HBO Max Kicks Off Brand Marketing Campaign With Video Spot Featuring Classic WarnerMedia Properties
By Denise Petski
Denise Petski
Senior Managing Editor
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There's a place where the Witch of the West meets the King in the North…. and a Fresh Prince meets a Dark Knight. HBO Max kicked off its brand marketing campaign today with a new spot that highlights the programming and characters that will live on the new streamer.
Centered around the tagline, "Where HBO Meets So Much More", the clip features a flurry of footage from iconic WarnerMedia properties, from the colorized The Wizard of Oz to Sesame Street's Oscar and classic scenes from Gone With The Wind, When Harry Met Sally, The Fresh Prince Of Bel Air, Game of Thrones, The Big Bang Theory, and many, many more.
As announced Tuesday, HBO Max launches May 27 with 10,000 hours of premium programming.
"HBO is the gold standard in terms of premium original content, and audiences will continue to be drawn to the strength of that brand and the power of the library," said Chris Spadaccini, Chief Marketing Officer, WarnerMedia Entertainment & Direct-to-Consumer. "But HBO Max offers so much more than just HBO. We are establishing HBO Max as a place where all your favorite shows and movies intersect in unexpected ways. There's a really fun attitude and personality to the campaign and each one of our ads has an element of surprise and delight."
Watch the spot above.