title: Kevin Lyman
text: Kevin Lyman is the founder and operator of the Kevin Lyman Group, formerly known as 4Fini, Inc., a live event production company and brand strategy firm. His most notable live production is the live music festival series Vans Warped Tour, which attracted about 750,000 people annually and was the longest-running North American festival concert tour. 
  
  In the Fall Semester of 2018, Lyman started teaching at USC's Thornton School of Music as an Associate Professor.
  
  Education
  Kevin Lyman is a graduate of California State Polytechnic University, Pomona, with a degree in Recreation Administration.
  
  Career tours and festivals
  
  Active tours/festivals
  
  Previous tours and productions
  Vans Warped Tour 1995-2019
  Watcha! Tour
  Taste Of Chaos Festival
  INTOUR 
  It's Not Dead Festival
  Vans European Warped Tour
  The Rockstar Energy Mayhem Festival
  Australian Warped Tour
  Vans Warped Tour Japan
  Country Throwdown Tour
  Down From The Mountain Tour
  Taste Of Chaos
  Lolapallooza ('91-'94)
  J-Rock Revolution
  NIN (Downward Spiral Tour)
  Delta Heavy Tour
  Sprite Liquid Mix Tour
  This is Why Wurr Hot Tour
  Great High Mountain Tour
  Crusty Demons Global Assault Tour
  Vans Triple Crown
  Duffing for Dollars Charity Golf Tournament
  Eat'M Conference (Las Vegas)
  Christopher Street West Gay & Lesbian Pride Festival
  Boarding for Breast Cancer Foundation Snowboard and Music Festival
  Girlz Garage
  Neil Bogart Foundation Gala
  Z-100 "Z Zoo Plane to Puerto Rico" Event
  "320 Festival" for Mental Health a partnership with Talinda Bennington
  Recover Outloud Broadcast Las Vegas Fall 2020
   Strange 80's benefit shows 2022–23
  
  Other productions
  
  In 2014, 4Fini produced the first Alternative Press (AP) Music Awards show.
  Revolver Golden God Awards
  
  Filmography
  
  Lyman has appeared in and produced multiple TV series, movies, and documentaries including FUSE TV's series Warped Roadies (from 2012–2014), No Room For Rockstars (documentary), The Other F Word (documentary), and Alternative Press's annual AP Music Award Show (2014). He is also producing the upcoming animated musical comedy Under The Boardwalk, from Paramount Animation.
  
  4Fini Incorporated
  
  Founded by Lyman, 4Fini is a talent and brand strategy agency (4Fini Agency) and event production company (4Fini Productions) based in South Pasadena, California.  
  
  4Fini produces events in North American and globally, and its Warped Tour has helped launch the careers of artists such as Eminem, Katy Perry, No Doubt, Echosmith, and Paramore.
  
  4Fini Agency
  
  In 2014, Kevin Lyman and business partner Jerra Spence created 4Fini Agency, a full service consulting firm connecting brands with the youth market.
  
  Over the past 20 years, 4Fini has worked with youth-targeted brands including Monster Energy, Rockstar Energy, Vans, Hurley, Volcom, and retailers like Hot Topic, Journeys, and Tilly's.
  
  Long-term partners and sponsors include Ernie Ball (since 1996), Alternative Press (since 1999), Truth (since 2000), Trojan (partnership starting in 2000), Fuse (since 2004), and Kia (since 2008).
  
  4Fini Productions
  
  4Fini Productions is a live production house known for producing festivals, events, award shows, and concert tours worldwide.
  
  In 2007, Kevin Lyman's The Vans Warped Tour and its significance to the punk-rock/skate community was commemorated with a time capsule and exhibit at the Rock and Roll Hall of Fame and Museum. In 2019 the exhibit reopened which ran through March 2021.
  
  In July 2014, 4Fini produced the annual AP Music Awards at The Rock and Roll Hall Of Fame Museum.
  
  Speaking engagements
  
  Lyman has been a speaker at SXSW 2014, Vegas Music Summit 2014, Launch Music Conference 2014, ASCAP Expo 2014, Cutting Edge Music Business Conference, Billboard's Mobile Entertainment Live!, and Digital Media Summit.
  
  References 
  
  Living people
  Year of birth missing (living people)
  American music people