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Lindvest Homes is doing it differently throughout the GTA
September 18, 2019 Communities, Homes MagazineDo It Differently, Editor's Choice, LindvestRegina Gadacz
How many ads have similar messaging, look and feel? Happy families, renderings of new homes, beautifully written taglines that use different variations of words such as "life" and "build." What stands out to you? Probably nothing in particular. The homebuilding industry has a set of norms that companies very rarely step outside of.
At Lindvest, they have seen an opportunity arise out of all of the similarity – the opportunity to stand out, to emerge from the confines of the status quo and do something… different. With more than six decades of building experience, Lindvest's aim has always been to remain as unique as the customers it serves. This trend continues with the current launch of their new marketing campaign.
Do it Differently
This new message, simple and yet provocative, can currently be seen on billboards, televisions and digital platforms throughout the GTA. This message has woven its way into the Lindvest branding, website, social media platforms and more. The goal is for the voice of Lindvest to stand out from the pack by breaking away from the standards of marketing in the industry.
The public is encountering a tone that is as energetic, vibrant and charismatic as the people whose attention it is intended to capture. The imagery focuses on the bold personalities of the customers the company works and interacts with on a daily basis. Gone are the days of the message of blending in, sinking into the sea of similarity.
Do it Differently isn't performative; it's prescriptive. Lindvest doesn't want to claim it's different just for the sake of being different, but because the company knows that there are people out there who aspire to carve out their own unique path in life. The builder wants to provide a homebuying experience that is as unique and special as it should be. It's about more than attempting to outperform competitors – the real goal is for the company to better itself.
The message that lies deep within the core of this campaign will act as a driving force as Lindvest continues to push to provide a better overall experience for its customers. The message of Do it Differently won't only represent the campaign and branding, but the company itself. It will become the golden thread that connects every aspect of Lindvest, from advertising to every member of its dedicated and enthusiastic team.
This is a company that wants its customers to see and feel that everything is done with pride, consistency and energy – but above all – that Lindvest is doing it differently.
LINDVEST HOMES
To see the new campaign, visit the website, or keep an eye out for their billboards, buses, and digital ads.
Live in Beamsville, the heart of wine country, with two communities from Losani Homes to choose from
Small town charm meets city living, with Beamsville only moments from the QEW connecting you to Hamilton and the 403 in minutes.
Outlook 2020 – Shakir Rehmatullah, President, Flato Developments Inc.
Part of our series of Outlook 2020 Q&As with building industry executives How do you see the outlook for the new home industry in 2020? We see continuing strength in the marketplace, with demand re-establishing itself from the downturn that occurred following the peak in spring 2017. Pricing has firmed up in recent months, and we are seeing good traffic at our communities. Overall, the GTA market is characterized by strong fundamentals – solid immigration trends and wage growth as well as low unemployment and a favourable interest rate environment. The outlook is all positive. [caption id="" align="alignnone" width="500"] Brad Carr, CEO, Mattamy Homes Canada[/caption] And for Mattamy Homes? We're continuing to leverage the diverse offering of a number of exceptional communities we have across the GTA, from Halton to Durham, as well as the strength of the well-established Mattamy brand in "stronghold" sub-markets such as Milton, Oakville and Brampton. We're certainly heading into 2020 with an optimistic outlook for both our business and the industry as a whole. What is your company doing to address the issues facing the homebuilding industry – namely, affordability and new home supply? At Mattamy, we are always looking for new and creative ways to deliver attractive built forms at a lower cost. We continue to offer a broad range of housing types that appeal to customers whatever their stage in life or circumstances. This includes the introduction of midrise buildings and stacked townhomes – examples of a continuous cycle of product evolution and innovation to create new forms of housing at lower price points that both meets customer demand for affordability while still offering lifestyle opportunities. What more could the industry do to address these issues? With no significant policy changes on the horizon that would increase overall levels of supply, we continue to encourage all levels of government to find ways to create thoughtful solutions that increase supply as a way of tackling affordability while at the same time respecting the concerns of existing residents. We would welcome the opportunity to work more collaboratively with government, the broader building industry and other businesses in the housing ecosystem to find a way to bring more homes to market that are affordable and meet the needs of society. What should prospective new-home buyers know about your company for 2020? Mattamy is going to deliver our 100,000th home in 2020, which is a story of growth that's pretty unprecedented. Growing from a single house closing in 1978 to becoming North America's largest privately-owned homebuilder, delivering more than 8,000 homes this year is a journey we are extremely proud of. Even with that scale, for us it's still all about one customer, one home at a time. Why should prospective new-home buyers consider buying from your company in 2020? We have a number of exciting new master-planned communities launching in multiple markets across the GTA (such as Caledon, Toronto and Seaton). We're also thinking a lot these days about ever-evolving customer expectations around technology. We are aware and paying close attention to all of the experiences our customers bring from other brand relationships and how these influence their expectations for ease and simplicity in the homebuying process. Things are changing very quickly, and we're working very hard to stay on the leading edge of both technology and customer expectations.
Outlook 2020 – Jim Andrews, Director of Sales & Marketing, Fieldgate Homes Outlook 2020 – Shakir Rehmatullah, President, Flato Development Inc. Outlook 2020 – Mike Parker, Vice-President Sales & Marketing, Georgian International Build Corp. Outlook 2020 – Deena Pantalone, Managing Partner and Director of Marketing & Innovation, National Homes Outlook 2020 – Art Rubino, Contracts Manager & Marketing Manager, Regal Crest Homes
Goodman HVAC
For over three decades, the Goodman brand has concentrated on something more important than simple brand-recognition consumer advertising. Since 1982, we've focused on helping millions and millions of homeowners achieve reliable, high-quality and affordable indoor comfort with products that continue to be designed, engineered and assembled in the U.S.A.