Why jingles work
Our singers and musicians
A few words from colleagues
Rob Grindlay
- Generate NZ director and founding director Promotus Advertising
Over the many years I've worked with Gareth, he's consistently delivered to high standards… consistently made the work feel effortless… and consistently bent over backwards to make sure our needs were met. He's one of the safest pair of hands you could ever hope to hire for any audio based project.
John Dickson founder/creative director Stooges Studio
Gareth deserves all the praise the other testimonials here heap upon him.
But instead of adding to the chorus, I want to paraphrase 3 recent research papers to help you understand how your advertising will gain more traction after Gareth has done his magic with it.
"62% of respondents recalled a TV advertisement when given a verbal cue compared to 83% of respondents who were given a musical cue" - Journal of Advertising Research
"A slogan embodied in music leads to even higher probability of recall." - Vienna Univ of Economics & Business
"A respondent's personal preference for a certain type of music does not show to have an impact on their capacity for identifying jingles." - Vienna Univ of Economics & Business
John Dickson - Out of their Minds. (Previously Founder/Creative Director of Stooges Studio NZ, Executive Creative Director of TRN NZ and Southern Cross Austereo, Australia.)
Jackie Clarke
​- entertainer/singer
Gareth Curtis is a joy to work with in the studio. He is a pop maestro who writes melodies that are memorable and delicious. He arranges beautifully and knows how to make vocals work within a piece of music. He's also really, really nice and funny. I warmly recommend him as a writer, arranger and studio engineer.
Irene Gardiner
- television producer
Gareth is a very able music and production all-rounder with a particular gift for writing an irresistibly catchy pop tune, as evidenced by his classic work with the Mockers all those years ago. I've known him since those years and he is also a very reliable, hard-working and decent human being.
Jono Manks
- manager, NZ Radio Training School
Gareth is one of New Zealand's leading producers of commercial audio. Having spent many hours voicing on the other side of the glass to him, I can happily attest that Gareth has the standards, creativity and 'ear' to craft truly engaging audio."
Rhys Nimmo
​- general manager NZME Wgtn
If you look up the word genius in the dictionary, you'll find Gareth Curtis – a guy I've had the pleasure of working with for many years and when it comes to creativity and audio production, he is undoubtedly a genius. On countless occasions Gareth has wowed our people, clients and agencies with outstanding audio campaigns. Whether it's original commercial jingles, commercial production and getting the best out of talent, or presenting audio to clients – Gareth is brilliant and has a wall of industry awards in recognition of his considerable talent. Add the fact that he's a really great guy – we've loved having Gaz in the NZME team over the many years he's been with us.
Alan Galbraith
- agency producer
Gareth is a wonderful man blessed with an exceptional pair of ears. I have worked with those ears on many occasions and learned to trust them implicitly. He is also a thoroughly good bloke who can be trusted to get the job done right with no fuss. He cannot, however, make very good coffee.
Nick Ryan
​- creative writer
​​I have worked in radio in New Zealand, Australia and the UK and can honestly say there isn't another producer I'd rather work with than Gaz. I trust him implicitly. His career, expertise and awards speak volumes. If you need top quality, award winning audio, Gaz is your man.
Darryl Wong
I'm no musical slouch. I can play the intro to Stairway to Heaven, even a couple of chords of a Pink Floyd song, but compared to Gaz, I m a mere sandfly on the butt of a muso god. The man is good. Trust him to make your stuff sound great.​
David Collinge - writer producer
I have worked with Gareth Curtis for many years on myriad audio projects from 15 seconders, to jingles, to full song productions. Talented lad this one. He has always added heaps to any project; his positive mood never wilts and his passion for achieving greatness is both rare and wonderful. Audio in Gareth's hands is in safe hands. And ears."
Marie Rockell
- Stooges Studio office manager
I worked with Gareth at Stooges studio for about 15 years.
Gareth is a very talented musician and this showed in the many awards he has won both nationally and internationally with some amazing jingles he has composed and performed over the years. Gareth is great at directing talent including locating and auditioning them. Also he is very good at explaining to clients how the jingle will best benefit them.
I highly recommend to any clients needing recordings/musical works at top quality - Gareth is the person for you!
Peter Macilwaine
​- radio station manager
Gareth is not only a very experienced Production Engineer and Broadcaster, he is also one of the most talented creative people in New Zealand. Having an amazing ear, a musical gift and understanding of his craft, he has been responsible for much of this country's finest production work over the past 30-plus years and is still going strong. Oh, and did I mention he's a great bloke to work with?
Andrea Sanders
​- The BeatGirls
I have worked with Gareth for many years both as a singer for jingles [radio ads] and also with my group The BeatGirls whereby Gareth recorded and mixed one of our cd's.
On all occasions I have found Gareth to be extremely professional and easy to work with. His great ear for music and harmonies along with his calm and easy manner in the studio brings out the best in the artists he is working with. He not only writes the music but also is completely efficient when it comes to letting you know what your vocal parts are. It can be a nerve wracking situation when you are recording radio ads however gareth really puts you at ease and really brings out the best in you. I would have no hesitation in recommending his services and new studio.
He brings with him a wealth of experience, many of the top jingles you hear on the radio and tv today have had Gareth at the helm!
​Give us a ring..we'd love to hear from you!
Email: gareth@rumpusrecording.co.nz Telephone: 027 272 6595
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