Difference Between PR, Branding, and Marketing?
I've found that the general public and business owners have been bombarded with the terms, "marketing", "branding" and "public relations", but they don't really know what the terms mean. To add to it, there seems to be a growing number of "experts" giving false information to the public and to their clients, it's easy to see why people can get confused.
Should I work with a small boutique firm or a large firm? That depends on you, your business/brand, and your wallet. As a small boutique PR firm owner, I can only scream the benefits of working with a company such as myself. Typically with smaller firms, there are no one-fits-all types of PR campaigns – everything is customized to the client. A smaller firm can think faster on their feet, adapt to any situation that can arise and can easily roll with the punches. Smaller PR firms are also less expensive than bigger firms.
Let me first put the disclaimer out there that I purchased this book when it first came out, but I was not in the right frame of mind to read it back then. Now, I think this book is heaven sent.
Kelly Cutrone is like a shot of hard liquor with no chaser. To some that might not be a compliment, but it the best compliment I can give her. "If You Have To Cry, Go Outside" was what I needed to get my mind on track and bring clarity to my life. The book is not a long read, or something that would take you days to get through–I read a chapter a day and took notes on key points she made in the book. What I learned from doing this was to follow the beat of your own drum, do what makes you happy, that normalcy is boring and to find my tribe.
The B3Vision Group, founded in 2010, is a full service beauty, entertainment and fashion public relations firm, where we are always accessible to our clients and the attention to them is always personalized. We are creative, innovative and responsive individuals who are passionately focused on the needs of our clients. Our success is measured by our relationships, our ethical approach to achieve results for our clients and our determination to be the best at what we do. We are committed to delivering informed, media-saavy public relations services based on superior industry knowledge, a complete and thorough understanding of the issues that affect both our clients and their respective target audiences and a genuine enthusiasm for what we do.
Help A Report Out has become my best friend in only three weeks. HARO is a website that helps reporters and freelancers get leads and quotes for their stories. As a small business owner it is extremely hard to get press without having a PR firm behind you. I opt-ed out of hiring one for the simple fact I have a degree in PR and worked in the field for 4 years. HARO helps me out because I lack a connection to publications. Connections that reach out to publications greatly help small businesses. Since joining the site, I have been interviewed for several major publications, which is really cool. Each freelancer asked to keep me on their source list for other stories that might come up. Help A Report Out is a free service that will help you out (trust me). The only slight downfall is that they email you three times a day which can be slightly overwhelming. HARO immediately called me and tried to sell me vocus, but I had to decline. Even though this can be a lot, I highly suggest joinging HARO to help grow your business with the press.