Full-Service Lead Generation combines behavioral data targeting with ad operations outsourcing and allows you to focus on signing and servicing clients in a single vertical.
Clients who are great candidates for Full-Service Lead Generation are those who don't already have a lead-gen system of their own in place, who have tried generating leads on their own or with other agencies and have failed, or both.
What Type of Agency Should Sell Full-Service Lead Generation?
Great for agencies just starting out, agencies who don't have converting funnels in place for a specific vertical, or agencies who lack experience in running digital ad campaigns (or all of the above), since all of that work is done for you.
It's a complete end-to-end lead gen system -- from prospect discovery all the way through form-fill -- that's already converting across a number of highly competitive and high-paying verticals.
The Full Service package allows you to focus solely on signing and servicing clients in a single vertical. Everything else -- targeting, ad copy and creative, landing pages and funnels, post-form-fill education -- is already in place so you can deliver sales-ready leads to your clients right out of the gate.
We're able to offer the Full-Service Package thanks to extensive testing of our targeting data and the participation of our outsource partners.
Our outsource partners are very familiar with using our data in pre-built ad campaigns that consistently produce leads for a cost that almost guarantees your clients will see a fantastic return on their investment.
Many agencies find it hard to grow, or to even make it off the ground, because they're not experts in all the different aspects of running campaigns for their clients. So they either get bogged down in serving just a handful of clients, and can never expand, or can't deliver great results and so wind up churning through clients, with none staying very long.
The system we already have in place basically handles the "work" you'd normally have to do in fulfilling on your client contracts. This means you're free to focus on signing clients and growing your agency.
Many agencies join InMarket Targeting and are able to grow very quickly by offering nothing but Full-Service and following our ETR Plan.
Once a campaign is working for your clients, you're always able to increase their ad spend (and your fee) to bring them more leads and more profit for your agency.
You can price this service however you see fit, but we recommend that you charge your clients between $5,000 and $10,000 per month for the Full-Service package. See this example for how we recommend you price Full Service.
Can I focus on more than one vertical?
No, not at the beginning. Agencies who join InMarket Targeting and choose to offer the Full Service package must stay within a single vertical. Over time, if you demonstrate mastery of that vertical, you can speak to us about expanding into a second.
Why should I focus on only one vertical?
Because it helps your agency grow faster. When you're able to show prospects results that you've produced in their industry, it's much easier to close them because your proof matters to them. A personal injury lawyer will be much more impressed with results you've been able to get for other personal injury lawyers, rather than results you've produced for roofers (for example).
It also allows you to focus on truly understanding your vertical, the needs of your clients AND the needs of THEIR clients.
How do you limit the number of people within a vertical?
In a couple of ways. To start, only a small percentage of agencies who join InMarket Targeting choose to offer full service. Most choose InMarket Data Targeting or SiteVisitor as their focus. But we also keep track of every agency operating in every vertical. We will "close out" a vertical before it ever becomes saturated. We're diligent about this. We protect our Licensees and the exclusivity that comes with your license.