KAMC | Nexstar Media Group, Inc.
KAMC, an ABC affiliate, was acquired by Mission Broadcasting in late 2003. KAMC benefits from various service agreements with Nexstar Broadcasting station KLBK. KAMC enhances its local weather coverage with live Doppler radar. KAMC's syndicated programming includes Entertainment Tonight, Rachael Ray and Live with Regis and Kelly. KAMC and KLBK benefits from our operations in other adjacent and similar West Texas markets, and can develop strategic marketing partnerships with regional advertisers.
Lubbock, TX is in the 143rd largest DMA in the United States, with a population of approximately 401,937 and 153,370 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 85% (46% wired, 39% ADS). The Lubbock market is expected to grow at a compound annual rate of 2.8% through 2011. The largest employers in this market are Texas Tech University, Covenant Health System, and Lubbock School District.