The HTC One's beaming face is hewn from a 4.7-inch 1080p full HD display. That's smeared lovingly over an underbelly stocked with a thunderous 1.7GHz Quad-core Qualcomm Snapdragon processor with 2GB of RAM. There's 32GB of storage built in, and also an infrared sensor on top, letting you use the One as a TV remote. All that, and it's only 9mm thick. Swish.
Read what some of the web's tech experts think of the HTC One, and watch it in action in our hands-on video.
The HTC One runs Android 4.1.2 (Jelly Bean), which HTC's given a fresh lick of paint. It's got the brand new Sense 5 skin running over the top, which puts your social networks and news feeds front and centre. Want a little bit more goodness? The HTC One is 4G-ready, which means it'll play nice with our 4G network when it rolls out later this year.
The front-facing cam is 2.1-Megapixel number, and the rear one's a 4-meg monster. Hang on; 4-Megapixels? Stay with us on this one. See, HTC's imbued the One with 'UltraPixel' technology. That means each pixel on the sensor is 2.0 microns, which is only ever-so-slightly smaller than those found in high-end compact cameras.
The upshot? Relatively low-resolution snaps that still look incredible and can still be printed out as big as shots taken on cameras with much bigger sensors. And all those pictures won't have much in the way of noise (graininess) either, no matter how dark it is.
See more, know more: Watch our plethora of HTC One hands-on videos, and see what it has to offer.