MBT Marketing is pleased to announce that our digital marketing team has achieved our goal of becoming "specialized" in all five possible categories for Google Adwords advertising. The "Google Premier Partner" status indicates that an agency has taken steps to increase Google product knowledge for one or more main channels, meets or exceeds client performance requirements, and maintains a healthy Google Adwords spend each quarter. Above and beyond the requirements to become a Google Partner, agencies have the option to work with their team members to earn individual qualifications by taking exams.
Proving product knowledge by successfully passing tests is one way to improve the agency's chances of earning a "specialization." Similar to the process for earning Google Partner status, client campaign performance is also measured. Here's how Google explains the requirements for each channel.
Search Advertising: Demonstrated increased product performance and expertise in basic and advanced search concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
Mobile Advertising: Demonstrated increased product performance and expertise in basic and advanced concepts in mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
Video Advertising: Demonstrated increased product performance and expertise in basic and advanced video advertising concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.
Display Advertising: Demonstrated increased product performance and expertise in display advertising, including knowledge of advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns.
Shopping Advertising: Demonstrated increased product performance and expertise in basic and advanced concepts in shopping advertising, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns.
More succinctly, MBT has the team in place to help advertisers craft a strategy to meet their goals. We can pick up any tool out of the Google toolbox and use it to build something valuable for our clients. Of course, Google isn't the only platform we work with. As an integrated marketing agency, MBT can help you get your message out there on any channel. With consumer engagement on mobile devices increasing so quickly, MBT is glad to be a frontrunner in advanced advertising campaigns on the most advanced mobile information platform for consumers, Google.
MBT is proud to join the elite group of agencies that have proven competence on all five Google Advertising channels. Is your agency giving you the best possible return on your Google ad dollar? If you can't confidently answer yes, drop us a note and we'll set up a time to have our team take a look under the hood and let you know if see any opportunities for MBT to help.