Area of specialism: Since studying Classical Civilisation at the University of Leeds, I have had a real interest in societies and what makes people tick… or click.
My passion for all things social media began when I set up my personal fashion and lifestyle blog which provided me with a valuable insight into influencer marketing.
Potted career history: I seized the opportunity to intern within the Press Team at Mulberry Head Office over multiple London Fashion Weeks, working on PR for Oxford Fashion Studios over subsequent fashion weeks. Since then I've aided the PR and running of social accounts for the launch of a young entrepreneur's debut luxury swimwear label, Arabella London.
Recent retail roles such as a supervisor at Jack Wills not only funded my travels but also strengthened my commercial awareness and ability to monitor KPIs and exceed targets. My work as both a Brand Ambassador and Team Leader within the promotional sphere have been a great experience in interacting with all levels of society with ease and being able to physically see and contribute to the practical side of marketing campaigns in action was fascinating.
Proudest moment: It's a contest between jumping out of a plane over Byron Bay from 15,000ft or managing to walk down the Norwich Fashion Week catwalk in shoes two sizes too big without falling over!
Next on the bucket list: It's an ever growing list but let's go for: swim with whale sharks in the Philippines.
Best piece of life advice: As soon as you think of an idea, do it. If not, someone else will.