The South African Sugar Association (SASA) is aiming to conquer the UK market to adapt to the end of EU sugar quotas, which came into force on 1 October last year. The reform has made the EU less attractive for raw sugar exports from the rainbow nation, one of the cheapest producers in the world. When asked by the Ecofin agency, SASA's number one Trix Trikam said efforts were currently under way to gain market share in the UK. "SASA continues to work through government structures to secure quotas in the post-Brexit UK, and continues to seek other markets where raw sugar prices are more attractive. We hope that access to the UK will be possible," he said. Since 2016, South Africa has been able to export 150,000 tonnes of sugar, tariff free, to the EU under the Economic Partnership Agreement (EPA) between the EU and the SADC.