I am trying to make the shift to all eco-friendly household products and decided to give this a try based on the reviews. I have only used it once so far, on a load of towels but was pleased with the results: they smelled good and were soft. I am not sure how it will work on heavily soiled laundry but will update my review if I am not happy. Definitely hoping I can continue buying it! I love the lavender scent!