Home » Hospitality & Travel Marketing News » Carnival Cruise Line Debuts Mobile Comedy Series With Thrillist
Carnival Cruise Line Debuts Mobile Comedy Series With Thrillist
June 19, 2019 Victoria Pallien
With partner Thrillist, Carnival Cruise Line is producing a comedy competition series, called Island Hoppers, which will stream on Thrillist's social media platforms.
Comedy Sets Sail In The Caribbean
Island Hoppers, the collaboration between Thrillist and Carnival, will challenge three comedians as they sail along the Caribbean for the winning prize of performing at Carnival's on-ship Punchliner Comedy Clubs. The show, which is set upon the Carnival Horizon ship, highlights the "fun and adventure" of cruising while sporting brand-safe content.
The seven-episode series will be hosted by actor James Van Der Beek. Van Der Beek said, "…This show is so unique I feel like that worked in our favor. As a writer and actor, I have a huge appreciation for what it takes to get up in front of a room full of strangers and make people laugh, so it was a joy to jump in and play with a group this talented and hilarious."
Promoting Carnival Through Comedy
The Island Hoppers comedy series allows Carnival to adequately convey the excitement and entertainment onboard their ships. The objective of this mobile campaign is to reach and engage "cruise rookies," or consumers who have never before taken a cruise.
"This is a way for us to really lean in and tell the story of our brand," said Melissa Anido-Lopez, Senior Director of Media Strategy, Planning and Marketing Optimization for Carnival. She commented that traditional video ads don't allow for the same understanding of the business as these more inclusive episodes do.
Along the way, Carnival and Thrillist are making sure the content stays authentic. Jody Rones, Chief Revenue Officer at Thrillist, said, "This is so natural to the environment that it doesn't feel so overtly like branded content."
This campaign coincides with Carnival's launch of the OceanView mobile app, which offers branded video content.
As the public eagerly consumes media through mobile devices and streaming apps, Carnival and Thrillist's collaboration to produce branded video entertainment for viewing on handheld devices is a spot-on way to reach and interest their ideal audiences.
Reimagining Your Digital Marketing Win?
Contact Digital Media Solutions today.
Victoria Pallien is a Marketing Communications Writer at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.
More Content by Victoria Pallien
Perillo Travel, the tourism company known for its 1980s-90s TV commercials, will be partnering with other t...
Consumers look for more adventurous travel and aim for extreme personalization this year. Here are some tip...
Adventure Travel Insurance: Berkshire Hathaway Caters To A Growing Niche
Berkshire Hathaway Travel Protection announced a new adventure travel protection plan that covers the more rambunctious and free-willed travelers as they embark on life-changing journeys.
Strategic Changes To Starbucks Rewards Has Increased Revenue & Loyalty
Several recent iterations of the Starbucks Rewards program have garnered impressive gains by deploying loyal mobile-based app users.
Travel Search Trends: What Consumers Are Looking For
As summer roles in, vacations are top of mind. In fact, 60% of vacationers began searching for travel plans in February.
Universal Orlando Grows Harry Potter Partnership With New Roller Coaster
Universal Orlando continues to innovate and expand their Harry Potter world, capitalizing on a lucrative and creative partnership with the launch of their latest roller coaster.
The Arby's And King's Hawaiian Partnership: $6 To Fly To Hawaii
Arby's partnered with King's Hawaiian to create three new Hawaiian-themed menu options. The strategic partnership offers consumers the opportunity for a trip to Honolulu, Hawaii.
Digital Innovation: Monetizing Unused Property And Insuring With Liberty Mutual
Monetizing unused property has never been easier, thanks to sites like Turo and Outdoorsy. But insuring consumer property was the challenge. That's where Liberty Mutual came in.
Hilton Leverages Their History And Cause Marketing To Celebrate Hilton Employees
By harkening back to John and Yoko's "Bed-In for Peace," the new cause marketing campaign from Hilton, "Room 702," leverages nostalgia to celebrate Hilton's present day employees.
Google's New Hotel Booking Site: Just The Facts
Google dives deeper into the travel industry with their latest addition, Google Hotels, which allows consumers to intuitively review and book hotel reservations.
Millennials Are Travel Agents' Golden Ticket As Tourism Growth Slows
Millennials show the most potential to spend on vacations and traveling in the upcoming year, a statistic that travel marketers shouldn't ignore.
National Shop for Travel Day: 5 Great Travel Campaigns that Will Have You Hopping on the Next Flight to Anywhere
Great travel campaigns include everything from airlines touting their latest reclining seats to charming brand mascots, touching tributes to travel and the voice of a whole nation begging you to visit
JetBlue Wraps Up Holiday Spirit (and Consumers)
To help consumers have the best holiday season possible, JetBlue is wrapping them up and shipping them home.
Uber and Lyft: Two Sides to Emotional Marketing
Uber and Lyft each recently released creative marketing campaigns that play off consumer emotion. As one encourages positivity, the other leverages irritation.
National Aviation Day: Airline Marketing Reaches New Heights
In honor of this year's National Aviation Day, we took a look at some of the best airline marketing campaigns from around the world. See which airline flew pizza 3,000 miles for consumers.
Turkish Airlines and The Lego Movie 2: How Did Co-Branding Work?
Turkish Airlines collaborated with The Lego Movie 2 to produce a fresh spin on a safety video.