Identify the unfair aspect with respect to the sentence extracted from an online Terms of Service:
```
fitbit and its affiliates are referred to as `` fitbit , '' `` we , '' `` us , '' or `` our '' in these terms . 

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. OPTIONS: ['Arbitration' 'Content removal' 'Limitation of liability'
 'Unilateral change' 'Jurisdiction' 'None' 'Choice of law'
 'Contract by using' 'Unilateral termination'].