Dentsu Aegis Network has announced the launch of Amplifi in India under the Executive Sponsorship of Kartik Iyer, President Media Agencies and Amplifi.
Amplifi is the media investment arm of the Dentsu Aegis Network, comprising four specialisations – Investment Management, Global Media Partnerships, Amnet and The Story lab.
Amnet, the programmatic capability of Dentsu Aegis Network, continues to grow from strength to strength and will now be a part of Amplifi.
The Story Lab, launched in 2015, will continue to operate as part of Amplifi under the leadership of Sunil Kumaran.