If you have ever worked in technology you know that partnerships and a co-marketing program are core to the success of your business. With well over 100,000 technology companies in the United States offering countless B2B products and software, many technologies compliment each other very well and can often be sold together.
Starting out it was important for me to ground myself on what the intentions and direction would be for this program so I gave myself a few guidelines.
Every business is different. There are no two businesses alike and their marketing departments surely don't operate the same.
You can't boil the ocean. And, you wouldn't try out for a major league baseball team if it was your first time playing the game. Start small, get a few wins and go from there.
I am only one person. We can't be everything to everyone, set expectations.
Keep it scalable. Think long term; make the program something that can expand as the company grows.
Now it's back to the drawing board with an even more exclusive program including a detailed marketing calendar, limited quarterly tactics and more personalized support. As for the structure of a co-marketing program it's coming along great but I anticipate there is still a lot of things left to learn once we start executing in January.