Toronto-based men's clothing retailer Harry Rosen has begun a newspaper advertising campaign featuring various athletes who will represent Canada at the Olympic Games in Beijing. The first ad features kayaker Adam van Koeverden. Other participating athletes include triathlete Simon Whitfield and swimmer Mike Brown. The campaign also includes an ad featuring British businessman Richard Branson. A donation to charity will be made in the name of each. "Each season we try to come up with a mix of recognizable clients who have made significant achievements in areas such as entertainment, business and sports, and this exceptional group of gentlemen outdoes itself in reflecting our image," said Larry Rosen, CEO of the company. The campaign will run until the end of May.