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HubSpot: How to Create a Comprehensive How to Guide [+Examples]
HubSpot just posted a engaging article:
The irony doesn't escape me that I'm currently writing a how-to guide on … how-to guides. Fortunately, I've had my fair share of experiences writing how-to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation, How to Develop a Content Strategy: A Start-to-Finish Guide, and How to Write a Request for Proposal. Here, we'll explore the right structure to use when making a how-to guide and how to write a comprehensive how-to guide. We'll also take a look at some impressive examples of how-to guides for inspiration. Let's dive in. Benefits of Creating a How-To Guide How-to guides are valuable opportunities to reach new audiences with useful, high-quality content. For both B2B and B2C businesses, how-to guides are often necessary for a healthy lead generation strategy. For instance, consider how many people search "How to [fill in the blank]" on Google…
Continued here: How to Create a Comprehensive How to Guide [+Examples]
Term: Lead
Content Planning ESP HubSpot