What is the Hype Cycle and Why Should You Care?
Have you spent good money buying a web presentation platform but no one is using it?
You rolled out this great new 'platform' company-wide but you're getting a lot of resistance to using it? Even though you know that it will create efficiencies.
Millions of dollars are wasted each year in communication solutions that are badly used, under-used or just plain resisted in the hopes that "this too shall pass" like so many initiatives before it.
It's not uncommon. You're caught in the grips of "the Hype Cycle" and it can be overcome.
Wayne Turmel shares the story of how one client overcame the Hype Adoption Cycles and achieved amazing results that you can get for your business also, if you apply the suggestions in this white-paper.