Nova to launch national breakfast show during June
June 4, 2010 11:45
by Tim Burrowes
DMG Radio's Nova network will air a national breakfast show featuring Nova Melbourne's Dylan Lewis, comedian Dave Thornton and Nova Brisbane's Meshel Laurie, during the off-ratings period in June.
The three will front the show from June 15 to the 25th, from 6 to 9am weekdays.
Last year, the Nova stations went to air with local presenters during that time slot and included "best of" segments.
The announcement follows a similar move during the last Christmas break, which saw Lewis, Thornton and Australian actress Sophie Monk fill the national breakfast slot between December 7 to 25.
Nova said it made the decision to air a live breakfast show, rather than "best of" packages in response to listeners' demand for original content, in spite it being a ratings off season.
Lewis hosts mornings on Nova Melbourne and co-hosts Network Ten's Video Hits.
Thornton recently filled in with Laurie and Tim Blackwell in breakfast on Nova Brisbane and is a regular on its Melbourne station.
Laurie is also a regular on Ten's Good News Week, The Circle and ABC1's Spicks and Specks.
Tim Burrowes
Tim Burrowes is the founder and content director of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK.
topics Dave Thornton, DMG Radio, Dylan Lewis, Meshel Laurie, Nova, radio, radio ratings, Sophie Monk