Her Own Lane
ABOUT NICKY GARCIA
In an industry full of movers and shakers, there's no denying that a strong hustle and around-the-clock grind is necessary to not only create an impact, but make a wave in the entertainment and digital market, and Nicky Garcia has proven time and time again that she is a woman who deserves a seat at the table.
Beginning her journey at Los Angeles' No. 1 hip-hop radio station Power 106, Nicky quickly climbed from being Mando Fresko's show producer to Big Boy's social media manager and Liz Hernandez's on-air filler. Along with conducting interviews with various artists, the Southern California native also became intrigued and savvy with social media, which led her to becoming Sway Calloway's social media director in 2012.
Nicky continues to lead Sway's social media marketing team, illustrating that she has become an integral part, and perhaps even the center, of Sway's Universe. Nicky also served as a strategic and creative manager of all social media platforms for international video app, ooVoo, and contributed in the execution and success of campaigns for major events like Trey Songz's world tour and Hot 97's biggest concert of the year, Summer Jam in New York City.
Nicky continues to build and cultivate relationships to add to her growing list of connections in the market, and has worked with artists like Big Sean, Anderson Paak, Eminem's Slaughterhouse, Grammy award-winning songwriter Poo Bear & Mally Mall, Twista, Kat Deluna and many more.
As if that wasn't enough to fill her plate, Nicky also manages an R&B duo by the name of Jake&Papa, whose music has serenaded thousands on Los Angeles' radio stations, and has also created her own brand to empower women called Her Own Lane.
Throughout the various roles Nicky has taken upon herself in the last 10 years, she has not only shown remarkable work ethic and consistency in a flighty field, but has exuded an effective energy and mastered a sought-after skill set that no one can help but praise. And anyone who's been acquainted with Nicky Garcia already knows that this is just the beginning of what she has to offer.