MSM Pulver Test & Erfahrungen
Eine Video Film Production | Fotografie
Kategorie: Cinevision Production
Veröffentlicht am April 1, 2021 März 19, 2021 von chasidyquick
Realization of a video film production
The film agency realizes your film and video productions and takes over as a full service provider the complete conception, organization and realization throughout Germany at fair prices and always on time. We shoot your film with experienced film teams and on a high technical level, we look for and organize film locations, cast actors and extras, take care of technology and logistics and cut and dub your film until completion.
We know the special conditions even in complicated environments, such as dangerous and sensitive industrial, chemical and clean room facilities, demonstrations or international locations far away from European infrastructure. In preparation for your production, we also offer you our step-by-step concept template for your new image film production and price template as a free download.
Definition: Film production
Film production means the complete production process of a film, consisting of pre-production, production and post-production – no matter if we shoot for you at the North Sea or in the Alps, in Berlin, Hamburg, Frankfurt or Munich. In pre-production we create the concept or a script and on its basis a shooting schedule with all the necessary information about locations, people, actions and times.
In production, the actual filming takes place on the basis of this preliminary work. In the case of special filming conditions, such as in dangerous industrial plants (e.g. also in clean rooms), at political demonstrations, film shoots with drones in difficult terrain or on foreign assignments, we prepare ourselves particularly intensively with you by discussing all eventualities in advance using checklists and with the help of our experience.
After the film shoot, the post-production takes place, in which the film is edited, set to music and possibly provided with animations and graphics.
Examples of our video productions
For the Bundesverband Direktvertrieb (BDD) in Berlin, we shot a comprehensive image film showing the work of the association. The film is primarily intended to appeal to future members and to show reasons why it is worthwhile to be a member of the BDD. The BDD is currently the leading association for direct sales, companies such as Vorwerk, Bofrost, LR Health & Beauty and the young company Pippa&Jean are among its members.
The founder of Pippa&Jean is also the testimonial in our film, but instead of a classic interview we hear his personal story exclusively from the off. Thus, in line with the trend of modern image film productions, no classic interview is shown, but the person speaking can only be seen via cutaways. This creates a kind of film hybrid between interview film and image film with a classic off-text speaker, which combines the advantages of both styles.
As a film production company, we worked closely with BDD on the conception, location organization, filming, editing, dubbing and animation. In order to clearly emphasize the unique selling points of the BDD, there are also camera tracking animations within the film, which are directly linked to the content in the film. We produced a similar video here for the Saxon State Medical Association.
For the exhibition "TOTAL – ENERGY IN MOTION" in the center of Berlin we shot an image film as a film production company. In the TOUR TOTAL of the mineral oil company TOTAL all questions around the topic of energy supply are explained to adolescents.
The film about ENERGY IN MOTION should inspire pupils and students to visit the 700 m² exhibition in Berlin. It was important to TOTAL to convey the spatial relationship of the exhibition and to show each interactive experience island thematically briefly.
The concept of accompanying a group of students through the exhibition with a camera sounds simple. However, efficient implementation of this simple idea required the use of a novel image stabilization system. Previously, capturing straight and steady moving images was only possible by using a Steadicam, which often made such productions very costly.
We solved the problem with the help of a 3-axis gimbal. This image stabilization system is still relatively new on the market and makes it possible to implement complex camera movements even on a small budget.
We produced a campaign film for the Initiative Pro Recyclingpapier from Berlin, which is intended to make viewers rethink their position: If more companies used recycled paper with the Blue Angel instead of bright white paper, this would make a significant contribution to reducing wood, energy and water consumption.
Today, companies come up with comprehensive concepts to protect the environment, but still print these concepts on environmentally harmful bright white paper – a contradiction in terms! We were given the great task of packaging this topic in a scenic fictional and highly emotional film.
This could be done in a classic informative image film, in which factual hard facts are pointed out. But we opted for a more entertaining storytelling approach to get closer to the target group's lifeworld.
We then developed concept ideas on a given budget, wrote the script, scouted locations, cast actors, completed the shoot and edited, dubbed and color-corrected the film. Both we and our client were highly satisfied with the result.
The film manages a difficult balancing act: on the one hand, it is a dynamic and witty fictional intimate play between two executives in a company. On the other hand, it is also an informative film that conveys complex interrelationships and debunks concerns that companies have about gray recycled paper.
The film thus provides committed employees with good arguments for promoting the acceptance of recycled paper in companies. The viewer thus sees a "real" short film and not "just" a normal commercial in which he is presented with an advertising message.
Film production for the ESMT University of Applied Sciences
For the private European School of Management and Technology (ESMT Berlin) we produced a university film about the course of studies "Master in Management". When filming for universities, private colleges or universities of applied sciences, it is important to show not only lectures, conversations and lectures, but also the students living together, the campus and the city.
For this purpose, we decided to use a testimonial film. A student reports about his experiences and gives the viewer and future students a feeling of the study. We as a film production company have taken over the conception, suggested locations, shot the film in Berlin and edited it. If you are interested in a video production in Berlin, please contact us.
Preparation and conception of a film production
Before a film production can be realized, the content structure of the film must be discussed. Here we know the different coordination processes in small, medium-sized and large companies just as well as in public authorities, federal associations, PR agencies, federal ministries and municipal organizations. The following list of questions and topics should be clarified in advance:
–	What background knowledge does your target audience have when they see the film and with what expectations and information needs does the target audience see this film?
–	What messages and themes do you want the viewer to have understood when they have seen the film? In a classic commercial, this message is usually limited to one statement or one attitude towards life. In extensive product films, however, it can be a whole list of functions.
–	What arguments and facts support this message? Unique selling points, arguments and counter-arguments are needed here to convince the viewer.
–	What negative images are associated with your brand, product or workplace? Do you perhaps need to refute or at least mention these negative points in the film?
–	Which locations, people, graphics, products or departments should be shown in the film?
–	How would you like the film to be set to music? Do you need music, should interviews be heard and seen, do you need a narrator?
–	Which attributes suit your film for you? Fast, hip, unconventional, glossy, classy, sophisticated, conventional, professional, sedate,…?
–	Approximately how long should the film be?
–	In which languages and by when do you need the finished film?
–	Are there any sample films that you like or don't like at all? Please have a look at our references.
Procedure of a film production
After the conception phase has been completed, we create a shooting schedule for you. In tabular form, we describe here who will do what, when, and where, including all necessary props and location requirements. Parallel to the shooting schedule, we will send you a checklist with topics and questions that you need to discuss and clarify internally.
In the case of video productions in industrial facilities, this mainly concerns occupational health and safety issues, and in the case of filming with interview partners, information on appropriate clothing, preparation of rooms, etc.
On the shooting day itself, it is mainly us who are called upon to shoot all the necessary scenes on schedule. Of course, you can expect professional, creative and solution-oriented work from us here as well! Overlong shooting days due to uncoordinated work, hectic, stress and creative chaos do not exist with us due to meticulous preparation. The film agency produces a predominant part of the film production with its own technology.
Our cameramen, directors, soundmen and producers all have at least ten years of professional experience and have enjoyed training or studies in their profession. Thus, we can ensure consistent technical quality.
The setup of the filming technology of the film agency is also aligned in such a way that we can guarantee the shortest possible set-up and dismantling times on the set and the lowest possible travel costs for flights and journeys to the filming location.
And should the effort be greater, e.g. if large film locations have to be illuminated and played, we rent the filming equipment close to the filming location from large established service providers.
After the film shoot, we then create a rough cut of your film and upload it to a password-protected site. There, the film can be commented on, sent to colleagues, edited, approved and, in the end, downloaded. Only a few agencies have this online service and it makes the work in this coordination-intensive phase much easier. Just visit cinevision production company in germany.
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