For large retail banks, choosing where and how to compete is a complex challenge. They need to deliver the level of personalisation and flexibility customers want, and develop differentiated products and services — all while lowering costs and generating sustainable profits. Though there is no simple solution, E&Y researchers and analysts could come up with some practical suggestions. To know more, do check the Ernst & Young's latest survey of retail banking customers around the world. The study examines the views of more than 28,500 banking customers in 35 countries, gathered in March 2012. This blog post is a snapshot of the observations made. Read on..