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The Rabbit Hole Project
Back Down The Rabbit Hole is an independence film production
Set for a 2018 Release, the film focuses on mythbusting the phenomenon of youth bullying. Bullying is not a 'fact of life' young people must tolerate: it is a problem we can solve.
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This project was a two-fold logo design project. In each instance, the producer had a strong vision of what she wished to see in the final products.
The first logo was to be the films title logo. As the film played on themes of youth bullying set in a world first imagined in Lewis Carroll's 'Alice's Adventures in Wonderland', there was a certain amount of homage to be placed to that original work. The card in the spotlight is of course, the Queen of Hearts, while the colours allude to the dark subject matter of the allegory. While the producer definitely had a strong vision of exactly she wanted the end result to be, it was a fun project bringing the thoughts into reality.
The second part of the project was also close to the producer's heart, in creating her production studio logo.
Starting from a hand-drawn vision, I digitized the sketch, added a few stylistic and colour touches of my own, rendering it into the three-dimensional finished project.
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