Advertising Management Test
1 In order to match today's targeting strategies, companies are performing less ________ and more ________ as a result of more focused media.
Broadcasting; Narrowcasting
Narrowcasting; Broadcasting
Marketing; Media
Media; Sales
2 The most commonly used promotional tool considered most effective in building up buyers' preferences, convictions, and, most importantly, actions is referred as _________________.
Personal Selling
Mass-Market Advertising
Segmented Advertising
3 The method used for establishing promotional budgets based on the collective wisdom of the industry in which the organization operates is referred as ______________.
Payout planning
Competitive parity
Objective and task
4 Which of the given methods are used for setting an advertising budget relies on analyzing competitors' spending?
Affordable Method
Integrated Method
Objective-and-Task Method
Competitive-Parity Method
5 In order to develop an effective message strategy which begins with identifying ________ that can be used as advertising appeals.
6 Since advertisers are increasingly shifting larger portions of their budgets to media which cost less and target more effectively. Such that all of the benefit greatly occur from this shift, except ____________.
Network television
Digital satellite television systems
7 Which of the following defines the task that advertising must practice with a specific target audience during a specific period of time?
Advertising objectives
Advertising budgets
8 What should be the next step after determining its advertising objectives, in the process of developing an advertising program?
Use advertising specialty
Set its advertising budget
Use coupons
Develop its message decisions
9 From the given options which of the following is not considered as a benefit of standardized global advertising?
Greater global advertising coordination
Appeal to different demographics differ
Lower advertising costs
Consistent worldwide image
10 Which of the following uses several tools, including the news, speeches, and special events?
Media planners
Public relations professionals
Advertising specialists