Cheeky Chompers launch crowdfunder
Edinburgh based baby care brand Cheeky Chompers launches its first crowdfunding campaign on equity platform Crowdcube.
Edinburgh mums behind baby product line go for further growth abroad.
The company plans to use the investment to fund new product development, direct sales growth and increased brand awareness.
Founders Julie Wilson and Amy Livingstone met when they were both on maternity leave with their first children.
They launched Cheeky Chompers in 2013 with the Neckerchew, the world's first chewable dribble bib with attached teether and now have nine multi-use baby products alongside a range of products for children and adults with oral sensory issues.
Cheeky Chompers products are now sold by over 1500 retailers in 49 countries, with the US, China and the UK the company's largest markets. With over 31 distributors globally, exports by Cheeky Chompers account for approximately 65 per cent of total sales.
The firm last year won a Queen's Award for enterprise for international trade.
Wilson said: "Our vision is to be one of the go-to brands worldwide for baby products and gifts and we're excited to be sharing our vision and future successes with our loyal customers, supporters and the crowdfunding community.
"Innovation remains at our core, delivered with intuition, quality and style. We have a strong base from which to scale the business with an extensive international distribution network already in place. We are really excited about the next phase of growth."
In China, 250 stores stock Cheeky Chompers products. It is also sold in John Lewis, JoJo Mama Bebe, Tesco, Boots and Nordstrom. The brand has developed collaborative products with select retailers including Joules and The White Company and has a number of new national retailer wins in the pipeline.
Livingstone said: "We have exciting new products in progress to expand our product range. This will feed our strong distribution channels.
Corporate finance boutique Quest Corporate and corporate advisory firm Full Circle Partners are both supporting Cheeky Chompers in their Crowdcube campaign...
Full story via Insider.co.uk