Broadcaster ITV has announced Sir Peter Bazalgette is to take over as non-executive chairman from May 12.
Sir Peter, a former chairman of production firm Endemol UK, brought reality TV show Big Brother to the UK and also helped create Ready Steady Cook and Changing Rooms.
He will succeed Archie Norman, who will step down at ITV's annual meeting in the spring after more than six years in the role.
Sir Peter is currently chairman of Arts Council England and president of the Royal Television Society.
He was a non-executive director at Channel 4 for three years from 2001, and was a non-executive director at the Department of Culture, Media and Sport from 2011 to 2013.
ITV chief executive Adam Crozier said: "It's been great to have had Archie as part of the team over the last six years as we transformed the company into the international media business it is today.
ITV senior independent non-executive director, Andy Haste, added: "We went through an extensive and rigorous process to ensure that we found the best possible candidate to become the next chairman of ITV.