The Morpholio Project unveils seven new and forward thinking design tools with the launch of Morpholio 2.0, the App Store's number one portfolio app. The app re-imagines the portfolio as a design utility, moving it into the fast, flexible, at-your-fingertips device era. The project seeks to advance the ways that creatives access, share, discuss, and get feedback on their work from a global community of users.
To achieve this, Morpholio had to become very sophisticated about all the ways that designers communicate – not just through language, but most importantly through their eyes and hands. Over the past year, the team of architects and programmers has collaborated with experts from various disciplines to build a robust design-centric workspace that could be used by anyone – from fashion designers to photographers, architects and automotive designers, even tattoo artists. It builds on research into human-computer-interaction to deliver innovations like a tool for image analytics called "EyeTime" and virtual "Crits" where collaborators can share images, and comment on each other's work via notes or sketches. Human behavior data-mining is essential to offering these forms of powerful feedback, letting you know how your followers are interacting with your work. "These new tools are absolutely integral to the daily workings of any image driven process and have huge implications for both design and artistic practice," says Co-Creator, Toru Hasegawa.
Your Morpholio – The software begins by transforming the user's portfolio into a constantly versioning and customizable book of images. Capable of communicating with multiple devices, it organizes image collections in a comprehensible and accessible format that makes sharing and presenting work seamless and infinitely flexible.
EyeTime – EyeTime analyzes every image you put in Morpholio from the moment you begin. It captures and records the amount and type of viewing time an image receives. Our eyes don't simply gather data, but react and are provoked by what they see. Human Behavior Mapping captures that feedback to let you know not just how many hits an image is getting, but how your followers are interacting with your work.
Crit – Morpholio "Crit" is a virtual space that allows you and as many colleagues as you want to gather around images and give various forms of feedback including comments and sketches. Set up a critique for your studio, consultants, office, friends or project team.