Testing is a crucial part of SEO, as the effects of implementing best practices differ from brand to brand (i.e Amazon may see a bigger effect from a title tag change than a start up in competitive niche), and you need data to push on with your plans and resource correctly.
I'm a fan of the SEO tests created and shared by Rand Fishkin and Dejan, but their experiments tend to be quite grand, which can be difficult to replicate. So, the purpose of this article is to discuss 5 easy-to-set-up SEO tests.
Test out added on-page copy by comparing informational intent vs. transactional intent. With Google's understanding topics better since Hummingbird, its important to be an authority on a topic and not just try to sell it, but inform and advise.
Above are five easy-to-set-up SEO tests that will provide some interesting data to further improve your SEO campaigns. Please share your SEO tests in the comments below! Let us know what has worked for you.
And if we want to check a different website or blog?
For example I don't have an e-commerce page, I have an energy blog that is not selling products yet, only fresh and free content.