A new food and drink, creative business and events space built from shipping containers and situated in the heart of Elephant & Castle's new regeneration zone had opened 5 months previously but was still struggling to attract new customers for the Food & Beverage and local services on site. The destination also had very limited online and media coverage.
The Loop created a marketing strategy and supported the roll out of a plan that was designed to make the site and its offer more visible both at street level and online. A community relationship-building approach stimulated fresh local promotional partnerships and word of mouth referrals. Press, radio and blogger attention was secured through the promotion of a 3 day comedy festival, new weekly art market, children's Easter performance, a series of free Jazz events and new Food & Drink-focused regular event. A new intern was coached to handle day-to-day marketing tasks and social media training was offered to all the F&B and local services tenants to encourage further collaborative promotions.
· Over 12K visits to the new website within 3 months of launch.
· Social media buzz increased X10 from first month of contract.
· 400 people reported attending last and most successful musical event.
"Unlike some marketing and PR consultants, Susanne doesn't try to blind you with marketing jargon or describe hazy outcomes. Instead, she offered focused marketing strategies and tactics that made our challenges seem surmountable and gave us positive, tangible results on completion.
Are you looking for ways to market your service offer more successfully? Then why not get in touch today and we'll be happy to discuss your requirements in more detail.