When preparing for a job search, candidates work on their branding, resumes, and online profiles. They fine-tune their conversational techniques and networking efforts. And the goal of all of this is to get the interview allowing them to sell themselves and land the job offer.
There's something to be said about cover letters and resumes. It is a minefield of persuasion; a piece of paper that tries to convince anyone in the radius of the human resources office that you are worthy of employment. It's an example of homemade marketing except instead of marketing a mass item like coffee or soda, you are marketing yourself. But, how does one do that if they are not aware of the risks? Yes, there are risks to creating cover letters and resumes.