Outdoor Research joins national retailer REI in effort to encourage people to get outdoors and have fun.
REI announced earlier this week that it will close all of its 143 retail locations, headquarters and two distribution centers on Black Friday, historically the biggest shopping day of the year, to support its employees and customers in heading outside.
In addition to closing and encouraging employees and consumers to get outside, Outdoor Research will be launching an Instagram challenge campaign to raise money for Paradox Sports – an organization that improves people's lives by creating physical adaptive sport communities built to inspire. For three days - the day of Black Friday, and the following weekend, outdoor enthusiasts will be encouraged to take a picture of their adventures outside, and tag them with REI's #OptOutside hashtag, and #OutdoorResearch. For each 100 submissions, OR will donate $1000 (up to $5000) to Paradox Sports.
This Black Friday, OR encourages everyone to get away from the hustle and bustle of holiday shopping, #OptOutdoors and give back.