European Sponsorship Association
Promoting best practice and raising industry standards in sponsorship activities
ESA Leadership
ESA Team
ESA Working Groups
National Representatives Workstream
Latest ESA Newsletter
Member get member initiative
ESA Code of Conduct
ESA Member Login
ESA Associate
Industry Reports, Studies & Good Practice Guides
Sponsorship Market Overviews
Media Group Resources
ESA news
Industry and Member News
ESA Archives
ESA Member Round Tables
Past ESA Events
ESA Awards
2022 Shortlist
ESA Best of Europe
ESA Diploma
Diploma Home
Introductory Session video
ESA Diploma scholarship
Enrolment, Fees and T&C's
ESA Sponsorship Sales Certificate
Selling Sponsorship Home
ESA Leaders Programme
ESA Leaders Programme Home
Five key takeaways from ESA's careers masterclass
Find a Career in…
Sports/ Entertainment Sponsorship
Choosing your Career
You are here: ESA home / Press Releases / Industry and Member News / Taylor, Tubridy and Moore star in ONSIDE's 2021 Most Admired
Taylor, Tubridy and Moore star in ONSIDE's 2021 Most Admired
Katie Taylor, Ryan Tubridy and Christy Moore topped their respective fields in sport and entertainment and collectively made up the top 3 most admired Irish sports, broadcast and music stars overall in Ireland in 2021, according to sponsorship advisors ONSIDE.
The undisputed world champion boxer Katie Taylor has extended further her status as Ireland's Most Admired Sports Personality for the fifth year in a row, up 4% to 25% in 2021, and will look to strengthen this lead as she returns to the ring on December 11th to defend her undisputed lightweight title, ahead of a box office fight with Amanda Serrano in New York next spring which could earn Taylor over $1m.
Past players and media pundits Brian O'Driscoll and Roy Keane re-join the Bray boxer on this year's podium, while Tokyo gold medal star Kellie Harrington was the big winner in ONSIDE's 2021 top sports stars list, entering the Top 10 to rank 4th most admired of all Irish sports stars this year. Golfer Shane Lowry rounded out this year's top 5 Irish sports stars in the eyes of the Irish public, up two places year on year.
According to John Trainor, Founder and CEO of ONSIDE, "The potential power of sports personalities in Irish society today is evidenced in the fact that 8 in 10 adults have a sports star they admire most. This is reasonably well balanced across demographic divides, with for example 3 in 4 Irish females having a sports star they look up to, compared with 86% of males – with young Irish adults aged 18-24 being most impressed by Ireland's sports idols."
John Trainor, ONSIDE © INPHO/Morgan Treacy
Trainor explains that "the right data helps make effective use of sports personality marketing a compelling business case, with our research finding businesses like Aldi and Bank of Ireland regarded as brands that have aligned themselves best with individual Irish sports personalities in the past year".
He adds: "Aldi's alignment with top 10 most admired star Paul O'Connell via their 'Home' cookbook and their charity Christmas campaign to raise funds for Barnardos is a role model that is registering highly with the hearts and minds of the Irish public."
Other businesses uncovered by ONSIDE as Top 10 leaders in the use of sports personality endorsement in the hearts and minds of the Irish public included retailers Lidl, Mace and Centra, telcos Vodafone and Three, drinks brands Guinness and Lucozade Sport and Aviva.
Outside of sport, the ONSIDE STAR TRACK 2021 also found that while Ryan Tubridy and Claire Byrne retained their top 2 status as the most admired male and female television or radio personalities in Ireland this year, Tommy Tiernan's mystery guest format show on RTE made a big impression on Irish audiences as the chat show host broke into the Top 5 this year for the first time.
With a new generation of endorsement deals on the cards in 2022, Trainor notes that "the latest round of our research points to a need for businesses to do their due diligence on endorsement routes across both sports and entertainment personalities, with for example Christy Moore and Dermot Kennedy commanding fanbases that can match many of Ireland's biggest sports stars".
For media enquiries contact:
John Trainor Founder & CEO ONSIDE
+353-1-905 3240
john.trainor@onside.ie
+353 86-38 38 787
www.onside.ie
ONSIDE is a leading specialist in marketing and sponsorship consulting and research services – With a proven track record and strong industry experience in a cross section of sectors, ONSIDE is currently feeding into the marketing and sponsorship decision making of circa €50m+ of Irish spend – working on many of Ireland's premier sponsorships – on sporting, music, cause-related, broadcast and other platforms.
Filed Under: Industry and Member News, Press Releases
ESA tweets
RT @BlinkfireStats Our CEO, @steveobd, has talked to @EuropSponsAssoc about what we do at Blinkfire, how we have evolved, and much more. Don't miss the full interview ➡️ sponsorship.org/memb… pic.twitter.com/YWpw…
About 11 hours ago · reply · retweet · favourite
New #ESAmember Spotlight!! We're shining a light on the @BlinkfireStats' platform pioneering the way in sales optimisation for brands and rights holders in #sponsorship. We caught up with @steveobd, Co-founder and CEO in our latest member spotlight!👇 sponsorship.org/memb… pic.twitter.com/6poc…
@TeneoIreland @MKTG_UK @Gjensidige @TheBrandFans @RightFormula @VodafoneUK @BrightPships @ManCity @O2 @dhlexpressuk 👏👏👏 Congratulations to all of our nominees! We look forward to seeing you all in a few weeks to discover the winner of this great award! For more information on how to purchase your tickets, please visit our website: sponsorship.org/awar… #ESAawards
About a day ago · reply · retweet · favourite
Follow @EuropSponsAssoc
ESA Press Releases
News by month Select Month January 2022 (17) December 2021 (17) November 2021 (34) October 2021 (38) September 2021 (27) August 2021 (21) July 2021 (41) June 2021 (53) May 2021 (55) April 2021 (45) March 2021 (42) February 2021 (29) January 2021 (24) December 2020 (29) November 2020 (36) October 2020 (32) September 2020 (34) August 2020 (25) July 2020 (34) June 2020 (45) May 2020 (36) April 2020 (34) March 2020 (26) February 2020 (19) January 2020 (28) December 2019 (20) November 2019 (34) October 2019 (32) September 2019 (23) August 2019 (13) July 2019 (24) June 2019 (20) May 2019 (25) April 2019 (27) March 2019 (26) February 2019 (15) January 2019 (19) December 2018 (10) November 2018 (25) October 2018 (23) September 2018 (22) August 2018 (20) July 2018 (18) June 2018 (22) May 2018 (37) April 2018 (23) March 2018 (15) February 2018 (14) January 2018 (28) December 2017 (9) November 2017 (23) October 2017 (21) September 2017 (18) August 2017 (17) July 2017 (14) June 2017 (18) May 2017 (31) April 2017 (24) March 2017 (12) February 2017 (13) January 2017 (22) December 2016 (15) November 2016 (12) October 2016 (14) September 2016 (21) August 2016 (15) July 2016 (24) June 2016 (13) May 2016 (13) April 2016 (25) March 2016 (11) February 2016 (14) January 2016 (12) December 2015 (11) November 2015 (21) October 2015 (15) September 2015 (16) August 2015 (19) July 2015 (23) June 2015 (32) May 2015 (21) April 2015 (15) March 2015 (22) February 2015 (9) January 2015 (15) December 2014 (8) November 2014 (19) October 2014 (23) September 2014 (15) August 2014 (15) July 2014 (18) June 2014 (10) May 2014 (14) April 2014 (21) March 2014 (21) February 2014 (15) January 2014 (19) July 2013 (1)
Qualifications in Sponsorship
ESA Library
ESA Policy
Join ESA's Mailing List
© 2022 European Sponsorship Association · Return to top · Log in
This site uses cookies: See our privacy policy