American Printer - What Are Your Ambitions…….For Your Company?............. …………………What Are Your Organization's Ambitions?
What Are Your Ambitions…….For Your Company?............. …………………What Are Your Organization's Ambitions?
In a similar discussion, a long-term client's Customer Service Director was reviewing their recently developed "Customer Profile" ---developed for their "Inside Sales Team"…to be used…..for…. "development of customers…and business".
What had not yet been developed in their "Customer Profile" --- was an "outline" of information-type issues…and….Questions --- that could improve the company's support….development…and follow-up with each customer.
Are there any projects coming up that we might discuss, or review?
Does your organization attend Trade Shows --- as an Exhibitor…?
Have you produced this or a similar project before? What would you like to see improved?
May I review, do we have time to review --- a "sample"… of your previous project?
What types of "performance" or "communications issues" --- have you been disappointed not receiving….?
Would a "daily project status update" --- be helpful…?
Would you like to know in advance when you are expected to receive this project….?
Would you like to know within 30 minutes of delivery, who signed for the project's delivery, and when and where it was delivered?
How often does a project like this occur in your company?
If this is a product launch, is there any interest in our producing this project as a digital project, that would support improved editing --- by your marketing department. That approach also tends to improve both "cash flow"….and "ROI" and productivity…. of the printed piece.
How would you like for me to follow-up?
Whether you win or do not win --- this project, there are opportunities for continued dialogue, and follow-up, if we ask relevant, thoughtful questions, and provide our Buyer --- with helpful, useful information.