Alexandra McPeak
Published in The Empowered Marketer
The Empowered Marketer: Curating a Luxury Customer Experience With Megan Laber of Tappan
Buying and investing in fine art used to be a pastime of only the most elite. But not anymore.
Tappan is an online gallery that sells collections from emerging artists to modern buyers in a way that's far more accessible and less pretentious.
However, convincing ecommerce consumers to spend hundreds…
The Empowered Marketer: Demystifying Liquid Diets With Mark Olivieri of OWYN
The health and wellness marketing is crowded with buzzwords, but OWYN wants to put their money quite literally where their mouth is with plant-based and allergen-free protein shakes.
OWYN stands for Only What You Need, and the brand goes the extra mile to create new processes and levels of transparency…
The Empowered Marketer: Nurturing a Baby Brand With Michael Wieder of Lalo
If you've ever experienced what it's like prepping for parenthood, then you also know the word "overwhelming" doesn't even begin to cover it.
Lalo is the modern baby and toddler company that's simplifying the process for millennial parents-to-be. …
The Empowered Marketer: Maurice Tebele and Martin Hoffstein of JAJA Tequila | Zaius
When Maurice Tebele and Martin Hoffstein were out for a drink, they noticed the same thing when looking at the bar — all of the bottles were bland, boring, and not very colorful. So they decided to do something about it.
The duo crafted JAJA (pronounced ha-ha), a tequila brand…
The Empowered Marketer: From Content to Commerce With Olivia Landau of The Clear Cut
As a Graduate Gemologist and fourth-generation jeweler, Olivia Landau has always had a passion for diamonds — they are a girl's best friend after all. But growing up, she was warned that the business was dying.
The reality, however, was that it was just changing. The way we buy things…