SoftGen appointed by Seagull
Nadia Cameron (ARN) 03 November, 2004 16:10
Seagull Software has signed SoftGen as the first Australian distributor of its legacy evolution software.
The vendor's general manager of Asia-Pacific operations, Ray Bradbery, said it had sought out the specialist software distributor because of its experience within the enterprise space.
SoftGen's exclusive corporate distribution of applications software vendor, Borland, was a key factor in the decision, he said.
"We were looking for someone with the ability to service the enterprise market, rather than a straight box-mover," he said.
SoftGen national distribution and alliances manager, Malcolm Pooley, said the deal would complement its current role as an applications development distributor.
Although the agreement covers Seagull's entire range of products, Pooley said it would be focusing on its Bluezone terminal emulation software.
"The product is a swap in, swap out, easy installation tool, which lends itself to a channel sale," he said.
Pooley estimated about 20 per cent of SoftGen's current reseller base was working within the terminal emulation environment. The new deal would allow the distributor to expand its relationship with these resellers, while giving it an opportunity to sign up new partners, he said.
Seagull Software develops applications for connecting legacy systems to Web-based applications. The company opened its Australian office in June last year to help boost its presence in the region. It signed up its first regional distribution partner, Imon Technology, in Shanghai in September, to distribute its products in China, Hong Kong, Taiwan and Macau. It has also partnered with Select Software to cater to the Indian market.
Bradbery said Seagull would also look to partner with systems integrators in the local market to help boost take-up of its products.
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