Atlantic 10 Player of the Year Sam Breen partnered with the collective to release a line of signature dog treats called "Turbo's Treats."
Darian Kelly
Photo via The Massachusetts Collective
The Massachusettes Collective announced a name, image and likeness partnership with Atlantic 10 Player of the Year Sam Breen to release a line of signature dog treats called "Turbo's Treats." The name of the dog treats was inspired by her dog, Turbo.
This deal is unique because the proceeds from turbo-treat sales will be donated to the Dakin Humane Society, a nonprofit organization focusing on animal welfare.
"I had thought about how the passing of NIL rules for student-athletes could be used to help community-based charities like animal shelters, so when the UMass Collective brought this idea to me, it was a no-brainer," Breen said in a statement. "And to get Turbo's help is an added benefit! I am super excited to see where this goes."
Turbo's Treats are flying off the shelves already 🍪🐶📈 @32_samb
👉 https://t.co/Iz5nVevS6k Proceeds benefit @DakinHumane @UMassWBB @CoachVerdiUMass @UMassADBamford @UMassAthletics #NIL #GoUMass pic.twitter.com/FR19tH4Cua
— The Massachusetts Collective (@TheMassCo) January 12, 2023
Breen's NIL deal is the first in The Massachusettes Collective to partner with a non-profit. A portion of Turbo's Treats will be donated to the Dakin Human Society.
"Sam is the reigning A-10 Player of the Year, and although it's unofficial, I'd say her dog Turbo is reigning A-10 Pup of the Year," The Massachusetts Collective Director Patrick MacWilliams said.
Community engagement manager for the Dakin Human Society, Kaitlyn Holloway, expressed tremendous gratitude for Breen partnering with the nonprofit organization.
"The human-animal bond is important — so is the role pets play in families and communities. We are grateful for Sam's and Turbo's partnership, their commitment to helping pets find a home, and their support of Dakin's programs and services," Holloway said.
Darian is an Interdisciplinary Studies Master's student at the University of North Texas. Darian is the host of The Jersey Podcast. He is highly passionate about sports content, technology, and innovation.
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