If you can't believe a company would pay this much for a campaign about wiper blades maybe you should visit Toronto or any other Canadian city/town in January. Then you will believe.
They did a great job on this ad, I would take my hat off to them but its frozen on.
I disagree with the notorious "guest commenter". I think this is a good TV spot that's surprising and shows the advantages of the product well.
The one thing that does bother me is that I didn't know someone would pay so handsomely for a windshield wiper campaign. It's hard for me to believe that the client asked for this, but on the other hand, he's lucky he got it.
PS: add on the end when he pulls up to the driveway he sees his wife there smiling and he smiles back. When he gets out it's not his wife, it's a snowman. He jumps back a little, then carries on.
very interesting.. never expect it to be a wiper ads.
I live in Canada and this speaks to me in a simple and effective way. Felicitations.
great, ad for real costumers. Im sure it will make canadians laugh.