P97 is a mobile commerce and digital marketing platform used for retail fueling.
Needed a load balancer with advanced security capabilities.
P97's technology helps companies increase fuel sales and boost customer loyalty by making paying for gas and shopping at convenience stores easier. They provide a secure cloud-based mobile commerce and digital marketing solution to the fuel marketing industry more convenient. Their solutions enhances the ability of their clients to attract and retain customers because their technology securely connects individual mobile phones and connected cars with identity and geo-location-based software technology to create unique connected-consumer experiences.
Mobile commerce is on the rise, with more and more shopping exp eriences being made available anytime and anywhere from a mobile device. P97 knows how important mobile shopping is to businesses and consumers, and particularly how innovative it can be in the retail fuel industry. The team at P97 set out to move beyond the pay‑at‑the‑pump technology that was developed almost 20 years ago, and to offer a modern, easy, and secure way for people buy gas and shop at convenience stores.
In addition to addressing security requirements, P97's IT team is also dealing with the challenges of supporting a rapidly growing platform. For the P97 team, knowing how their production resources are responding to increasing customer demand is important, and that requires extensive monitoring. With NGINX Plus' live activity monitoring dashboard, P97 can monitor events in real time and ensure that their backend servers are keeping up with traffic.
P97 Networks architects and develops mobile commerce and digital marketing solutions for the retail fueling industry. By combining a cloud‑based mobile commerce platform and a contextual commerce engine, P97's PetroZone delivers a powerful, integrated solution that empowers marketers, merchants, and oil companies to attract and retain consumers. Agile and robust web services built on Microsoft's Azure Cloud allow P97's technology to enhance customers' current mobile solutions, or provide a fully integrated, 360‑degree platform with a white‑labeled, mobile application. P97's Mobile Commerce and modern point‑of‑sale solutions securely connect to millions of consumer mobile phones and connected cars to create unique mobile experiences. For more information, visit www.p97.com.