Search Engine Optimisation & Pay-Per-Click
KCM Waste Management
By EMGFebruary 4, 2019
KCM is a family-run, South Yorkshire based waste management company that specialise in skip hire, trade waste bins and collection, aggregate and tipper hire, confidential and secure document destruction, legal disposal of WEE, household waste, tipping and recycling and scrap metal. Their multifaceted business is made up of 80 waste management professionals who aim to offer a one stop shop for all your waste disposal needs. Established over 30 years ago, serving Rotherham, Sheffield, Barnsley, Doncaster and the surrounding areas, KCM are dedicated to perfecting a unique approach to waste management.
Campaign Brief
KCM Waste Management approached Enhanced Marketing Group (EMG) following poor results with a national marketing agency. Due to the nature of their business, KCM needed a full mix marketing plan executed over a long-term period including a full revamp of their website and skip hire booking system. EMG developed and delivered a multifaceted campaign that saw a total redesign of their online and offline presence. All works carried out was targeted at improving internal company process and booking systems whilst providing a larger amount of quantifiable leads and customer data. The skip hire process was redesigned to be fully automated linking to a 3rd party payment merchant and internal CRM software.
Campaign Results
Website Design & Development – Bespoke website with an integrated skip hire booking system that talks with KCM's internal CRM software.
Graphic Design – A full range of digital and traditional literature and assets from social media graphics to sales packs and branded merchandise.
Photography – Photo shoot, editing and delivery of professional imagery for the website, social media channels and sales literature.
Print Services – A diverse range of products across both small and large format print – From business cards and sales packs to exterior building signage, vinyl bin stickers and metal stencils.
Hosting Services – Hosting, maintenance and general upkeep of the website.
Search Engine Optimisation & Pay-Per-Click – Local campaign across both paid and organic to increase Google ranking and generate inbound sales leads and bookings.
Social Media Management – Facebook campaign both paid and organic to increase inbound sales leads and bookings.
Play Valley Indoor Play Centre
Rotherham United Football Club
Sheffield United Community Foundation
Vistec Systems
If you would like our talented team of experts to help with your next project than we'd love to work together – Let's talk!
Sheffield Eagles RLFC
Yorkshire Office
AESSEAL New York Stadium
S60 1FJ
RH10 3EQ
Registered office address: Snow Hill, Copthorne, West Sussex, RH10 3EQ
Copyright © Enhanced Marketing Group
This website uses cookies to improve your experience. By continuing to visit this site you agree to our use of cookies.AcceptRead More
As Design Manager, David is responsible for overseeing the creation and management of all artwork and graphic design projects whilst maintaining existing brand guidelines and updating or refreshing as required. With over 14 years of industry experience, David has worked extensively on projects for sole traders through to global private businesses.
David's specialism is within creative conceptualisation, brand management and print production, having built a career working for such companies as Lloyds Banking Group, Motorola, Kingspan and Sodexo.
Charlotte is the Communications Officer (Digital and Traditional Media) at Enhanced Marketing Group Ltd and is responsible for the delivery of our client's marketing campaigns.
Charlotte has a BA Honours degree in English Language and her career to date has seen her develop a wealth of experience within E-Commerce, Marketing and Commercial Awareness; having worked for multiple companies, particularly within the retail sector.
As Communications Manager, Laura works closely with our clients to develop campaigns that deliver. With over 10 years of marketing experience, she has worked on copywriting, creative concepting, campaign management and specialist SEO projects.
Laura's specialism is copy. She's written everything from highly technical hydraulics product copy to heartfelt Mother's Day cards! Educated to Master's Degree level, she has worked both client and agency side, for a range of organisations including Disney, ITV and Hallmark.
Danny is the Sales & Marketing Director of Enhanced Marketing Group Ltd. With his track record of sales within the technology arena, he's responsible for the commercial arm of the business alongside the day to day running of the company operation.
Danny's career to date has seen him work in partnership with a host of MNC's including Facebook, Microsoft, Warner Brothers and Sony PlayStation.
Danny is also on the board of trustees of Rotherham United Community Sports Trust.
Ian is the Managing Director of Enhanced Marketing Group Ltd. Having spent many years in the motor industry working with luxury brands such as Mercedes-Benz, Land Rover and Jaguar, his career culminated in a senior role with BMW UK.
Desiring a fresh challenge and a change in direction, Ian acquired EMG's sister company Enhanced Images Ltd; a print company with some 30 plus years trading under its belt.
With a business degree and a track record for business development, Ian formed Enhanced Marketing Group Ltd to expand the company portfolio and offer a comprehensive digital marketing service.
Scott is the Operations Director of Enhanced Marketing Group Ltd. With his track records in Operations Management, he is responsible for the successful delivery of marketing campaigns into company partners.
Scott's career to date has seen him work with some of the UKs biggest commercial brands such as British Gas, O2, Google and BMW forming long term relationships with key stakeholders, delivering bespoke assignments whilst continually delivering world class customer service.
Scott is also on the board of trustees of Hallam FM Cash for Kids.
We'd love to work together. Let's talk!
I consent to Enhanced Marketing Group Ltd retaining my details and contacting me to discuss my website enquiry.