The concept for the 3D model starts from the cell division process through which a mother cell creates two daughter-cells; by analogy, the two related cells will become innovation and medicine. Within this project we developed hologram scene setups, virtual reality games and tech devices for testing.
For the anniversary gift for Gazprom's partners we developed miniature model of a three dimensional oil pump.
Because modern life seems to be a desert in which we never have a moment of peace and quiet, where we are constantly pressured by external factors, we designed the 3D model "Oaza de Sanatate", an idyllic space in which you should come and recharge your batteries after a long day in the desert.
We developed numerous complex, modular trade show exposition displays. The displays were designed to fit into any trade show space and they guarantee excellent visibility at exhibitions.
Kinnarps supports both the need for employees to be happy in the workplace community and the employer's need to retain their people, increase productivity and the level of team satisfaction.
iDlearning is a coaching, training, and consulting company who focuses on people and on the communication between them. We designed the new logo and the website, aiming to reflect the fact that their business is people-oriented. Also, we created branding materials such as business cards and invitations.
The branding of Innovation Meets Medicine started from the basic process of cell division. We extrapolated from there and we were able to successfully unite medicine and innovation under the same umbrella.
We redesigned the old logo and made it appeal to a modern, more professional target, including medical and pharmaceutical professionals. We created branding materials such as stationary, business cards, a Facebook page and the website.
In the development of the brand Echilibrio, we aimed to first create a strong visual identity. As the subject of weight is rather sensitive, we wanted to tackle it in the same way, conveying the idea that the brand is trustworthy, honest, with a positivist approach. We aim towards equilibrium, thus the name, Echilibrio, which encapsulates a holistic concept around balance.
In celebration of 25 years of Servier Romania, we created branding materials including: totems, badges, invitations, presentation video, and banners. Through the branding of the event, we aimed to show that Servier is a long lasting brand, that excelled in medical research and has created a loyal clientele amongst Romanians.
In branding the Bucharest 10K race, we aimed to convey the ethical approach of the event and we wanted to create a motivational communication strategy. Through the mix of marketing materials, blog, outdoor banners, and the Facebook page, we revealed the people-and-nature-oriented character of the brand and we highlighted the clean, innovative image of the race.
We developed branding materials and event branding for the Heart Failure Forum event. For the logo and the key visuals we used an innovative, yet professional style in order to efficiently communicate the main direction of the event.
We redesigned the website for Romschela, one of the major scaffolding rental service in Romania. The aim of the redesign was to create a more professional, yet modern visual impression.
The website for Echilibrio aimed to match the branding of the clinic; the design of the site conveys the same friendly, safe space for patients as the hospital itself. As an additional tool for clients, the website is very patient-oriented. A number of services are presented, such as support groups, meditation practices and special packages, while there are also videos with specialists explaining procedures, diets and exercise routines. The BMI calculator is an amazing feature that helps patients take the next step towards improvement of health.
In designing the Vectem website, we opted for an innovative approach. We kept the blue color scheme that characterizes the brand and we aimed for a fresh, clean visual style. The website has a professional, yet friendly aspect and it is easily accessible.
In designing the website for Alta Vista residential complex, we took a minimalist approach, conforming to the current trends. The color schemes we used were derived from the Alta Vista Logo color palette, in order to indicate a unitary style. The layout of the website is responsive to multiple devices, while also being user friendly.
We developed a mobile app that aims to connect travellers more easily with their desired holiday destination. The mechanism we used is swipe & like: the user browses through a number of vacation spots (including flights and accommodation) defined by a previously decided budget, saves his favorites in a list and then choses the holiday that best suits his wishes.
We developed a mobile app based on the buy & spend concept: at the acquisition of care products for your dog, you receive points in the app which can be used for buying products for your dog or for yourself (dog food, smart watches, tablets). The app is also developed for veterinarians and for breeders, who benefit from the same mechanism. The aim of the app is to create a loyal community, by connecting the breeder, the vet and the owner.
For the activation of Silan 10 weeks of freshness we developed an iPad game app which offered instant prizes to players.
The aim of this campaign was for Gazprom to develop a loyal clientele; we managed this by creating a loyalty system based on gathering points, which can be exchanged for products in the Gazprom gas stations.
We developed the "Family Wonderland" concept for Cavit Junior, as a safe, relaxing space both for children and for parents. The purpose of the "Family Wonderland" was to show customers that Cavit is a people-oriented brands who aimed to create a strong connection between customers and the brand, and to associate the brand with concepts of harmony and fun.
We developed a BTL advertising strategy for Gazprom, creating promotional materials such as stationary, website banners, menus, signage, and digital screens with information about Gazprom's campaigns .
We created a series of kits and models in order to make the project "Biroul Altfel" dynamic, fun and engaging. The original ideas included a mini plant kit, a pop-up effect in an architecture magazine and a floating office.
Together with Nestle we set up the first edition of the Baby Nutrition Expert Conference, with an attendance of over 250 pharmacist professionals from major cities in Romania. The conference specialized in infant nutrition issues and solutions.
We developed a series of in-store activation for Henkel products such as Silan and Bref. The activation included original branding of the launched product, games and prizes for customers, stand activation and apps.
The aim of this campaign was to increase the sales of fuel in gas stations and make customers interact with the Gazprom brand and its quality services, therefore we created an integrated advertising campaign in order to have a greater outreach.
The aim of this campaign was for Vascar to develop a loyal clientele; we managed this by creating a loyalty card with which you would get discounts when shopping.
In this campaign, we aimed to associate Leerdamer with the idea that you would do anything to have a slice. We developed an integrated campaign for Leerdamer, consisting of supermarket and van activation, in-store sampling stand, Facebook sponsored posts, Waze geotargeted banners and subway branding. We partnered with Vespa and Vola for prizes from scooters to travel vouchers.
We developed a full range of sliced cold cuts packaging line, consisting of flow packs and also premium envelopes. We designed both the mainstream line of sliced products, such as hams, salamis and pates, and also the premium line consisting in matured, naturally smoked meat products.
For Redis Nutritie, nutritional supplements online shop, we refreshed the logo and packaging design. Through a slight change of the color palette we were able to give this brand a complete makeover that aimed to make Redis stand out on the market.
We rebranded Fit ++, active life supplements, aiming for a modern and fresh look. This product is aimed to young, active people, and the new styling appeals to the target audience through its cool colors and simple design.
Together with Heidi, we developed the 2016 Winter Limited Edition Chocolate Flavors, designed the packaging and chose the flavors.
We created the social media for Vectem (Facebook and Instagram pages and sponsored posts), which aimed to target as many customers as possible. Through the simple, yet inspiring posts, we gathered a loyal clientele. The social networking sites used the logo and the color palette of Vectem for consistency with the website and the branding.
The social media for Echilibrio, Instagram and Facebook pages, is an addition to the website, as patients are constantly updated by means of these platforms. The social networking sites used the patient-oriented approach in order to be consistent with the brand and the website. The social media sites kept the logo and color palette of Echilibrio for consistency.