TV chat shows can be great platforms to introduce a new product, create interest in going to the cinema and see a hot movie, or any manner of things celebrity guests talk about and likely to attract a big audience.
In today's sharing society, you also want to extend the reach of a topic and its wow factor by building buzz online.
A cool product that played a big part in the latest The Graham Norton Show last night – undoubtedly the preeminent TV chat show in the UK, broadcast every Friday night on BBC1 – was a little robot that wowed Graham Norton, his three guests – Gary Oldman, Toni Collette and Nick Frost – and the studio audience.
I noticed that the video showcasing NAO was made in 2008, indicating that this humanoid robot has been around for at least five years.
Maybe mainstream focus such as The Graham Norton Show will help propel NAO into mainstream interest. Incidentally, nice work by the PR firm who got the BBC's interest in NAO leading to its being the star of The Graham Norton Show.
It certainly knows how to dance Gangnam Style.
And it (he) has a Twitter handle: @NaoRobot.
So, some work to do to evolve on from a robot dancing Gangnam Style to getting closer to the concept of Sonny from I, Robot, never mind David from A.I.