working in a similar role for an international , B2B organisation Demonstrable experience of developing web content strategies An excellent command of the English language with a thorough understanding of language structure , grammar and tone of voice Knowledge of digital marketing , SEO / PPC and Social Media Ability to share information with stakeholders at all levels of the company , gaining an understanding of their needs and offering advice on how the website can help Experience of innovation , thought leadership and best practice for international content development Project management experience and organisational skills Strong communication skills with the ability to work with members of staff remotely Able to work with technical teams and understand basic IA and web publishing principles Experience in managing and mentoring staff Confidence to understand how users interact with the structure of business lines and services on the company ' s websites Ability to identify problem areas and create innovative solutions to improve the user experience
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