Email Marketing has revolutionised web marketing not only in terms of engaging your customers with relevant, targeted information when, where, and how they want it but also to increase loyalty and grow sales.
According to Direct Marketing Association (DMA), The Return on Investment through Email Marketing in 2011 was $40.56 for every $1 invested.
If you are unsure of where to begin or been using Email Marketing but haven't got the desired results before, our Email Marketing Audit will identify or review the list building tactics used, business objectives and industry trends.
At TwentyEleven, this is often where we start with our clients as it enables us to develop a comprehensive Email Marketing Strategy.
A structured Email Marketing Strategy will ensure that you maximise the return on investment and not only to generate more sales from your existing customer base but also to acquire more .
It should take into account all current marketing activity, business strengths, weaknesses, budget and the tactics and activities you should be implementing. The strategy should also identify very specific short term and long term goals and tactics. We always recommend using a specialist Email Marketing Software over regular business emails.
Sending Email Marketing Campaigns is one of the most important steps. This could take various forms from sending business newsletters, delivering engaging content, special offers, product or service launches to latest industry news.
At TwentyEleven we offer full Email Campaign Design and Development service where we use scientifically proven and tested techniques to ensure the format is appropriate for the target market, content and message to de delivered.
Performance tracking of Email Marketing Campaigns is a non-negotiable element of any Email Marketing Strategy as this enables us to measure the effectiveness of message delivery. This is another reason why recommend use of specialised Email Marketing software as it allows for tracking of open rates, click rates, bounces etc.
Email Marketing Campaign Optimisation involves constant monitoring and measuring of results and making changes to improve important factors such as email deliverability, open rates, click through rates, bounce rates etc. We use cutting edge and advanced tools such as website heat maps, website optimisers, web analytic to carry out research and analysis.
We then carry out split testing on email campaign content and copy, price points, images, graphics, upsells and downsells to establish elements that convert the most.
Email list or a customer database is the starting point for Email Marketing Campaign and List Management is an essential housekeeping required to maintain the database of existing customers and prospects.
List segmentation enables us to define the database further in terms of customer behaviour so maximise engagement and thereby sales.
Ongoing Email Marketing Management comprises ongoing email campaign design, development, implementation and optimisation and is the key to maximising return on your investment as well as leads.
Get in touch for a free no obligation consultation by calling 0800 011 9035 or 07915661875 or through the Contact Us page.