Inside the Ethical Decision-Making Process: Applying Communication Tools for Success
Navigating the decision-making process has never been more complex. Managing the needs of stakeholders requires precision accuracy in order to convey the right message at the right time, a process that starts with making the right decision.
In this webinar from longtime sports public relations executive and Syracuse University professor Brad Horn, learn how creating an ethical culture leads directly to team success. Incorporating lessons learned from the ballpark to the boardroom, this engaging program challenges every communication professional to unlock their moral imagination and lead with courage to apply a values-based approach to tough ethical questions.
Noon - 1:00 p.m. Eastern
Members: $10
Guests: $20
Brad Horn brings more than 20 years of public relations management and organizational communications leadership to the public relations department as a professor of practice. Horn has served in senior public relations roles for non-profit organizations, at the intersection of sport, society and American culture. As an active contributor within the public relations industry, he is focused on the roles of leadership, trust, ethics and digital engagement.
Horn has previously served as the vice president of communications and education for the National Baseball Hall of Fame and Museum and the director of communications at TrueSport for the U.S. Anti-Doping Agency. He has also held management roles for MLB's Texas Rangers and the National Hot Rod Association.
Horn's past experiences have focused on national and international media relations; public relations strategy creation; digital and social media engagement; educational program development; crisis management; and board and executive communication.
Horn was previously recognized as a "Top 15 to Watch" by PR News and as a "30 Under 30" by PR Week. He earned his M.S. in Communications Management from Syracuse University and a B.S. in Journalism (Advertising/Public Relations) from Texas Christian University.
November 11, 2021 at 12:00pm – 1pm
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$20.00 Guests
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