Ukrainian distributor of content for TV, Digital, outdoor and indoor rights MK-Distribution (a part of MK Media Group, Ukraine) closed a number of deals with TV channels, distributors and IFE (inflight entertainment) providers selling Ukrainian content.
One of Europe's leading TV/VOD distributor and publisher Mobibase (France) signed the contract with MK-Distribution purchasing the mobile and OTT rights. Two programs came to MENA and Pakistan: «CoolLook» (350×12 min, the program that shows wellbeing and beauty advices in four areas: make-up, fitness, hairstyle and manicure) and «LunchBox» (140×7 min, cooking show that brings simple and beautiful ideas about how to make a lunchbox so colorful and tasty).
MEGAFON, the second largest mobile phone operator and the third largest telecom operator in Russia, chose from MK's catalogue educational programs for kids «Lessons of Aunt Owl» (or «Multipedia») and few fillers: «Secret Ingredient» (100х3 min, cooking), «FoodLab» (100×3 min, cooking), «World in pictures» (100×5 min, entertainment, travel guide), «Do It Yourself» (100х3 min, craft/diy ideas).
Family channel «+TV» (Belrorussian media-holding BELVIASAT) will broadcast few cooking shows («Tasty Morning» 150х3 min, «TasTEA» 50×2 min, «Secret Ingredient» 100×3 min), «Do it Yourself» 100×3 min, «CoolLook» 350х12 min and program «Anyday Holiday» (26×7 min, in each episode the traditions of New Year and Christmas celebration in different countries is revealed).
During a flight, passengers of airlines tend to watch short form videos nowadays (of course, without taking in consideration feature films and animation). Thus, Global Eagle Entertainment provided passengers of Air Europa with cooking program «Carving day» (100х3 min), where the beautiful techniques of fruit and vegetables carving is performed stepwise. Air Astana and Norwegian Air Shuttle also became interested in cuisine topic. Irish content services provider Inflight Dublin chose for these airlines «FoodLab» (200×3 min) and «FunFood» (100×2 min) with cooking recipes from all over the world.
Travelers like to discover new countries and their cultures, so the topic of art hits the spot. The title «Re:Art» (100×3 min) can be watched on displays of AirAstana and Norwegian Air Shuttle. The program follows the artist that recreates the masterpieces of famous painters by pencil drawing.
MK Media Group is Ukrainian based holding founded in 2008 that included MK-Distribution (international distributor of content available for TV, digital, indoor/outdoor rights), production studio MeetMinds, online magazine MediaOwl www.mediaowl.tv and footage library footagestore.net.
Publications: TTV, Prensario, Revista Señal, CEE TV, Медиасат.