Maybe it's the cold weather. Maybe it's the approach of Valentines Day. Whatever the reason, compatible firms are hooking up at an alarming rate. First, B2B data compiler DiscoverOrg announced it is buying fellow compiler ZoomInfo. The B2B data space is getting crowded as firms like Radius, DemandBase and LeadSpace compete with traditional providers. You may also recall that Dun & Bradstreet was sold to private investors last August.
Next, adtech vendor Taptica has purchased adtech vendor RhythmOne. Both firms have a strong presence in connected TV advertising. Adtech is another crowded field undergoing consolidation.
Finally, email data company TowerData is buying Xverify, which validates email addresses. The combined firm will check that email addresses are valid and enhance email addresses with demographic, household and purchase intent data.