Changes in EU legislation calling for shorter, regulated securities settlements cycles presented a golden opportunity for Omgeo.
If they could take advantage of this spike in interest around the need for greater compliance and robust post trade processing, they could dramatically increase their software sales.
Moreish devised an email campaign to invite recipients to a webinar on the changes around T+2 – a hot topic.
This offered the perfect opportunity for Omgeo to position themselves as thought leaders, centering the debate around how their software solutions could help them adhere to a T+2 settlement cycle.
350+ financial advisers attended the webinar.