Connecting with industry leaders can be an effective strategy for content marketers. By reaching out to the thought leaders in your field of interest, you may quickly generate brand awareness. However, you might also consider the benefits of being such an innovator yourself.
Does Your Brand Matter to Google?
The answer to this question is yes. However, is your brand a ranking factor in Google's algorithm? Technically, no it isn't.
What's the MAIN Goal of Your SEO Program?