Rainin Rewards Reuse by Planting Trees
Mettler-Toledo International Inc. May 08, 2013
Rainin Instrument, North America's largest pipette service provider, has partnered with American Forests to encourage customers to re-use the padded cardboard boxes it provides for mail-in pipette service. Each time a customer reuses a service return kit, Rainin has arranged for American Forests to plant a tree.
METTLER TOLEDO subsidiary Rainin Instrument has launched a new program to encourage its customers to reuse the heavy-duty cardboard return kits it sends to those who request mail-in service for their pipettes. Working in partnership with American Forests, each time a customer reuses one of the company's pipette return kits, Rainin will plant a tree.
As the largest pipette service provider in North America, Rainin sends out tens of thousands of the cardboard service return kits each year. As customers become more fully aware of the program, the company anticipates that it will be able to reduce its use of new packing materials by as much as 50 percent. When a box reaches the end of its service life, both the outer cardboard shell and secure foam inserts will be recycled, further reducing each kit's environmental impact.