Stratigi principal Kim Hill, along with graphic designer Paul Herbert have successfully taken on the challenge of rebranding a community.
After going above and beyond and putting in long hours to ensure the best possible outcome, Stratigi's campaign for the township was a roaring success. Working closely with Te Kuiti Development Incorporated (TKDI) they set out to refresh the image of a budding town. Unlike the marketing approach to an inanimate product, the intricacies of marketing a people were numerous.
The new branding will be integrated into a variety of applications in the community over this coming year, so when you stop for a coffee, take a look at the changes as they unfold in our town that brought us kiwi legends Colin & Stan Meads, David Fagan, Dame DiggeressTe Kanawa and Jim Bolger.