Stephen J. Gertz of Booktryst.
What kind of a person would start a book blog, write it daily for over two years, build it to the point where it had accumulated a million hits (1,500 to 2,000 unique visitors a day, 40,000-50,000 hits a month) and only then begin to think that ……. well, maybe I have something here?
Talk about labor of love….meet Stephen J. Gertz, the founder and owner of Booktryst, an antiquarian blog with a populist touch.
"Tryst," you remember, is defined as a lover's secret meeting, and at Booktryst the reader finds that rare combo of affection, knowledge and the engaging voice of a story teller.
Hello, this guy can write.
He writes easily, well and with a solid grasp of the niceties of the antiquarian trade mashed up with a lively pop sensibility. What makes his site different from others is the content changes frequently, so it is seldom the same two days in a row.
At 61 Gertz is not exactly as stranger to the Southern California book scene. He started in the 80s as a collector, book scout, and then a part-time dealer. Later, faced with an urgent need for money, he sold his collection of erotica and drug related material to William J. Dailey and went on to work for Dailey in other capacities. Presently, his day job is executive director for David Brass Rare Books in Calabasas, CA (about 30 miles outside of LA).
Gertz had a prior incarnation as a big league television story editor, so it is not surprising that he can write. What is surprising is he can write so well, so much, and so nicely; merging a light touch with a firm grasp of a subject that is often considered arcane.
He has a dealer's eye for what has (or will have) value, a cataloger's feel for the important particulars, and a writer's gift for making it pop -- day after day, week after week.
"I guess you could say we have a deep bench," he commented, referring to Booktryst's already impressive archive. He calls them "the gifts that keeps on giving," because readers regularly turn up for many of his earlier stories, some more so than others.
In August of 2010 he grabbed the book world's attention with a festschrift for Peter Howard, the legendary Berkeley owner of Serendipity Books, titled "Wake for the Still Alive." The multi-part remembrance and tribute to Howard (who was then dying of cancer) ran on-line. Gertz also brought out 200 copies in a limited edition keepsake. It created, shall we say, a buzz.
The keepsake is long gone, but it's not too late to read his series about Howard, a contemporary dealer who many admired (and secretly longed to imitate -- with brilliant taste, enormous knowledge, vast inventory, and a bookkeeping system he kept mainly in his head). Of course there were others who regarded Howard as a stinker and a crank, and their voices pop up here and there in counterpoint.
Along with the three articles just mentioned there are 378 Booktryst entries for 2010, 267 for 2011 and 163 so far for 2012; all produced by Gertz and a handful of colleagues.