Organic Origins is 100% vegan! It was a bit of a process to transition and we completed the task towards the end of 2018. It can be the same for people, some go (excuse the pun) cold turkey but many just remove one item at a time until their diet is animal product free, from there more health benefits can be made by increasing the plant based eating, like more fresh veggies and fruits, less items that come in packets - you know what I mean, and yes that includes chocolate, the dark kind which vegans can enjoy thank goodness! Feel free to get in touch with me (Liane) if you are part way on your journey and would like any tips. Love to chat and inspire and help you if I can.