Bhutan to participate in South Asia's Travel & Tourism Exchange Exhibition 2023
The department of tourism will be accompanied by 14 exhibitors from Bhutan at SATTE 2023 that's taking place in February 2023. These include five hotels and nine tour operators
The Bhutan Tourism Council announced its participation in South Asia's Travel and Tourism Exchange (SATTE) 2023 in India to promote Bhutan tourism and increase awareness of Bhutan's renewed focus on the sustainability of the tourism sector.
SATTE is Asia's leading tourism exhibition that offers a comprehensive platform to domestic and international buyers and professionals from across the travel, tourism, and hospitality industry. Bhutan, a sovereign nation throughout its history is shrouded in an enigmatic aura of mystery, mysticism, and spirituality. A Buddhist kingdom, Bhutan is perched high in the Himalayas and renowned for its mountains and monasteries, rich biodiversity, pristine forests, rivers, glacial lakes, waterfalls and striking natural beauty. Most importantly, it is loved by visitors for the welcome that its people extend.
Bhutan is notably one of the very few carbon-negative countries in the world (in 2021, Bhutan sequestered 9.4 million tonnes of carbon against its emission capacity of 3.8 million tonnes). SATTE, an enabling platform for the industry is well-supported by the ministry of tourism, Government of India, national and international tourism Boards. Bhutan tourism will be using this opportunity to showcase new itineraries and create awareness around its new national brand identity 'Believe'; a campaign that inspires a new vision of the future to its citizens. "Believe" is reflective of Bhutan's character and landscapes, history and ambitions, which are bold, vivid, richly storied and utterly distinctive.
Carissa Nimah, chief marketing officer, Department of Tourism, Bhutan, says, "Bhutan is already an incredibly alluring destination, yet it has so many layers to be revealed and shared., Removed from the humdrum and hectic, Bhutan is proof that happiness, connection, respite and revelation are our birth right. Restoring one's sense of belief is the kingdom's real gift to its visitors. The nation itself believes in a better future, led by wisdom from its past - a belief it is manifesting daily. Bhutan is honoured to be part of SATTE 2023, and we look forward to reconnecting with our Indian travellers and partners."
The department of tourism will be accompanied by 14 exhibitors from Bhutan. These include five hotels and nine tour operators.
carissa nimah
bhutan tourism council
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