The Feelings Network
Friday Feels: December
At Stir, we believe the most insightful and creative campaigns are designed to stimulate both the conscious and subconscious mind. In a world where we are bombarded with over 5,000 messages a day and absorb just 12 of these, the most successful brand campaigns need to make an emotional impact. For 'Friday Feels', we pick our favourite 3 campaigns of the month that stir emotion and make us feel something, whilst showcasing a clear, unquestionable, brand message that will drive people to action.
Zava. Emotion: Shock and awe
Aviation Gin. Emotion: Surprise and delight
Burger King. Emotion: Amusement
December's top three emotionally-stirring campaigns include: online doctor Zava's turkey with a twist, Aviation Gin's reactive PR approach and Burger King's Whopper bus.
To find out more about our approach with Stir Emotion here.
(1) Emotion: Shock and awe
An advert featuring a turkey being roasted doesn't exactly sound too out of place during the month of December, but how about when it's played on a porn website?
Adding an unexpected twist to our favourite festive bird, online doctor Zava has done exactly that by placing adverts on websites such as RedTube, PornHub and YouPorn. Featuring a turkey cooking in an oven, the adverts are cleverly titled 'Big Breasted Bird Gets Roasted' and 'Hot Legs and Juicy Breasts' to entice users to watch.
The end goal? To raise awareness of the impact of porn-induced erectile dysfunction, which affects around 3% of British men. Drawing on insight that porn use increases by 15% over the festive period, Zava has ingeniously targeted its audience to aid the conversation and encourage men to go cold turkey for Christmas.
(2) Emotion: Surprise and delight
Demonstrating the value of a reactive PR approach, this month the creative minds at Aviation Gin detected the opportunity to hop on a media storm and make itself relevant to a trending situation.
For those who haven't heard, Peloton recently launched its Christmas ad featuring a character receiving an exercise bike as a gift from her husband. Cue the backlash, with many consumers branding the advert as sexist due to its "controlling" and "manipulative" husband who was implying his wife needed to lose weight.
Never one to shy away from the opportunity to poke fun at other brands, the Ryan Reynolds-owned gin launched its own video within days of the backlash, featuring the same character out for some Aviation Gin cocktails with friends, attempting to get over the whole ordeal. One tweet from Reynolds himself and the video went viral, proving the power that brands hold if they push themselves out of their comfort zone and get involved in cultural conversations.
(3) Emotion: Amusement
Cementing its position as one of the most playful and creative brands in the market, Burger King has once again received full marks for its latest stunt, this time taking on the might of Johnson and Corbyn.
With literally no way of escaping the word 'election' in recent weeks, the brand saw the opportunity to get involved in the conversation in its own unique way. Referencing the famous Brexit bus, the fast-food giant toured its own branded bus around Westminster, with the slogan "Another whopper on the side of a bus. Must be an election." in full view.
Promoting its own infamous Whopper in the process, Burger King not only drove awareness, it also fully-aligned itself with the public who were fed up with empty promises made by some politicians. A unanimous vote from us indeed!
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