Leica Camera is pleased to announce the latest addition to the Leica M family, the Leica M10-D. The new Leica M10-D continues the philosophy that began with the Leica M-D (Typ 262) of using a digital camera with no rear display. The concept is based around the idea of using a camera completely free from distractions, allowing the user to fully focus on their subjects and the core photographic settings at hand. With no menu or playback on the camera, users can simply focus on the moment and enjoy a classicstyle rangefinder that operates and looks just like an analog camera. With no "chimping," the photographer can be focused on the next shot while they anticipate enjoying their photos later, either back at home when downloading the SD card or when connecting to Wi-Fi on the go. Based on the Leica M10-P, the Leica M10-D has a redesigned On/Off switch with an integrated hard Wi-Fi On setting. The new Leica FOTOS app is a key aspect of the M10-D, allowing for access to the photos on the SD card and also controls over camera settings such as date/time, JPG/DNG controls, SD card formatting, and more options that are usually needed only once in a while. By combining the analog experience of shooting a digital camera without a display and the mobile connectivity of Wi-Fi, the M10-D becomes the perfect hybrid between analog and connected worlds. The photographer has the freedom to choose how they embrace it and fit it into their life.