Looking beyond traditional applications for probiotics
Posted: 2 January 2019 | John Quilter | No comments yet
With more consumers turning to functional foods and beverages for digestive health benefits, product manufacturers have a massive opportunity to create probiotic products that go beyond traditional applications. John Quilter explores the potential.
The global probiotics market is projected to record a CAGR of seven per cent between 2017 and 2022, reaching a market value of US$64 billion. Probiotic foods and beverages represent the largest segment in this category, currently worth US$38 billion and accounting for more than 80 per cent of sales.1
This growth can be attributed to the emergence of a more proactive health and wellness-oriented consumer who has a growing awareness of the digestive health benefits of probiotics. Such consumers are seeking out convenient foods and beverages that will deliver these benefits, and market innovators are responding by creating products that address this demand. Globally, the number of food and beverage launches with digestive health-related claims has sky-rocketed in recent years, recording a CAGR of 25 per cent between 2012 and 2016.2
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