Created in collaboration with product designers, engineers, and people with vision loss, The Bradley changes the way we interact with our timepieces by allowing users to see and touch the time.
Below is a peek into our design process. Learn more about how we developed our tactile timepiece to see and touch time.
Instead of traditional watch hands, time is indicated by two ball bearing- one indicating minutes (top), and one indicating hours (side).
We sketched a number of variations during that fun, wild stage when we thought of kinds of crazy ways to tell time through touch. It's where the concept for the Bradley was born.
Yay Legos! We tested our concept by building the movement on a larger scale and seeing how people interacted with the design.
Here are a few of the many versions of the Bradley we mocked up to learn what would be easiest to read by touch.
We integrated a sturdy Swiss Ronda movement into the Bradley to make sure it would keep precise time.
After many months of prototyping, and perfecting, we took our design to our manufacturers to integrate the casing and internal movement into a seamless metal body.
The Bradley, finally completed and ready to be produced!