There is no official map of Preston Hollow — not since the two-square-mile makeshift municipality was annexed to the city in 1945. But we know the neighborhood by its sprawling estates, bar-ditch roads, upscale shopping and famous residents. When former President George W. Bush moved to Daria Place in 2009, suddenly everyone knew Preston Hollow. But where is it, really? And, if geographical boundaries don't define it, then what does?
Compared to the older, urban parts of Dallas, our neighborhood is far from historic. But there is a history, one often overlooked even by residents. After all, about half of the original ranch-style homes have been torn down and replaced by million-dollar mansions. Preston Hollow appears shiny and new.
When Dallas began to grow in the first half of the 20th century, prospective homeowners flocked south to Oak Cliff, east to Lakewood and north to the Park Cities. Then came Ira DeLoache, a cigarette salesman-turned-developer who in 1923 bought a 56-acre tract at the northwest corner of Preston and Northwest Highway, outside the city limits, and began platting country homes on large one-acre lots.
Throughout the 1930s, other well-known developers came in and built extravagant homes, some of which remain today. But according to Peter Flagg Maxson's section in "Legacies: A History Journal for Dallas and North Central Texas" published in 2002 by the Dallas Historical Society, Preston Hollow's early residents constituted more than wealthy landowners.
"While today Preston Hollow has a very wealthy populace, historically it was more mixed economically," Maxson writes.
By the late 1930s, continued development prompted the need for city services, which the area could not receive being located so far outside the city limits of Dallas. There was no zoning, no police or fire departments, no garbage collection. Preston Hollow residents also valued their independence, Maxson notes. In 1939, they voted to incorporate, and Preston Hollow became its own city with 887 residents covering about two square miles.
The uneven boundaries extended roughly from Northwest Highway to Walnut Hill and Meadowbrook to Preston, along with a small area that jutted to the east. It also included what is known as Briarwood just south of Northwest Highway and west of Inwood.
City Hall was established at the white frame house still standing today at Preston and Northwest Highway, now serving as an office for Ebby Halliday Realtors. It also was the site of the town's only stoplight. The first orders of council business included a zoning ordinance, limitations on horse stables and lot size restrictions. However, the town never produced enough revenue to provide the services it originally sought, functioning almost entirely on volunteers.
In 1945, amid opposition from some residents who did not want to pay property taxes, the majority voted to absorb Preston Hollow into the City of Dallas.
What attracted the original residents, though, still proves true for today's homeowners. People like the suburban country feel, the large lots, wooded creeks and tall trees. Add the convenient access to shopping and freeways, and you've got some of the most valuable land in the city — where bulldozing a mid-century modern house is met with a shrug.
A few major works have been preserved, such as the Crespi Hicks estate, originally constructed in 1939 for an Italian Count, at 5555 Walnut Hill. Preston Hollow also boasts many modern homes from Frank Lloyd Wright's only residential project at 9400 Rockbrook, built in 1958, to Lionel Morrison's starkly contemporary home at 5753 Berkshire, built in 2003.
While these days Preston Hollow may not be known as historic, its architecturally significant homes have become its chief identifier. But it still leaves the nagging question: Where is Preston Hollow? It depends on whom you ask.
The annexation of Preston Hollow came just in time for the post-World War II movement that attracted homeowners to the suburbs. As Dallas continued to grow north, the boundaries of the original Preston Hollow became somewhat lost.
"I think the whole expansion started because the property values were so high, and more people wanted to be a part of that," says Lori Sparks, a Virginia Cook Realtor and lifelong neighborhood resident.
Growing up in the 1970s in Russwood Acres, off Inwood between Royal and Northaven, Sparks says no one even called the neighborhood "Preston Hollow" — not even those in the original core farther south.
Those sites lie within the area identified as Old Preston Hollow: Northwest Highway to Walnut Hill and Preston to Midway. Purists might say this is Preston Hollow and other geographic boundaries are incorrect. But most residential real estate experts agree on a slightly broader definition: Northwest Highway to Royal and Hillcrest to Midway. People want to be associated with beautiful homes and celebrity neighbors, so agents often find ways to mention the name even if a home lies just outside the perimeter, says Player, who has been selling homes for decades with Ebby Halliday Realtors.
It's appealing to developers, too.
Leon Backes, president of Provident Realty Advisors, is responsible for the new mixed-use shopping center at the northwest corner of Walnut Hill and Central, calling it Preston Hollow Village. The shopping center, 10 years in the making, "named itself," he says. Even after branding companies came up with plenty of suggestions, people were already calling it Preston Hollow Village, and the name stuck.
The shopping center houses a Trader Joe's and a slew of hip restaurants new to the Dallas market. Backes, who also lives nearby, says the name is appropriate because the development aims to serve Preston Hollow residents. He doesn't claim that it's actually in Preston Hollow (although, who's to say?).
The company's marketing director, Cortney Rodriguez, says our neighborhood is one of the target markets for the 24-hour upscale ER.
"We felt we were right on the cusp of Preston Hollow, especially with Preston Hollow Village opening across the highway from us," Rodriguez says.
While the residential real estate community takes a more exclusive approach, the commercial real estate community paints Preston Hollow in much broader strokes. It's no wonder that the average homeowner hesitates to claim the neighborhood name. Many neighbors describe where they live by their street name, "off Boedeker," or a reference point, "behind St. Mark's" or just the catchall term, "North Dallas," as it was 30 years ago.
"I don't really hear Preston Hollow being tagged like Lakewood," says Carol Short, vice president of public affairs for the North Dallas Chamber of Commerce.
That's probably because Short's definition of Preston Hollow is the broadest of them all: Northwest Highway to LBJ and Central to Marsh.
Short remembers playing on the railroad tracks that eventually became the Dallas North Tollway — one of the early initiatives of the chamber after it formed in 1954, united under the push to pave Preston northward.
As Dallas continued to grow, the chamber stopped claiming boundaries for its membership. Its members now hail from all over the city and neighboring suburbs, and a typical meeting features presidents and CEOs from major banks, law firms, utility companies and restaurant groups.
Dallasites are perhaps more aware of our city's neighborhoods than in previous decades. We are no longer simply north or south.
"People are trying to break down the size of the city by affiliating with the neighborhood," Kleinman says.
And each has its own identity, which tends to originate from a cohesive push for improvement. Lakewood and East Dallas activists have mobilized to protect White Rock Lake and transform Lower Greenville. Oak Cliff leaders have rebranded a once discarded area through historic preservation and creative urban design, making the Bishop Arts District an entertainment and dining destination. Lake Highlands residents join in hopes of resolving issues such as infrastructure at Skillman and LBJ, crime hotspots, and a lack of retail. These neighborhoods and their landmarks are represented on T-shirts and coffee mugs and wall art. The Lake Highlands business community even outsourced a firm to create a neighborhood brand and logo.
Why isn't Preston Hollow like that? Herein lies the difference: Other neighborhoods have formed their identities by reinventing themselves at some point and are, perhaps, still reinventing themselves. Preston Hollow is and always has been defined simply as a desirable place to live. It has good home values, the top private schools, quality grocery stores, plenty of neighborhood restaurants and services, and convenient access to other parts of the city. Aside from what attracts homebuyers, people are not united under one identity.
Cynthia Langhorst and her young family recently moved from the M Streets to Preston Hollow East (for all of the above reasons), and she's on the board of the Preston Hollow Early Childhood Association. The SMU alumna doesn't know much about the boundaries of the neighborhood, except that, "it does seem to keep spreading." Things were different in her native city of Chicago.
That, she says, makes it hard to identify with Preston Hollow as a neighborhood. It has landmarks, but like the boundaries, those are debatable, too. The Inwood Theater and Preston Center are ours, but they could just as well belong to the Park Cities. The iconic 1970s-era mural along Forest Lane is arguably not in Preston Hollow. That leaves possibly the Jewish Community Center, Town North YMCA, Preston Royal Library and retail signage for Preston Royal Village or Dougherty's Pharmacy.
Many neighbors rally around their faith communities. Preston Hollow Presbyterian Church and Temple Emanu-El are just a couple of the longstanding houses of worship that produce topnotch musical programs and act as neighborhood gathering places.
Still, there is something missing from the Preston Hollow puzzle that could contribute to our sense of community — public green space.
"I think we're welcoming, but there's not an abundance of parks where people are congregating," Gates says.
That began to change with the construction of the Northaven Trail, though not in Preston Hollow proper, according to some. It runs from Lavendale to Preston and last fall received a $2.5 million grant from the North Texas Council of Governments to extend west to the Walnut Hill/Denton Drive DART Station. The Friends of the Northaven Trail have come together to provide trail enhancements and organize community events. In April, the group is hosting its first-ever 5k run.
Kleinman and Gates are working to find funding for a temporary dog park at Forest and Nuestra (see more on page 9).
While the question, "Where is Preston Hollow?", may continue to confound neighbors, arriving at a clear answer isn't all that important in the end. Residents are too busy enjoying their new homes, big yards and shopping destinations to worry about what to call this collection of neighborhoods.
Let's ask some experts: Where is Preston Hollow?
Lori Sparks is a Realtor for Virginia Cook and a lifelong neighborhood resident. She grew up in Russwood Acres near Royal and Inwood and graduated from Hockaday.
Cynthia Langhorst is a board member of the Preston Hollow Early Childhood Association. The Chicago native moved to Dallas to attend SMU and eventually settled in Preston Hollow.
Jennifer Staubach Gates is the District 13 City Councilmember, representing all of what was historically known as Preston Hollow. Parts of her council district extend to LBJ Freeway and past Webb Chapel. Gates actually grew up in Far North Dallas near Hillcrest and Alpha, but attended Ursuline Academy and now lives in Royal Northaven.
Lee Kleinman is the District 11 City Councilmember, representing the rest of our neighborhood north of Royal, and extending into Far North Dallas. He grew up on Alta Vista, attended St. Mark's and now lives off Northaven.