Formerly known as AdWords, Google Ads has now evolved into a complex feature-rich platform. Whilst it can offer huge opportunities, it can also be difficult to understand and navigate. As a result, a large percentage of campaigns are run at a loss, due to poor setup and management.
This Google Ads course will give attendees both strategic and practical guidance on how to plan, create, manage and optimise their campaigns, maximising all available features within the platform. The course will also uncover "hidden" opportunities in Google Ads, providing attendees with practical advantages using the platform.
This session is very interactive, with practical demonstrations of the Google Ads interface throughout the day. The course also provides invaluable learning for anyone looking to take the Google Ads Certification exams.
Quality Score: What is it? Where do I see it? How do I improve it?
This training course is aimed at anyone with beginner to intermediate knowledge of Google Ads, who need more confidence understanding the core features, opportunities and concepts.
If you already have experience running Google Ads campaigns, and are familiar with the interface and main features, you may find our Advanced Google Ads Strategy course more relevant.
This course also provides ideal learning for anyone looking to take the Google Ads Certification exam.
Delegates are asked to bring a WiFi enabled laptop for exercises during the course.
The Google Ads course is led by Jonathan Saipe, founder of Emarketeers. Jonathan has been involved in search marketing since the late 90's. He worked at Publicis, the global advertising agency as Digital Director, launching many search marketing campaigns for clients across multiple sectors. He later went on to co-found FIFO Digital Media, a boutique digital marketing agency.
Really helpful tutor and explained the concepts very well.
The course leader is a great teacher, very patient and knowledgeable around this subject. This course has made Adwords less intimidated and I'm definitely better prepared to use it in my organisation.
Very good training for Adwords beginners. I highly recommend this course.
Everything is included in these courses to practically apply the knowledge straight away. Well worth it.
This course is perfect: complete and clear, and the trainer was a great teacher who made all topics accessible and understandable.
Extremely helpful course. Couldn't praise the trainer enough, so patient and knowledgeable!
This course was perfect. I am now in a stronger position to deal with AdWords - both running our smaller accounts and dealing with agencies efficiently. Great course.
The Adwords course was incredibly insightful. It is a powerful tool once you know how to use it and I recommend this course for any marketer in any industry. Can't wait to get going and see the results!
I found the course extremely useful in terms of both strategy and hands-on training using the AdWords platform. The trainer was extremely knowledgeable.
Great course, friendly and laid back tutor. Will definitely be returning in the future for the analytics course.
We're delighted to hear you're interested in our Google Ads (AdWords) course. We'll be in touch shortly.