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How To Choose The Best Platform To Launch Your Social Media Strategy
by Kent Mauresmo
Matching a social network with a social media strategy is not as easy as it sounds. Most people tend to make that decision too early, which could lead to big disappointments later. This step should come after the purpose of the strategy has been defined, the target audience has been selected and the content has been created.
Identify The Most Convenient Option
Strategists who want to succeed are always looking for updated information about the use of platforms in the target geographic region. They also consider the audience's habits, motivations and use frequency in order to identify opportunities and benefits offered by certain social networks.
Consider The Content
The content format should fit into the platform. It is essential to choose a social network that offers features that will make the content stand out. However, it is important to note that a great content strategy should be adaptable to emerging functionalities considering that the social media environment is constantly evolving. Brands face the every-day challenge of creativity as they focus their efforts on surprising their followers with fresh ideas. And, most importantly, the selected platform should contribute to the strategy's purpose. Consider focusing your efforts in the one social network that
Keep Your Strategy Updated
As for the constant evolution of social networks, it is strongly recommended to embrace change. Successful content strategies are designed to address the consumers' motivations and habits shifts related to their use of social networks. Codes and channels of communications may change, but people will always have the need to socialize, feel emotions and share their thoughts. Simply put, social media is about motivations that lead humans to create content that is interesting to them and share it with others, not about the platforms themselves. Which platform will help you achieve your brand's goals?
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