Discovery launches new Investigation
Discovery Times Channel is renaming itself Investigation Discovery starting Jan. 27. The rebranding comes nearly two years after the New York Times Co. announced its intent to sell its back its 50% stake in the network to Discovery.
Staff report, AP
"The programming will stay largely the same as it has the last nine months or so, but the new name puts the focus on the investigative nature of the channel," network president and GM John Ford said. Investigation Discovery will unveil its full programming lineup, new logo, on-air branding campaign and new Web site in early January.