough | August 31, 2021
Do you have access to everything we'll need to launch your new website? Often our clients don't…and find they don't have control of their own site or domain. Here's a checklist of the things you should already have or will need to get from your prior developer so that doesn't happen to you. 1. Your…
What Makes a High-Quality Web Page?
By Rachel Arst McCullough | July 30, 2021
Lots of people talk about creating "good content" for their web pages. Yet what makes content good? Good content is effective. Most people don't pay to have a website designed and maintained simply because they are trying to pursue a hobby. If you're like most, you want to sell something. At some point, the content…
How to Clear Your Browser Cache
By Rachel Arst McCullough | June 20, 2021
Can't see the updates we've just made to your website? The problem might be your cache! A clogged cache can cause quite a few problems with your browser, and clearing it regularly can ensure you see the most recent versions of any website. What is your browser cache? The cache is a browser feature that…
What Makes a Good Blog Post?
By Rachel Arst McCullough | April 29, 2021
Blogs offer many advantages to almost every business owner. But only if the blog posts you write are good. First, they help you build trust with customers. You're giving away something (information, education, expertise) for free while demonstrating that you know how to help them with their problems. In some cases, this information can even help…
What Should a Contact Us Page Include?
By Rachel Arst McCullough | February 8, 2021
The best contact us pages don't just provide the basic information about how to call or send a message to your business. The best contact page is a converting one: it provides you with a lead or makes a sale. So what should you include on a contact page to make those conversions happen? Below…
Why Google Results Look Different For Everyone
By Rachel Arst McCullough | January 7, 2021
Updated: 9/28/21 Where do you rank for keywords related to your business on Google? It can be difficult to tell. Or, at least, it can be difficult to tell if your only method for determining your rankings is to plug your keywords into your own browser. Google results are not the same for everyone. Here…
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