Although the challenge of including Natural Capital (and its Social component) in the decision-making process may seem "intimidating" at first, the short- and long-term benefits are clear and easy to see.
Only considering these two capitals in an integrated way is how we arrive at a new conceptualization of the definition of goods and capital flows.
Measuring and evaluating the impacts generated on Natural Capital, we can know adequately: its direct value, that is, the the positive and negative effects that the company, organization or project generates through its operations and supply chain and the products, services and indirect value, that lies in the perceptions, decisions and actions of external actors (stakeholders) such as governments, politicians, civil society, communities, clients, suppliers and distributors, and the Current or potential employees.