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By Alaina Vieru
Ikea: we know you love it. Approval (in the form of clicks to our website and retweets on Twitter) always follow when we cover the Scandinavian storage gods, and contrary to popular opinion, Ikea kitchens have even graced the pages of House & Garden.
Now, the company have launched PS 2014 - a new limited edition collection described as their 'boldest yet'. Aimed at urbanites living in small spaces, PS 2014 features pieces which can easily be adapted to different homes and circumstances, giving them a longevity not always associated with the company.
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The idea came from the company's research, which revealed that for the first time, more of us are living in cities than countryside, and also living in Lilliputian-like surroundings.
To deliver the collection, Ikea used designers from around the world, all under the age of 30. The result is a stylish, clever collection of multipurpose products not destined for any particular room, which we suspect is the influence of the 'Ikea hacks' phenomenon; a whole movement dedicated to repurposing basic Ikea products into something far beyond their original intention (a laptop table into a drinks trolley is a particular office favourite.)
The limited edition PS (Post Scriptum) collections have been produced by Ikea since 1994, in a bid to entice design-conscious consumers who ordinarily might be put off by the global pervasiveness of the company's products.
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There's the old saying that 'youth is wasted on the young' and while these products are openly aimed at the under-30s, there's no reason why we all shouldn't enjoy them.
The limited edition PS 2014 collection lands in Ikea stores April 1. See the full range at ikea.com/gb.
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