peoplecharles schewe
Charles Schewe
Professor Emeritus Marketing
Office: Isenberg 314
[javascript protected email address] Add to Address Book Download CV View others in Marketing
PhD Marketing, Kellogg School of Management, Northwestern, 1972
MBA Marketing, University of Michigan, 1965
AB Economics, University of Michigan, 1964
Professor of Marketing, University of Massachusetts, 9/1972-Present
Fulbright Senior Scholar and Visiting Professor, Massey University, New Zealand, 2/2010-4/2010
Visiting Professor, Stockholm University, Sweden, 5/2010-6/2010
Visiting Professor, University of Lund, Sweden, 1/1990-6/1993
Assistant Professor, Roosevelt University, Chicago, 9/1970-9/1972
Generational Cohort Market Segmentation
Aging of American Consumers
Tools for Professional Success
Consulting Project course
Principal and Partner, 1994-Present, Lifestage Matrix Marketing
Executive Consultant, 1990-1993, Age Wave
Consultant, 1987-1989, IBM
Recent Honors & Awards
Honorary Doctorate [Honoris Causa] from University of Lund, Sweden, 2012
Fulbright Senior Specialist Award from Massey University, New Zealand, 2010
Distinguished Visiting Professor Award from Massey University, New Zealand, 2010
Findus Visiting Professor at University of Lund, 1990-1993
An Empirical Examination of Subjective Age in Older Adults, (co-authored with David Agogo, Fatima Hajjat, George R. Milne and Bruce Perrott), Health Marketing Quarterly, Vol. 33, No.1 (2017), pp. 62-79.
Time-benders: A Model of Subjective-Aging in Aging Adults, (co-authored with David Agogo and George Milne), Health Marketing Quarterly, Vol. 31, No. 4 (2015), pp. 383-398.
Health is an Issue of Mind Over Matter, If You Dont Mind, It May Actually Matter!: An Empirical Examination of Subjective Age in Older Adults, (co-authored with David Agogo, Fatima Hajjat, George Milne and Bruce Perrott), Proceedings of AMHCR Conference (2015), pp. 13-24.
Empirical Examination of Subjective Age in Older Adults, (co-authored with David Agogo, George Milne and Fatimah al-Hajjat), Proceedings of AMHCR Conference (2014), pp. 9-25.
If You've Seen One, You've Seen Them All! Are Young Millennials the Same Worldwide? (co-authored with Kathleen Debevec, Thomas Madden, Anders Parment, Andrew Murphy, and William Diamond), Journal of International Consumer Marketing, Vol 25, No. 1 (January, 2013), pp. 3-15.
Are Today's Millennials Splintering into a New Generational Cohort? Maybe! (co-authored with Kathleen Debevec, Thomas Madden and William Diamond), Journal of Consumer Behavior, Vol. 12, No. 1 (January/February, 2013), pp. 20-31.
With Eric Berkowitz "Generational Cohorts Hold the Key to Understanding Patients and Health Care Providers: Coming-of-Age Experiences Influence Health Care Behaviors for a Lifetime" Health Marketing Quarterly, Vol. 28, (Spring 2011), pp. 190-204.
With Paulo Cesar Motta. "Are Marketing Management Decisions Shaped During One's Coming of Age?" Management Decisions, Vol. 46, No. 7, (Fall, 2008), pp. 1096-1110.