Adelaide's Widest Variety
102.3 MHz FM (96.7 MHz FM - Adelaide Foothills Repeater)
Hot Adult Contemporary
KIIS Network
Australian Radio Network
Mix 102.3 (call sign: 5ADD) is a commercial radio station in Adelaide, Australia, owned by The Australian Radio Network (ARN).
Mix 102.3 plays current hits and a variety of 1970s, 1980s and 1990s music (Hot Adult Contemporary), primarily targeted at the 25-54 age group. Adelaide's Mix 102.3 is part of the KIIS Network with sister stations in other major Australian cities - KIIS 106.5 Sydney, KIIS 101.1 Melbourne, 97.3 FM Brisbane and Mix 106.3 Canberra.
Mix 102.3 began its life as AM (1310 later 1323 kHz) station 5AD in 1932, originally owned by the Advertiser Newspapers, who also owned local television station ADS-7 from 1959 until 1986.
During its early years, 5AD broadcast a wide range of programs, from orchestral concerts to comedies, serials and sporting events. Some programs, such as the comedy "Yes, What?" were produced in Adelaide for broadcast by other network stations around Australia. Children's programs included "Search for the Golden Boomerang", and the "Kangaroos on Parade", for the Kangaroo Club, a 5AD sponsored children's club noted for support of children's charities.[1]
Television was introduced to Adelaide in 1959, bringing major changes to radio programming, signalling the end of the kind of block programming 5AD and other stations had been playing. 5AD moved to music based programming, using a number of marketing slogans: "5AD, Action Radio", "Power Radio 5AD, Where Your Friends Are", among others.
5AD personalities of the 1960s and 1970s included Bob Francis, Alec Macaskill, Keith Conlon, Barry Ion who also voiced the hilarious Peter Plus character, Tony Pilkington, Malcolm T. Elliott, Sam Galea, Ken Dickins, John Vincent, Bob Byrne, Dean Jaensch, Jeff Sunderland, Kevin Crease, and many others.[2]
5AD was also instrumental in bringing the Beatles to Adelaide in 1964 and Culture Club in 1984 after both bands had not originally included the city on their Australian tours.
In the early 1980s 5AD was the number one radio station in Adelaide, spearheaded by the Bazz and Pilko breakfast show, rating at above 30% of the total Adelaide audience. Bob Francis spearheaded the station into ratings records in the late 1970s and 1980s as general manager. He took over the role after his morning show ended in 1976. He continued his success until stepping down to present the night show for radio 5AA. As a top 40 station with its slogan "Rhythm of the City", 5AD was unstoppable as the clear market leader in Adelaide radio. 5AD won all day parts, including mornings with Peter Butler, afternoons with Sam Angelsea and the popular night show for teenagers "Dial a Hit" hosted by Steve Mill and Di Stapleton. But the station's ratings collapsed when its star breakfast duo of Bazz and Pilko defected to rival station 5KA in 1983. In 1985, after a number of poor surveys, 5AD decided to try something new and moved to an Easy Listening format, first as "Easy Listening 5AD, then today's easy listening 5AD then Adelaide's Best Place to Relax". By 1992, 5AD was again the number one station in Adelaide, with its breakfast show "Sundo & Keith" number one for a record 50 consecutive surveys.
Due to changes in media ownership laws which meant a newspaper and a TV or radio station could no longer be owner by the same company in the same market, 5AD was sold to Hoyts Media in 1987 (owners of the Triple M network in the Eastern States).
In 1991 5AD was sold again to Montclair Investments. The owners of Montclair, which included former 5DN personality and First Radio Limited investor Jeremy Cordeaux and former 5DN Station Manager Sue Fraser. In 1992 they made an offer to buy low rating FM radio station X102 (formerly 5DN and Radio 102 FM) from Mount Gambier businessman Alan Scott.
The transaction proceeded and 5AD was immediately simulcast on the 102.3 FM frequency from July 1993. It proved to be an instant success in both ratings and advertising terms with the station continuing to simulcast on the AM frequency.
However the Australian Government directed the simulcast must end as it provided the station with an unfair advantage in terms of audience reach. As the 5DN call sign remained aligned with the ownership of the FM frequency, 5AD FM's owners decided to place a hybrid talk format on the AM band and so launched Radio 1323 with a number of former 5DN personalities including Jeremy Cordeaux, Nan Witcomb and Bob Byrne. This new station proved equally challenging and the owners later decided to reinvent it as 5DN in 1994, then later SEN and finally Cruise 1323 in 2005.
At the end of 2007, the then breakfast team of Kym, Ali and Dzelde defected to rival radio station, Triple M Adelaide. A new breakfast show was announced consisting of John Riddell, Jodie Blewett & Jason 'Snowy' Carter.
In January 2015, Mix 102.3 rebranded with a new logo, along with sister stations in Sydney, Melbourne and Brisbane.
↑ "Kangaroo Club Ambulance Has Busy Year.". The Advertiser (Adelaide, SA : 1931 - 1954). Adelaide, SA: National Library of Australia. 14 August 1950. p. 3. Retrieved 24 October 2015.
↑ Walker, R.R. "The Magic Spark - 50 Years of Australian Radio", The Hawthorn Press, 1973.
Mix 102.3 website
5AD radio comedy 'Yes, What' was added to the National Film and Sound Archive's Sounds of Australia registry in 2013.[1]
Pure Gold Network
101.7 WSFM (Sydney, classic hits)
Gold 104.3 (Melbourne, classic hits)
4KQ (Brisbane, classic hits/oldies)
Cruise 1323 (Adelaide, classic hits/oldies)
KIIS 106.5 (Sydney, adult CHR)
KIIS 101.1 (Melbourne, adult CHR)
97.3 FM (Brisbane, hot AC)
Mix 102.3 (Adelaide, hot AC)
96FM (Perth, active rock)
The Edge 96.ONE (Sydney, rhythmic AC/urban contemporary)
Joint ventures: Hit 104.7 (Canberra, CHR)
Mix 106.3 (Canberra, adult contemporary)
Nova 93.7 (Perth, CHR)
Chemist Warehouse Remix
The Edge Digital
Pure Gold '80s
Radio stations in Adelaide
AM and FM stations with an asterisk are also available on digital (DAB+) radio
Second frequencies listed are repeaters in Adelaide Hills
Radio Italiana 531
ABC Radio National 729*
891 ABC Adelaide*
ABC NewsRadio 972*
5RPH 1197*
Cruise 1323*
FIVEaa 1395*
Radio TAB 1539
Rete Italia 1629
2ME Radio Arabic 1647
VJS577 1656
Radio ENA 87.6
88.7 Coast FM
Hills Radio 88.9 (Mount Barker)
PBA-FM 89.7
Nova 91.9/99.1*
Fresh 92.7*
Three D Radio 93.7*
5MBS 99.9
Power FM 100.3
WOW FM 100.5
Radio Adelaide 101.5*
Mix 102.3/96.7*
5EBI 103.1*
ABC Classic FM 103.9/97.5*
Classic 104.7/98.3 Triple M*
triple j 105.5/95.9*
SBS Radio 106.3/95.1*
Hit107 (107.1/90.3)*
Life FM 107.9*
Digital-only stations
ABC DiG
ABC Dig Music
ABC Country
ABC Jazz
ABC Grandstand
Mix 102.3 Plus
Buddha Radio
Kinderling
More Digital
Triple M Modern Rock Digital
NOVA Entertainment
NovaNation
Coles Radio
By call sign
5AA*
5ABCFM*
5ADD*
5ADL*
5AN*
5CST
5DDD*
5DN*
5EBI*
5ENA
5EZY
5FBI*
5JJJ*
5MBS
5MMM*
5PB*
5PBA
5RAM*
5RI
5RN*
5RPH*
5RTI
5SBSFM*
5SSA*
5UV*
5WOW
VJS577
Previous and
aspirant stations
Radio 2 1629
Australia Radio Markets
List of radio stations in Australia
34°54′26″S 138°35′35″E / 34.907178°S 138.593063°E / -34.907178; 138.593063Coordinates: 34°54′26″S 138°35′35″E / 34.907178°S 138.593063°E / -34.907178; 138.593063
↑ National Film and Sound Archive: Sounds of Australia.