Shopper preference: sales and product information sources in the U.S. 2014
The graph shows shopper media preference for product and sales information in the United States as of April 2014. According to Nielsen, consumers relied greatly on printed circulars - 56 percent chose the mailed or delivered version and 52 percent chose circulars in newspaper. Digital sources weren't that popular - only 27 percent used store websites for product and sales information.
Preferred media for product and sales information among shoppers in the United States as of April 2014, by type
top three box; at least once a week
The source does not provide further information on the survey methdology (number of respondents or their age, type of survey used).
Multiple answers were possui
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Nielsen. (September 23, 2014). Preferred media for product and sales information among shoppers in the United States as of April 2014, by type [Graph]. In Statista. Retrieved January 20, 2020, from https://cdn1.statista.com/statistics/326497/preferred-media-product-information-shopping-usa/
Nielsen. "Preferred media for product and sales information among shoppers in the United States as of April 2014, by type." Chart. September 23, 2014. Statista. Accessed January 20, 2020. https://cdn1.statista.com/statistics/326497/preferred-media-product-information-shopping-usa/
Nielsen. (2014). Preferred media for product and sales information among shoppers in the United States as of April 2014, by type. Statista. Statista Inc.. Accessed: January 20, 2020. https://cdn1.statista.com/statistics/326497/preferred-media-product-information-shopping-usa/
Nielsen. "Preferred Media for Product and Sales Information among Shoppers in The United States as of April 2014, by Type." Statista, Statista Inc., 23 Sep 2014, https://cdn1.statista.com/statistics/326497/preferred-media-product-information-shopping-usa/
Nielsen, Preferred media for product and sales information among shoppers in the United States as of April 2014, by type Statista, https://cdn1.statista.com/statistics/326497/preferred-media-product-information-shopping-usa/ (last visited January 20, 2020)