The weekly Twitter Advertiser Index lists the brands which have generated most engagement with users on the platform. Brand engagement index as on 23 November, 2016.
Due to the recent demonetisation of `500 and `1000 in India, @TheOfficialSBI helped citizens, providing them with support to meet high demand. This includes setting up separate queues for women and senior citizens, providing shade for those queuing outdoors and serving water to customers.
@HyundaiIndia launched #AllNewTucson by posting a video that features the automobile in action and all the specifications of the car that make a case for it being #BornDynamic. The video showcased not just the exterior of the car but also the interior. Fans were urged to book a test drive through a link provided in the tweet.
@JabongIndia held an activity for denim fans with #RepublicOfDenim2016, posting 10 questions that were related to clothes, specifically denim. These were about the material, origin and history of denim amongst other questions. Participants who got all questions right stood a chance to win one backpack each from United Colors Of Benetton.
@NestleIndia showed its support for the #EducateTheGirlChild movement by sharing stories of Indian girls who stood up for themselves and fought for their education. The Swiss FMCG giant urged followers who went through similar experiences to share their stories. To further show its support, @NestleIndia changed the packaging of some of its famous brands like KitKat and Maggi to include quotes that encourage education.
Fans and followers of @HolidayIQ could win themselves Flipkart vouchers worth up to `300 when they took part in #HeritageOfIndia. In this engaging activity, participants had to guess seven different heritages and destinations of India posted through tweets in the form of photos or word descriptions.