A recent study has revealed that only 6 in 10 commuters would offer a pregnant woman their seat on public transport.
The study, sponsored by skincare company Mama Mio , surveyed 2,000 regular commuters in the UK.
Apart from the 60% of those surveyed who would be willing to give up their seat, the study also found that only 3 in 10 people think the gesture is only necessary if a woman's baby bump is showing.
Nearly all those surveyed agreed that if a woman was in her first trimester of pregnancy , than it wasn't necessary at all to offer their seat to her.
Speaking about the survey, a spokesperson for Mama Mio described the findings as "surprising".
"We were surprised at the findings, as we'd expected everyone would offer up their seat to a pregnant woman," they said.
The survey also found that a quarter of participants are unwilling to offer a woman their seat in case they are not actually pregnant.
The results from the survey have formed the basis of Mama Mio's #ExpectingChange campaign, which encourages pregnant women to ask people to give up their seats for them.