Mobile Internet firm, One97 Communications Ltd. has acquired the Delhi-based marketing platform MobiVite, the company said in a release today. Software as a Service (SaaS) based MobiVite enables businesses and brand managers to create mobile websites and execute engaging mobile-web campaigns. The acquisition will enable One97 to offer complete mobile marketing services to brands and agencies.
"We are very excited to become a part of the One97 team! We can now offer our innovative mobile internet marketing services to larger customer base," said Sanjay Goel, Founder & CEO, MobiVite.
"The next generation of mobile sites will be extremely sophisticated, focusing on opt-in marketing and driving sales among mobile users via its integrated business tools. At MobiVite, it is not the future, it is now," Goel added.
Google's "Let's Talk Mobile" program has even chosen MobiVite as a key vendor to enable businesses to market mobile websites.