Valerie Wray, co-founder of candle company The 125 Collection, shares tips to help create your buyer persona to increase sales.
Valerie Wray is the co-founder and CEO of The 125 Collection. She is an entrepreneur at heart and has created small businesses over the last 15 years in the fashion, real estate and lifestyle industries. When she's not thinking of a new business idea, she is either traveling, discovering new restaurants and wines, or at home making a complicated recipe.