This identity was done for a fictional conference on controversial children's literature. The neon colors are meant to emulate the shock of subversion authors like Sendak, Silverstein, and Seuss brought to their genre. The minimalism of the illustrations was inspired by the monastic simplicity of these influential authors. The branding of this conference encourages the audience to take a closer look at the authors who celebrated children that broke the rules, even at the risk of skipping supper.