…processes, such as incentive salience (Knutson et al, 2000; Knutson et al, 2001; Knutson et al, 2003), the hedonic experience of reward (O’Doherty et al, 2001), and reward learning (Asaad and Eskandar, 2011; Berns et al, 2001; McClure et al, 2003; O’Doherty et al, 2003; Schultz, et al,…