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R.M. PALMER WEBSITE
Dividing products by holiday season always made sense for the R.M. Palmer Company website. But when each season ended up on its own webpage, navigation wasn't so easy, and some valuable content was getting lost in the mix.
Their goal: We want to re-do our website for the modern user, while maintaining our fun brand personality and long legacy.
We need to look at things with a 'user experience' eye. We have to consolidate information and format it based on what users are looking for. Let's make it easy to navigate on mobile interfaces, and while we're at it, let's integrate your social media too.
Our recommendations:
Give us everything—We'll put all content in a clean, digestible format
Know your customer—Differentiate between individual consumers and partner companies
Show your stuff—Let's update the photography of all products for a consistent look
Keep up the good work—In the end, you'll be able to take the site and run with it
SERVICES USED
Content Organization
ABOUT R.M. PALMER
If there was ever a brand true to its legacy, it's R.M. Palmer. They've been providing the world with seasonal candy novelties since 1948, and they're still "making candy fun." While still offering some of their original hand-painted favorites, clever new treats are always springing up for the modern candy lover with a sense of humor.
We fast-tracked our process by mapping out content and designing site pages simultaneously. An extensive photoshoot of more than 400 products, including festive lifestyle imagery, was planned, produced, and edited. At the same time, the website itself was developed. All came together in a vibrant, user-friendly website ready for some customer interaction.
R.M. Palmer Company kicked off the Halloween candy season with a fun and functional new website. Extra features, like company history, fun recipes, and social media allowed the company to be more to their consumer than just a candy manufacturer.
With our guidance, R.M. Palmer now continually updates their own site. As they move forward into many a successful holiday season, we're happy to be a resource and a partner in making candy fun.
Crayola CreatED Campaign Support
In many classrooms, a push for STEM education had left childhood creativity on the back burner. That's why Crayola knew they had to help speak up for the Arts.
See how we helped support an important initiative that strengthens Crayola's role in the classroom.
Crayola Product Catalog
Crayola is constantly exploring the most exciting new creative products and technologies. As their brand was evolving, they wanted their product catalog to evolve too.
See how we helped redefine the full product catalog for the world's most colorful brand.
Miller-Keystone Blood Center Website
Over time, an accumulation of information on Miller-Keystone Blood Center's website had made it difficult to ensure that users could easily navigate the site and find important content.
See how we simplified and modernized their website in a way that inspires visitors to support the cause.
Penn Community Bank Testimonial Campaign
Penn Community Bank has a strong following of local customers, and they wanted to show the community just how much those customers value their partnership with the bank.
See how we helped real people tell their stories so potential customers could hear them.
Rich Mar Florist Website
The goal: As a trusted, family-owned business that's part of a quickly growing community, Rich Mar Florist knew they needed to appeal to new potential customers. They enlisted our help to update their website for both form and function.
The work: A full redesign, along with reorganization of information and product offerings, served to modernize the site and make it easier to navigate. A user-friendly product catalog was built with a sorting feature that made finding and purchasing the right item quick and safe for customers. Special attention was paid to their wedding services—a core segment for them—by making it easy to schedule a consultation. A rotating image carousel on the homepage could lead customers straight to special sales or products based on holidays and events. The site was also designed to be SEO-friendly, which could be maintained fluidly as content was added.
The result: A modern, easy-to-use website coupled with SEO have made the Rich Mar name even more prevalent in a growing community. They can now offer more convenience than ever—along with the same great quality as when they began in 1955.
Valley Youth House Annual Fundraiser
The goal: As a nonprofit organization, Valley Youth House relies on the kindness of their partners as they strive to be a positive resource for youth in our community. Each year, they reach out to us to provide support for their largest fundraising event.
The work: From save-the-date emails, to a formal invitation set, to event features, we design and produce materials that reinforce a chosen theme. The story of Valley Youth House is told through a captivating video produced for the event. Designed speaker presentations help raise awareness of the need for this organization and the proven good that they do.
The result: Each year at the event, we are pleased to see first-hand how effective the work of Valley Youth House is in our community. The meaningful stories told kindle the value of this in-kind partnership again and again.
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Tell us what you need, and we'll tell you how we can help.
What began as a film production company in 1987 has grown into a full-service strategic marketing agency with a wealth of in-house capabilities. But we didn't get this far by looking back. Follow us to see where we're going.
The FG Family of Companies
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1775 Eye Street NW, Suite 1150
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