Back to the Future of PR and Marketing: Cision Acquires Brandwatch
February 26, 2021 / in Featured , Cision , US Blog / by Maggie Lower
If you like Cision, you're going to love us after you hear our latest announcement. (And if you already love Cision…well, you're going to love us even more.)
In a big win for customers of both companies, Cision announced today that we are acquiring Brandwatch, a global leader in social listening and digital consumer intelligence. (In other words, they're kind of a big deal.)
They say timing is everything, and there really couldn't be a better time for our two companies to come together. After all, the world of PR and marketing is changing. Social media and other digital channels are driving consumer purchasing behavior and helping brands instantly connect with customers and at scale. Leading companies are using insights from digital channels to create more authentic, customer-centric communications and business strategies because they know two things: 1) this trend will only accelerate and 2) companies that take advantage will have an edge.
That's where Cision + Brandwatch come in: We're uniquely positioned to help companies adapt and stay competitive in a changing consumer-led landscape. Need proof? Consider the facts:
Cision serves more than 75,000 customers and is a global leader in news distribution andmedia monitoring and analysis with a media contact database of approximately 1 million journalists and media outlets.
Brandwatch, recently recognized by Forrester, uses the latest in AI and machine learning to help thousands of the world's most admired brands make sense of the billions of voices on social media today.
Brandwatch's deep social listening and Buzzsumo content marketing offerings are the yin to the yang of our suite of solutions, including the social media management capabilities of Falcon.io (which, along with the next-gen Cision Communications Cloud, was recently named among G2's Best Marketing Products for 2021).
With Cision and Brandwatch, it's about to get real. Real insights, real results, real fast.
Together, we'll provide brands and organizations with deep consumer and media intelligence to create more compelling customer engagement strategies - from PR, marketing and customer care to research and product development.
In a nutshell: Whether you're trying to connect with journalists and influencers, preparing to launch a social campaign, developing brand messaging, navigating a potential crisis, or researching customer behaviors and needs, you'll have access to real-time insights and long-term trend analysis to guide you.
In statements for the press release, Cision's and Brandwatch's CEOs summed up the benefits of our joining forces perfectly:
"Together, Cision and Brandwatch will help our clients to more deeply understand, connect and engage with their customers at scale across every channel." – Abel Clark, CEO of Cision
"Now is the time to take the next step – joining a company of significant scale to create a business and a suite of products that can have an important global impact." – Giles Palmer, CEO of Brandwatch
Well said, Gentlemen. We look forward to an exciting next chapter as we bring the future of PR, marketing and digital customer engagement into the present.
About Maggie Lower
Maggie Lower is Chief Marketing Officer at Cision, where she is focused on scaling lead generation, growing the Cision brand and driving execution against mid- and long-term strategic growth goals. Maggie has over 20 years of experience building and executing global digital, brand marketing, innovation and communications strategies for major brands. In addition to her work at Cision, Maggie is a strong cultural leader, advocating for LGBTQ+ causes and building mentor programs to drive diversity and inclusion in the workplace. She has been recognized by numerous industry associations and peer groups for her work and advocacy, including appearing on the "OUTstanding 100 Global LGBT+ Executives List" for three consecutive years.