What is the average rating for movie titled 'When Will I Be Loved'?
average rating = DIVIDE((SUM(rating_score where movie_title = 'When Will I Be Loved')), COUNT(rating_score));
SELECT AVG(T2.rating_score) FROM movies AS T1 INNER JOIN ratings AS T2 ON T1.movie_id = T2.movie_id WHERE T1.movie_title = 'When Will I Be Loved'