Born out of love, the best mineral foundation came swirling, tapping and buffing into the world….
You will have probably seen by now that there are 5 fantastic shades to choose from! That's just for starters. I kind of figured this would, by no means, be an easy or comfortable process and decision making would be tough but probably not as tough as the singular process of having to select the most popular skin tones for Odara Mineral Beauty makeup to perfectly match yours uniquely . Following more market research, a lot of paper and powder, days and days of mixing and matching, testing and transforming my office into what resembled a cloudy art studio/mad scientist laboratory, my selections were finally made. A difficult task but worth it in the end.
Please welcome the collection: Fair Enough (suitable for porcelain/light skin tones), Biscuit (suitable for ivory skin tones), Latte (suitable for creamy/light beige skin tones), Warm Glow (suitable for peachy/medium being skin tones) and finally Dream (suitable for darker skin tones). Some of you may be reading this and thinking 'but what about me? I'm really dark!'. Rest assured there are future plans to introduce shades that confidently match darker Asian and African skin tones but if you are one of these types and would still like to try then I suggest you go for my Dream and Warm Glow. Moving on….
Mentally exhausted and covered head to foot in mica, the first 5 shades from Odara Mineral Beauty began life. Now, that was just the first stage. The second involved what made my product so different and stand-out from my competitors. Then there was the packaging selection and logo design and all the necessary boring legal stuff that goes with manufacturing your very own amazing best mineral foundation.
As I said in my first Blog entry I have spent thousands over the years on cosmetics. Some of which I was happy with, some I hated. I'm a huge fan of natural products and especially mineral makeup. I don't think anything else can surpass it in terms of durability, coverage, appearance, function and lasting wear. I have bought and tried mineral foundation from other well-known brands that will remain unnamed and, sad to say, results have been disappointing. More than often I would find, immediately following application, my skin would feel quite taught, as if tightly shrinking, to the point I had to wash it off straight away. It would feel uncomfortable. Some 'experts' of those well-known unnamed brands might say that that would be down to incorrect prep but remember, I am an expert in my own right and always prep my skin properly before applying any make up and follow a good skincare regime suited to my type every day, morning and night. Great makeup starts with great skincare! Continuing…my skin would then look flat, dull and the powder would stick to the very fine hairs on my cheeks (you know the ones) enhancing them. Eek! Who wants to see that! I wouldn't get the coverage I desired either. In the bin my purchase would go. Being Scottish I hate throwing away cash, yes, the stigma is true.
I wanted to create something that wouldn't end up in local landfill, discarded only when your pot was lovingly emptied of all its gold-dust (that's best mineral foundation to me and you) and ready to be tossed into the recycling bin but not before you have purchased your next Immaculate Mineral Foundation. Through a detailed survey, I discovered that feedback from customers about those aforementioned unnamed well-known brands was pretty much the disappointing same. Cue my secret ingredient! Well….maybe not so secret as I am about to tell you what the magic is….
JOJOBA OIL – not just for silky shampoo ads!
Being trained in Aromatherapy, I thought I'd put some of my own special talents to good use. (The Ginge can't have all the fun). Jojoba oil is amazing! For your skin as well as hair. It nourishes making it excellent for naturally drier skin types so that taught feeling I talked about before won't exist with this product. Here comes the science bit…it has anti-inflammatory and anti-bacterial properties and because jojoba oil is so scientifcally similar to sebum (the skin's own naturally produced oil) it balances simply by tricking the skin into thinking it has made enough making it great too for acneic/spot-prone types. Over time, the use of your Odara Mineral Beauty Immaculate Mineral Foundation will leave your skin looking and feeling healthier. How does that sound? Amazing, eh? All with great coverage, confidently, too.
Application is simple. Just empty some of your chosen shade into the inside of your pot lid. Select a good kabuki brush, like our very own Kabuki Foundation Brush, swirl the brush in the product, tap of the excess and buff all over your face and jawline. Keep buffing in circular movements until the product and colour is even across all areas. Where you see more colour, just keep buffing till it's blended to your satisfaction.
Results show a beautifully blended natural glow to the skin once applied. Not too shiny. It feels light as if you aren't wearing any makeup at all. This is down to the microspheres of the mineral powder ingredients. Blemishes are hidden and where there are some that are more evident just apply a little more locally with a smaller brush. Et voila! Gone! Your foundation is waterproof. This is down to the fact it doesn't contain in mineral oils. The zinc oxides also act as a natural SPF so you have a little protection from harmful UV rays (15-20 rating in fact). Daily wear helps keep that youthful undamaged look as you age. The powders are so fine and delicate that they don't block the pores. And, being inert (which means your Odara Mineral Beauty Immaculate Mineral Foundation doesn't contain anything living, just pure minerals), it won't breed bacteria-causing-breakouts and will last longer.
I am absolutely loving my first product in my Odara Mineral Beauty range and cannot wait to introduce the next one to you all. Customer reviews received so far back this up. So, what will I do next…..
How about a cheeky veil to set your Odara Mineral Beauty Immaculate Mineral Foundation? A mineral liquid? Some blush and maybe a little mascara??!!! The list is endless and the sky has no limits so, watch this space. Pretty soon Odara Mineral Beauty will have expanded into a niche range of 10 products. Less is more as they say.
If you are already a proud wearer of Odara Mineral Beauty Immaculate Mineral Foundation, please share your thoughts with us. Suggestions are welcome. Write a review on our Shop page. Drop our team an email. Remember…this is about you, our customers, too and your interests and views are important.
If you haven't yet made a purchase and some of what I have said here is persuasive then check out our Shop page of this website. Simply select your shade and quantity and add to cart and the rest is history. There are great special offers available also. What are you waiting for??!!
Happy shopping! Much love, the Odara Mineral Beauty Team.
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