The purpose of the first step in our methodology is to discover your reality. We may be testing a new site, new page, or new idea. Or we may be reviewing an existing campaign to discover it's potential and areas for improvement.
Once we have created and optimized a PPC campaign to bring targeted, hungry traffic to your website, the next step is to improve how your website handles those visitors.
There are two levels of website improvement activities. Where we start depends on your current situation that we will assess based on your campaign data. If your website's conversion funnel has shown some success and promise, we can improve that rate with component testing.
However, if your website is struggling to convert, we may recommend a full landing page design & test project. Once the landing page is showing progress, we will move into our monthly conversion improvement service.
Continuous conversion improvement is an ongoing monthly process that involves running incremental element tests to continually improve conversion over time. There are many components that affect the sales & conversion process. We identify those components and test them against controls in order to continuously improvement conversion.
Test: Setup, run and monitor the split test of a current landing page against the new landing page using Website Optimizer.
Evaluate: Evaluate results and establish next steps.
Find out more about our Customer Discovery Philosophy.