Backcountry Access Partners with Press Forward
BOULDER, CO – Backcountry Access (BCA), an industry-leading backcountry safety company, has partnered with Press Forward on media relations, product placement, and communications strategy.
"BCA has been a trusted name in backcountry safety gear and education for over two decades," said Andrew Gardner, Principal at Press Forward. "We look forward to pressing into the future with them as they continue their mission of saving lives through better backcountry education and cutting-edge safety equipment."
In addition to product-focused outreach, Press Forward will amplify BCA's deep commitment to education spear-headed by co-founder and marketing director, Bruce Edgerly. "Bruce is a luminary in this world and his efforts with outreach to the backcountry community are a product in and of themselves," continued Gardner.
Founded in a garage in Colorado in 1994, BCA's mission has always been to save lives, not just sell products. The brand equips backcountry users, from first-timers to seasoned guides, with the knowledge and gear to make informed decisions for safer outcomes. They support all of their products with a consumer education program and the most knowledgeable customer service staff in the industry.
"BCA is poised to grow in all categories of snow safety and backcountry equipment," said Craig Hatton, BCA's General Manager. "Partnering with Press Forward ensures we're getting our story out on every category, every education initiative and every event we support."
BCA will attend the winter Outdoor Retailer Snow Show where their recently launched Tracker S, a streamlined avalanche beacon, will be on display for retailers and media. Learn more about Backcountry Access by visiting backcountryaccess.com.
About Backcountry Access
The most trusted name in backcountry safety, BCA makes proven, easy-to-use backcountry products like the Tracker S transceiver, Float airbags, and BC Link radios. Visit backcountryaccess.com to learn more about their commitment to backcountry education and knowledgeable customer service.
About Press Forward
Press Forward connects with the active lifestyle market through public relations, media buying, and thoughtful content creation. To learn more about Press Forward work and clients, visit www.pressforwardpr.com.