Do you see the need of improving employer brand today?
Most applicants today not only consider the salary, location or job title. They also take note of a company's name and reputation. A LinkedIn survey shows that when a potential employee knows of your brand positively, they'll think that it's a workplace that's productive and a good place to work in.
One of the ways of improving your employer brand is having it aligned with your company's mission and vision. There should be consistency within your culture, so that your messaging would be clear to both your employees and potential employees.
This may be one of the easiest ways of improving your employer brand, but it is also crucial. One post could reach thousands of people so you have to make sure that your content are interesting and worth the click. Make sure to be visible in social media sites such as Facebook, Twitter, Instagram, or Pinterest.
For companies with CSR-related activities, it is important that you create awareness on your brand positively through contributing to the social good. Make people see that you participate in creating a positive impact on the environment and the community.
Not only the CEO, Marketing officers, or Brand Managers have a say on this important factor. For the HR, you should also take part in improving your employer brand as something more appealing to talents looking into your company.
Learn about the Best Practices in Employer Branding at the 10th Philippine HR Summit, happening on August 3-4, 2017.