India Aluminum Beverage Can Market Size, Industry Report, 2019-2025
India Aluminum Beverage Can Market Size, Share & Trends Analysis Report By Region, By Application (Carbonated Soft Drinks (CSD), Alcoholic Beverages), And Segment Forecasts, 2019 - 2025
Published Date: Jan, 2019
The India aluminum beverage can market size was estimated at USD 202.7 million in 2017. Factors such as increasing demand and consumption of energy and sports drinks, growing efforts to innovate design, and large advertising budgets for various non-alcoholic drinks in the country are expected to drive product demand over the forecast period. Rise in number of deals being made between players is also a lucrative factor for market growth.
An aluminum beverage can refer to 2-piece and 3-piece packaging containers commonly employed for packaging of products such as soft drinks, alcoholic beverages, and energy and sports drinks. Advantages of aluminum over substitutes such as steel or tinplate include light weight, ease of use, cost competitiveness, and superior visual appeal. Furthermore, aluminum cans can be recycled endlessly without loss of quality or strength. Use of recycled material in the production of new cans employs 95.0% less energy as compared to that of aluminum can production from virgin materials.
The West India market, which includes states like Goa, Maharashtra, and Gujarat, is driven by increasing consumption of energy and sports drinks owing to high performance of the tourism industry. Presence of key beverage filling players in Pushpam (Pune, Maharashtra) and some filling units near Pirangut, Pune have further augmented demand for the aforementioned beverages as these players have been receptive to innovative designs and technologies in beverage packaging.
Operations carried out in aluminum can manufacturing facilities differ from plant to plant. While most plants engage in complete product manufacturing, some perform only sheet coating and printing functions. These sheets are then sent to other manufacturing facilities to complete the can manufacturing process. Some plants only offer can end using aluminum sheets or coils that are either coated on site or purchased pre-coated.
The alcoholic beverages application was estimated to be the largest segment in the India aluminum beverage can market in 2017, accounting for a share of 60.8% in terms of revenue. Strong growth of the India beer industry has been contributing significantly to product demand in the alcoholic drinks segment. The segment is further driven by increasing popularity of on-the-go products.
Alcoholic beverages are also driven by presence of prominent brands in the Indian market. Some of the major companies operating in the industry are United Breweries Group and Carlsberg India Pvt. Ltd. These players have contributed to demand for aluminum cans in the country in their effort to differentiate their products.
The carbonated soft drinks (CSD) segment is expected to gain share over the forecast period and accounts for 34.4% in terms of revenue by 2025. The CSD segment is driven by the increasing number of design-conscious beverage producers in the country. Combining customizable innovative credentials with superior performance features, aluminum beverage cans are being manufactured to aesthetically appeal to end consumers. Such factors have led to the steady growth of carbonated soft drinks in the past few years. The easy-to-store and easy-to-carry nature of aluminum beverage cans are aiding key brands in the industry to target new age groups. In this regard, prominent players have typically targeted younger groups by designing products to make them visually appealing.
Aluminum cans are being viewed by beverage producers in the country as a smart packaging solution given the sustainability record and proven safety of the material (aluminum) throughout the supply chain. This, in turn, has driven its demand for packaging of CSDs.
Western India emerged as the largest regional segment in 2017, accounting for a market share of 31.36% in terms of revenue. The strong growth of the regional segment can be attributed to presence of key beverage filling facilities in the region, primarily belonging to players such as UNITED BREWERIES LTD, Heineken, and Carlsberg Breweries A/S. These companies mostly have their facilities in the city of Aurangabad in Maharashtra. Availability of suitable water for production of beverages has led to an influx of such companies to the state (Maharashtra), thereby driving demand for aluminum cans in the region.
North and Central India formed the second-largest region in terms of product demand, in 2017. This regional market is driven by the healthy growth of other application segments, which includes sports and energy drinks. Irregular and extended working hours, coupled with increasing social gatherings, have played a key role in augmenting demand for such drinks. The market has witnessed strong demand from manufacturers of non-sugary products, which are healthier than CSDs. This trend is fueled by increased health consciousness among consumers.
India Aluminum Beverage Can Market Share Insights
The competitive landscape depicts a consolidated outlook. The industry houses only two manufacturers: BALL CORPORATION and CAN-PACK S.A. These companies dominate the India market and have well-established network connections across the country.
The key players in the industry also focus on enhancement of attractiveness and aesthetics of their product offerings by employing various effects on the surface of beverage cans. For instance, CAN-PACK S.A. offers the option of employing special food-grade lacquers on the surface of aluminum cans to differentiate them from other products in the market. Furthermore, the company offers a multitude of enhancements in can designs, including employing fluorescent and thermo-sensitive inks, tactile over varnish, and matt lacquers.
Base year for estimation
Volume in Million Cans; Revenue in USD Million; & CAGR from 2018 to 2025
North & Central India, South India, West India, East India
Volume & revenue forecast, company share, competitive landscape, growth factors and trends
This report forecasts revenue growth at country and regional levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the India aluminum beverage can market report based on application and region:
Application Outlook (Volume, Million Cans; Revenue, USD Million, 2014 - 2025)
Carbonated Soft Drinks (CSD)
Regional Outlook (Volume, Million Cans; Revenue, USD Million, 2014 - 2025)
North & Central
FDA, in particular, has relaxed the nutrition labeling of products which is expected to aid in increasing the distribution of packaged foods by restaurant operators leading to the optimum supply chain of products to consumers. Furthermore, food safety testing and processing industries are expected to function at full capacity owing to consumers stock-piling goods during the COVID-19 lockdown. The report will account for Covid19 as a key market contributor.