Growing urbanization has led to an increase in issues like improper dumping of garbage, polluting of sewage systems, open defecation, burning of hazardous materials and vegetation. This damage the urban infrastructure and cause serious health issues for the community. One effective way to tackle the situation is to drive behavioral change among people, especially children, says a company statement.
The storytelling caravan has been initiated by Kodansha with the objective of promoting 'Clean India' mission by creating environmental awareness among the students. School children, between 9-12 years, will take part in the activity and learn the values of cleanliness, use of resources and consciousness towards the environment. The inaugural session was conducted today at Girls Govt. Primary School, Kasan, in Manesar, supported by Maruti Suzuki.
Maruti Suzuki has been working in the area of school education for over nine years under its Community Development initiative. The Company strives to increase enrolment, enhance retention and improve learning levels in adopted Government schools in communities around their manufacturing facilities.
A caravan, a Maruti Suzuki Super Carry, loaded with over 300 books will accompany the storytelling troop as a mobile library. The troop will visit 30 schools in Delhi, Gurugram and Manesar. These include six schools supported by Maruti Suzuki. The Initiative will be conducted in four phases, through a project methodology based on verification of a development effect.
Among the several initiatives, the Company strives to provide a hygienic environment in the adopted villages. The Company has undertaken solid and liquid waste management initiatives such as laying of sewer lines, construction of household toilets and household waste collection and disposal. Behavioral change communication and awareness drives are integrated into project execution.