Joseph Myers
E F Joseph Myers
Joseph Myers is Associate Content Editor for Promo Marketing and Print+Promo. Reach him at jmyers@napco.com.
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July 9, 2019 Rooms at Taco Bell's Merch-Heavy Promotional Hotel Sold Out in Minutes
Taco Bell is at it again in thinking of unique branding opportunities, as its promotional hotel will be honoring die-hard diners come August...
May 14, 2019 Australian Currency Typo Results in $1.6B U.S. Dollars Gaffe
Australians have developed an inescapable reputation for giving us interesting words and utterances. After a currency miscue by the Reserve Bank of Australia, natives will have considerable cause to bellow "Crikey!" Owing to a news station caller's discovery, the finance authority is dealing with the circulation of 46 million...
April 30, 2019 How to Maximize Each Moment as a Sales Professional
No matter our lots in life, we all receive 168 hours each week to make the most of our aspirations. For sales professionals, the blocks that are devoted to their vocations can seem to dwarf the significance of their personal time because of their vital contributions to employers' identities...
April 2, 2019 Family Print Businesses are Thriving With Relative Ease
No matter which vocation a person practices, having people to rely on for continuous support can prove vital to that individual's chances for obtaining success. What can happen if, along with being in his or her corner, those helpers are in the seeker's family tree and work alongside that aspiring professional?...
March 5, 2019 How to Be a Big Player in the Jumbo Roll Market
The findings from Print+Promo's 2018 Top 50 Suppliers data showed that our honorees pulled in $2.33 billion through their product sectors. Jumbo rolls resonate as one such boon to the print world, and their reputation as industry mainstays prompted Print+Promo to connect with Allen Simon, the former owner...
February 26, 2019 Here's Some Cool Augmented Reality Tech Designed to Stop Merch Counterfeiting
The popularity of the NHL's Los Angeles Kings' merchandise has spawned an increased desire for fans to own game-used equipment, and has prompted the organization to pioneer an application that proves goods' authenticity. It might seem odd that a hockey franchise is the first to employ augmented reality anti-counterfeiting tech for merchandise...
January 22, 2019 How to Craft Efficient Marketing Strategies In an Ever-Changing Industry
No matter the scope of their offerings, companies must infuse their identity with pride and proficiency and should never see that duo as an easier-said-than-done acquisition. To gain a greater sense of how to go from having a nice niche to enjoying a commendable career...
December 18, 2018 Why a Fashion Retailer Is Delivering Custom-Printed Tees and Totes in Pizza Boxes
Pizza frequently spells doom for T-shirts, as one overzealous bite or a misguided perception of a slice's warmth can send sauce cascading down an end-user's top. Thanks to DKNY, though, pizza boxes will prove an advocate for apparel, as the fashion house will be delivering customized tees and totes in branded boxes through Dec. 21 as a nod to its eponymous 100% DKNY campaign...
December 3, 2018 Quad/Graphics Lands Periscope in $132.5M Purchase
Come early 2019, Quad/Graphics Inc., already renowned as a leading marketing solutions provider, will add to its clout through the addition of Periscope, with theSussex, Wisconsin-headquartered business having acquired the Minneapolis-based independent creative agency for $132.5 million last week...
November 27, 2018 USPS Gets Approval for 10 Percent Stamps Price Increase, Largest Since 1991
A visit to the Twitter account of the U.S. Parcel Service (USPS) reveals that the agency will be delivering nearly "16 billion pieces of cheer this season," an impressive haul that will certainly include a few petitions to good old Saint Nick. Those letters will be enjoying their last hurrahs as 50 cent wayfarers...
November 20, 2018 2018 Top 50 Suppliers: Discount Labels and the Customer Support Mindset
Each year, Print+Promo compiles the Top 50 suppliers into one comprehensive list. High sales numbers aren't achieved by luck. Rather, these firms excel at hearing and responding to the voices of their customers—especially when those voices express differing needs. We asked a few of our top suppliers to talk about their recent accomplishments, leadership style and what they're doing to stay relevant…
November 20, 2018 Two Sides' Anti-Greenwash Campaign Compels 335 Corporations to Ditch "Go Green" Claims
We have long rebelled against the notion that "Print is dead," as, well, we are all proponents of paper. Priding itself on "promoting the unique sustainable and attractive attributes of print, paper and paper packaging," Two Sides likewise tabs itself a defender of the resource, so it had to have reveled Nov. 13, when, as…
November 13, 2018 2018 Top 50 Suppliers: How New OneTouchPoint CEO David Holland is Keeping Up With Industry Changes
Each year, Print+Promo compiles the Top 50 suppliers into one comprehensive list. High sales numbers aren't achieved by luck. Rather, these firms excel at hearing and responding to the voices of their customers—especially when those voices express differing needs. We asked a few of our top suppliers to talk about their recent accomplishments, leadership style and what they're doing to stay relevant...
November 13, 2018 The Story Behind Pantone 448 C, 'the World's Ugliest Color'
Back in 2012, the Australian federal government lobbied hard to change the description of Pantone 448 C from "olive green" to "drab dark brown" after the country's olive association expressed concern that being tied to the color would damage olives' reputation. That's when it became obvious we had a...
November 6, 2018 2018 Top 50 Suppliers: Why 4over Thinks "Gloomy" Industry Outlook is Overstated