Gay marriage opponents discovered the effectiveness in last year's successful effort to pass Proposition 8 to outlaw gay marriage in California. After signing up to lead the campaign, political consultants Frank Schubert and Jeff Flint noticed that polls were showing voters tended to not have much of a problem with gay relationships. With the help of focus groups, surveys and ammunition unwittingly supplied by their opponents, the two soon found a new way to frame the issue, by focusing on education.