We told you about the opening of the New York City store Ekovaruhuset but somehow we never got around to giving you the lowdown on the original Ekovaruhuset in Stockholm Sweden — until now.
Located on Österlågatan in the heart of the old town of Stockholm, Ekovaruhuset was created by Johanna Hofring. Working as a designer she became aware of the negative environmental impacts of the textile industry as well as the horrible working conditions that are pretty much standard in the apparel and fashion industries. Ekovaruhuset was created in response to this. She explains, "sure I want to wear beautiful clothes, but at what price? Thankfully more and more options are becoming available that both look great and are produced in a manner that doesn't hurt people or the environment." All of the clothes featured in the store are Fair Made from organic materials. This means that raw materials used to make the fabrics were grown without chemical fertilizers and toxic pesticides. Fair Made is a term coined by Johanna which like Fair Trade means that producers offer safe working conditions and fair wages. The term includes local and small scale producers.
We told you about the opening of the New York City store Ekovaruhuset but somehow we never got around to giving you the lowdown on the original Ekovaruhuset in Stockholm Sweden — until now.