Philip Morris spokeswoman Peggy Roberts referred to a March 20, 1990, document as "some stray piece of paper" and noted that it had never been implemented.

"There's no way to tell who wrote this, what it was written for, whether it was a joke or what," Roberts said. "Anybody would love to own AP [The Associated Press], but if I suggested such a thing I'd be laughed right out of this building."