Commercialism aside, I fall more into the "love" category. Whether you're in a relationship or not, let's use the day to spread love and happiness! :) And besides, Valentine's Day provides a valid excuse to eat chocolate.
Every year over the past decade, Valentine's Day has been just another day, but with a card. This year we both decided to take his 87 yr. old Mom out for lunch and a visit. Best Day ever.