GLASTONBURY, CT — Assurance Biosense, Inc., a subsidiary of Xhale, Inc., announced today that Jack Auer has joined the executive team as Vice President of Marketing. Mr. Auer will lead the market launch and establishment of distribution channels for the Company's planned Assurance® product line.
Mr. Auer is a marketing and brand strategist with over 20 years of experience in the medical device industry. He was most recently Vice President of Marketing with Oridion Capnography, Inc. (now a Covidien company), a global medical device company that specializes in the development and marketing of capnography capital and consumable products. During his 8 year tenure at Oridion, Mr. Auer has been instrumental in expanding CO2 monitoring throughout the hospital and in pre-hospital use in resuscitation and medical transport. Prior to Oridion, Mr. Auer held senior marketing positions at Siemens Medical Systems USA, Inc. / Draeger Medical Systems, Inc. Mr. Auer holds a Bachelor of Arts in Business Administration from the Wharton School at the University of Pennsylvania.
Assurance® products have not been cleared for sale or use within the United States. The company is neither soliciting nor accepting any orders for the products. All benefits and claims made are concerning future generations of the product line, which are still under development.