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Abra: A Global P2P Payment Solution
David Charron
Denisse Halm
Publisher:The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business
Online pub date: January 02, 2019
Discipline: E-business Economics, Creativity & Innovation in Business, New Venture Creation
Contains:Teaching Notes
Length:5,858 words
banks, business models, currency, customers, payment, peer-to-peer, remittances
Region:Northern America
Country:United States of America
Industry:Computer programming, consultancy and related activities
Organization:Abra
Medium info
Originally Published In:
Charron, D. , & Halm, D. ( 2017). Abra: A Global P2P Payment Solution. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.
Direct case info
Copyright: © 2018 Regents of the University of California
This case focuses on Abra in March 2017, immediately following the launch of its smartphone app, which allowed for "peer-to-peer" transfer of money in 50 different currencies worldwide—often for cross-border remittances—by piggybacking upon the Bitcoin's ecosystem. By using this app, customers could bypass the traditional but cumbersome multiple-step transfer of money—and relatively high handling fees—offered by banks and other financial institutions. Like similar "fin-tech" start-ups, Abra's CEO, Bill Barhydt and his management team were now engaged in how they might be able to extend their "non-custodian" Bitcoin wallet platform to new markets and applications, taking advantage of new mobile technologies and changing consumer habits to further disrupt traditional banking services and products, But what is the probability of success for Abra and the associated risks ...
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Find In Resources
Charron, D., & Halm, D., (2018). Abra: A global P2P payment solution. In SAGE Business Cases. SAGE Publications, Ltd., https://www.doi.org/10.4135/9781526474735
Charron, David, and Denisse Halm."Abra: A Global P2P Payment Solution." In SAGE Business Cases. London: SAGE Publications Ltd., 2021. http://dx.doi.org/10.4135/9781526474735.
Charron, D. and Halm, D., 2018. Abra: A Global P2P Payment Solution. London: SAGE Publications, Inc. Available at: <http://www.doi.org/10.4135/9781526474735> [Accessed 18 Jan 2021].
Charron, David and Denisse Halm."Abra: A Global P2P Payment Solution." SAGE Business Cases. London: SAGE Publications, Inc., 2021. 18 Jan 2021, doi: https://www.doi.org/10.4135/9781526474735.
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