Please list the assumed name of all the facilities that failed an inspection in 2010.
assumed name refers to dba_name; failed an inspection refers to results = 'Fail'; in 2010 refers to inspection_date like '2010%'
SELECT DISTINCT T2.dba_name FROM inspection AS T1 INNER JOIN establishment AS T2 ON T1.license_no = T2.license_no WHERE T1.results = 'Fail' AND strftime('%Y', T1.inspection_date) = '2010'