Despite moving from label to label, Karl Lagerfeld has managed to retain a sense of his own style throughout his career. Karl Lagerfeld's success is his ability to make a bold statement and dare to try something new, an ethos that was evident from his first powerful and heady fragrance collection. His perfumes are a key part of his brand and are loved by men and women for their ability to express a new lifestyle, a lifestyle that is not ashamed to be different or apart from the crowd.