"Purearth offers award-winning ethical, wild harvested skincare and wellness products using ingredients - pure plant oils, flowers and herbs - from the Himalayas. The products are beautifully pure, with no preservations, additives, or parabens. Given the rawness of the products, the branding and packaging was striped down to a simple palette of black and warm grey, set against striking violet miron bottles. Two strong contrasting fonts were introduced to give the packaging a strong modern typographic look. This project was a rebrand project with the main emphasis to elevate the branding to reflect the luxurious and rich nature of the ingredients, so that the products could stand alongside other premium beauty brands."