DES PLAINES, ILL. – Serta here introduced a retail TV advertising program that offers Serta factories and dealers the opportunity to customize local TV spots. Retailers can tailor a 30-second spot called 'Snooz-Rite' to include store name, location, price points, featured models and a sale theme. Retailers can also use a five-minute generic video to create or add to existing spots. Separately, Serta has established a computer-based, newspaper ad customization program called AD PRO to help customize advertising for its dealers. Hal Riney & Partners/Chicago handles.