The firm's investment mandate is to identify and purchase consumer brand companies where it can leverage the brand equity and expand its current categories to a broader consumer base. To facilitate the overall strategy Bluestar relies on their branding/marketing knowledge, extensive relationships with retail management, strategic partnerships and brand licensing manufacturing entities. Each brand is uniquely positioned maintaining the brand heritage and equity, considering new categories and current tiers of distribution.
All of the brands within the Bluestar Alliance portfolio have tailored integrated marketing strategies, encompassing tactics to engage our customer base in an exciting manner. Through traditional and new mediums alike, the brands are fostered & managed to communicate key branded messages within the market place. Tactics in place include: Brand Marketing, Print Advertising, Digital Marketing, Social Media Marketing & Influencer Relations, Public Relations, Trade Shows & Events.
Print media from the Elie Tahari Fashion Show was distributed during NY Fashion Week in WWD.
The Bebe Holiday 2018 campaign is featured on a billboard located at Broadway and 37th Street in New York City.
Bebe FW18 campaign with Jen Selter, featured on a billboard located at 36th Street and 7th Avenue in New York City.
Kensie FW18 campaign with Nina Agdal featured on a billboard located on 37th street and Broadway.