Marketing environment consists of external forces that directly or indirectly influence an organizations acquisition of inputs and generation of outputs.
Marketing definition is the process which responsible for identifying, anticipating and satisfying customer requirements profitably.
Societal marketing concept that holds that a company should make good marketing decisions by considering consumer's wants, company's requirements, and society's long-term interests.
Five marketing concepts helps organizations plans, design strategies and execute their marketing strategies to get target consumers.
5 core concepts of customer and marketplace allow you to understand and examine the customer, marketplace, and way it behaves in various situations. Core concepts of customer and marketplace are; needs, wants, and demands, market offerings, value and satisfaction, exchanges and relationships and markets.