Confirming an investment of more than € 20 million in a new cooperation with Pininfarina SpA, Automobili Pininfarina reveals the new images of the PFO hypercar prototype.
The investment is set to underpin the design, development and production of the PFO luxury electric hypercar and the future range of Automobili Pininfarina cars.
Paolo Pininfarina – PF0 Prototype.
Two images of the PFO prototype have been released to commemorate the strategic alignment that brings the new luxury car brand together with the famed Italian design house. Together they hint at Automobili Pininfarina's 'PURA' design philosophy for both its cars and brand and represent Pininfarina's famed focus on a balance between design and engineering. With its elegance, simplicity and purity of design, underpinned by extreme technical innovation, PFO clearly shows how Pininfarina SpA will combine its design, engineering heritage and philosophy into the first-ever solely Pininfarina-branded cars.
Known for designing many of the world's most iconic cars, Automobili Pininfarina has always viewed automotive exterior and interior design, the driving experience, the passenger experience, and engineering innovation as equal partners. With the inseparable form and function, the Italian coachbuilder defines its 'PURA' design vision for its own range of cars and all brand touchpoints.
'PURA' will ensure that Automobili Pininfarina cars match purity in design with energizing performance derived from optimized aerodynamics, ground-breaking engineering solutions, and the extreme – yet manageable – power that electrification offers to start with PFO in 2020.
PURA – The Automobili design philosophy inspired by the PFO hypercar.
The Munich-based company has started presenting the PFO prototype in Europe. The first potential European clients and the first luxury car retailers aiming to represent the brand in the region have met at a series of VIP events hosted by legendary racing driver and new Automobili Pininfarina Development Driver Nick Heidfeld.
Experienced automotive executive Jari Kohonen joins Automobili Pininfarina as Chief Sales Officer with responsibility for global business development and an initial focus on developing the new retail network and customer and prospect engagement strategy.
For further information kindly visit www.automobili-pininfarina.com.