Whatever the pace of changes in the environment, we will always have businesses and brands that need to connect with consumers/customers. For decades, from the days of Ries and Trout, things remained the same; the consumer journey was the same, the distribution channels were static and there was little or no disruption.
Everything changed in the early 2000s as the Internet established itself and digital and technology spurred new product categories, new products, new brands and new ways for brands and consumers to connect with each other.
Marketing was no longer Marketing; it had transformed into MarTech. MarTech is Marketing 5.0, where the principles laid out by Ries and Trout are energized and fortified and renewed by the use of technology.
MarTech Marathon 12X25 will see 25 professionals sharing 25 stories about how brands use technology in marketing on Jun 13 at The St. Regis Mumbai. Each presentation is a crisp 12 minute lesson, at the end of which you, the marketer, will be provoked by 25 different ways to connect to the consumer – and grow the topline and the bottom-line.
Jaimit Doshi heads product, marketing and communications at Kotak Securities Limited.
With multiple innings spanning over a period of 18 years at Kotak, Jaimit's marketing and business acumen stems from the diverse roles he has undertaken.
Jaimit is currently playing an influential role in creating a digital brand as well as a tech-first company with a pulse on current and future trends. Apart from leading the digital transformation of the firm, he is enabling the increase in brand outreach, design of innovative products, and increase in market penetration using data and analytics. He is also spearheading the firm's mobile strategy.
As Vice President of Kotak Wealth Management in 2004, Jaimit left an impactful blueprint across the communication spectrum by undertaking strategic initiatives for the company and creating a strong brand value.
Previously, he also led the marketing and sales functions at Coverfox Insurance and Citrus Payments Solutions Pvt. Ltd.
Jaimit is the recipient of IAMAI 2016 Digital Marketer of the Year (Insurance). He regularly speaks at industry forums on the intersection of digital, consumer insights and time worn marketing techniques. He also enjoys being a visiting faculty teaching marketing and qualitative research at B-schools.
Jaimit is a commerce graduate from Jai Hind College, Mumbai. He holds a post-graduate degree in Marketing from Chetna School of Management, Mumbai University.
He was awarded "Marketer of the Year" by World Leadership Forum, "Digital Marketer of the Year" by IAMAI and "B2B Marketer of the Year" by Paul Writer. Economic Times rates him amongst the top 10 angel investors in India.
His book "You are the key – unlocking doors through Social Selling" (Bloomsbury) is a best-seller and was praised by PM Narendra Modi. "Master Growth Hacking" (Random House Penguin) is his second book.
Ranked as India's #1 digital agency for six years by the Economic Times & Brand Equity, Webchutney works with companies including Flipkart, Airtel, Tata Sons, Whirpool, Aditya Birla Capital & Swiggy, amongst others.
Subrat is the co-founder and CEO of Hurix Digital. He has over two decades of experience in building content centric digital products and solutions for global clients. Subrat believes that the global content industry is undergoing a fundamental transformation driven by the rapid growth in mobile and internet penetration. The content businesses are rapidly innovating to address the opportunities and Subrat loves to evangelize on the shape of the next generation of content business. Subrat enjoys playing golf and aspires to become a single digit handicap golfer. Subrat holds a BTech from IIT, Kharagpur, and a MBA from IIM, Ahmedabad.
Siddharth Banerjee is an experienced consumer business leader with demonstrated leadership and business / P&L experience of 18+years across two of the most competitive industries - Telecom and FMCG / CPG in one of the most competitive markets globally - India.
In his current role, Siddharth is the EVP-Marketing at Vodafone India where he passionately leverages Data and Technology to win preference amongst customers in a Digital World. Siddharth also leads & shapes global Vodafone accelerator workstreams to drive Vodafone business outcomes across markets.
Prior to this, in his 15 years of FMCG / CPG experience, including the last ~13 years in Unilever, Siddharth has worked across Country P&L roles and Global / Regional Brand Marketing roles, with rich exposure across Developing & Emerging Markets. His last role in Unilever was as the Country Marketing Director / CMO & a member of the Management Committee at Unilever Sri Lanka. He has lived & worked across India, Singapore, the UK & Sri Lanka.
Siddharth is an alumnus of La Martiniere College, Lucknow & holds B.A. Economics (Honours) and M.B.A degrees from the University of Delhi. He is a National Talent Scholar, the highly competitive scholarship under the aegis of NCERT - Government of India. Siddharth has also been awarded the Chevening-Rolls Royce Innovation Scholarship to study at Oxford, under the prestigious UK Government Chevening Scholarship Scheme.
Siddharth is a published author and a top-ranked speaker on Business Innovation and Consumer Marketing at industry conferences across the Asia Pacific Region.
Amaresh has spent over 13 years with network agencies and since 2009 he has been instrumental in building up Digitas (a Publicis Groupe company, previously DigitasLBi) from a startup into one of India's largest digital agencies with 400 people spread across 4 cities. In the course of the agency's growth, he has set the digital agenda for several leading Indian and MNC brands across sectors.
He is an avid trend watcher and known for his thought leadership in the industry, contributing in print, forums, lectures, award juries, and has even been a TedX speaker on the topic of 'change'. His thoughts have been featured in leading publications such as Business Standard, Brand Equity, Firstpost amongst several others. He has been recognized for his leadership and over the years featured in prominent lists such as Campaign Asia's 'Most Admired Agency Leaders'.
Pallavi has over 16 years of experience in marketing, communication & strategy in India and across Asia. Having worked across diverse industries, functions and geographies, she currently leads Marketing for the world's largest bus ticketing platform, redBus.
She has a passion for "data driven creativity" - the marriage of the art and science of marketing.
Before joining redBus in 2014, she co-founded chiefofstaff.com LLC, a CEO productivity platform. She has spent a significant part of her career at the ING Group in Hong Kong and India, where she spearheaded ING's E-Business activities in APAC. At ING she is credited with launching an award winning lead generation platform for Insurance Advisors that was rolled out across markets. She spent her early years at Nike.
Of the consumer, by the consumer, for the consumer is the tenet she swears by.
Rubeena Singh is the CEO of iProspect India, which is part of the Dentsu Aegis Network. iProspect India is the country's premier and largest digital performance agency, driving business performance for blue chip clients. Rubeena brings with her a wide and deep industry experience of over 18 years across digital, print and broadcasting. Under her leadership, iProspect India has grown rapidly – it serves 100+ clients and employs 250 people. Rubeena's strength lies in building and scaling up businesses and managing them successfully on the back of strong, motivated teams, business relationships and efficient processes.
Prior to this role, Rubeena was the Chief Operating Officer of moneycontrol.com, wherein she spearheaded business strategy, marketing, sales, operations and P&L. During her stint here, she launched their first chat bot in India, collaborated with Bosch for Jaguar's car app and launched the smartwatch app. As a result of her work, moneycontrol.com's mobile app won best app at the Mobile World Congress.
In her 12-year stint with Network18, she has held various senior positions across its print and TV properties including Forbes India, CNBC TV18, CNBC Awaaz, CNN News 18 and News18 India.
Before joining Network18, Rubeena spent four years at Star TV India, where she had the opportunity to work across brands of the STAR bouquet – STAR Plus, Star News, NGC, Channel V, which included re-launch of Channel-V and Star News Hindi.
Rubeena has represented the business at various forums as a speaker and panelist. She is also a jury member for some of the most distinguished awards in the country. Under her leadership, iProspect India has won 35 industry awards in 2017 – 'Agency of the Year' at IAMAI Digital Awards and the Google Partner Award in the mobile category amongst many others.
Apart from her work in the digital marketing space, Rubeena is known for her efforts to encourage women leadership – empower and encourage women to take on leadership roles and eventually break the glass ceiling. She was invited to speak at a conference hosted by Google in the United States on the subject. She has also initiated efforts for a DAN India and iProspect India Women Council to take this further.
Rubeena has completed her Masters in Statistics from Mumbai University.
B.Sridhar is the Chief Digital & Media Officer for Diageo. He is part of Diageo's Global Leadership Team and spends 50% of his time raising the bar on everything technology.
He is one of the early movers in the start-up space, joined way back in 2005, and has 18 years of rich experience split between traditional marketing and new age technology.
He is committed to Diageo's value of supporting gender diversity and exclusivity in workplace and strongly advocates Responsible Drinking.
As a digital native, it was only natural for Pooja to believe that digital will soon drive all business. Her focus remains to develop an ecosystem where brands can rely on purpose led creative sans platform to move the needle for their business and brand needs.
Starting her career at Unilever and going on to JWT and Worldwide Media (WWM), Pooja has entrenched herself in every function that makes up what we do at the Glitch. She has built a repertoire of lethal skill sets across a range of domains, including business growth, strategic planning, content, and media. As the CEO at the Glitch, Pooja has built a method to the madness, streamlining our goals and approach, read ownership of every brand we take on. The testament of her success lies in the growth of the Glitch for the past 5 years to now being considered one of India's top 10 agencies.
From strategy that has to come from a real place- strongly rooted in trends, consumer behaviour and cultural context to creative routes that are effective yet disruptive, Pooja has built a model that drives digital success and innovation.
Pooja has been featured in IMPACT's top 50 influential women of 2018. She recently was a part of a panel discussion at The Coalition - One of India's renowned creative festivals, which aims at bringing the creative community together under one roof. Pooja gave some key notes on how to begin an entrepreneurial journey and managing a creative powerhouse.
Angad Daryani is a 19 year old Inventor and Social Entrepreneur from Mumbai, pursuing Electrical Engineering at the Georgia Institute of Technology. He was amongst the first few people in the country to have successfully built a desktop 3D printer at home at the age of 13, and started working with MIT when he was 14 years old. During his 3 years with MIT, Angad worked on a series of projects for people who are visually impaired, for smart AI based heart diagnostics and mobile based vision defect tests. He's also founded 2 start-ups from ages 11 to 17, and often contributes to India's first and largest Makerspace Maker's Asylum. Today, Angad has been striving hard to move towards one of his goals of helping India breathe cleaner, healthier air.
Sidharth leads Marketing, Consumer Growth & Engagement for Hotstar. He has shaped the digital entertainment market in India by building the largest online entertainment properties in Sports (IPL), GEC (Koffee with Karan), and Premium (Game of Thrones).
Prior to Hotstar, he led a part of the $30 bn hardlines retail business for Amazon in the US. He has also worked with Reckitt Benckiser in the US, leading their flagship brand Dettol, in addition to other business and marketing leadership mandates earlier in his career.
A seasoned business leader with 20+ years rich experience in B2B marketing, business development, consulting and technical program management across IT, Telecom, Financial Services, Consumer Goods, Life sciences, Automotive and Services Industries.
Currently heading Integrated Marketing for Microsoft India and is responsible for country marketing planning and execution to drive customer expansion and new customer acquisition. Before Microsoft, she has worked with large MNCs like SAP, Oracle Financial Services, Business & Decision and Indian Groups like Jubilant.
Srinivas Jain has over 24 years of experience in financial services of which around 20 years has been in the mutual fund industry. Srinivas has been associated with SBI Funds Management( SBI Mutual Fund) since 2001. Prior to which he has been associated with Birla Sunlife Asset Management Company and Kotak Securities ltd.
Srinivas Jain, is executive director and chief marketing officer for SBI Funds Management, He joined SBI Funds Management in 2001 and took over as Chief Marketing officer in Feb 2005. He is over all responsible for Strategy, Global business development, Product development and Digital initiatives for the Organization.
In 2017, Srinivas Jain was awarded Digital Marketer of the Year, Personal Finance & Investments by IAMAI and Money Control.
He is a commerce graduate from Bangalore University with a cost accounting background. He is in charge of overall development of strategy and global business development for SBI funds management private limited.
Aditya Naik is the co-founder and CBO at Koinex (India's first and largest digital assets exchange). A graduate of BITS Pilani, Aditya has worked in the growth and marketing teams of over 5 startups during their journey from being bootstrapped to raising Series B capital. He currently focuses on blockchain and its wide-ranging applications across different industries.
While Gautam has spent 19 years in digital before even Google Adwords launched in 2000. After selling two digital companies, Gautam currently serves as the Chief Data Officer for Dentsu Aegis in South Asia. Today, he focuses on building data driven products and solutions that are exported and used in 35 markets across the globe. When he isn't building proprietary tech, he is spotted cooking and teach kids how to code.
The following article is an initiative of Netcore Solutions and is intended to create awareness among the readers.
The marquee property will bring forth 25 leading Martech evangelists in a never-seen-before format, to share knowledge, in-depth analysis and insights with the marketing industry at large.
Netcore serves a strong base of brands creating 10+ Billion Customer Connects monthly and handles 30+ Billion Events a month. Headquartered in Mumbai, India, Netcore has offices in SEA, MEA, UK, and USA with an employee base of 500+ spread across 13 strategic locations.