Ford, who are Team Sky's exclusive supplier of cars and vans, are hosting Tour de Ford events around the country. The free group cycle rides will be accompanied by Team Sky-liveried Ford Mondeo estate cars; the same vehicles used to support the Tour de France-winning team, including four-time champion Chris Froome.
The 30 and 50 mile routes through the surrounding countryside will start and finish at <insert dealer name>. The non-competitive rides will follow a route plotted on Strava, the social network for athletes.
Tour de Ford celebrates Ford's partnership with Team Sky. The partnership agreement affords Team Sky access to a range of Ford vehicles to provide specific support for all key areas of the Team Sky racing and non-racing programme.