Rooted in Paul Smith's love of cycling created a unique crossover between performance cycling apparel and fashion in collaboration with cyclist David Millar. The collection Paul Smith 531 makes use of innovative design and technical Swiss-made Schoeller fabrics to produce clothing that performs on and off bike. A men's collection made off wool, fleece, waterproof, thermo-regulated and windproof fabrics. Described as a "unique crossover between performance cycling apparel and fashion", Paul Smith releases the short- film featuring Millar, showing the collection on motion.