It all began while searching for a present for my best friend! Being bug hunters, lobster lovers and spending years lobstering in and around Key West with good friends, we all wanted spiny lobster apparel of some sort…it could be just a hat or tee shirt, didn't matter…but we only found Maine lobsters! That really bugged us! So, it was time to hatch a plan and break a leg!
My goal was to provide an upscale approach to displaying crustaceans on apparel by embroidery versus the less expensive methods of printing. Additionally, I wanted to present the spiny lobster, blue crab or crawfish in a modest-sized fashion with applicable slogans. You know, something semi- casual or even casual that wasn't obtrusive or "screamed".
My Florida BFF – in need of a spiny lobster hat!
After hiring and working months with a creative firm to produce the crustacean images, I wasn't at all impressed with their results. I ended up scrapping everything. To the rescue came my daughter, Alli!
I am pleased and proud to share that these crustaceans are all original artistic creations drawn by my daughter, Alli, who happens to be on the autistic spectrum. Her work is far superior to anything I had handsomely paid the professional graphic artist firm to produce! It was meant to be! I'm so excited she has another venue to display her amazing talent while fulfilling my desperate need!
In addition to a unique and upscale design, it is with intention that I provide quality products that are soft to touch. That's been a necessity for our daughter throughout her life and I've learned that softness comes with quality. I've endeavored to go beyond the basic tee shirt and to introduce a variety of fashions from which to choose.
Now, my Florida based small business is fulfilling multiple purposes of providing quality crustacean apparel while utilizing my daughter's exceptional artistic abilities and giving back to non-profit organizations supporting assistance to those on the autistic spectrum.
Thank you for visiting my website and I greatly appreciate your support. I pledge to give you the best customer service possible.
And, yes, there will be more creations forthcoming from Alli!