Finish Line's digital campaign features brand ambassador Ashleigh Hinrichs.
Finish Line is unleashing a new digital advertising campaign focused on female runners.
In the leadup to this weekend's Nike Women's Half Marathon in San Francisco, on Oct. 18, the retailer launched #FNLRunsSF, a digital initiative tracing the progress of four fitness influencers on their journey to race day.
The brand ambassadors include Andy Arnold (@fitandyy), Evann Clingann (@evannclingan), Ashleigh Hinrichs (@asheejojo) and Angela Shaw (@ellaesco). Each was given a GoPro device to record their experiences during their training and on race day. Fans can keep track of them on Twitter and Instagram by following #FNLRunsSF, or on Snapchat via @FinishLineUSA.
Watch brand ambassador Andy Arnold run the Nike Women's Half Marathon via Finish Line's #FNLRunsSF digital campaign.
Finish Line's latest campaign is a continuation of its "Epic Finish" brand-marketing initiative, which the retailer debuted earlier this month with hip-hop artist Big Sean and NBA forward Anthony Davis.