How to Use AI to Find Better UGC Photos
Amrita Gurney, the Vice President of Marketing at CrowdRiff, reveals how brands can leverage the power of user-generated content to build their audience.
Find the Best User-Generated Content with AI
User-generated content has equipped brands with an infinite pool of videos and images to share with their audience. But, there's a lot to think about when it comes to building a user-generated content strategy and starting to use UGC photos. And, making sure you're not stepping on any legal toes is just the tip of the iceberg.
A simple search on Instagram is all it takes to pull up millions of photos and some of them are good enough that brands want to use them. The combination of different educational resources available to help improve your images has led to this renaissance of photography that many of us could never have predicted, according to the Vice President of Marketing at CrowdRiff, Amrita Gurney.
With a software platform like CrowdRiff, you can use AI to find UGC images that you can license and reuse for other purposes. This helps your brand to promote authenticity, build trust and drive purchasing decisions.
03:52 – How brands can use CrowdRiff to get smarter with the way they use visual content to attract audiences
05:34 – How to get permission to use UGC photos
08:43 – Different ways that you can use UGC photos to promote your brand
10:26 – How to approach licensing and securing the rights to use UGC photos
13:25 – How CrowdRiff uses AI to curate relevant images
15:54 – Tips to choose visuals that perform well on social
26:21 – How the quality of images has evolved over the years
"We use a special hashtag then if the person agrees, they need to use that hashtag as part of their agreement. And that allows us to take a screenshot of that permission and archive it for auditing purposes." – @AmritaGurney
The visuals that are really popular and get a lot of clicks are the ones that have a focal point and don't have too much going on in the visual. Click To Tweet
"If you have a really engaged community and you offer some kind of positive experience, you will find that people just love to be acknowledged, and they love your product so much, they want to just tell the world they're happy to share your content." – @AmritaGurney
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Discover how CrowdRiff can help you get smarter with the way you use visual content to attract audiences
Amrita Gurney
Amrita's top tip is to be social. Marketers often become almost obsessed with scaling their business and a lot of brands forget that you need to work to build real relationships with people. Remember to put the 'human element' in everything you do, and you'll see your ROI improving because of it.
Drumroll please! Amrita would choose Mindy Kaling, who is an actor from The Office that is naturally funny, clever and is helping to break down barriers for people who look like her and may not have been in the position that she is in now.
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