Pepsi celebrates the 'solo swag' with Salman Khan ahead of Valentine's Day
Watch the music video here
Feb 10, 2020 08:54:00 AM | Video | Campaign India Team
Pepsi has rolled out an anthem featuring its recently appointed brand ambassador, Salman Khan.
The anthem 'Swag se solo' has been conceptualised by Wunderman Thompson and celebrates singles ahead of Valentine's Day.
According to a statement from Pepsi, the brand is building on its thought of music being the best way to engage with the nation.
The statement added, "Through this single, we are excited to bring a unique twist to what is traditionally seen as a week of celebrating couples. We want to rejoice the youth of today with music and urge all those who are single to embrace their relationship status with self-confidence, unshakeable self-belief and irrefutable Swag. With an icon such as Salman Khan grooving to the tunes of swag se solo, we are confident that the whole country will be dancing to the beats of the anthem."
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