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Lukas Tsimopoulos - Using TikTok For Your Business (In 2022)
TikTok is a 15-second video-sharing app that allows users to make and share videos on essentially any subject.
With 500 million+ active monthly users, there is clear opportunity to be utilized here on this platform.
The TikTok app's popularity has skyrocketed since its initial release. It was the top downloaded photo and video app in the Apple store worldwide in October 2018. The app is said to have over 500 million monthly active users, with the United States being the most popular country, with over 80 million downloads.
Several celebrities, including Jimmy Fallon, like and use the app, which has aided in its popularity. The app has paid relationships with a number of celebrities from across the world who market the app to their respective audiences.
Why is TikTok so popular?
TikTok's brief videos and dopamine doses might cause users to lose hours of their day to the app. TikTok has also made a name for itself by ensuring that you get the type of material you like to see, thanks to an algorithm that learns how you use the platform.
Some fun statistics on TikTok:
64% of users say they can be their true selves on TikTok.
56% of TikTok users say they can post videos they wouldn't post elsewhere.
53% of users say they trust others to be their real selves on TikTok.
These stats alone, are some driving factors towards the growth that TikTok has achieved over the recent years.
What is more popular, YouTube or TikTok?
YouTube is the most used platform among US adults, with about 81% having an active presence. The study further reveals that only about 21% of US adults use TikTok.
Furthermore, a huge majority of persons under 65 say they engage in YouTube-related activities. Active YouTube users include 95% of those aged 18 to 29, 91 percent of those aged 30 to 49, and 83 percent of those aged 50 to 64. However, for those aged 65 and up, this percentage lowers dramatically to 49%.
Is TikTok better than Facebook?
This is a fairly subjective question and the answer would vary depending on people's personal preferences of social media platform.
TikTok has struck a home run, hitting 3 billion downloads worldwide, a key milestone that has only been achieved by social media behemoth Facebook. This elevates TikTok to the ranks of the social media's most powerful players. It appears that Facebook isn't the only addicting software that people can't get enough of.
In our personal opinion, both social media platforms, TikTok, and Facebook, have their own unique features and similarities.
What is the most popular social media platform in 2022?
If we're viewing this question on a statistic basis, TikTok has recently achieved immense levels of growth, as it has surpassed Google, and Facebook as the world's most popular web domain (in 2021).
Although most large scale social media platforms have shown a rise, it is unsurprising that TikTok will be the fastest growing social media channel in 2022.
Using TikTok For Your Business in 2022
From the obvious growth on TikTok's platform, where there is hundreds of millions of eyeballs consuming content on its platform, it is important to utilize the opportunity here for a business.
It's important to be strategic when putting out content on TikTok, with your goals at the forefront of your mind when doing so.
For example, the organic reach on TikTok is incredible. If you have a business, and you are already publishing content on other platforms such as: Facebook, Instagram, Twitter, then adding TikTok to your daily posting schedule can help increase your brand reach immensely.
Going viral on TikTok is a lot easier than other platforms, due to the nature of its organic reach potential. However, as it is a video based platform, you would need to dive into the creative mindset to understand what you can publish on the platform.
While your precise purpose may be different, you're utilising TikTok for one fundamental reason: to interact with your audience. However, you won't be able to connect with your audience unless you create material that speaks to them. This is why it's so important to know who your target audience is and what kind of material they'd be interested in.
Even while it may be most popular among Gen-Z, TikTok has a varied demography of users, as we've already demonstrated. Consider where the TikTok user base and your target audience intersect. You might also look for ways to reach out to a new and unexpected audience. Whatever the case may be, make sure you thoroughly research this target audience to learn about their habits, tastes, and interests so you can develop a compelling content strategy that will resonate with them.
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