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From Nardi Media
An Author's Guide To Promoting Their Book: YOU Are Your Best Marketing Weapon!
Uncategorized / By Ashley Bernardi
So, you decided to launch a book. First, CONGRATS! Whether you just teamed up with a publisher or your book launch is days away, promoting your book is incredibly important to build awareness for both you and your book and drive sales when it hits the shelves! I recently had one of my most important …
An Author's Guide To Promoting Their Book: YOU Are Your Best Marketing Weapon! Read More »
How to Leverage Media Placements for Success
You've done all the hard work of pitching the media, nailed the segment and now your interview is live on-air and online. This is HUGE! But what's next?! Press placements come and go, but there are ways you can amplify them long-term and give them an extended shelf-life, and make it work towards your ROI. …
How to Leverage Media Placements for Success Read More »
Local Media Placements With Liz, Lead Publicist At Nardi Media
Plenty of people eye-roll when I suggest pitching local media, but don't knock on local media placements until you try it! Local media placements are an effective way to get your message across to communities who really care, but perhaps more importantly, they help build and generate awareness for your brand that is essential to …
Local Media Placements With Liz, Lead Publicist At Nardi Media Read More »
Newsjumping: What It Is + How It Works
Newsjumping is one of the best and most effective ways to garner press attention and position yourself as an expert to the public eye, but if not done right, you'll miss out on a lot of opportunities that come as quickly as they go. At Nardi Media, newsjumping is a topic that comes up all …
Newsjumping: What It Is + How It Works Read More »
OP-ED 101: We All Have A Story To Tell – Follow These Tips To Get Yours Published
Whether you're looking to raise your profile as a thought-leader or simply have a story you believe should be shared with the world, an op-ed provides a tremendous opportunity to reach a target audience across a trusted platform. What exactly is an op-ed? An op-ed is a contributed article or story that you write for a …
OP-ED 101: We All Have A Story To Tell – Follow These Tips To Get Yours Published Read More »
Is It OK To Decline A Media Request?
It can be an exhilarating feeling when you receive an interview request from the media! After much anticipation and wondering when you'll have an opportunity to share your message with the world, the time has finally come! The excitement settles in, and once you learn the logistical details and interview timing, perhaps you feel …
Is It OK To Decline A Media Request? Read More »
If Your Media Pitch Isn't Working, Try Tweaking Your Email Subject Line
Producers, reporters, and editors receive hundreds, if not thousands of pitches a day. When I was a journalist, I could barely keep up with my inbox between media pitches and the need to respond to emails from my colleagues and bosses for a television segment I was working on. I have been on the receiving …
If Your Media Pitch Isn't Working, Try Tweaking Your Email Subject Line Read More »
What Is Holding You Back From Getting More Visibility?
Every day I encounter people who feel "stuck" when it comes to reaching their ideal audience. We know that the power of media placements can influence, build credibility, and create exposure for yourself and your brand, but even taking the first step to getting more visibility can be very scary creating an opening for imposter …
What Is Holding You Back From Getting More Visibility? Read More »
How To Get People To Remember What You've Said
When it comes to a media interview or speaking engagement, ensuring your message resonates with your audience is crucial (check out my blog post on ways to master your message HERE!). After all, you've worked so hard to craft your message – whether it's for a product or service you're offering or for that huge …
How To Get People To Remember What You've Said Read More »
How To Brilliantly Answer The Three Types Of Questions You'll Get Asked By The Media
You're one step closer to getting your message out to the masses! You've nailed down a fantastic interview opportunity on that podcast or television show you've been targeting, you've prepped your messaging, you've solidified all details with the producer, and you're likely wondering, "What questions will they be asking me?" Whether you're being interviewed for …
How To Brilliantly Answer The Three Types Of Questions You'll Get Asked By The Media Read More »
Tracy Mccubbin
AUTHOR, MAKING SPACE, CLUTTER FREE
"The biggest piece of advice a first-time author is given is to "hire your own publicist," but what they don't tell you is to "hire your own Ashley." Looking back, I don't know how I could have released my book without Ashley & her team. We started working together before the book was published. First local TV and small blogs and as I got more seasoned and the book got closer to coming, she booked me appearances on bigger and bigger outlets.
Susan Peirce Thompson, Ph.D.
New York Times Best Selling Author of Bright Line Eating: The Science of Living Happy, Thin, and Free
Susan McGinnis
Correspondent, CBS Newspath
"I am so pleased that Ashley is embarking on this new venture. For many years she has shined as an outstanding booker and producer at CBS News and at start-ups including Clean Skies News. She was my first hire at Clean Skies, and was the shining star among the pack. She has always had tremendous dedication to her work, and an untiring ability to accomplish whatever faces her, letting no obstacle stand in the way of an outstanding product. She consistently goes above and beyond expectations, and never takes "no" as an answer, and never settles for less than outstanding. I would hire Ashley again. And again. And again."
Jennifer Oko
Partner, Mad Squid Media
"Ashley and I have worked together is a few different capacities, including CBS News, energyNOW!. I cannot say enough good things about her. Ashley is smart, thorough, quick, creative, and incredibly hard working. Most importantly, to be a successful media liaison and guest booker, relationships are everything. Ashley is a genuinely lovely person, and she wins the respect and trust of everyone she works with. She is the first person I call whenever I need a guest booker or segment producer."
Margaret Ryan
Energy Journalist & Analyst
"Ashley Bernardi is a dynamic professional who consistently produces excellent results. In my three years working with Ashley as the head booker at Clean Skies News/EnergyNOW!, I never saw her fail to complete a job she had been assigned – and complete it admirably. Ashley is creative, energetic and goal-oriented, a true team player who works congenially with other professionals but can also be relied on to execute an assignment on her own. Ashley is the person I wanted on my team when I faced a challenging assignment!"
Hardy Spire
Senior Producer, CNN's Reliable Sources. Former General Manager at CleanSkies News and Senior Producer at CBS News.
"Ashley Bernardi has every rare quality in a TV producer — aggressiveness, insight, creativity, a strong work ethic, and pure charm. She has all this plus she's a kind and positive person. And she has great contacts!"
Silvio Marcacci
Principal, Marcacci Communications
"Ashley is hands down the best media trainer I've ever worked with, and she uses her considerable producing experience to make clients feel at ease and ready to learn. In addition, her ability to book clients on television and radio interviews is quite impressive – be ready for hours of interviews if you're working with her!"
Mary Jordan
Washington Post National Correspondent and Founding Editor of Washington Post Live
"There is nothing Ashley Bernardi cannot do when it comes to media. She books top people for TV shows and national conferences and knows the business inside out. I worked closely with Ashley at the Washington Post and she is not only savvy, but great to be around. She is the always cheerful, smart voice on the other end of the phone who persuades busy people to drop everything they are doing and do what Ashley tells them."
Scott Behson, PhD
best-selling author of The Working Dad's Survival Guide: How to Succeed at Work and at Home
"I was a relatively unknown first-time author and Ashley was fantastic in getting my name out there, and ultimately booking me on national TV and radio, as well as major podcasts. She also provided top-notch media training and was always a great listener and advisor. Finally, she was on top of everything and we communicated constantly. I couldn't have been happier about her efforts on behalf of my book launch!"
Ron Friedman, Ph.D
author of The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace
"Ashley Bernardi is extraordinary at her job in every way. Smart, strategic and relentlessly energetic, Ashley is someone I'd want on my team in any public relations campaign."
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