One of the most promising design brands to choose Den Fair as its launch pad next week is, Melbourne furniture brand Apparentt.
The impressive first collection will launch with 12 brand new pieces of furniture and lighting, developed by the founding team of Managing Director – Elliot Gorham & Creative Director – Louise Gorham.
The Collection of products hinges itself on a simple but potent ethos: simple and durable ', and there's certainly simplicity and strength, with an accompanied beauty of form.
Navigating the minefield of a fledgling business can be tricky – Teaming up with Handkrafted, Apparentt will be on show along side some of Melbourne's top emerging designer/maker brands.
"Apparentt is a creative collaboration between a designer and a maker to create and be resourceful. "Established in 2016 by Managing Director and furniture designer/maker, Elliot Gorham, and Creative Director, Louise Gorham.
Based in Melbourne, Apparentt is a furniture design studio, working to develop attractive and innovative solutions for residential and commercial interiors.
A selection of furniture will be on show at Melbourne's Den Fair– where the brand will make its official debut (2-4 June 2016) – while the full collection is also available to view and order via Apparentt's website.