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"Footeuses" celebrates the Parisian women who just want to get the ball down and play.
by The London Egotist / February 26, 2020 /
Yard has created "Footeuses", a brand new documentary about French street football and the women who play it: "les footeuses". Two years ago, Yard released "Concrete Football" and this time they wanted to celebrate those whose talents often go unnoticed.
Last year, with the Women's World Cup, everyone was talking about how women weren't getting the recognition they deserve, but this year, are we still talking? Parisian production company Yard (part of[Read More]
PlayOJO chooses 'virtual agency' for latest TV commercial.
Creative consultancy January Thirteen has created a new TV spot for online casino brand PlayOJO.
Set in a fantastical pinball machine, the 30-second commercial showcases themes and elements from just a few of the 3000 games on the PlayOJO site, as well as their new live Blackjack tables. A marooned pirate ship rubs shoulders with a grey wolf, while tiki statues line up next to a giant octopus.
Greenpeace enlists Aardman and a stellar cast to highlight the plight of the oceans' turtles.
Multi-award winning animation studio and beloved British institution Aardman has teamed up with Greenpeace to create a powerful new animated film, highlighting the plight of the world's oceans. "Turtle Journey" directed by Aardman's Gavin Strange, tells the heartbreaking story of a turtle family heading home through an ocean that is under increasing pressure from climate change, plastic pollution, oil drilling and overfishing.
Match makes commitment sexy.
by The London Egotist / January 7, 2020 /
Having already paired 8 million couples across Europe over the last 18 years (yes, 18 YEARS!) Match launched its new brand platform last year - "Start Something Real" - a reaction to dating fatigue caused by casual dating apps and a call for singles to come back to a brand that champions authenticity and commitment.
A study for Match showed that 45% of single women complain about the lack of commitment from other singles in modern dating, leading to meaningless connections and[Read More]
The most carefully crafted CG glitching you'll ever see, courtesy of David Lewandowski.
by The London Egotist / November 27, 2019 /
Occasionally, we'll stumble across something we like but we don't know why. And 'Why' is the operable word here. Why does this exist? Or even more succinctly, WTF?
It's bewildering and hypnotic, feral yet crafted with minute care. The accuracy of the CG's embedding in the real world, the glitchy, random and plain stupid movements of the CG models is discombo[Read More]
iPhone 11 Pro: It's tough to find the perfect track. But they found it.
by The London Egotist / September 20, 2019 /
This is the customary slick, global production promoting Apple's latest flagship phone, the iPhone 11 Pro. Lots of features that make it everything-proof. The natural inclination is to take the torture-test route and indeed that's the way they've gone. Tons of random, charming and sometimes relevant foreign objects rain down on the phone. And then rain rains down on it too.
It looks great, it's nicely-observed and perfectly-lit, but our first sensory experience of the film wasn't vi[Read More]
TBWA Paris: the McDonald's all-day breakfast film you could watch all day.
Last year, TBWA Paris enlisted the help of Paris-based animator, Matthieu Braccini, to create a series of 15 gifs to help promote the new all daybreakfast menu at McDonald's. Doesn't sound like the sort of brief that will get you a gong at Cannes. But it did. Here's the site where they all live: [Read More]
Audiobooks from BBC Sounds: You're never too old to be read to.
by The London Egotist / August 21, 2019 /
We caught this on the BBC the other night. It's a relatively understated production but the line stayed with us. What a lovely way of framing audiobooks: you're never too old to be read to. It's just a lovely, warm, charming thought that takes you back to your childhood and back to the present in one golden moment.
Say goodbye to your loved ones, you're working from home now.
by The London Egotist / March 13, 2020
If you're a freelance creative and not bricking it about IR35, you don't understand IR35.
by The London Egotist / February 12, 2020
Gillette's new film is just a polite way of saying, "Don't be a dick."
by The London Egotist / January 17, 2019
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Ben Tucker / When is it OK for clients to steal our ideas?
Ideas are currency? Only if you made a contract to say so. If the agency did, then stop whining and sue their arses. Stop pussying around. ...[Read More]
The London Egotist / Meet Grant, the only person designed to survive a career in advertising.
I'd like to think he has a twin that leans the opposite way on a sofa, so you could use them as bookends....[Read More]
jo clark / Meet Grant, the only person designed to survive a career in advertising.
great ad love it does Grant have a brother ?????...[Read More]
Tommy / 50 finalists selected for paid internships at this year's Big Bang.
Shaun Mulhern should have won the rising star award, a really talented designer who I've worked with before, a real one f...[Read More]
Alan Oxford / The Great Gatsby gives Oxford Circus an Art Deco makeover.
Wow a touch of class with advertising in the tube at least...[Read More]
C'MON
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