Customer relationship management (CRM) plays an important role in the sales department.
1. Vast lead development:-this feature allows easy delivery to build a strong relationship between the customer and the company.
2. Provides a platform for multiple decision makers rather than creating separate records for each individual.
3. It helps to deal with the complexities of sale processes.
5. To maintain and maximize the client lifetime value, one-to-one account management is an important feature.
1. The amount of leads dealt with in B2C CRM is far greater than B2B CRM.
2. It also provides integrated customer service.
4. Quick follow-ups with the consumers.
5. It requires real time data to stay updated about their customers.
Both B2B and B2C CRM has its own advantages so the application must be selected which is best suited to the requirements.