New golf media deal: GMG and iseekgolf
By Inside Golf on February 9, 2011 No Comments
A new partnership between Australia's number one golf website, iseekgolf.com, and some of Australia's major golf publications has just been announced.
Golf Marketing Group (GMG), a newly-formed company, signed a heads of agreement partnership with owners and leading business solutions provider Micropower Pty Ltd to undertake all content, advertising and general site management for www.iseekgolf.com.
Micropower CEO Bill Owens said the partnership would strengthen the position of Australia's number one golf website with current page views averaging 950,000 each month.
"iseekgolf.com will now get full access to a broader network of journalists, PGA professionals and other golfing identities to draw on the experience of some leading industry insiders," he said.
GMG directors Sam Arthur and Mike Orloff will combine industry experience and resources to supply and manage all editorial and advertising along with general site management.
"GMG's main aim is to grow website traffic and improve the overall content available," Arthur said.
"It's going to be an exciting year for golf consumers and advertisers alike with plans for major improvements to the website, which has been a market leader for the past 11 years."
Orloff said GMG, as managers of iseekgolf.com, would also be in a position to coordinate all clients' marketing needs.
"This will be done by offering some easy ways to organise and promote products and services via the leading on-line, print, consumer and industry mediums," he said.
All iseekgolf.com advertising will be booked exclusively through Sam Arthur and Mike Orloff.
ABOUT iSeekGolf
Micropower, owner of iseekgolf.com, is a leading provider of software solutions to the club, marina and construction industries in Australia. We have been in business for 25 years providing customers with highly integrated software applications to run their businesses more productively.
Our solutions are currently deployed in over 60% of golf clubs, 30% of private clubs and in an increasing number of sports and social clubs across Australia.
iseekgolf.com is Australia's leading website for everything golf. As well as being the number one site for booking public tee times, it contains the latest tournament news, course reviews and golfing forums. With close to 1 million page views per month, iseekgolf.com is the website of choice for golfing enthusiasts.
Golf Marketing Group is jointly owned by Outdoor Sports Publishing Pty Ltd, publishers of Inside Golf, the PGA Magazine and golfandstay.com, and Morlo Pty Ltd, publishers of Golf Industry Central.
Micropower: Jocelyn Mackenzie-Ross at Jocelyn.mackenzie@micropower.com.au (07 3123 6904)
GMG: Sam Arthur at sam@insidegolf.com.au (0410 575 303) or Mike Orloff at morloff@golfindustrycentral.com.au (0415 682 259)
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