You want to turn this one-off win into a relationship that can pay off for you and for the influencer time and again. To do that, you need to understand their needs better, and they need more proof of the value you can offer them.
After the coverage, you should write a "non-thank-you note" expressing appreciation for the coverage without sounding like they did it for YOU. You can compliment them on one of the values journalists' prize such as accuracy, depth or quality.
Ask for a phone chat. Journalists may prefer that communication stays over email or text, as phone calls be a time vacuum. But standing out in a journalist's mind only comes if you make a PERSONAL impression of professionalism and savvy. Phone contact is much more personal than email. And they are most concerned about cold calls — a brief scheduled call is much different.
Promise brevity. Be specific and prove that you get how busy they are by promising a firm time limit. Five minutes is a good starting point, up to 15 if they've been responsive while you worked on the previous story.
Suggest a time slot. This creates a small sense of urgency and makes it more likely you'll get the opportunity before they've moved on to other projects.
This won't always yield a phone appointment, but often it does. You'll be surprised what a deeper connection you're able to make when you move your outreach from digital ephemera to a real human connection.
This is a very insightful piece. These are four simple and memorable steps that could benefit every PR professional at some point. The idea of a "non-thank-you note" is helpful tip to remember when forming a mutually beneficial relationship with a journalist.
As someone who will be entering the work force in a few short months, this piece is very insightful. It is very important to keep our professional relationships afloat in the PR world but sometimes can be difficult. Keeping a time limit when meeting with other professionals is something I will be sure to use!