Advertising | Branding | Content | Print | Healthcare
Growing a successful subspecialty medical group from its inception
IT BEGINS WITH A LOGO
Premier Medical group came to life as the result of a merger between five specialty practices. They asked Ashworth Creative to build a cohesive new brand which began with the colorful logo that symbolized interlocking pieces forming a strong whole. Over the years the group has added many more specialties: internal medicine, rheumatology, dermatology, pediatrics and more. Interestingly, the logo still fits them very well and over time has more than lived up to its tagline "Premier Medical Group, It's in the name."
EVOLVING WEBSITE TO FIT AN EVOLVING PRACTICE
Since the formation of the Premier Medical Group, Ashworth Creative has designed two different websites. The first was a good fit for a smaller group, but as they grew, they needed a more ambitious website, which Ashworth launched for them in 2018. The latest website allows for a more complex navigation and organizes content in a clearer, more user-friendly fashion. The new site enabled the client to add content without cluttering the navigation and also allowed them to create a seamless device-responsive website, controlled from a single CMS. The new site also has submittable forms and allows patients to request an appointment online.
ADVERTISING CAMPAIGNS CARRY THE SAME THEME ACROSS MEDIA
Ashworth Creative has produced many different ad campaigns for Premier Medical Group in radio, print, out of home, and digital, as well as designing newsletters and physician directories for the practice. The cohesive brand and consistency of design has made Premier one of the most highly regarded groups in the region and content themes such as "The doctors your doctor uses," and "People spend more time shopping for a car, than choosing their doctor." have been successful in recruiting patients and additional specialists.
INTRODUCING NEW PHYSICIANS AND NEW SPECIALTIES
As Premier Medical Group grows, they keep us hopping with new service lines and new physicians. Their practice is built around an increasing number of locations, and they have a well used patient portal system. Ashworth Creative also provides ongoing Search Engine Optimization SEO, and has tracked the success of ads and the website over many years. We're proud that Premier Medical Group continues to be successful and are pleased to be part of that success.