NO ONE IS GETTING RIPPED OFF. How silly.  It clearly states the price.  No one is paying more than they want.  Selling a 1bdrm apt in Manhattan for $1million isn't ripping anyone off.  There are some people who are willing to pay more for something for reasons you do not share.  

Ripping someone off would be offering it for MSRP and then charging them 30K more.

Don't be dumb