Logo and promotional materials commissioned by the Australian Embassy for Beijing Design Week. I worked closely with the Arts and Culture Director to create marketing collateral for print and digital media to promote Australian artists and designers exhibiting their work during Beijing Design Week.
The client wanted a design that unmistakably represented Australia with bright, eye catching colors and design, arts and Australia related iconography. Some notably Australia icons featured are the Embryo Chair designed by Mark Newson who would be speaking at Beijing Design Week; iconic Australian-designed foldaway clothing rack; the Sydney Opera House.