"You start with that exact question… I think, as a gamer myself, a lot of times what has happened in the past is, studios have said, 'How many people play that game? Okay, then that means they'll probably all go and buy tickets.' That is an incredibly poor way to make a movie.
So for us, it's [like], We don't know how to make a movie out of Warcraft, the video game. [Instead], it's the incredible story, and the war, and these races, and everything these guys at Blizzard [Entertainment] have come up with. They have 100 books, and just this incredibly rich world that they've created.