The International Organisation of Vine and Wine (OIV) reported the increasing relevance of Chinese consumption trends in its last global report. China is the 5th market in the world, with a wine consumption value of over 15 million hectolitres (Mhl) per year, not too far from traditionally strong target countries like France, USA, Italy and Germany.
These growing opportunities for major wine producers characterised the last edition of Vinitaly, one of the leading wine exhibitions in the global market, involving more than 150 visitors and 53 professionals from all over the world. The traditional relationship with the US market, inspiring close collaborations with WineSpectator or the OperaWine project, was integrated with a stronger attention to the Chinese consumers.