BMW MALAYSIA INTRODUCES THE BMW iX CONFIGURATOR FOR SPECIAL PERSONALISATION ON THE FIRST-EVER BMW iX.
Premium automaker presents a full suite of add-on packages for special personalisation of the incoming First-Ever BMW iX xDrive40 and BMW iX xDrive40 Sport, now available for pre-booking.
Kuala Lumpur, 30th September 2021 – BMW Malaysia today introduced the BMW iX configurator, offering a wide range of add-on packages to further personalise the Premium Electric Ownership Experience for the incoming First-Ever BMW iX variants. The add-on packages are available to customers who have already pre-booked their vehicles as well as potential customers who are planning to book the First-Ever BMW iX xDrive40 variants before 12th October 2021.
Hans de Visser, Managing Director of BMW Group Malaysia said, "Providing opportunities for unique configurations of our next-generation BMW i vehicles is synonymous with our vision for the BMW i. In offering a fleet of powerful vehicles that are fully electric to our traditionally fuel-powered portfolio, we are also giving our loyal customers the Power of Choice to personalise their BMW vehicles according to their ownership needs – be it additional comfort, elegant interior fittings, or more safety and driving features, their options are open for the upcoming First-Ever BMW iX xDrive40 and BMW iX xDrive40 Sport."
The configurator will allow customers who are pre-booking, or have previously booked, the First-Ever BMW iX xDrive40 variants before 12th October, to enjoy any of the seven unique add-on packages of their choosing – each individually tailored to enhance specific aspects of the driving experience for the new all-electric Sports Activity Vehicles (SAVs).
The Power Package will include the BMW i Wallbox (Generation 3, Type 2) for home charging. This fast charger wallbox is equipped with its own power cable, and delivers 11kW of AC charging to fully charge the iX40 from 0-100% in 7 hours 15 mins. Also included in the package is the BMW i public fast charging cable which enables customers to connect their BMW iX40 to fast charging stations at out of home locations. The package is priced at RM4,600.00, and will be available for both the First-Ever BMW iX xDrive40 variants.
The BMW Iconic Package will include seatbelts in the BMW iBlue, as well as the BMW IconicSounds Electric feature which generates an engine sound to match the driving dynamics, enhancing the emotion of the sports driving experience in the new all electric Sports Activity Vehicle from BMW. IconicSounds is delivered through the audio system, and is tailored to three driving modes: Personal, Efficient and Sport. This package retails for RM3,020.00 and will be available for both the First-Ever BMW iX xDrive40 variants.
The Technology Package, on the other hand, equips the vehicle with Driving Assistant Professional with Steering & Lane Control Assistant, as well as the Lane Keeping Assistant features to offer optimum comfort and safety. The Tyre Pressure Monitoring System will also be included, along with Parking Assistant Plus. These features are standard to the First-Ever BMW iX xDrive40 Sport, but will be made available as an add-on for the First-Ever BMW iX xDrive40 at an additional RM15,700.00.
Exclusive to the First-Ever BMW iX xDrive40 is the Design Package, which includes the BMW Individual Exterior Line Titanium Bronze to provide a luxurious appeal. The Titanium Bronze detail will be featured in the kidney grille graphic, lower side window graphic including exterior mirror base, door handles, model designation, as well as the front, side, and rear inserts. BMW Laserlights – which are standard to the Sport variant, will also be included, with blue accents and the "BMW Laser" lettering in the headlight to underline the technological standards of the vehicle. This package retails for RM15,740.00.
The Luxury Package, which is also available as an add-on for the First-Ever BMW iX xDrive40, includes the Panorama Glass Roof Sky Lounge which becomes opaque or transparent with the touch of a button – a spectacular effect enabled by the alignment of liquid crystals in a film on the glass roof. Other features include the Headliner Anthracite, Clear & Bold Interior Applications with crystal glass switches and open-pored wood elements, as well as the 18-Speaker Harman Kardon Surround Sound System. This package is priced at RM33,490.00.
Lastly, the Interior Upholstery Package includes two premium upholstery options for both of the First-Ever BMW iX xDrive40 variants. The Interior Design Suite Castanea and Interior Design Suite Amido features exclusive olive leaf tanned natural leather in two exclusive colours that feature on the instrument panel, door trim panels, centre console and seats – creating a luxurious ambience for the vehicle. Metal accents in Gold Bronze, along with the elaborate quilting seams also support this elegant impression. Both options are priced at RM21,110.00 individually.
To view the configurator and learn more about the add-on packages available, visit https://www.bmw.com.my. The First-Ever BMW iX xDrive40 and BMW iX xDrive40 Sport are available for pre-booking at a fee of RM 5,000.00 via the BMW Shop Online platform: https://shop.bmw.com.my/.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world's leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
About BMW Malaysia Sdn. Bhd.
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation's presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assemby Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications, Malaysia
Telephone: (+601) 2381 7182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com
Chan Ai Ling
Senior Corporate Communications Executive, Malaysia
Telephone: +016 276 3488, Fax: (+603) 8887 3801
Email: ailing.chan@bmw.com.my