Nutcracker to be broadcast live in theaters
Miriam Kreinin Souccar
If your family can't make it to the ballet this Christmas, no worries. The famous production of George Balanchine's The Nutcracker is coming to a theater near you.
Taking a page from the Metropolitan Opera, which has had huge success broadcasting its productions in movie theaters, the New York City Ballet has signed a deal to present its first live broadcast of a ballet. It will be shown live in 530 movie theaters across the country for one night, Dec. 13, at 6 p.m.
If ticket sales are strong, the Ballet will broadcast more of its performances, executives there said.
"We hope [this] will be the first of many opportunities to present New York City Ballet's extraordinary repertory in movie theaters throughout the world," said Katherine Brown, the Ballet's executive director.
The program will be produced by Lincoln Center for the Performing Arts and broadcast in HD through NCM Fathom's digital broadcast network, which also handles the Met's broadcasts.
Tickets go on sale Nov. 18 and will cost an average of $20 for adults and $16 for children. A spokesman for the Ballet declined to comment on how much of the grosses the Ballet will receive.
Movie theaters are becoming crowded with live productions from performing arts organizations. The National Theatre of Great Britain recently started streaming live productions into cinemas, and the Met has been doing it for six years.
Earlier this week the Met's live transmission of its new production of Don Giovanni, attracted 107,000 ticket buyers in North America and grossed $2.3 million. An estimated additional 109,000 people saw it live in 42 additional countries.
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