Buying a Content Management System
Yogi Berra once said, "When you come to a fork in the road, take it."
We all know you can't go down two paths at once, but choosing can be hard, especially if you're a publisher talking about whether to buy or to build a content management system.
Most publishers who end up building a solution say to themselves more than once, "I know other publishers have done this before, so why do we have to build from the ground up?"
And most publishers that buy a product at some point say, "We're doing so much customization, we might as well have started from scratch-and we still won't be able to do everything we wanted to do!"
But, there's no avoiding it. You have to choose. And when you (or your boss) inevitably question the path you went down, you want to have some good answers. In our experience, many of those answers are as much in the characteristics of your organization as in the nature of your content management needs.
So, when choosing your approach, don't limit your thinking to a review of whether the available products meet your requirements. You also need to weigh whether your business is better equipped to build or buy.
For publishers, the buy or build conundrum is tougher for content management projects than many other system development projects. A content management system strongly influences how quickly and how well a publisher is able to react to market pressures.
Picking the wrong approach not only determines the ease in which your system is developed or deployed, but could positively or negatively affect your revenue stream for years to come.
So could you be successful in building a content management system? Answer: It depends. Deciding whether you should build a content management solution in-house is as much about how projects get done in your organization as it is about the system itself.
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