New York City (NY), USA – With the high expectations of the NYFW, the big apple gathers a group of the most talented designers to show their pieces this season once again.
Third day into the official season, at September 9th, Asian designer Edison Lu will launch his collection in Angel Orensanz Center where Alexander McQueen first held his show in New York back in 1996. The production features the collaboration of To Be Thrill X Judgement of Paris while set the theme in an abstract idea of "Zhong".
As a designer but also a former celebrity stylist, Edison Lu mastered his own style with art and creative imagination while delivered a completely different point of view on life itself. With the idea of different aspect of life, Edison developed four collections of ready to wear clothing from "BIRTH", "IGNORANT", "EMPOWER" to "RELIEF". Edison Lu vividly expressed his creatively towards imaginations and his attitude towards fashion with his own understanding.
The pop brand itself TO BE THRILL was started up by Edison Lu and the Taiwanese celebrity Junxiang. He featured in a New York streetwear style. After launching the brand for a few months, it already has it impact in fashion industry so does the celebrity choices. Ranking No.1 on FWO while it first showed up during NYFW Menswear in 2018 has caught many eyes on the brand and has been successfully attracted the investors and large cloth production companies.
Although Junxiang He could not show up at the NYFW himself due to his shooting schedule, he brought other celebrity to show the love and the support for talented collection from TO BE THRILL. As one of the co-founder of TO BE THRILL, Junxiang He has been putting a lot of effort into it and showed his support in many ways. He came for the very first show of TO BE THRILL in NYFW Menswear 2018 earlier this year as a special guest and has been successfully introduced the concept of the brand to the public.
40 sets of women's wear and 7 sets of men's wear will be on the stage while over hundreds of press showing up at the venue. The popular beauty program "Queen" will come with the celebrity Feiyang Yang and their own production team broadcasting the entire show lives online. TO BE THRILL is sponsored by the American local organic beauty brand JUDGEMENT OF PARIS and the collaboration brings more possibility of creativities in the future to come. From celebrity stylist to designer, and from beauty to fashion, TO BE THRILL will set it future in all industries.
As a second timer for TO BE THRILL for putting up a show, it has already showed it's success from the impact on the industry, either from the concept of the brand, he talent of the designer or even the influences from the celebrities, TO BE THRILL will not be a mediocre chic brand but will be impact and define the millennial streetwear.