Why are the small candy bars referred to as “fun sizes”? Isn’t it more fun to consume the big one?
Why are the small candy bars referred to as “fun sizes”? Isn’t it more fun to consume the big one?
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The term "fun size" came about due to the popularity of smaller candy bars with younger consumers. Because these smaller versions of candy had a more affordable cost and were more easily portable, they were seen as more “fun” to consume. Since then, this phrase has become a popular marketing term used to advertise smaller versions of food and treats as being more enjoyable.
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