Identify the unfair aspect with respect to the sentence extracted from an online Terms of Service:
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content that impersonates any person or entity or otherwise misrepresents your affiliation with a person or entity , including tripadvisor ; 

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. OPTIONS: ['Limitation of liability' 'Contract by using' 'Choice of law'
 'Jurisdiction' 'Content removal' 'Arbitration' 'Unilateral termination'
 'None' 'Unilateral change'].