How to Leverage Podcasting in Your Marketing
|In General, Podcast
Podcasting has been around for a while, but it hit its stride as a viable channel for brands within the past year or so. This has prompted many brands to wonder how to work podcasting into their marketing plan.
This episode's guest is Andrew Allemann. Andrew is a podcasting expert and the founder of PodcastGuests.com, a service that both finds guests for podcasts and helps experts get booked on podcasts. We've used the service ourselves a few times for the Mighty Roar Marketing Podcast, and it's great.
Additionally, Andrew is a niche media expert who has developed websites covering multiple industries. He is the founder and editor of Domain Name Wire, a trade publication for the domain name industry with citations in The Wall Street Journal, Washington Post, NPR, and others.
Visit podcastguests.com/guide to download Andrew's free PDF (no email required) where you'll learn:
The value of being a guest expert on podcasts
How to put your best foot forward to get booked as a guest
How to find and pitch podcasters
What you need to do to prepare as a guest
How to leverage your podcast guest appearances for maximum impact
Listen and subscribe to The Mighty Roar Marketing Podcast on iTunes, Spotify, Stitcher, or Google Podcasts.
If you'd like to be a guest on a future show, contact us at [email protected]