Display advertising is a form of online advertising that comes in variety of formats from banner ads to rich media. Display ads can be seen as text, images or videos on all devices. For optimum results campaigns should be multi-formatted, cross-device and capable of identifying the same users throughout the day. This allows advertisers to continue the conversation with their target audiences in a consistent and progressive way.
Although less targeted than search advertising campaigns, display advertising has the advantage of scaling your message quickly and building awareness. Display advertising can work at all levels of the funnel. Capturing interest at the top of the funnel to cart abandonment advertising at the bottom of the funnel. Display ads provide a powerful, graphical way of building awareness and staying top of mind at all times.
With advanced targeting, programmatic and enhanced creative options, display advertising is now more effective than ever before. We will recommend where display marketing fits into your digital marketing strategy and seek out the placements that will result in the best engagement and conversions.
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