In order to preserve its reputation for providing customers with high value products and strong after sales, support and to further enhance the Progressive Suspension image and its competitiveness in the marketplace, Progressive Suspension is unilaterally instituting a policy of minimum advertised price standards for Progressive Suspension products. This Minimum Advertised Pricing Policy ("MAP Policy") will become effective January 1, 2019 and will apply to dealers and retailers, including catalogs and internet retailers (collectively, "Resellers"), who resell Progressive Suspension products to end users located in the United States.
Progressive Suspension greatly values the efforts of all Resellers to distribute Progressive Suspension products and support our customers. This MAP Policy is adopted for the benefit of all Resellers and will be uniformly enforced.
1. Progressive Suspension will, from time to time, publish a Schedule of Manufacturer's Suggested Retail Prices ("MSRP Schedule") on its internet website, which may be amended or adjusted by Progressive Suspension at any time in its sole discretion. The MSRP Schedule will identify the effective date, the products and the Manufacturer's Suggested Retail Price ("MSRP") for those products. Each advertisement of a product identified in the MSRP Schedule below the MSRP will be a violation of this MAP Policy. Progressive Suspension products not specifically identified in the MSRP Schedule are not subject to this MAP Policy.
3. The inclusion in advertising of free or discounted products (whether made by Progressive Suspension or another manufacturer) with a product covered by this MAP Policy is prohibited. All packages (i.e., those that include a combination sale of both products covered in the MSRP Schedule and products not covered under this Policy) must be advertised at the cumulative MSRP of all the products included in the package.
5. This MAP Policy applies only to advertised prices and does not apply to the price at which Progressive Suspension products are actually sold or offered for sale to an individual consumer within Reseller's retail location or over the telephone. Resellers remain free to sell these products at any prices they choose under these circumstances.
6. This MAP Policy does not establish maximum advertised prices. All Resellers may offer Progressive Suspension products at any price in excess of the MSRP.
8. Progressive Suspension must be specifically excluded from any type of advertised storewide sale or promotion if the promotion is perceived to discount Progressive Suspension below MSRP. Advertised coupons, dealer bucks, etc. are allowed as long as they are for future storewide purchases only. Dealers must not include statements in advertising or options related to Progressive Suspension, which may lead consumers to perceive the offer of prices below MSRP.
10. This MAP Policy is solely within Progressive Suspension discretion and authority acting through the duly authorized managers of Progressive Suspension. No employee or sales representative of Progressive Suspension has any authority to discuss, modify or grant exceptions to this MAP Policy. Any representation or action by any employee, sales representative or persons not specifically authorized to discuss, modify or grant exceptions to this MAP Policy under this paragraph is unauthorized and invalid. All questions about this MAP Policy should be in writing and directed via U.S. Mail to MAP Policy Administrator, Progressive Suspension, 13861 Rosecrans Avenue, Santa Fe Springs, California 90670 or via e-mail to info@progressivesuspension.com who will respond only in writing. No oral communications about this MAP Policy are authorized. The MAP Policy Administrator shall be solely responsible for determining whether a violation of the policy has occurred, communicating decisions to Resellers regarding the policy and receiving any communications regarding sanctions imposed under this MAP Policy. Any action taken by Progressive Suspension under this MAP Policy shall be without liability to Progressive Suspension.
11. From time to time, Progressive Suspension may choose to offer special promotions on certain products. In such an event, we reserve the right to modify or suspend this MAP Policy in whole or in part by notifying all Resellers of the duration and nature of the change. Progressive Suspension further reserves the right to adjust the MSRP with respect to all or certain products at its sole discretion. Such changes shall apply equally to all Resellers.
12. Intentional and/or repeated failure to abide by this MAP Policy will result in sanctions unilaterally imposed by Progressive Suspension. Progressive Suspension does not intend to do business with Resellers who degrade the image of Progressive Suspension and its products. Progressive Suspension need not provide prior notice or issue warning before taking any action under this MAP Policy.