In the 1920's, Lucky Strike introduced the slogan "Reach for a Lucky Instead of a Sweet," using celebrity endorsers like George M. Cohan, Amelia Earhart and Helen Hayes to bring the message home. The fight-fat campaign made a giant stride toward capturing a new market of female smokers, already primed by the daring Chesterfield campaign that showed a male smoker and his sweetheart spooning under -- what else? -- a June moon. "Blow Some My Way," the caption read.