Well, it is a snowy day here in New Jersey and I enjoyed the homemade pea soup I made earlier so now its time for this more serious post. For the last three years I have asked some experts on my LinkedIn network to provide their recommendations for New Year's resolutions for nonprofits – and people associated with nonprofits. Once again they have come through with such great advice – and quite a diversity of recommendations. There is even a video recommendation submitted by Marc Pitman!
Last year I said the resolutions had a "Lets straighten up and face the future squarely and show them we're ready" panache. This year they have more of a "We're back in business so let's see some action" tone.
I thank all of the nonprofit professionals who contributed to this post making this such a rich set of encouraging ideas that all of us can use as we develop our goals for this year. Click on their names to go to their websites. I've grouped them by topic for easy reference.
"Resolve to become less dependent on special events to generate revenue and focus instead on establishing quality relationships with individuals who can make meaningful gifts to your organization. Try doing smaller, more intimate cultivation events that will enable people to learn more, ask questions, and become engaged. Find a way to stay in touch either via email marketing, snail mail, and social media (or preferably all 3!). The social media piece is free, so take advantage of uploading photos and videos to tell your nonprofit's story & successes. If you find it is too time consuming to maintain it yourself, then find a high school student who is looking to build their college resume and help your nonprofit at the same time."
Marc A. Pitman submitted the first ever video recommendation for this list. He says: "I'm really taken by the simplicity of Scott Harrison's message in the video I posted today.
(2) List out three things they'll change in their organization as a result!"
I watched the clip and you can't help but be encouraged to action by it.
Elizabeth Clawson suggests an excellent professional development activity for us to learn more about the finances of the organizations we are associated with. I plan to recommend this one to organizations I work with…and it has the makings of an excellent blog article.
5) All staff to better understand the organization's finances and see the balance sheet that translates their often intangible work into real-world numbers. "
Jean Block has a resolution for the New Normal: "Nonprofits have got to diversfy their revenue this year...relying on traditional funding sources and the same old 'tried and true' fundraising will simply not cut it anymore. We hear lots about getting in tune with social media as the new trend, but I would add that investing in social enterprise (earned income) should be an important part of every nonprofit's tool kit."
Susan Detwiler has a recommendation for us as individuals: "Just for today, I will set a realistic goal to accomplish in the next 8 hours, leaving time to handle the inevitable fires, so I am not sidetracked by them. Repeat."
Hmmmm….sounds simple enough but could be hard for many of us unless we stay disciplined about it.
Most nonprofits have been through the mill in the last couple of years and many of those who have landed on their feet are in a new place. Carter McNamara recently made a list of trends he sees coming in 2011 and action planning is one of the main trends on his list. I think this is a good trend and doing action oriented strategic planning is my recommended resolution for 2011. Stay tuned for a detailed post on this subject.
This list is not intended to be exhaustive, rather it is intended to give you ideas provided by some experts to consider for your own list of resolutions and objectives for 2011. Thanks again to each of the contributors to this list - you have provided us with an encouraging list of ideas on which to build our 2011 resolutions. I hope you will visit their blogs for ongoing commentary throughout the year – I know I do.
Do you have ideas you would like to add to this list - I'd love to know what they are. Please share your ideas by posting a comment to this post.
Marion - Thanks for including me in this post! Lots of great ideas for the new year!