These days, it is important for businesses and organizations to offer their website visitors a cohesive digital marketing message.
People have come to rely on their mobile devices more to access the internet. To accommodate website visitors who are using Smartphones and Tablets, a responsive website design assures your site formats correctly on all screens.
To keep your visitors data safe from packet sniffers, keyloggers and other privacy infringing spyware programs, it is critical to have a valid SSL (Secure Socket Layer) Certificate in place.
If you do not know what this is, the quickest way to find out if you have one is by looking in your website address bar. If you see HTTPS in green, your site has SSL enabled. If you only see an HTTP and it is not green, this indicates that your site is not running SSL.
It was recently announced that major search engines are using HTTPS as a ranking signal. If your site doesn't have an SSL certificate and you aren't seeing the search engine rankings and traffic that you like, a new website that follows this online best practice is a smart idea.
There's nothing more telling that your site needs to be brought up to current standards than offering your visitors a big old flash intro. Not only does this type of intro automatically date your site back to the turn of the century, it makes it more difficult for major search engines to index – or read – your interior website pages to rank them in their results.
While website hit counters were all the rage back in the day, hit counters should not be the only interactive feature on your business website. Many business owners have found that having access to advanced analytics offers them more insight into their website visitors than a hit counter ever could.
When people visit your website, offering them outdated content is similar to serving guests a hard, dry piece of day old bread. For your site to attract qualified leads and sales, it is essential that the information provided on your site is current and up to date. Your site should reflect current business hours, contact information and product inventory, if applicable.
People have very little patience for slow loading websites. The longest most people are willing to wait before closing out or hitting the back button is 4 seconds maximum. According to some sources, wait times in excess of 400 milliseconds is enough to make site visitors leave.
As part of a well-rounded digital marketing approach, it is important to have all of your Social media pages integrated into your website design. This allows customers or potential customers to quickly connect with you on sites like Facebook, Twitter and other sites where they visit often. By offering links to your profiles, you are encouraging them to engage with you on their favorite social media platform.
If your existing website meets any of the above-mentioned criteria, the professionals at Webier Consulting can help you with a custom designed WordPress site that is built for performance.
Start a conversation with us today to get a new website with all the bells and whistles you need to succeed!
Check out our Portfolio. We can design any site that you could need. We specialize in eCommerce site, selling tickets online, general business information sites, lead generation sites, and more.