Danny has 26 years' experience in production/post production across a range of disciplines from advertising to long-form television and movies; For the past 18 years, Danny has been Managing Director of a number of market leading businesses for organisations such as WPP, Tag and Prime Focus. Prior to working with APR, Danny served in a dual role as both Global Managing Director of Smoke & Mirrors and Global Head of Broadcast Services for parent company Williams Lea Tag, with responsibility for a number of WLT's global brand accounts, creative agency partnerships and all group moving image production/post production businesses. Danny oversaw significant and profitable global expansion of the areas under his control; growing to 350+ staff working across 7 international studios. Working for a broad and varied client base of both brands and agencies provided Danny with valuable insight into all aspects of creative production and the wider marketing supply chain.