The Loss Foundation launches their campaign, I Won't Go Quiet, which encourages the family, friends, colleagues, and acquaintances of those bereaved by cancer to say something rather than nothing.
We know how hard it can be to know the "right" thing to say when someone you know has lost a loved one. Feeling ill equipped to deal with sadness is a normal fear but avoiding the subject can leave your friend feeling isolated and alone in their grief, which ultimately makes their bereavement more difficult.