Identify the unfair aspect with respect to the sentence extracted from an online Terms of Service:
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content that impersonates any person or entity or otherwise misrepresents your affiliation with a person or entity , including tripadvisor ; 

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. OPTIONS: ['Unilateral termination' 'None' 'Limitation of liability'
 'Unilateral change' 'Jurisdiction' 'Contract by using' 'Arbitration'
 'Content removal' 'Choice of law'].