917-721-7683 | mattzavala@gmail.com
www.mattzavala.com
Hello, I'm an Executive Creative Director (Art Director) based in New York City, specializing in crafting programmatic brand experiences. Clients have included Mercedes-Benz, Microsoft, L'Oréal Paris, Jaguar, IBM, Motorola, Johnson & Johnson, Samsung, Schick, Google, and the Unilever portfolio of brands.
Edelman New York
EVP, Executive Creative Director - Creative Lead, Unilever U.S.
July 2015 - Present |
As Executive Creative Director, I oversee all creative lines of business on our Microsoft and Xbox teams across the U.S. This role includes building and refining the creative department across our agency while selling through and executing Earned Creative, social-first campaigns focusing on each brand's purpose.
Previously, as Group Creative Director of the Brand Practice within Edelman, I led all creative and execution for our Unilever portfolio of brands. This included Dove, Dove Men, Axe, Suave, and Vaseline. My role involves helping to build and cultivate the creative department across the agency while selling through and executing earned creative ideas and campaigns.
J. Walter Thompson New York
Apr 2014 – July 2015 | As Creative Director at JWT, I worked on a diverse range of brands such as Google, Schick, Macy's, and T. Rowe Price, where I led digital activations and online campaigns for each client.
R/GA New York
May 2013 – Apr 2014 | At R/GA, I led the creative team on all aspects of the L'Oréal Paris account. Responsibilities included creative direction for the brand's digital campaigns, social channels, platform experience, and digital retail initiatives.
Razorfish New York
Oct 2011 - May 2013 | At Razorfish, I was a part of the creative leadership team for the Mercedes-Benz digital account. Projects entailed concepting and overseeing digital activations for the automotive brand. Along with this stewardship, tasked with exploring brand extensions for Mercedes-Benz through various digital mediums.
Moved to be the lead creative (Art Direction) on the smart car account overseeing the brand within the campaigns, social and site platforms. This responsibility included leading a team of Art Directors and designers to execute and maintain the brand tone while exploring new digital paths for smartusa.
Digitas New York
Jan 2010 – Oct 2011 | Creative Lead on the Samsung Global and US Digital accounts, including campaigns and .com platforms. Responsibilities included management of creative team members as well as execution and deliverables. These include video/film shoots and production, digital advertising, and social media platforms.
Oct 2007 – Jan 2010 | Visual Creative direction lead on Johnson & Johnson and SC Johnson projects, including the Zyrtec, Acuvue, Splenda, Mars, Scrubbing Bubbles, and Ziploc accounts.
FCB New York
Sr. Art Director
May 2005 – Oct 2007 | Directed the redesign of the Motorola Global website, as well as led their eCommerce design experience, in addition, directed and designed online campaigns for the ONDCP account aimed toward the youth market.
Ogilvy & Mather New York
May 2000 – May 2005 | Conceived and designed interactive campaigns for premier Ogilvy clients including IBM, Cisco Systems, the Office of National Drug Control Policy, Jaguar, and BP.
Executed creative redesign, transforming it from a focus on IBM advertising to a hub for rich-media brand content. During 2004, it achieved a 40% increase in advertising traffic and 150% increase in user time spent on the site. Directed extensive video productions and photo shoots for IBM online documentaries.
Art Direction intern
May 1999 – Aug 1999 | New York Lottery account television and campaign work.
Western Kentucky University | Bowling Green, KY, USA
Aug 1996 – May 2000
Bachelor of Arts / Major Advertising / Minor Graphic Design
Art Direction, Brand Strategy, Film, Broadcast Design & Motion Graphics, Creative Direction, Digital Video, Editing And Compositing, Integrated Social Media Platforms, Interaction Design, Large-scale Systematic Site Design; Campaign-based Site Design, Online Campaigns