Category: Lesson 5.1 – Competition
Firm offers free land if Oakland A's relocate to Summerlin
If the Oakland Athletics choose to relocate to the Las Vegas Valley, one familiar partner is ready to make an offer that could be hard to resist: free land. The Howard Hughes Corp. — which owns the A's Triple-A affiliate, the Las Vegas Aviators, and their home, Las Vegas Ballpark
XFL hires former Buffalo Bills CEO Russ Brandon as league president
The XFL hired a series of former NFL and XFL executives Monday in anticipation of its 2023 return to the field, including former Buffalo Bills CEO Russ Brandon as the league's new president. Click here to read the story at espn.com. Discussion Questions: What is a SWOT analysis? How might a SWOT
Netflix's gaming push could be its secret sauce for continued domination
Netflix is finally mixing games into its gargantuan library of content. It's a huge power play and a markedly different approach from rival services that are primarily focused on snapping up IP. It's a new way for Netflix to keep subscribers hooked on its service — and gaming could just be
PGA Tour to launch guaranteed money events for top stars, team format possible
The PGA Tour plans to create a series of lucrative, international tournaments that will offer guaranteed money to the world's best players, Golfweek can reveal. Click here to read the story at golfweek.com. Discussion Questions: Why is a quality product important in sports? Based on information from this story, describe the PGA
Formula One racing is gaining traction in the United States, and an emerging fan base is along for the ride
One fan received tickets for Father's Day, and one came to see Lewis Hamilton race. Another made the 1,000-mile trip from Georgia to fulfill a lifetime dream. They all joined an estimated 140,000 at Circuit of the Americas for Sunday's U.S. Grand Prix, contributing to a sellout crowd that reflected
In 'Arms Race' For Mass Adoption, Crypto Companies Ink Sports Sponsorships Worth Hundreds Of Millions
As cryptocurrency companies seek to reach mainstream audiences, some platforms are spending hundreds of millions of dollars to sponsor sports teams, stadiums and even leagues in a bid to woo new fans. Click here to read the story at forbes.com. Discussion Questions: What is cryptocurrency? Why do you think it
VIDEO: How the Savannah Bananas have become the greatest show in baseball | SportsCenter
ESPN recently featured a video short called "How the Savannah Bananas have become the greatest show in baseball" on SportsCenter. The clip explores how the Savannah Bananas minor league baseball team made going to a baseball game an experience, becoming the "greatest show in baseball." Click here to watch the
How Athleta CEO Mary Beth Laughton is taking on Nike by empowering athletes—famous and not
Superstar gymnast Simone Biles announced in April that she was cutting ties with Nike to sign a partnership with Athleta, saying she valued the women's activewear brand for seeing her as a person, not just an athlete. Two years earlier, Athleta wooed sprinting champion Allyson Felix, who announced she was
How Brands are Using Twitch for Sports Marketing
As people searched for ways to stay entertained during quarantine and seek out connection as in-person socializing was put on-hold, gaming emerged as a powerhouse. Enter Twitch, Amazon's live streaming platform for gamers. Fans flocked to the platform to watch their favorite creators play games and engage with them and
JPMorgan admits it misjudged backing European Super League
JPMorgan (JPM.N) said on Friday it regretted supporting soccer clubs in launching a breakaway European Super League after the plan collapsed earlier this week due to a storm of protest from fans and politicians. "We clearly misjudged how this deajkf;l would be viewed by the wider football community and how it might