Jesus, we know. Every time the phenomenon is even peripherally relevant, redditors are just climbing over each other to seem like the smartest guy in the room; parroting 'HEY U GUYZ THIS IS THE STREISSAND EFFERCT' - Sir Monty McTrilby, PhD. It's not obscure, and you're not being insightful. 

Edit: Omagerd, this cacophony of downvotes is like the Streisand effect, guys! 