Ready or not, Generation Z is making its debut at the dealership, factory and the farm. With the influx comes new approaches to branding, politics and advertising, all of which Osborn Barr's Neil Caskey is determined to sort out. Recent UW-Madison graduate (Life Science Communications within the Ag School) Jordan Gaal finds himself on the fringe between Millennial and Gen Z, providing a unique perspective on what's to be expected.
Another Generation Enters the Workforce — Are You Ready?
Just as you've finally started to figure out millennials and their motivations, it's time to start preparing for the next generation — generation Z or the iGeneration.
With the next generation of workers upon us, Generation Z, or the iGeneration, has already begun to enter the workforce, and the first class of college degree holders will graduate this spring.