Her most recent book of photography, the Light Work Photobook Award-winning El Libro Supremo de la Suerte, speaks volumes, giving readers an intimate look at life in Havana. The title translates to "The Supreme Book of Luck," and it's thematically inspired by a booklet rooted in Cuban culture explaining La Charada, a system of symbols that attributes significance to numbers 1 to 100 and is also used to play numbers in an underground lottery. Depending on one's life events or objects encountered, you might choose to play a different number. A clock is notated by number 85, for example, whereas "old prostitute" becomes number 98.
With her book, Cromwell has both found and created images that evoke the randomness of the lottery itself and in doing so creates a vibrant portrait of Havana. By incorporating objects in this specific expository context—like in La Charada or in a photograph—she give them meaning they may have not had before. Subjects are no longer just a bright yellow fan against a mauve backdrop, a collection of fruits under a white sheet, or a woman with bright red lipstick staring up at the sky. Instead, they now represent a collection of experiences and visuals that reflect whatever chaos or capriciousness we face.
This photography collection has also influenced all of Cromwell's work that's followed, by making her look at the world differently. "That experience and working on that project has informed all work afterwards. Even in photojournalism you can't insert yourself so much, but you can find an act of performance in somebody's gesture," she says. "[You're] paying attention more to how people move and communicate if you're photographing a person." Cromwell says she is the most confident she ever has been. "I think the work I made for my book was essential for finding a photographic voice and asserting myself a little bit more as a photographer and listening to my intuition," she says.
Cromwell is happiest when her images toe the line between conceptual and documentary work. She began working as a documentary photographer during a Fulbright fellowship in Panama in 2007, drawn to the country by its history of U.S. intervention, a growing consciousness of world trade, and a desire to chronicle the effects of globalization. "I think that there's such high inequality in the world because we're just consumers and everything, for example, that passes through the Panama Canal maybe is passing by communities that don't have water," she says.
Cromwell's ongoing series "King of Fish," for example, tells the story of the son of a pastor and reformed drug dealer living in Panamanian public housing. In doing so she also tells the story of how a marginalized community is affected by the governing body meant to protect it. Her newest ongoing work, "IMAIM," chronicles the portions of Miami not regularly covered by media or travel resources. "By juxtaposing the materials of industrial spaces with intimate and spiritual moments, I aim to disorient the viewer and convey the isolating and tantalizing essence of globalization. Photography is often used to describe specific geographies. While I work in the tradition of documentary photography, I use a more conceptual approach to propose an alternate narrative of Miami, one of isolation and inequality, representative of the United States as a whole," Cromwell writes.
"I can only hope that if people haven't paid attention before maybe [the work] provokes something in them to think about a place in a different way," she says. "I am really concerned about certain issues in the world and sometimes I feel the best thing to do is work towards expressing your feelings about those things." And for Cromwell, the best way is and has always been through images.