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Mumbai is celebrating Record Store Day and how!
Back in the day, records were culturally synonymous to music. The brilliant sound and those vivid 12" by 12" album art went on to become an extension of the music itself. From being collectibles to losing to the CD revolution, vinyl records have survived it all. Given the increase in the record sales last year, there is still hope for vinyl's in the digitalized modern-day music. There is more to vinyl records than just straight lines, it is about dazzling sound and soothing blends. From the player piano to the turntables, reel-to-reel tape to the cassette, the CD and now the digital download, the formats and devices have transformed, but LPs survived. Today, decades later, music is still being consumed through vinyl.
The first Record Store Day was commemorated in 2007 to celebrate the culture of the independently owned record store. The core of the annual event is to bring together fans, artists, and thousands of independent record stores across the world. Recently, the world has progressively turned back to records enthusiastically accepting the sound of analog and it isn't just the old timers, but the new generations who are discovering its charm. This year Mumbai is celebrating the Record Store Day to support embattled record stores that are working to save and grow the vinyl culture against all odds. These retailers whose primary business focuses on full time, standalone physical store locations, with a major commitment to music retail, and whose company is independently owned, and not publicly traded. Here's a list of the four participating stores who are stepping forward to join the revolution.
They are the official affiliated store with Record Store Day in India. Over the past three years they have worked hard to bring music back into peoples' lives. Beginning the day with Indian classical baithak style performance by the inimitable Harsh Narayan on Sarangi accompanied by Nisarg Dehukkar on Tabla which will be followed by Vinyl DJ workshop by Spindoctor. The other performances include Siddharth Basrur, the Fanculos, and Tajdar Junaid. If that wasn't enough, they have Rega RP1 giveaway – every record you buy in-store on Record Store Day is an entry into the ballot box. So basically, the more records you buy, the higher your chances of winning.
"People had begun yearning for an era where people heard music properly. When fans listened to complete albums as the artists intended on powerful stereos playing an authentic sound that was a joy to listen to all day long. Over the past decade the world has increasingly turned back to records. Old timers are increasingly embracing the real sound of analog and, more excitingly, whole new generations have discovered its magic. We have been engaging with music aficionados to help them discover the joys of Records, Turntables and quality Stereos. We provide a tightly curated library of records across genres as well as a range of thoughtfully assembled Stereos that provide a true listening experience for every budget. Hail the record. Join the revolution." Jude de Souza, CEO, The Revolver Club.
Global music giant, Sony Music presents India's first Vinyl Pop-Up which will allow collectors rummage through crates of the best-known, rare and wide offering of 2500 + titles. From limited editions that includes 50th Anniversary edition Elvis Presley – The King In The Ring among other classics like Led Zeppelin, Pink Floyd, David Bowie, Miles Davis, Pearl Jam, Eagles, The Doors, Santana, Michael Jackson, Bob Dylan, Boney M, A. R. Rahman to the modern day Coldplay, Ed Sheeran, Jagjit Singh and many more! The range includes iconic box sets in limited numbers and autographed Vinyls. But, if you are looking for more then there is also a BYOV Session (Bring your Own Vinyl), a DJ Scratching Workshop, Vinyl Listening Session with curated Wine & Dine Experience and vinyl-only sets by DJ Uri and DJ Skip.
This Restore Store Day Music Circle is celebrating with a grand sale of LPs starting at Rs. 250/= upwards. What's more additional 20% off on all the brand new LPs of Pink Floyd, AC/DC, Dylan, and Hendrix. The idea is to encourage listening culture and enjoy the old charm of analog sound. That's not all hundreds of Rock LPs at just Rs. 600! Basically, this is as good as it gets.
In a world that's fast moving towards digitalization, Adagio swims against the tide. Born out of an honest and passionate love for appreciation of art against the background of the digital era, their's is a pursuit to revive and cherish the age-old, pristine analogue lifestyle habits. This Saturday, they will feature a short film on vinyl records followed by an interactive session with a vinyl enthusaist (Neale Murray) and, of course, listening session with Luke Kenny & DJ Russel.