partnership with marketing team you will to devise , manage and implement a CRM and digital strategy that delivers the Sales Plan / Target within profitability targets and constantly improves both the CRM and digital programmes : Strong rigour around measurement and data including : Instrumental in devising and developing a data driven test learn and refine programme for our CRM initiatives Being responsible for compiling and assessing the CRM and digital measures required in the business Looking at local CRM campaigns that will optimise the overall marketing spend Working with the digital media and creative agencies to produce campaigns that will meet the overall business and digital objectives Working with 3rd party data agencies to acquire new data and enhance our own existing data Works with the Marketing Manager to take digital and CRM to the next level , ensuring overall calendar and ATL campaign objectives
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