If you know Ben & Jerry's, you know that we tend to express ourselves through ice cream. Our loves, our hopes, our dreams — they all come out in those sweet chunks and swirls. With the release of our newest flavor, One Love, we're not just saying that we think banana ice cream, caramel and graham cracker swirls, and fudge peace signs are an amazing combination. We're also showing our immense love and respect for iconic reggae legend Bob Marley.
We have long been inspired by Marley's legendary life of music and activism. His philosophy of peace, love, and togetherness is just what our co-founders had in mind when they started this crazy ice cream company way back in 1978. And this week, our co-founder Jerry Greenfield joined us at the storied Roxy Theater on the Sunset Strip in West Hollywood to launch this exciting new flavor.
"Ben & Jerry's has had a bunch of partnerships over the years but there has never been one like the one we have now, working with Ziggy and the Bob Marley Foundation and the Marley family. Because it's about those values, that legacy of love and unity and social justice," Jerry said at the event last night.
Among all the wonderful music and ice cream, the theme of the evening was the amazing cause that this pint supports: the One Love Youth Camp in St. Ann, Jamaica. A portion of the proceeds from each pint goes toward inspiring and empowering Jamaican youth through art, music, and creative expression. Each year, fifty 13- to 17-year-olds from underserved areas of Jamaica come together for workshops, performances, and the chance to express themselves in ways they often never thought possible. The experience is life-changing, and campers leave feeling inspired and emboldened.
Check out where you can find One Love today, and scoop up some of this feel-good flavor while it's available!
The Ben & Jerry's Carnival: For the Love of Ice Cream!