Channon, an expert in digital marketing and transformative technologies, joined the company in December 2019.Nicholas Vita, who co-founded The Cannabist Company in 2012 and has been at the helm for over a decade, oversaw the company's growth to over $500M in annual revenue and expansion into 16 integrated markets in the U.S. Vita is shifting his focus to research for ultrarare pediatric diseases through gene therapy but will continue to support the company as a Board member.
Channon, a digital marketing expert, joined the company in December 2019. Nicholas Vita, who co-founded The Cannabist Company in 2012, oversaw the company's growth to over $500M in annual revenue and expansion into 16 integrated markets in the U.S.