who is the most popular user on instagram
Instagram


with other Instagram users. The trends deemed the most popular on the platform often highlight a specific day of the week to post the material on. Examples of popular trends include #SelfieSunday, in which users post a photo of their faces on Sundays; #MotivationMonday, in which users post motivational photos on Mondays; #TransformationTuesday, in which users post photos highlighting differences from the past to the present; #WomanCrushWednesday, in which users post photos of women they have a romantic interest in or view favorably, as well as
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Selfie


picture stories. Geofilters allow people to take selfies with overlays that can be comedic, altering your selfie image with the ability to show where you are located. In September 2017, Instagram boasted 500 million daily active users of its self-promotion, selfie-sharing app and 800 million monthly active users. Snapchat reports 178 million daily active users of its service. As of July 2017, in order of popularity, the four most popular social networking services are Facebook, Facebook Messenger, Instagram, and Snapchat. Initially popular with
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Instagram


attract the younger generation with 90% of the 150 million users under the age of 35. From June 2012 to June 2013, Instagram approximately doubled their number of users. As regards income, 15% of US Internet users who make less than $30,000 per year use Instagram, while 14% of those making $30,000 to $50,000, and 12% of users who make more than $50,000 per year do so. With respect to the education demographic, respondents with some college education proved to be the most active
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Knife collecting


. It is a fun and interactive way to learn more about knives and the hobby. With the popularity of apps on phones, Instagram emerged as another resources that knife collectors use to get information about knives, as well as follow other knife collectors who post pictures of their knives. Instagram differentiates from video websites like YouTube, because, instead of posting videos, most users post photos of their knives. It is another great tool to view knives and learn more about certain aspects of knives. Also, it is a good
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MURAL Festival


popular on social media platforms such as Instagram, standing at 197k followers. The Instagram popularity of the murals and the festival extend to a lot of other Instagram users in Montréal. The hashtag handles #montréal and #mural include a lot of user photos of the urban art projects worked on doing the festival. The inaugural edition of the festival took place in June 2013. During the four-day event, more than 25 local, national and international street artists worked separately and in concert across twenty building facades chosen to be
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Social media in the fashion industry


the popularity and usage of the smart phone, in particular iPads and iPhones increased. This altered the way consumer's were interacting and accessing with the fashion world. Instagram launched in 2010, the app since then has gained over 200 million users, over 25 billion images shared so far, averaging 1.6 billion likes per day (Wilson, A. 2014). These figures suggest that content postedis very exposed and Instagram is a good tool to reach a large number of people. Instagram is now seen as one of the most powerful
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Instagram


a neutral gender-bias format, 68% of Instagram users are female while 32% are male. Instagram's geographical use is shown to favor urban areas as 17% of US adults who live in urban areas use Instagram while only 11% of adults in suburban and rural areas do so. While Instagram may appear to be one of the most widely used sites for photo sharing, only 7% of daily photo uploads, among the top four photo-sharing platforms, come from Instagram. Instagram has been proven to
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GifBoom


such as hashtags and the opportunity to like posts and follow other users. There was a popular page (quite like instagram's explore page) that featured the most creative, and successful content on the application. There was a group of Gifboom users that began their social media success through the application. Some well known Gifboom users that began on the application are: Singer Madison Beer, Model Parker Kit Hill, and Model Star Alex. Users with above 10,000 followers (such as: Star Alex and Parker Kit Hill) were
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Cloud-chasing (electronic cigarette)


Instagram can be used for showing off vape tricks. One of the more alluring features about vaping was cloud-chasing among Instagram users. Teenagers are being taught vaping tricks from one another. Students put videos on social media that show them performing tricks using e-cigarettes. Adolescents eagerly check out e-cigarettes on social media and YouTube where they find out about vaping tricks, among other things. The increase in popularity with vape tricks is attributed to many e-cigarette users in Southern California who posted their tricks on social
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Sondos Alqattan


Sondos Alqattan is a Kuwaiti beauty blogger and Instagram user who shot to international prominence after posting a video critical of a Kuwaiti government move to provide better protection and working conditions for migrant domestic workers. With some 2.4 million followers on Instagram, Alqattan was a popular 'social media influencer' in the Arab world and used by a number of beauty brands to promote their products. Although a number of brands were fast to desert her, since media coverage and online attention about the controversy has died down, her popularity has bounced back
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Iran


number of Internet users. According to the statistics provided by the web information company of Alexa, Google Search is Iran's most widely used search engine and Instagram is the most popular online social networking service. Direct access to many worldwide mainstream websites has been blocked in Iran, including Facebook, which has been blocked since 2009 due to the organization of anti-governmental protests on the website. However, , Facebook has around 40 million subscribers based in Iran (48.8% of the population) who use virtual private networks and proxy
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Social Networking and Psychology


that people use social networking sites as a method of social comparison, which leads to social comparison bias. Adolescents who used Facebook and Instagram to compare themselves with and seek reassurance from other users experienced more depressive symptoms. It is likely, though, that the effects of social comparison on social networking sites is influenced by who people are interacting with on the sites. Specifically, Instagram users who followed a higher percentage of strangers were more likely to demonstrate an association between Instagram use and depressive symptoms than were users who followed a lower
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Kevin Systrom


. Systrom hired former Yahoo Vice-President James Everingham, as well as Kevin Weil, who formerly headed product development at Twitter, as high-ranking executives at Instagram. As of October 2015, 40 billion pictures had been shared on Instagram. As of June 2016, Instagram had over 500 million active users. Also in 2016, "CNN" quoted a study according to which Snapchat was the most important social network among teenagers aged 14 to 19, the first time in two years that Instagram did not feature at the
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Instagram


also added messaging features, the ability to include multiple images or videos in a single post, as well as "Stories"—similar to its main competitor Snapchat—which allows users to post photos and videos to a sequential feed, with each post accessible by others for 24 hours each. As of January 2019, the Stories feature is being used by 500 million users daily. After its launch in 2010, Instagram rapidly gained popularity, with one million registered users in two months, 10 million in a year, and 1 billion .
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Mercedes-Benz CLA-Class


of perspectives, which had appeared until mid-April 2013 in high-circulation news and business magazines, specialist motoring publications and special interest media under headings such as "Form: non-conformist" or "Untamed". The #Untamed was launched in February 2013, a digital photo installation inspired by the new Mercedes-Benz CLA, for which Mercedes-Benz will be exploiting the power of the popular social media photo platform Instagram. Users could to go to www.untamed-installation.com and upload the most unusual images from their personal Instagram
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Internet in Ukraine


politician Yulia Tymoshenko was the most "followed" Twitter user in Ukraine as of early 2012, with 91,547 "followers". According to research by PlusOne Communications Group in March 2019 Ukraine had 11 million Instagram users. Ukrainians under the age of 30 used Instagram more than Facebook. According to Alexa Internet ranking, in 2013 VK was the most visited website in Ukraine. According to the company, in January 2012 VK had more than 20 million registered users from Ukraine (out of a total of 155 million users worldwide);
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Privacy concerns with social networking services


they have scanned and imported their user's phone contacts onto the website database so that they can learn more about their users. Most users were unaware that Twitter is created this way for new users to search for their friends. Twitter has stated that they will have their privacy guidelines illustrated more clearly in the future. In 2015, after Facebook bought Instagram there was an option that Instagram could use its own users photos for ad purposes. This new policy was hidden in their user agreement. Users could opt out but the only
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Instagram


app automatically begins playing videos as soon as it is launched, which CEO Kevin Systrom contrasted to video hosts where one must first locate a video. In December 2013, Instagram announced Instagram Direct, a feature that lets users interact through private messaging. Users who follow each other can send private messages with photos and videos, in contrast to the public-only requirement that was previously in place. When users receive a private message from someone they don't follow, the message is marked as pending and the user must accept to
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Instagram


engage with images that depict fewer individuals compared to groups and also are more likely to engage with content that has not been watermarked, as they view this content as less original and reliable compared to user-generated content. Recently Instagram has come up with an option for users to apply for verified account badge, however this does not guarantee every user who applies will get the verified blue tick. Users on Instagram have created "trends" through hashtags, which are specific keywords combined with a hash symbol that lets them share content
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Image sharing


and Tumblr allow users to share images with a large community of users. Images are the most liked content of the aggregation and media sharing site Reddit; and according to data analyst Randy Olson as of August 2014, nearly 2/3 of all successful posts on the site were links to an image hosted on Imgur. Sharing images via mobile phones has become popular. Several networks and applications have sprung up offering capabilities to share captured photos directly from mobile phones to social networks. The most prominent of these is Instagram, which has quickly
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Mobile social network


practically 1.6 billion active users around the world. Moreover, in the United States, a study named the usage of the most popular mobile social networking percentages showed that social media audiences spent a total of 230 billion minutes on Facebook in 2014, 80% higher than Instagram. Until January 2016, 52% of users in North America accessed social media through mobile when the global mobile social penetration rate was 27%. The report in 2017 showed that around 1 billion users will visit Facebook via mobile devices and during this year,
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Internet celebrity


/multipliers for trends in fashion, technology, gaming, political, entertainment, and other genres. The first social media platform SixDegrees.com was launched in 1997. Users were able to upload a profile and make friends with other users. Since then, social media has become a central part of not only communication, but social life, businesses, and news publishing. Some of the most popular social media platforms are Facebook, YouTube, WhatsApp, WeChat, Instagram, Tik Tok, and Twitter. Self-branding, also known
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Ghost followers


Instagram followers, most of which are ghosts. These individuals are paid to follow accounts but are not required to engage with them. This allows those seeking publicity to quickly increase their number of followers and appear to be popular, or "trending". For example, Rantic (formerly "SocialVEVO" and "Swenzy") was able to increase the number of Daily Dot's Twitter followers from 48,000 followers to 122,000 in only four days. This faux-popularity may still attract "volunteer" users. However, this technique
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User-generated content


have access to is more diverse than ever before. Reaching two billion daily active users in June 2017, Facebook has emerged as the most popular social media platform globally. Other social media platforms are also dominant at the regional level such as: Twitter in Japan, Naver in the Republic of Korea, Instagram (owned by Facebook) and LinkedIn (owned by Microsoft) in Africa, VKontakte (VK) and Odnoklassniki in Russia and other countries in Central and Eastern Europe, WeChat and QQ in China. However, a concentration
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Geotagging


finding associated geographic coordinates (or vice versa for reverse geocoding). Such techniques can be used together with geotagging to provide alternative search techniques. Geotagging has become a popular feature on several social media platforms, such as Facebook and Instagram. Facebook users can geotag photos that can be added to the page of the location they are tagging. Users may also use a feature that allows them to find nearby Facebook friends, by generating a list of people according to the location tracker in their mobile devices. Instagram uses a map feature
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Mevius


that JTI Korea had been paying Instagram users who had a lot of followers to post photos of its Mevius brand cigarettes, according to a document obtained by The Korea Times. In return, Instagram "influencers," most of whom were men in their 20s and 30s, are said to have received as much as 5 million Won ($4,400) for each post. These photos primarily aim to spark interest in Mevius among women who follow young, fashion-savvy men who upload photos of their daily lives. A bigger
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Instagram


generated text or user-inputted text. Users can upload photographs and short videos, follow other users' feeds, and geotag images with the name of a location. Users can set their account as "private", thereby requiring that they approve any new follower requests. Users can connect their Instagram account to other social networking sites, enabling them to share uploaded photos to those sites. In January 2011, Instagram introduced hashtags to help users discover both photos and each other. Instagram encourages users to make tags both specific and
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Instagram


added in a later stage which allows users to buy products in app. In June 2012, Instagram introduced "Explore", a tab inside the app that displays popular photos, photos taken at nearby locations, and search. The tab was updated in June 2015 to feature trending tags and places, curated content, and the ability to search for locations. In April 2016, Instagram added a "Videos You Might Like" channel to the tab, followed by an "Events" channel in August, featuring videos from concerts
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Instagram


video app that combines photos into short, one-second videos that play back-and-forth in a loop. The popularity of Instagram has led to a variety of third-party services using its functionality and adopting it into formats not officially supported. Examples include services for getting an overview of user statistics, printing photos at social events, turning a large number of photos into thumbnails for a physical book or a large poster, and dedicated apps for viewing Instagram on Mac personal computers. Following the release in October,
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Ellen DeGeneres


Forbes" estimated DeGeneres' 2018 earnings at US$87.5 million, making her the 15th highest-paid entertainer in the world. In 2015, she was named the 50th most powerful woman in the world by "Forbes" and number two on the World Pride Power list. As of August 2, 2018, DeGeneres has more than 76 million followers on Twitter and 55.8 million followers on Instagram, making her the seventh most followed user on Twitter and the 28th most followed user on Instagram. She is a fan of the National
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Gucci


collaborated with artists and popular Instagram meme accounts. Memes can be defined as a joke, fad or memorable piece of content that spreads across the web and is usually accompanied by a witty caption. For Gucci, the brand focused on Instagram ads, where they reimagined popular memes with their watch collection, prompting users to share and tag their friends. Despite the conversation and shares, the campaign was not wildly successful, with many viewers reacting negatively to the content. Gucci has created strong partnerships with Hollywood celebrities and social media influencers
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Impression management


people express personal features etc. can be changed. This often shows how far people will go. Social media usage among American adults grew from 5% in 2005 to 69% in 2018. Facebook is the most popular social media platform, followed by Instagram, LinkedIn, and Twitter. Social networking users will employ protective self-presentations for image management. Users will use subtractive and repudiate strategies to maintain a desired image. Subtractive strategy is used to untag an undesirable photo on Social Networking Sites. In addition to un-
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Instagram


video limit to 60 seconds. Albums were introduced in February 2017, which allow up to 10 minutes of video to be shared in one post. IGTV is a vertical video application launched by Instagram in June 2018. Basic functionality is also available within the Instagram app and website. IGTV allows uploads of up to 10 minutes in length with a file size of up to 650 MB, with verified and popular users allowed to upload videos of up to 60 minutes in length with a file size of up to 5.4 GB. The
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Vero (app)


Instagram users, hoping the app’s policies and privacy settings would assuage concerns over sharing personal information on the internet. Within the space of one week, the app went from being a small service, akin to Ello or Peach, to being the most downloaded app in eighteen countries. Vero’s content feed resembles Instagram’s although users can share a wider variety of content and the app has a chronological content feed whereas Facebook and Instagram’s feeds are algorithm- based. Vero’s business plan is also distinct from similar social media apps
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Instagram


, Instagram added a zoom feature that allows users to pinch-to-zoom the screen to virtually zoom in on photos and videos. In September 2016, Instagram removed Photo Maps, which previously allowed users to see a map of their geotagged photos. An Instagram spokesperson stated that "Photo Map was not widely used, so we've decided to remove the feature and focus on other priorities". In December 2016, Instagram introduced a feature letting users save photos for later viewing. Bookmarked posts get added to a private page
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Instagram


In April 2012, Facebook acquired the service for approximately US$1 billion in cash and stock. , over 40 billion photos had been uploaded to the service. Although praised for its influence, Instagram has been the subject of criticism, most notably for policy and interface changes, allegations of censorship, and illegal or improper content uploaded by users. As of January 14, 2019, the most liked photo on Instagram is a picture of an egg, posted by the account @world_record_egg, created with the sole purpose of surpassing the previous
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Instagram


September 2017. In October 2016, Instagram Stories reached 100 million active users, two months after launch. This increased to 150 million in January 2017, 200 million in April, surpassing Snapchat's user growth, and 250 million active users in June 2017. In April 2017, Instagram Direct had 375 million monthly users. In June 2011, Instagram passed 100 million photos uploaded to the service. This grew to 150 million in August 2011, and by June 2013, there were over 16 billion photos on the service. In
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The Shade Room


, the majority of The Shade Room's news is reported primarily on Instagram. Unlike most web-based celebrity gossip coverage, Nwandu avoided the typical blog format in favor of publishing full-length stories on Instagram, providing a platform appealing to advertisers. Nwando found Instagram suited to her vision for The Shade Room due to its image-based format. After getting established in the Instagram format, the site was then expanded to include community news, trending news, and user interaction. The Shade Room refers to readers as "
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Yinztagram


Yinztagram is a free photography mobile app for iOS that allows users to superimpose images of Pittsburgh landmarks in photos. The name "Yinztagram" is a portmanteau of yinz, a term from Pittsburghese, and Instagram, a popular photo application. The most recent version 1.2 was released on September 15, 2012. The Pittsburgh landmarks available in the program include Rick Sebak, "Dippy", and Primanti Brothers sandwiches. As part of the celebration of Rick Sebak's 25th year WQED, the PBS station worked with the owners of at
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Instagram


, add effects and layers, and add them to their Instagram story. Images uploaded to a user's story expire after 24 hours. The media noted the feature's similarities to Snapchat. In November, Instagram added live video functionality to Instagram Stories, allowing users to broadcast themselves live, with the video disappearing immediately after ending. In January 2017, Instagram launched skippable ads, where five-second photo and 15-second video ads appear in-between different stories. In April 2017, Instagram Stories incorporated augmented reality stickers, a
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Kevin Systrom


studies in Mayfield Fellows Program, Krieger and Systrom identified that Burbn contained too many features and the users did not want a complicated product. They decided to focus on one specific feature, photo-sharing. The development of Burbn led to creation of Instagram. A month after launching, Instagram had grown to 1 million users. A year later, Instagram hit more than 10 million users. In 2010, Systrom co‑founded the photo-sharing and, later, video-sharing social networking service Instagram with Mike Krieger in San Francisco
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Vero (app)


Vero is a social media platform and mobile app company. Vero markets itself as a social network free from advertisements, data mining and algorithms. The app was founded by Lebanese billionaire Ayman Hariri who is the son of former Lebanese prime minister Rafic Hariri. The name is taken from the Esperanto word for truth. The app launched officially in 2015 as an alternative to Facebook and their popular photo-blogging app Instagram. Within weeks of its release the app surged in popularity although users expressed mixed reports with some feeling confused about how
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Instagram


on Instagram with 23%. Following behind, college graduates consist of 18% and users with a high school diploma or less make up 15%. Among these Instagram users, 24% say they use the app several times a day. Ongoing research continues to explore how media content on the platform affects user engagement. Past research has found that media which show peoples' faces receive more 'likes' and comments and that using filters that increase warmth, exposure, and contrast also boosts engagement. Users are more likely to
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Instagram


users make their private messages "disappear" after being viewed by the recipient, with the sender receiving a notification if the recipient takes a screenshot. In April 2017, Instagram redesigned Direct to combine all private messages, both permanent and ephemeral, into the same message threads. In May, Instagram made it possible to send website links in messages, and also added support for sending photos in their original portrait or landscape orientation without cropping. In August 2016, Instagram launched Instagram Stories, a feature that allows users to take photos
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Instagram


"clone" of Snapchat's functionality. In May 2017, Instagram expanded the augmented reality sticker feature to support face filters, letting users add specific visual features onto their faces. Later in May, "TechCrunch" reported about tests of a Location Stories feature in Instagram Stories, where public Stories content at a certain location are compiled and displayed on a business, landmark or place's Instagram page. A few days later, Instagram announced "Story Search", in which users can search for geographic locations or hashtags and the
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Instagram


app displays relevant public Stories content featuring the search term. In June 2017, Instagram revised its live-video functionality to allow users to add their live broadcast to their story for availability in the next 24 hours, or discard the broadcast immediately. In July, Instagram started allowing users to respond to Stories content by sending photos and videos, complete with Instagram effects such as filters, stickers, and hashtags. Stories were made available for viewing on Instagram's mobile and desktop websites in late August 2017. In response to criticism
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Instagram


, video or comment, so we can take action. People can't buy things on Instagram, we are simply a place where people share photos and videos. However, new incidents of illegal drug trade have occurred in the aftermath of the 2013 revelation, with Facebook, Instagram's parent company, asking users who come across such content to report the material, at which time a "dedicated team" reviews the information. In October 2013, Instagram deleted the account of Canadian photographer Petra Collins after she posted a photo of
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Storify


importing content from various forms of media into a timeline. Users were able to search for content related to their story from sources such as YouTube, Twitter (one of the more popular ones), Instagram, Flickr, and Google, as well as other stories on Storify, and then drag that content into their own Storify story timelines. Users could add comments to the links that they provided within their stories, and could also embed URLs in their stories. Users could also embed their own Storify stories for content syndication elsewhere
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Social media


an entire city. Some of the most popular social media websites, with over 100 million registered users, include Facebook (and its associated Facebook Messenger), YouTube, WeChat, Instagram, QQ, QZone, Weibo, Twitter, Tumblr, Telegram, Reddit, Baidu Tieba, LinkedIn, LINE, Snapchat, Pinterest, Viber, MeWe, and VK. Observers have noted a range of positive and negative impacts of social media use. Social media can help to improve an individual's sense of connectedness with real or online communities
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Media pluralism


an average of 96,000 petabytes was transferred monthly over the Internet, more than twice as many as in 2012. In 2016, the number of active websites surpassed 1 billion, up from approximately 700 million in 2012. Reaching two billion daily active users in June 2017, Facebook has emerged as the most popular social media platform globally. Other social media platforms are also dominant at the regional level such as: Twitter in Japan, Naver in the Republic of Korea, Instagram (owned by Facebook) and LinkedIn (owned by Microsoft
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Instagram


of the Explore tab. Later in May, Instagram added an "Archive" feature, letting users hide posts in a private storage area, out of visibility for the public and other users. The move was seen as a way to prevent users from deleting photos that don't garner a desired number of "likes" or are deemed boring, but also as a way to limit the "emergent behavior" of deleting photos, which deprives the service of content. In August, Instagram announced that it would start organizing comments
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Instagram


rolling out the abilities for users to turn off the comments and, for private accounts, remove followers. In September 2017, the company announced that public users would be able to limit who can comment on their content, such as only their followers or people they follow. At the same time, it updated its automated comment filter to support additional languages. In June 2017, Instagram announced that it had introduced a new comment moderation system, that will automatically attempt to filter offensive, harassing, and "spammy" comments by
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Instagram


in the app. The feature was updated in April 2017 to let users organize saved posts into different collections. In February 2017, Instagram announced that users would be able to upload up to ten pictures or videos to one post, with the content appearing as a swipeable carousel. The feature originally limited photos to the square format, but received an update in August to enable portrait and landscape photos instead. In May, Instagram updated its mobile website to allow users to upload photos, and to add a "lightweight" version
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SubwayCreatures


-watching. He moved to New York in 2010 and started the SubwayCreatures website not long after, where he started documenting the strange things he saw as a hobby. Once he created the SubwayCreatures Instagram account, however, it grew into a "social media phenomenon". As the Instagram account got more popular it began to get more mainstream attention, including being reached out to by several different news outlets. Over time SubwayCreatures has become less reliant on McGuire's personal content, and more reliant on user-submitted content.
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Instagram


of which will take effect once the user goes back online. At the time of the announcement, it was reported that 80% of Instagram's 600 million users are located outside the U.S., and while the aforementioned functionality was live at announcement, Instagram also announced its intention to make more features available offline "in the following months", and that they were "exploring an iOS version". Since the app's launch it had used the Foursquare API technology to provide named location tagging. In March 2014, Instagram started
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Instagram


its #ManCrushMonday counterpart centered on men; and #ThrowbackThursday, in which users post a photo from their past, highlighting a particular moment. In December 2017, "The Verge" reported that Instagram would let users press "Follow" on a hashtag, thereby seeing relevant highlights of the topic in their feeds. Motives among young adults The motives for using Instagram among young people are mainly to look at posts, particularly for the sake of social interactions and recreation. In contrast, the level of agreement expressed in creating Instagram
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Digital imaging


characteristics the more rich it becomes. Photography has become a natural part of how we communicate. For example, most phones have the ability to send pictures in text messages. Apps Snapchat and Vine have become increasingly popular for communicating. Sites like Instagram and Facebook have also allowed users to reach a deeper level of richness because of their ability to reproduce information. Sheer, V. C. (January–March 2011). Teenagers’ use of MSN features, discussion topics, and online friendship development: the impact of media richness and
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TikTok


It surpassed Facebook, YouTube and Instagram to become the world's most downloaded iOS app for that time period. As a separate app from TikTok, Douyin is available from the developer's website and has maintained the same app title since its launch in September 2016. Part of its popularity is attributable to its marketing campaigns, launching several activities with Chinese celebrities to engage their fans' interest. For example, its marketing campaign in 2018 Spring Festival Gala alone brought an increase of 70 million daily active users. In February 2018,
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Instagram


into threads, letting users more easily interact with replies. In April 2018, Instagram launched its version of a portrait mode called "focus mode," which gently blurs the background of a photo or video while keeping the subject in focus when selected. Instagram shopping allows users to tap on a product they like in Stories and Feed and click a tag that takes them to the company's product list. Users can also build a shopping list inside the platform by tapping on a tag and saving it. The Checkout feature was
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Mevius


program with JTI's marketing on the photo-centered social networking service (SNS) platform is that underage users are indiscriminately exposed to these photos glamorizing cigarettes because anyone, regardless of age, can join Instagram and view pictures posted by others. In Korea's ""Tobacco Business Act"", there are no specific rules yet governing cigarette makers' marketing and sales activities on Instagram, Facebook and other SNS platforms. One Instagram user came forward and informed The Korea Times of Instagram Influencer Guidelines to let the public know about
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Instagram


Content", meaning that "Instagram has always had the right to use your photos in ads, almost any way it wants. We could have had the exact same freakout last week, or a year ago, or the day Instagram launched". The policy update also introduced an arbitration clause, which remained even after the language pertaining to advertising and user content had been modified. Instagram has been the subject of criticism due to users publishing images of drugs they are selling on the platform. In 2013, the BBC discovered
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Instagram


its App Store, including Instagram, in which apps must designate the appropriate age ranking for users, with the app's current rating being 12+ years of age. However, this statement has also been called into question due to other apps with more explicit content allowed on the store, the lack of consequences for men exposing their bodies on Instagram, and for inconsistent treatment of what constitutes inappropriate exposure of the female body. In April 2016, Instagram began rolling out a change to the order of photos visible in a user
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User revolt


to reinstate many of the features that had been removed. In 2006 there was a Facebook user revolt and staff replied to users. In 2007 there was a Facebook revolt over the selling of user information to advertisers. In 2009 there was speculation that Facebook users would revolt over privacy settings. In 2010 roughly 34,000 users left Facebook over privacy issues as a part of the May 31 "Quit Facebook Day" campaign. In 2012 a change to Instagram's terms of service triggered a user revolt. Even during the revolt Instagram continued
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Kevin Systrom


top. Instagram as of early 2017 employed around 450 people. The app was used by 600 million people per month and 300 million per day. Its competitors Snapchat and Twitter employed more people for a smaller user base, with Twitter having 3,500 employees for 317 million monthly users, and Snapchat employing 1,500 people for half of Instagram's daily user base. In May 2017, Systrom planned to better integrate the use of videos into Instagram . He also stated that in a few years, the company might be getting involved in Virtual
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Instagram


posts was lower, which demonstrates that Instagram's emphasis on visual communication is widely accepted by young people in social communication. On December 17, 2012, Instagram announced a change to its Terms of Service policy, adding the following sentence: There was no option for users to opt out of the changed Terms of Service without deleting their accounts before the new policy went into effect on January 16, 2013. The move garnered severe criticism from users, prompting Instagram CEO Kevin Systrom to write a blog post one day later, announcing
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2014 Iguala mass kidnapping


worldwide. The protests began to take place after the formal arrest of former Iguala mayor Jose Luis Abarca and his wife Maria de Los Angeles on November 4, 2014. Global action has not only been manifested through protests, but also via online support. #YaMeCansé, #FueElestado, #TodosSomosAyotzinapa, and #AccionGlobalPorAyotzinapa are amongst the most popular hashtags which allow users to express their thoughts via Instagram, Facebook, and Twitter. Relatives of the missing 43 students toured the United States in April 2015 to raise awareness of the events
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Mass communication


control until the message is related to media gatekeepers who decide where to pass the information on to the audience. Social media, in its modern use, refers to platforms used on both mobile devices and home computers that allow users to interact through the use of words, images, sounds, and video. Social media includes popular sites such as Facebook and Instagram, as well as sites that can aid in business networking such as LinkedIn.The use and importance of social media in communications and public relations has grown drastically throughout the
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Celebrity branding


celebrities have a direct means of communication to their target demographic. According to the Telegraph (2015), the ten most popular Instagram accounts are all celebrities who all have around 30 million followers. By partnering with one of these celebrities, businesses are already reaching an engaged and targeted audience of 30 million people. Many of America's top-earning celebrities Instagram accounts are continually promoting products such as health supplements, vitamins and detox teas. These aren't spontaneous proclamations, but rather posts paid for by brands to advertise products to
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Model (person)


, figure painting, sculpture and photography, but almost any medium may be used. Although commercial motives dominate over aesthetics in illustration, its artwork commonly employs models. Models are most frequently employed for art classes or by informal groups of experienced artists that gather to share the expense of a model. Instagram models have become popular due to the widespread use of social media. They are models who gain their success as a result of the large number of followers they have on Instagram and other social media. They should not be confused
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Food porn


terminology evolved into a way of documenting meals that are recognized for their presentation. This desire for food has flooded the internet, having significant effects on social media sites that provide the ability to display such as Instagram, Flickr, Snapchat, Facebook, Reddit, and Twitter. The popularity of displaying food in a physically appealing manner is driven by the users that create these communities. The use of hashtags that the users of these sites have adapted to, allow food porn to connect people in a way that documents anything about the
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Street Style


have amassed followings in the thousands. Instagram is viewed as relatively cheap, quick, flexible and widely available platform. It allows getting immediate feedback from the users, which makes it possible to stay up-to-date with latest changes and trends in fashion and in street style, in particular. Instagram gave life to a specific instagram-based community of street style photographers and models, who also work as an additional channel of communication from fashion providers and consumers. Consequently, many of well-followed photographers started including more
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Instagram


herself in which a very small area of pubic hair was visible above the top of her bikini bottom. Collins claimed that the account deletion was unfounded because it did not break any of Instagram's terms and conditions. Audra Schroeder of "The Daily Dot" further wrote that "Instagram's terms of use state users can't post "pornographic or sexually suggestive photos," but who actually gets to decide that? You can indeed find more sexually suggestive photos on the site than Collins', where women show the side of
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Instagram


. In mid-2017, reports surfaced that Instagram had begun efforts to reduce the prominence of accounts using many irrelevant hashtags to increase their respective reach on the social network and users who pay money to a service in order to receive a high amount of post engagement. Known as "shadowbanning", the effort hides applicable accounts from appearing in search results and in the app's Explore section. In a now-deleted Facebook post, Instagram wrote that "When developing content, we recommend focusing on your business objective or goal rather than
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Social networking service


clients to have discussions on how to improve or change products or services. As of September 2013, 71% of online adults use Facebook, 17% use Instagram, 21% use Pinterest, and 22% use LinkedIn. In 2012, it was reported that in the past few years, the niche social network has steadily grown in popularity, thanks to better levels of user interaction and engagement. In 2012, a survey by Reuters and research firm Ipsos found that one in three users were getting bored with Facebook and in
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Blueface


, and shortly after the song was posted to Twitter, where it became a viral meme due to Blueface's off-beat flow and voice, with users comparing his voice to that of cartoon character Courage The Cowardly Dog and Birdarang from "Teen Titans Go!". The video's popularity led to more of Blueface's music receiving attention, with his songs "Thotiana" and "Next Big Thing" earning newfound popularity. His popularity increased even further when he held a contest on his Instagram page that week to determine
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Sam Shahidi


. Bieber lost to Shahidi in a drinking contest in September 2015. In its first 18 months, Shots gained 1.8 million daily active users. Due to the strong competition from other photo and video sharing apps like Instagram and Snapchat, its number of users dropped from 7 million in March 2016 to 2.5 million in October 2016. Notable users included Snoop Dogg, Shaquille O'Neal and future Shots Studios artists Rudy Mancuso and Lele Pons. Shots featured original videos, including "Awkward Puppets", which became more popular outside of Shots.
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2017–19 Iranian protests against compulsory hjab


dancing to Western and Iranian music on her Instagram account without her headscarf. She was among several popular Instagram users, with more than 600,000 followers. Her videos were shared by hundreds of people. Several Iranian women posted videos of themselves dancing to protest her arrest. On 27 October 2018, students in Islamic Azad University, Central Tehran Branch protested after a morality police van entered the campus and attempted to arrest several women for improper hijab. Videos showed a student standing in front of the van, attempting to block its exit,
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Shilole


one of the most influential artist among her fans and is said to be the most loved female artist in Tanzania, the first female artist in Tanzania to clock 1 million followers in Instagram, Tanzania's most popular social network... Shilole is credited as one of the key figures in the popularization of Tanzania's new music genre Bongo Flava, as a career to upcoming female artists. Shilole was born in Igunga, Tabora Tanzania in 1987. Raised by a single mom who died at an early age, Shilole worked hard to overcome
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Reddit


the site. The number of upvotes or downvotes determines the posts' visibility on the site, so the most popular content is displayed to the most people. Users can also earn "karma" for their posts and comments, which reflects the user's standing within the community and their contributions to Reddit. The most popular posts from the site's numerous subreddits are visible on the front page to those who browse the site without an account. By default for those users, the front page will display the subreddit r/popular
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Social media


, and a sizeable majority of these users (71%) visit the platform multiple times per day. Similarly, 71% of Americans in this age group now use Instagram and close to half (45%) are Twitter users. However, Facebook remains the primary platform for most Americans. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users, and roughly three-quarters of those users access Facebook on a daily basis. With the exception of those 65 and older, a
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Instagram


, sports games, and other live events, followed by the addition of Instagram Stories in October. The tab was later expanded again in November 2016 after Instagram Live launched to display an algorithmically-curated page of the "best" Instagram Live videos currently airing. In May 2017, Instagram once again updated the Explore tab to promote public Stories content from nearby places. Instagram offers a number of photographic filters that users can apply to their images: In February 2012, Instagram added a "Lux" filter, an effect that
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Facebook Stories


be later turned into a feature on Facebook's app. It is claimed by some that Facebook Stories have become unpopular among social media users, compared to Snapchat and Instagram. In August 2016, Instagram stories, which is a part of the Facebook owned Instagram, was created and as of June 2017, had 250 million active users. Mark Zuckerberg states, "It is important to release products that people are familiar with, but (Facebook Stories) is going to have the first mainstream augmented reality platform." In a
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Sponsored post


seeking to change the transparency of this method of advertising and is launching a new tool for that purpose. Upon the submission of a sponsored post, there will be a visible tag at the top “Paid Partnership With Sponsor Name”. This will allow a more legitimized form of promotion between the influential users of Instagram and the brands willing to get their name out. After reports began circulating that Instagram shows posts to only a small percentage of users' followers, Instagram released a statement denying it is doing any such thing.
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Instagram


use the opportunity to "try to lure users away" by advertising their privacy-friendly services, and some services experienced substantial gains in momentum and user growth following the news. On December 20, Instagram announced that the advertising section of the policy would be reverted to its original October 2010 version. "The Verge" wrote about that policy as well, however, noting that the original policy gives the company right to "place such advertising and promotions on the Instagram Services or on, about, or in conjunction with your
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Tinder (app)


Tinder is a location-based social search mobile app most often used as a dating site, that allows users to like (swipe right) or dislike (swipe left) other users, and allows users to chat if both parties like each other (a "match"). Information available to users is based on pictures, a short bio, and optionally, a linked Instagram, Facebook or Spotify account. Tinder was launched in 2012. By 2014, it was registering about one billion "swipes" per day.
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Instagram


Brand Development, a new position within the company focused on overseeing advertisement and sales efforts while developing new "monetization products", according to a spokesperson. In October 2013, Instagram began its monetization efforts, announcing that, "over the next couple of months", video and image ads would start appearing in between users' photos in the news feed for users in the United States. A sample ad from Instagram, featuring the text "Sponsored" at the top right of the image, was the first to be released
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IGTV


size of up to 650 MB, with verified and popular users allowed to upload videos of up to 60 minutes in length with a file size of up to 3.6 GB. The app will automatically begin playing videos as soon as it is launched, which Kevin Systrom contrasted to video hosts where one must first locate a video. Instagram accounts with an IGTV channel receive an IGTV tab on their profile page. As of May, 2019, IGTV allows users to upload and view videos in both vertical and horizontal orientations, as opposed
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Image sharing


become the dominant image sharing-centric social network with over 500 million members. Other applications and networks offering similar service and growing in popularity include Streamzoo, Path, PicsArt and Starmatic. Instagram, Snapchat and, in China, Nice (mobile app) are photo sharing apps with millions of users. Software can be found on the Internet to generate digital photo albums, usually to share photos on the web, using a home web server. In general, this is for advanced users that want to have better control over the
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9GAG


9GAG is a Hong Kong-based online platform and social media website, which allows its users to upload and share "user-generated content" or other content from external social media websites. Since the platform for collections of Internet memes was launched on July 1, 2008, it has grown in popularity across the social media such as Facebook, Twitter, and Instagram. In November 2017, it had 223.35 million visitors: 11.03% from Germany, 5.55% from the United States, 4.40% from France, 4.19%
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Instagram


's timeline, shifting from a strictly chronological order to one determined by an algorithm. Instagram said the algorithm was designed so that users would see more of the photos by users that they liked, but there was significant negative feedback, with many users asking their followers to turn on post notifications in order to make sure they see updates. The company wrote a tweet to users upset at the prospect of the change, but did not back down, nor provide a way to change it back. In response to abusive and negative
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Social media marketing


200 million users. The user engagement rate of Instagram was 15 times higher than of Facebook and 25 times higher than that of Twitter. According to Scott Galloway, the founder of L2 and a professor of marketing at New York University's Stern School of Business, latest studies estimate that 93% of prestige brands have an active presence on Instagram and include it in their marketing mix. When it comes to brands and businesses, Instagram's goal is to help companies to reach their respective audiences through captivating imagery in a rich,
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Social media marketing


visual environment. Moreover, Instagram provides a platform where user and company can communicate publicly and directly, making itself an ideal platform for companies to connect with their current and potential customers. Many brands are now heavily using this mobile app to boost their marketing strategy. Instagram can be used to gain the necessary momentum needed to capture the attention of the market segment that has an interest in the product offering or services. As Instagram is supported by Apple and android system, it can be easily accessed by smartphone users. Moreover,
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Instagram


relevant, rather than tagging generic words like "photo", to make photographs stand out and to attract like-minded Instagram users. In September 2011, a new version of the app included new and live filters, instant tilt–shift, high-resolution photographs, optional borders, one-click rotation, and an updated icon. In August 2015, Instagram started allowing users to upload full-size landscape and portrait photos and videos onto the service, dropping the previous requirement of a square frame. In August 2016
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Instagram


end models like Samsung Galaxy Y, in an effort to improve the app for its userbase located outside the U.S. Engineering manager Philip McAllister told "The Verge" that "More than 60 percent of our users are outside the US, and Android covers roughly half of total Instagram users". The second update, introduced in April 2017, added an offline mode, in which content previously loaded in the news feed is available without an Internet connection, and users can comment, like, save media, and unfollow users, all
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Youth marketing


of this digital media. The primary focus for marketers are on young people, as they are enthusiastic users of the new media. The launch of smart phones can represent this new hybrid technology which allows users alternative ways of accessing their information. Using smart phones are more commonly seen among young people than any other age group. Consumers can use smart phones for a wide range of purposes. This can range from browsing through websites, reading news articles or checking emails. The popular social networking sites such as Facebook, Instagram,
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IOS 7


enabled, the App Store has a Near Me tab that recommends popular apps based on the user's geographic location. It also became possible to download older versions of apps, in case new iOS versions left older devices incompatible for system updates, allowing users to maintain a working copy of the last supported update of each app. iOS 7 introduced a square photo mode for the Camera app, enabling "Instagram-style photos". Also new are live filters; nine different filter options that each change the photo's appearance.
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Kevin Systrom


where people can quickly comment on or 'like' photos and share them on Twitter or Facebook." Systrom identified Instagram as a media company, which explains the roll-out of video advertisement by big companies such as Disney, Activision, Lancome, Banana Republic and CW in late 2014. Under Systrom's leadership, Instagram developed key features like the Explore tab, filters, and video. Over time, Instagram rolled out features allowing users to upload and filter photographs and short videos, follow other users' feeds, geotag
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Instagram


comments on users' photos, Instagram has made efforts to give users more control over their posts and accompanying comments field. In July 2016, it announced that users would be able to turn off comments for their posts, as well as control the language used in comments by inputting words they consider offensive, which will ban applicable comments from showing up. After the July 2016 announcement, the ability to ban specific words began rolling out early August to celebrities, followed by regular users in September. In December, the company began
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Privacy concerns with social networking services


completely random people, businesses, and governments can see aspects of Instagram users' private lives. The Search and Explore pages that collect data based on user tagging illustrates how Instagram was able to create value out of the databases of information they collect on users throughout their business operations. Swarm is a mobile app that lets users check-in to a location and potentially make plans and set up future meetings with people nearby. This app has made it easier for people in online communities to share their locations, as well as interact
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List of most-liked Instagram posts


"Take that little egg." The egg's original photographer was surprised by his photo's popularity, writing, "Egg is just an egg." On February 3, 2019, the creator of the @world_record_egg account was revealed to be Chris Godfrey, an advertising creative based in London. Kylie Jenner has the most posts on the list with six, followed by Selena Gomez with four. The following table lists the last eight posts that were once the most-liked post on Instagram, with the number of likes as
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