Social Marketing Is About Advertisers Finding Humility
by Catharine P. Taylor on Jun 25, 12:15 PM
It's somewhat ironic that, as the emcee of OMMA Social on Monday, I spent less time Facebooking, Twittering and blogging than I have in weeks. The venues were certainly open to me. I could have posted to Mediapost's Raw blog, or Twittered (tweeted?) about my own impressions of the conference. But there was always a missing speaker to find, an introduction to make, a housekeeping reminder to make from the podium....
Virtual Cannes: Taking a Trip to the South of France with JWT
The best example of using social media to bring non-attendees to Cannes is JWT's "Cannes to the People" effort, which links together Facebook, Twitter, Flickr and YouTube to bring the Festival to JWT people who couldn't go.
What's the Problem With Online Video Advertising?
Trying to parse the following two news headlines about the wonderful world of video is giving me an Excedrin headache. "Broadcasters Fare Surprisingly Well in Ad Sales," said The New York Times in a wrap-up of this year's network TV upfront, which saw the nets bring in just about the same amount of money they did last year -- a little north of $9 billion -- despite declining viewership. "YouTube: You Created the Content, Now Sell the Ads: Google, Looking to Monetize Video Site, Is Letting Content Producers Sell Advertising on Their Branded Channels" said Advertising Age in a Monday …
'Thanks For Making My Guy's Dreadlocks Smell Yummy': What Advertisers Can Learn From Their Facebook Pages
by Catharine P. Taylor on Jun 4, 2:15 PM
I wish I could have spent more time at the Interactive Advertising Bureau's User-Generated Content and Social Media conference on Monday, but things being what they are with me these days, it just wasn't possible. Still, I had time to attend a couple of sessions, including a breakout that was a practical look at Facebook apps, featuring several Facebook executives. But the real star was James Kiernan, vice president/associate director of digital media and innovation at Mediavest, because he was there showing how the most mighty (but in some ways the most banal) advertiser of all, Procter & Gamble, uses …