Identify the unfair aspect with respect to the sentence extracted from an online Terms of Service:
```
fitbit and its affiliates are referred to as `` fitbit , '' `` we , '' `` us , '' or `` our '' in these terms . 

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. OPTIONS: ["Jurisdiction", "Content removal", "Limitation of liability", "Unilateral change", "Choice of law", "None", "Unilateral termination", "Arbitration", "Contract by using"].