Michel, who holds a degree in political science, has solid expertise in strategic communications and public relations, which he acquired primarily in the demanding environment of politics and government. He spent six years as head of a provincial political party's communications department and, prior to that, as spokesperson for Quebec's Minister of the Economy and of Finance. More recently, he oversaw communications and programming for the first Canadian International Aluminium Conference. Michel enjoys tackling complex issues, especially public relations challenges in the fast-changing world of new media and social networks, where his experience and insight are invaluable assets.