The company possess similarities to AMCO. Pricing strategies also relate to Competition Pricing, Premium Pricing and Product Line Pricing. There are laws and regulations that hamper their final prices on spirits such as taxes. The place of distribution is situated at San Juan, Trinidad and Tobago. "The Bryden Group encompasses activities in a broad spectrum of industries in Trinidad, but A.S Bryden itself is wholly focused on the distribution of fast moving consumer goods (FMCG) and is grouped into three sales teams specializing in Food & Grocery, Hardware & Housewares and Premium Beverages (see Appendix 4) ably supported by a state- of – the- art warehousing and Distribution Centre." (www.brydenstt.com). The determinants of their sale is elevated through promotional strategies such as coupons, shopping sprees, advertisements, free samples, giveaways and brand promotion.