…of people and evaluations of self are associated with medial prefrontal cortex (MPFC) and posterior cingulate cortex (PCC) activity (e.g., Vogeley et al. 2001; Harris et al. 2005; Mitchell et al. 2005; Ochsner et al. 2005; Lindner et al. 2008; Krienen et al. 2010 but see Kelley et al. 2002).