The Dallas Market Center (DMC) has added luxury marketing executive Allen Davis to its senior management team as Executive VP/Marketing. In his new role, Davis will lead the development and execution of marketing programs across all sales channels and communications platforms for the DMC and oversee brand marketing, public relations, social media, marketing communications, and advertising. He will work collaboratively across the company to executive marketing strategies that will strengthen DMC's position in the B2B market center and trade show industries. Davis will report to President and CEO Cindy Morris.
Most recently Davis served as Director/Account Services with Banowetz + Co, a Dallas-based, full-service branding and advertising agency, where his client responsibilities included lifestyle and luxury accounts NorthPark Center, Eiseman Jewels, Mercedes Benz of Plano, Allie Beth Allman & Associates, Laura Lee Clark Interior Design, and Dallas Market Center.
Eva Walsh remains as Executive Vice President/Leasing and will focus on retail relations programs and sales efforts to grow DMC's permanent and temporary exhibitors as well as important expansion projects including the redevelopment of The Plaza into the Interior Home + Design Center.