“Phife and Tribe were the soundtrack of my youth,” Arum told BuzzFeed of his inspired tribute. “I was crushed when I heard the news this morning just before we went on the air. I wanted to pay tribute to him somehow, so I just decided to mix in some of his lyrics into my traffic reports.” 
 
 Arum said he’s been “dropping hip hop lyrics into my reports for years,” but usually only one or two per show. “I decided to let them fly this morning.” ||||| Rapper Malik Taylor, known to fans as Phife Dawg from the critically acclaimed A Tribe Called Quest, died today after complications from diabetes. Many of hip-hop's biggest artists took to social media to pay respects to the beloved rapper. 
 
 So incredibly sad to hear the Great Phife Dawg of Tribe Called Quest has passed away at only 45 yrs. GREAT MC. Sincere Love and Respect. — ⭐Jill Scott⭐ (@missjillscott) March 23, 2016 
 
 Phife-HipHop & Rap word Warrior, simple as that.Breathed it & lined rhyme into Sport.A true fire Social Narrator my bro #RIBeats ATCQforever — Chuck D (@MrChuckD) March 23, 2016 
 
 To honor the late, great rapper, a WSB-TV Atlanta traffic reporter, Mark Arum, tributed Phife Dawg’s best lyrics—skillfully weaving references into his traffic update. 
 
 [Placeholder for https://www.facebook.com/wsbtv/posts/10154225148970695/ embed.] 
 
 Some of the best references included: 
 
 “More hits than the Braves or the Yankees” 
 
 
 
 "Are things ludicrously speedy or infectious with the slow-mo?" 
 
 
 
 “Track record's longer than a DC-20 aircraft” 
 
 
 
 “Do that, do that, do do that that that” 
 
 “Tell your mother, tell your father, send a telegram” 
 
 “One for the treble, two for the bass, you know the style” 
 
 And to further celebrate Phife Dawg and A Tribe Called Quest, check out the band's Beats, Rhymes, and Life doc. 
 
 Screengrab via WSBTV/Facebook
– A Tribe Called Quest rapper Phife Dawg lived in Atlanta for more than a decade, and there are apparently at least a couple Quest fans at Atlanta's WSB-TV. After the rapper's death Wednesday, the station's traffic reporter, Mark Arum, worked an impressive number of Quest references into his traffic report. The video went viral and was shared by sites including the Daily Dot and BuzzFeed, who note some of the best call-outs: "This rush hour comin' on with more hits than the Braves or the Yankees." "Are things ludicrously speedy or infectious with the slow-mo?" "[Interstate-]85 is stacked and packed now, heading into midtown Atlanta with a crash south of 400—tell your mother, tell your father, send a telegram." Anchor Fred Blankenship even got in on the action, noting at one point, "Sometimes the definition of traffic comes sideways and straightways." "Phife and Tribe were the soundtrack of my youth," Arum tells BuzzFeed. "I was crushed when I heard the news this morning just before we went on the air. I wanted to pay tribute to him somehow." He says he's been inserting hip-hop lyrics into his traffic reports for years, but he really "let them fly" Wednesday—he typically only includes one or two a show. Arum and Blankenship also discussed their love for A Tribe Called Quest in a Facebook video Thursday, with Blankenship expressing his amazement that Arum "dropped deep Tribe Called Quest lyrics, and then didn't short-change the traffic."