Welcome back to another Tuesday Tip Video Clip. This week, we're talking about vehicle descriptions.
It's amazing how many dealers out there still don't write descriptions for the vehicles on their websites. If you're one of those dealers, you need to stop watching this immediately and go write some descriptions… It helps with your SEO and it provides a better user experience.
Too many dealers out there write awful descriptions. Don't just list features in a bulleted list – you should already have that info on the page from what comes out of the VIN decoder. Customers don't want to read that – they want a conversational description that actually describes the vehicle. You need to have more than a sentence or two, and you need to use correct grammar and punctuation. Don't write in all caps, don't change the font size and color, and don't use multiple exclamation points.
Virtual high five – you just learned something new! As always, if you have any questions or comments, leave them down below. Thanks for stopping by, and we'll see you again next week.