2008.06 Rob Snell Congressional Testimony, Press, Links, Documentation, Etc.
Posted by Pablo Chavez, Senior Policy Counsel -- What do a hunting dog supply distributor, an online diamond retailer, and a home repair guru have in common? They were all up on Capitol Hill yesterday talking with lawmakers about the positive effects of online advertising on their small businesses.
Starting HERE with the first video, this'll walk you though all 19 videos. About 2 hours of fun!
We use the Internet to leverage strengths of small business retailers: unparalleled product knowledge, enthusiasm for what we sell and do, and outstanding customer service and support. Bigger retailers cannot compete when we go head to head, product to product. They sell too many things!
Attached please find an invitation to testify at a hearing of the U.S. House of Representatives, Committee on Small Business, Subcommittee on Regulations, Health Care and Trade, entitled "The Impact of Online Advertising on Small Firms." The hearing will take place on Wednesday, June 25, 2008 at 10:00 a.m. in room 1539 of the Longworth House Office Building.
My new friend and fellow Yahoo! Store Developer Rob Snell was invited by a director at Yahoo! Small Business to testify in front of Congress at a hearing of the US House of Representatives� Committee on Small Business about Online Advertising. His preperation and written testimony was easy-to-read and Rob published it here at Search Engine Land. You should definitely read that first.
Google didn't testify at yesterday's U.S. House Small Business Committee hearing on online advertising, but the company was the star of the discussion anyhow. Among other topics, some committee members expressed concern that the recent search ad deal between Google and Yahoo could prompt a need for government regulation. At this point, however, the committee appears to be hesitant to take a regulatory route.
Danny Sullivan: "Rob Snell, likely the first search marketer to testify before the US Congress, has done his duty. He emailed me, "We ran over the alotted time by 15 minutes or so, but they let us keep talking." So I guess Congress likes SEM, they really like it. Below, you can watch a video of his testimony."
Rob Snell has an amazing search marketing and search engine optimization story. He recently testified before Congress about the impact that search marketing (both organic/natural - SEO and pay-per-click advertising) can have on small businesses. Of course, as an SEO company we are already aware of that, but it is great to see search marketing get some air time at such a high level.
Snell said the Internet was perfect to leverage the strengths of his small business: unparalleled product knowledge, enthusiasm for what they sell and do, and outstanding customer service and support. "Bigger retailers cannot compete when we go head-to-head, product-to-product," he said.
Read my latest guest post in the Official Yahoo! Store Blog about SMX Advanced (Seattle). The SEO classes were unbelievably valuable. Over the two full days I took well over 30 pages of notes in my little black Moleskine.
House Small Business (10 a.m.): Regulations, Health Care and Trade Subcommittee holds a hearing on "Impact of Online Advertising on Small Firms." Tim Carter, founder OF Askthebuilder.com, Cincinnati, Ohio; Paul Sanar, founder and CEO of SkyFacet.com, New York, N.Y.; Rob Snell, co-owner of GunDogSupply.com, Starkville, Miss.; Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, New York, N.Y.; Richard Lent, founder and CEO of AgencyNet, New York, N.Y., testify. 1539 Longworth.
The US House of Representatives Small Business Committee Subcommittee on Regulations, Healthcare and Trade held a hearing to discuss the state of the online advertising industry for small businesses last week.