Dublin-based tech startup Rebrandly recently announced it is raising €5m for a global expansion through a new Silicon Valley office.
The company was spun out of ClickMeter, an analytics company with more than 100,000 customers, and Rebrandly's mission is to help company and personal brands thrive by developing a more memorable and consistent web presence.
The startup creates shorter URLs and custom domain names for companies, offering the possibility to brand through a specific domain name. The new branded link can then be created and shared directly from the browser extension while online.
Branded links have up to 45% more click-through than a generic short link and companies can increase brand visibility as the brand is embedded in the link also when it's shared by others.
Most destination links are long alphanumeric combinations, impossible to remember and not descriptive. Link shorteners solve part of the problem but can remain untrustworthy and impronunciable.
Branded links are the best alternative to short links. By utilising these links, brands are more likely to share relevant content because they are associating themselves with the content represented on the links.
Personal and professional branding is more popular now than ever. It improves brand visibility, increases link trust and optimises SEO ranking.
Rebrandly is expecting to add 35 jobs across its new office in San Francisco, California and its Irish base. Speaking with the The Business Post, founder Davide De Guz, discussed the decision to expand to the US.
An entrepreneur with over 15 years' experience in internet business, De Guz is an expert in new technologies.
Rebrandly was present at this year's Dublin Tech Summit in February, a conference that welcomed leaders and members of the tech community from across the globe to share insights, learn and network. It offered opportunities for startups like Rebrandly to get exposure for their service.