This is a 4 1/2 stars. Another great contribution from cialdini and valuable for anyone wanting to understand the human condition better.
This book is a great follow up to the first book "The psychology influence of persuasion". It felt like a excellent refresher with new case studies and examples.
An ideal introduction into persuasion or persuasion. Language easy to read and understand concepts in this book.
Such an interesting look at human behaviour and how you can use it from a business perspective and personal perspective.