To be blunt, if you're not planning, strategising and documenting your marketing in 2019, you're 538% less likely to see growth than those who are taking the time to plan. That's because a clear digital marketing strategy is everything. Without a strategy, you're lost. Without a strategy in place for your business, you're like a car with no destination – why the hell are you in the driving seat at all? Creating a strategy is actually not too hard if you have the right help, and believe it or not, it's going to save you money and time in the long run. In short, it is simply determining your business goals & roadmapping your plan to get there. Easy.
What Does Strategy Creation Involve?
It involves honest & transparent conversation about your business financials with our Head of Business, and the ability to get realistic about what you can accomplish within a timeframe. If you can offer us that, then we have the ability to truly know your business inside & out. We dive deep into your history pulling out rich information that helps us to determine where the money guzzling gaps are, where you're most inefficient, and where your strengths are. We determine the foundations of your business and what is needed to see progress (and we look at more than just your marketing – because you can't market a broken business – you need to fix the business too). Then we help build processes, campaigns, marketing, sales and lead generation funnels to streamline your business and improve your customer service. Ensuring that your visitors engage when they land on your website.
Excellent, So I Just Need One Strategy Then?
Well, no not really. The ball is in your court on this one. Here at Dilate, we believe in a marketing approach that covers every aspect of your business. We don't believe in having a separate social, mobile, PPC & SEO strategy, for example. We believe in building you an overarching, solid foundation upon which all marketing elements of your potential strategy can thrive.
There Are Elements That Must Be Considered.
All though we build out a solid marketing foundation for all individual platforms and strategies to piggy-back off, it's important to keep in mind that not all platforms are relevant to your business. Your marketing efforts should always reflect the platforms where most of your ideal customers are spending time. So when you hire Dilate to help plan and implement your strategy, you can feel confident knowing that we cater each strategy to what your business is specifically and what your annual goals are.