The beginning of the year is an excellent time to revisit goals and get clear about plans for the direction of your business. As far as New Year's resolutions go, this is one I think is vital: don't let your marketing get stale. Here's a checklist I recommend reviewing every quarter to make sure your marketing stays fresh, relevant, and continues to bring in business opportunities.
Does your website still represent who you are as a business? Are you hitting all your key messages so prospective clients will know who you are, what problems you solve and benefits you bring? To many people, their website is an afterthought, when in actuality it should be a persuasive tool that shows the strength of your expertise.
If you have a blog, are you keeping it fresh and relevant? A blog is a great way to give your clients valuable insight and demonstrate situations in which you can be of service. But you have to be consistent by continually adding fresh content.
A LinkedIn profile is practically standard these days, but so many people fail to utilize it effectively. Revisit your profile summary: does it describe how you are valuable and what problems you solve? Make sure to fill out your profile with relevant publications and use it as a place to feature new blogs.
With multiple services that allow you to keep track of mailing lists and response rates to emails, it's never been easier to start a monthly newsletter. This is an excellent way to push your blog out there, keep in touch with clients and stay top of mind.
Are you spending enough time with prospects and people you would like to meet? Reach out to them and try to get some one-on-one time. Think of whom in your network you can refer work to. If you belong to any organizations, get active in them and consider joining new ones as well. You may already have a very powerful network, but it's not worth much if you don't use it.
Going through this checklist to take a fresh look at all your marketing can help you get revitalized and ready for the rest of the year. Want to take it further? There are a number of other strategies to keep you top of mind as an expert in your field. Feel free to give me a call at 310.529-6601. I'll be happy to show you how to take your business to the next level with marketing strategies that hit the sweet spot with your target clients.