Charli D'Amelio's Dunkin' Partnership Proves Successful
Neena Pesqueda
TikTok's most-followed creator, Charli D'Amelio, partnered with the coffee chain Dunkin' to add her go-to order to its menu for a limited time.
A Dunkin' official told TMZ that the chain sold hundreds of thousands of her signature drink, "The Charli," within the first five days of launching. It also set a record for daily users on the Dunkin' app the first day of the launch after seeing a 57% increase in app downloads.
Dunkin' even saw a 20% sales boost for all cold brews that day as well as a 45% surge the following day.
This collaboration, along with musician Travis Scott's partnership with McDonald's, has many interested to see if and how more chains will use big names as marketing tools in the future.
The Charli
Officials at Dunkin' have finally given some insight into just how powerful its partnership with 16-year-old Charli D'Amelio has been for the coffee chain.
D'Amelio, of course, is TikTok's most famous personality, and she recently teamed up with Dunkin' to get her go-to coffee order on its menu for a limited time. The drink is called "The Charli," a cold brew with whole milk and three pumps of caramel swirl.
It officially debuted in stores on Sept. 2. As part of the partnership, she also launched a contest with the chain. For that, the company invited her fans to post a picture on Instagram, recreating a memorable moment of Charli and her Dunkin' drink using the hashtag #CharliXDunkinContest. Then, on Sept. 19, National Dance Day, five lucky winners were selected to join a virtual hang out with Charli.
📣 Calling all Charli D'Amelio x Dunkin' fans 📣 Want the chance to win a virtual call with the queen of cold brew herself – @charlidamelio? Keep reading… 👀 We're giving five lucky winners the chance to win a virtual cold brew date with Charli D'Amelio. 🧡 ✨HOW IT WORKS✨ 1️⃣ Post a photo of yourself recreating an iconic Charli x Dunkin' moment on Instagram 2️⃣ Use hashtag #CharliXDunkinContest and tag us @dunkin . *NO PURCH NEC. Open to 50 US/DC, 13+ (with parental permission if a minor). Ends 9/14/20 Rules: www.DunkinContest.com
A post shared by Dunkin' (@dunkin) on Sep 9, 2020 at 10:15am PDT
It was probably fair to assume that the drink would be a success given Charli's massive following and influence these days. She's currently sitting at 88.4 million followers on TikTok alone. and the drink has been spotted all over the app, with fans, friends, and influencers trying it out themselves.
However, Drayton Martin, vice president of brand stewardship at Dunkin', just confirmed to TMZ that the chain sold hundreds of thousands of the signature drink within the first five days of launch. Dunkin' also set a record for daily users on its app the day her drink debuted after seeing a 57% increase in app downloads.
Apparently it wasn't just "The Charli" that saw success. Dunkin' also saw a 20% sales boost for all cold brews the first day as well as a 45% surge the next day.
Travis Scott's McDonald's Deal
These numbers are especially interesting to look at when acknowledging how lucrative Travis Scott's limited edition collab with McDonald's has proved to be. His partnership was for a $6 combo that included a Quarter Pounder with bacon and lettuce, fries, BBQ sauce, and a Sprite.
That launched on Sept. 9, and he also sold some exclusive Mcdonald's themed merch on his website at the time.
Within days of the launch, several McDonald's locations reported running out of ingredients to make the meals. In a memo sent to employees, McDonald's said: "We've created a program that's so compelling to our customers that it's stretching our world-class supply chain; and if demand continues at these levels, more restaurants will break supply."
Tons of people have been trying to get their hands on this meal. In fact, it even became a trend on TikTok to order it using a range of phrases. According to USA Today, McDonald's even noted some of the various ways customers have been ordering the meal in their memo to employees. Some were part of marketing and social media materials for it, like the phrase "Say Cactus Jack sent me."
say Cactus Jack sent you
— McDonald's (@McDonalds) September 8, 2020
Other variations include "It's lit, sick mode," "The Fornite guy burger," or "You know why I'm here" which is often followed by customers playing Travis Scott's "Sicko Mode."
@austing48
#travisscott #mcdonalds #itsdecent #theresnotoy #fyp
♬ original sound – Austing48
Eventually, McDonald's said the promotion will continue through Oct. 4 as scheduled. However, starting Sept. 22, customers who want the meal have to order it through the McDonald's app. So maybe that will intentionally slow sales, or perhaps downloads for that app soar as it did for Dunkin' with D'Amelio's help.
Ultimately, both collaborations have shown just how influential big names can be in the fast food and drink world. It'll be interesting to see if and how chains will continue to use people with massive followings as advertising tools in the future.
See what others are saying: (TMZ) (USA Today) (Chicago Sun Times)
Related Topics:CharliCharli D'AmelioDunkinDunkin DonutsFeaturedInflmarketingThe CharliTikTokTravis ScottTravis Scott MealViral
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Twitter to Investigate Auto-Crop Algorithm After Accusations of Racial Bias
The company, which banned the former president two years ago for his role in inciting the Jan. 6 insurrection, now says the risk to public safety has "sufficiently receded."
Meta Ends Suspension
Meta announced Wednesday that it will reinstate the Facebook and Instagram accounts of former President Donald Trump, just two years after he was banned for using the platforms to incite a violent insurrection.
In a blog post, the company said the suspensions would be lifted "in the coming weeks" but with "new guardrails in place to deter repeat offenses."
Specifically, Meta stated that due to Trump's violations of its Community Standards, he will face "heightened penalties for repeat offenses" under new protocols for "public figures whose accounts are reinstated from suspensions related to civil unrest."
"In the event that Mr. Trump posts further violating content, the content will be removed and he will be suspended for between one month and two years, depending on the severity of the violation," the blog post continued.
The company also noted its updated protocols address content that doesn't violate its Community Standards but "contributes to the sort of risk that materialized on January 6, such as content that delegitimizes an upcoming election or is related to QAnon."
However, unlike direct violations, that content would have its distribution limited, but it would not be taken down. As a penalty for repeat offenses, Meta says it "may temporarily restrict access to […] advertising tools."
As far as why the company is doing this, it explained that it assessed whether or not to extend the "unprecedented" two-year suspension it placed on Trump back in January of 2021 and determined that the risk to public safety had "sufficiently receded."
Meta also argued that social media is "rooted in the belief that open debate and the free flow of ideas are important values" and it does not want to "get in the way of open, public and democratic debate."
"The public should be able to hear what their politicians are saying — the good, the bad and the ugly — so that they can make informed choices at the ballot box," the tech giant added.
Meta's decision prompted widespread backlash from many people who argue the former president has clearly not learned from the past because he continues to share lies about the election, conspiracy theories, and other incendiary language on Truth Social.
"Trump incited an insurrection. And tried to stop the peaceful transfer of power," Rep. Adam Schiff (D-Ca.) tweeted. "He's shown no remorse. No contrition. Giving him back access to a social media platform to spread his lies and demagoguery is dangerous. @facebook caved, giving him a platform to do more harm."
Trump incited an insurrection. And tried to stop the peaceful transfer of power.
He's shown no remorse. No contrition.
Giving him back access to a social media platform to spread his lies and demagoguery is dangerous.@facebook caved, giving him a platform to do more harm.
— Adam Schiff (@RepAdamSchiff) January 25, 2023
According to estimates last month by the advocacy groups Accountable Tech and Media Matters for America, over 350 of Trump's posts on the platform would have explicitly violated Facebook's policies against QAnon content, election claims, and harassment of marginalized groups.
"Mark Zuckerberg's decision to reinstate Trump's accounts is a prime example of putting profits above people's safety," NAACP President Derrick Johnson told NPR.
"It's quite astonishing that one can spew hatred, fuel conspiracies, and incite a violent insurrection at our nation's Capitol building, and Mark Zuckerberg still believes that is not enough to remove someone from his platforms."
However, on the other side, many conservatives and Trump supporters have cheered the move as a win for free speech.
.@Meta made the right decision. I especially like the emphasis on the users´right to access information. In the words of Frederick Douglass:
"To suppress free speech is a double wrong. It violates the rights of the hearer as well as those of the speaker."https://t.co/c1ZZ02SlV1
— Jacob Mchangama (@JMchangama) January 26, 2023
Others, like Rep. Jim Jordan (R-Oh.) also asserted that Trump "shouldn't have been banned in the first place. Can't happen again."
It's great that President Trump will be back on Facebook soon.
But he shouldn't have been banned in the first place.
Can't happen again.
— Rep. Jim Jordan (@Jim_Jordan) January 26, 2023
Trump himself echoed that point on in a post on Truth Social, where he claimed Facebook has lost billions of dollars both removing and reinstating him.
"Such a thing should never again happen to a sitting President, or anybody else who is not deserving of retribution! THANK YOU TO TRUTH SOCIAL FOR DOING SUCH AN INCREDIBLE JOB. YOUR GROWTH IS OUTSTANDING, AND FUTURE UNLIMITED!!!" he continued.
The question that remains, however, is whether Trump will actually go back to Facebook or Instagram. As many have noted, the two were never his main platforms. Twitter was always been his preferred outlet, and while Elon Musk reinstated his account some time ago, he has not been posting on the site.
There is also the question of how Truth Social — which Trump created and put millions of dollars into — would survive if he went back to Meta's platforms. The company is already struggling financially, and as Axios notes, if Trump moves back, it signals to investors that he is not confident in the company.
On the other hand, Trump's lawyers formally petitioned Meta to reinstate him, which could indicate that this goes beyond just a symbolic win and is something he actually wants. Additionally, if he were to start engaging on Facebook and Instagram again, it would immediately give him access to his over 57 million followers across the two platforms while he continues his 2024 presidential campaign.
See what others are saying: (NPR) (Axios) (The New York Times)
The company's oversight board said Meta's current rules are too confusing to follow, and new guidelines should be developed to "respect international human rights standards."
Rules Based in "A Binary View of Gender"
In a move many have described as a big step for Free The Nipple advocates, Meta's oversight board released a decision Tuesday encouraging the company to modify its nudity and sexual activity policies so that social media users are treated "without discrimination on the basis of sex or gender."
The board—which consists of lawyers, journalists, and academics—said the parent company of Facebook and Instagram should change its guidelines "so that it is governed by clear criteria that respect international human rights standards."
Its decision came after a transgender and nonbinary couple had two different posts removed for alleged violations of Meta's Sexual Solicitation Community Standard. Both posts included images of the couple bare-chested with their nipples covered along with captions discussing transgender healthcare, as they were fundraising for one of them to undergo top surgery.
Both posts, one from 2021 and another from 2022, were taken down after users reported it and Meta's own automated system flagged it. The posts were restored after an appeal, but the oversight board stated that their initial removal highlights faults in the company's policies.
"Removing these posts is not in line with Meta's Community Standards, values or human rights responsibilities," the board said in its decision,
According to the board, Meta's sexual solicitation policy is too broad and creates confusion for social media users. The board also said the policy is "based on a binary view of gender and a distinction between male and female bodies.
"Such an approach makes it unclear how the rules apply to intersex, non-binary and transgender people, and requires reviewers to make rapid and subjective assessments of sex and gender, which is not practical when moderating content at scale," the decision continued.
Free the Nipple Movement
The board stated that the rules get especially confusing regarding female nipples, "particularly as they apply to transgender and non-binary people."
While there are exceptions to Meta's rules, including posts in medical or health contexts, the board said that these exceptions are "often convoluted and poorly defined."
"The lack of clarity inherent in this policy creates uncertainty for users and reviewers, and makes it unworkable in practice," the decision said.
The board's recommended that Meta change how it manages nudity on its platforms. The group also requested that Meta provide more details regarding what content specifically violates its Sexual Solicitation Community Standard.
For over a decade, Meta's nudity policies have been condemned by many activists and users for strictly censoring female bodies. The Free the Nipple movement was created to combat rules that prevent users from sharing images of a bare female chest, but still allow men to freely post topless photos of themselves.
Big names including Rihanna, Miley Cyrus, and Florence Pugh have advocated for Free the Nipple.
Meta now has 60 days to respond to the board's recommendations. In a statement to the New York Post, a spokesperson for the company said Meta is "constantly evaluating our policies to help make our platforms safer for everyone."
See What Others Are Saying: (Mashable) (The New York Post) (Oversight Committee Decision)
The company already plans to appeal the decision.
Amazon Labor Union's Victory
The National Labor Relations Board on Wednesday certified the Amazon Labor Union (ALU) Staten Island election from April, despite Amazon's objections.
After Staten Island staffers won the vote to unionize by 500 votes in the spring of 2022, Amazon quickly filed a slew of objections, claiming that the ALU had improperly influenced the election. Amazon pushed for the results to be overturned.
Now, the National Labor Relations Board has dismissed Amazon's allegations and certified the election. This certification gives legitimacy to the ALU and puts Amazon in a position to be penalized should they decide not to bargain with the union in good faith.
"We're demanding that Amazon now, after certification, meet and bargain with us," ALU attorney Seth Goldstein said to Motherboard regarding the certification. "We're demanding bargaining, and if we need to, we're going to move to get a court order enforcing our bargaining rights. It's outrageous that they've been violating federal labor while they continue to do so."
Negotiate or Appeal
Amazon has until Jan. 25 to begin bargaining with the ALU, or the online retailer can appeal the decision by the same deadline. The company has already announced its plan to appeal.
"As we've said since the beginning, we don't believe this election process was fair, legitimate, or representative of the majority of what our team wants," Amazon spokesperson Kelly Nantel, said in a statement.
This win comes after two recent defeats in ALU's unionization efforts. The union lost an election at a facility in Albany and another in Staten Island.
ALU's director Chris Smalls told Yahoo! Finance that he is unconcerned about these losses.
"For us, whatever campaign is ready to go, the Amazon Labor Union is going to throw their support behind it, no matter what…We know that it's going to take collective action for Amazon to come to the table," he told the outlet. "So, for us, it's never unsuccessful. These are growing pains, and we're going to fight and continue to grow."
See what others are saying: (Vice) (NPR) (Bloomberg)