Baldwin Brings Berkshire-style Talk to Florida
By Tammy Daniels 08:04PM / Friday July 16, 2010
Sherman Baldwin in his new studio in Florida — the state not the town.
Former "TalkBerkshires" host Sherman Baldwin has found a home in sunny Sarasota, Fla., on WTMY radio.
The longtime radio host made his debut on "TalkSarasota" last week in the 3 to 6 p.m. spot weekdays. Baldwin said he's trying to the do same type of show he did in the Berkshires, focusing on local issues — politics, business and culture — with call-in questions. He said it's the only show of its type in the Sarasota market, the 73rd largest in the nation.
Baldwin hosted shows in Connecticut and Boston; he's best known around here for his morning program on WUPE a few years ago and his independently owned "TalkBerkshires" that premiered in 2009 after the Capital District station he was working at downsized. "TalkBerkshires" was a success on WBRK but died in a blaze of controversy.
The show was a favorite drop-in point for local pols and personalities who protested Baldwin's banishment from WBRK.
In any case, Baldwin toldhe needed to get back on the air and after a spot on Boston radio didn't pan out he landed in Sarasota.
"I get to go to the beach every day, it's beautiful here," he said. But he misses his WBRK studio, going to Teo's and his Berkshire friends. "I miss the Berkshires dearly. I miss it every day." And while he was a brand name up here, it's been harder to land the big the interviews down South. "I was well known in the Berkshires so getting someone on the line was easy, now the say, 'Sherman Baldwin who are you?'" he laughed.
If you know Baldwin, you know he doesn't take no for an answer. Less than two weeks on the air he's already landed Gov. Charlie Crist.
"I'm doing what I love and that's radio," he said.
We're glad to hear he's back on the airwaves and wish him lots of luck.
Find Baldwin's new website (which looks a lot like his old one) here. You can also watch him livestreaming on the WTMY website (which seriously needs an overhaul — it's scary looking).
Tags: Baldwin, radio, TalkBerkshires
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