Subway marketing chief shares her merchandising strategy tips
Consumer merchandise that's produced well and is both functionally and visually appealing is a solid asset for a brand that harnesses it, says Subway Australia and New Zealand head of marketing, Rodica Titeica.
Bunnings tops sonic branding rankings; Menulog enters the top 10
Bunnings has retained its position at the top of the Audio Logo Index of most effective Australian audio brands, while Menulog has made its debut into the top 10 for its 'Did Somebody Say Menulog' effort.
CMO profile: McDonald's Australia's Chris Brown on switching agency for client-side
Chris Brown is the first to admit he wasn't quite sure what to expect when he switched from agency to client-side and became McDonald's Australia's chief marketing officer in December last year.
One-minute guest feedback system adopted to drive NPS lift at Nando's
A one-minute customer feedback system that helped drive a 15-point Net Promoter Score (NPS) improvement across Nando's UK operations has now been rolled out across Australia and New Zealand.
How Pizza Hut gave away 10,000 pizzas in 70 seconds
A digital transformation overhaul and collaboration between CMO, CIO and operations proved the driving forces behind a highly successful 50th anniversary marketing activation for the team at Pizza Hut Australia.
Behind the scenes of The Coffee Club's brand - and culture - refresh
The Coffee Club has officially unveiled a new brand platform and visual look, the latest step in a strategic refresh program that's arguably only grown in scope and momentum during the COVID-19 crisis.
Jamaica Blue rewarded for its brand re-invigoration
Coffee chain, Jamaica Blue, has overhauled its branding to re-connect with the inspiration of Jamaica and won itself an award for its efforts.
Pizza Hut rebrand dishes 'touch of nostalgia' with modern twist
Pizza Hut Australia is hatching dine-in concept stores across the country as part of a "fresh and modern makeover" aimed at retaining its heritage while also attracting a new crowd.