Google wants to avoid accidental touches in mobile advertising
Google is trying to improve the user experience on Android. To this end, the company announced that it is implementing a feature to prevent them from accidentally touching advertising when using its operating system.
From now on, when touching an advertisement, the user will receive a confirmation request to find out if he actually made the move on purpose.
"Smartphone ads are efficient, but we all clicked on an ad by accident, which is generally a bad experience for the user and the advertiser, who pays for clicks that may not be valuable," explainsAllen Huang, manager product listing on the company's blog.
When touching an advertisement, the user will see a blue box, which must be pressed that leads to the destination of the advertisement.
Google says that in its tests, confirmed ringtones increased the conversion rate for mobile advertising, with fewer clicks, as accidental touches are avoided.
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