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Reach of The Independent in the United Kingdom 2019-2020, by demographic and title
Published by Amy Watson, Jul 2, 2021
The Independent had a monthly audience of over 28.1 million individuals from April 2019 to March 2020 in the United Kingdom. Reach was higher among adults over the age of 35 than for the 15 to 35 age group, with 19.2 million and 8.9 million readers respectively.
The Independent on the internet
The Independent was established as a broadsheet paper in 1986 but after 30 years it stopped printed editions and is now an online only news publisher. However, it was not in the top ten most accessed online news brands in the UK in 2019, being placed 15th on a list topped by BBC News online.
Online news popularity
In a 2019 survey in the UK, it was revealed that the most popular printed or online newspaper (in terms of people holding a positive opinion of the paper) was the Metro. The Independent was seventh most popular with a positivity rating of 28 percent.
Monthly reach of The Independent in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s)
Individuals reached in thousands
Adults 15+ 28,101
Men 12,939
Women 15,144
Adults 15-34 8,894
15 years and above
total brand reach across print and digital platforms (digital platforms include desktop computer, smartphone, tablet)
The Independent ceased to be produced in print in March 2016.
The source provided the additional information: "Net reach of the title across the digital format." Refers to visitors.
The website independent.co.uk is not specific to the one print title but a portal or website serving more than one title.
PAMCo 1 2021: April '19 – Mar '20 print data fused with November '20 Comscore data.
For more information on the methodology of this survey click here.
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Publishers Audience Measurement Company. (March 10, 2021). Monthly reach of The Independent in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) [Graph]. In Statista. Retrieved January 20, 2022, from https://www.statista.com/statistics/380695/the-independent-monthly-reach-by-demographic-uk/
Publishers Audience Measurement Company. "Monthly reach of The Independent in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s)." Chart. March 10, 2021. Statista. Accessed January 20, 2022. https://www.statista.com/statistics/380695/the-independent-monthly-reach-by-demographic-uk/
Publishers Audience Measurement Company. (2021). Monthly reach of The Independent in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s). Statista. Statista Inc.. Accessed: January 20, 2022. https://www.statista.com/statistics/380695/the-independent-monthly-reach-by-demographic-uk/
Publishers Audience Measurement Company. "Monthly Reach of The Independent in The United Kingdom from April 2019 to March 2020, by Demographic Group (in 1,000s)." Statista, Statista Inc., 10 Mar 2021, https://www.statista.com/statistics/380695/the-independent-monthly-reach-by-demographic-uk/
Publishers Audience Measurement Company, Monthly reach of The Independent in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) Statista, https://www.statista.com/statistics/380695/the-independent-monthly-reach-by-demographic-uk/ (last visited January 20, 2022)