Melbourne Queer Film Festival needed an activation to grab the attention of Melbourne's festival and theatre going community. To Russia With Love was developed to remind Melbourne of how vital MQFF is in these conservative times - by extending a nod of solidarity to Russia's queer community, currently under siege. Role: Concept Development, Creative Direction.
Awards: Clios - Silver, OOH. Cannes Lions - Shortlist, Promo & Activation.
We invited Russians to live stream the festival's opening night via Periscope, in the safety and comfort of their own home. As a protest against Russia's 'gay propaganda laws', our Russian billboard was erected in Melbourne and shared to Russian audiences via social media.