Pernille is the blonde model, stylist and editor behind the Denmark-based, globally-reaching blog Look de Pernille. Her tastes run minimal, with a steady flow of Celine, Acne, Filippa K and some well-selected high street finds. BAZAAR recently caught up with her at a cozy room at the SoHo Grand Hotel to see what she really wears day to day—from work meetings to after-dark.
Describe your style in 3 words. Effortless, Classic, Tomboy Your style icons? One current, one retro. Phoebe Philo and Jane Birkin. What's your trademark accessory? I guess it must be all my golden jewelry, which I never take off! They all have a sentimental value for me, that makes them even more special—especially my bracelets and rings. My latest addition is a golden nose ring. Pernille wears: Acne blazer; Rick Owens top; Céline Culottes; Gianvito Rossi shoes.
Do you think your hometown has a style and do you share it? My hometown has a Scandinavian look, which I represent in my minimalistic way of dressing. Who's the most stylish woman you've seen and why? Vanessa Traina—I really like her effortless style, that always inspire me. This also includes her taste for interior design, which is featured in her offline showroom in Soho called The Apartment by the Line. What do you buy in bulk? Shoes…and more shoes! Everything from flats to high heels... Pernille wears: Rodebjer dress; Acne jeans; Christian Louboutin shoes.
If you could only wear one designer for the rest of your life, who would it be? Céline. Phoebe Philo makes everyday dressing so easy—I call it "deluxe comfy–dressing". Favorite place to shop when in NYC? It is actually rare that I find a shop, where I want to buy everything in there, but this actually happened to me when I visited The Apartment by the Line a few weeks ago for the first time. I'm also very interested in art and interior design, so it was true paradise to have everything gathered in one big room. First fashion memory? I started modeling when I was 15 years old and I still remember my first photoshoot, where I was styled for the first time—magical transformation was my first thought and that has stayed with me ever since.
What would you never wear? Never say never… What is your wardrobe MVP? My vintage Levis jeans.I could wear them every day! They are easy to dress up and down and so comfortable. I'm going to wear them to shreds… When and why did you first decide to start blogging? I started my blog 2.5 years ago. I needed a "window" for all my creative ideas, stylings and thoughts. So, at the time, starting a blog was my best solution to that. Pernille wears: Rick Owens tank top; Céline pants; Tabitha Simmons shoes.
How often will you wear a favorite piece in one season? Do you have rules for how often you can repeat an outfit? I have no rules regarding my outfits—when I find a season "treasure" it is often an investment piece, so I tend to try and style it various of ways so I never get tired of it. Are you a wardrobe editor or builder? I'm for sure a wardrobe editor—I like to have everything in order and keep my wardrobe as simple as possible. I invest in a few good pieces every season that through out the years get more and more classic. I prefer having few good pieces.