Ford Has Doubled Production of the Bronco First Edition Due to Demand
Unfortunately, it seems the extra batch has already been spoken for.
By Brian Silvestro
The Ford Bronco is pretty hot right now. So hot, in fact, that Ford's website crashed following the SUV's reveal last week thanks to an overwhelming amount of people trying to reserve one. It didn't take long for the Bronco First Edition, a limited-production special meant to celebrate the SUV's return, to sell out. In response to the massive demand, Ford announced on Tuesday via an email to reservation-holders it has doubled the Bronco First Edition's production run from 3500 vehicles to 7000. But strangely, Ford says all of the additional units have already been spoken for.
The Bronco First Edition is arguably the most well-equipped Bronco trim on offer from Ford right now. Essentially a greatest-hits mashup of features from all of the other trims, it comes standard with the Lux Package (adaptive cruise control, a 10-speaker sound system, a wireless charging pad, a heated steering wheel, and two additional USB smart-charging ports), the Sasquatch package, a seven-mode G.O.A.T. terrain management system, a unique suspension setup with a disconnecting front sway bar, a front push-bar, a black-painted hardtop, a unique leather interior, and "First Edition" graphics along the body. So it's not surprising to see people pick it over any other trim, even with its $59,305 MSRP.
What's not clear is how Ford already managed to allocate the additional 3500 Bronco First Editions before announcing they'd be going on sale. Roadshow hypothesizes Ford oversold the special-edition SUV while the reservations were still open, or succumbed to dealer demand for more allocations, either of which could be true.
Ford did not immediately respond to inquires regarding the allocations. A spokesperson told Road & Track "reservations for the limited-edition First Edition two- and four-door Broncos are full."
Brian Silvestro Road & Track staff writer with a taste for high-mileage, rusted-out projects and amateur endurance racing.
More From New Cars
The Most Powerful Cars Under $40,000
Best Cars Under $30,000
The Longest-Lasting Cars You Can Buy in 2023
Why Electric Cars Are Better Than Gas-Powered Cars
2023 Toyota Prius: Photos From Every Angle
New Cars That Depreciate Least
Family Cars That Are Genuinely Fun to Drive
Porsche 911 Sally Special Photos
The Best Off-Roaders of 2023
32 Truly Fun-to-Drive Cars That Get 30 MPG or More