Those of you who were hoping the Apple Watch would usher in a new era of flatulence apps, prepare to be disappointed: Apple has already rejected the first app that serves no purpose other than to allow people to make fart sounds from their wrist. 
 
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 Back in March, we reported on Fart Watch, the first Apple Watch fart app. Like a glorified whoopee cushion, the idea was that you put your iPhone underneath someone’s seat cushion, then used your Apple Watch as a remote to let a fart rip by pushing a big blinking “Fart” button on your wrist. 
 
 “Sadly,” it appears that Fart Watch, and by extension other farting apps, are not welcome on the App Store. The developer of Fart Watch reached out to us to let us know that Apple had rejected his app, for the following reasons: 
 
 2.11 – Apps that duplicate Apps already in the App Store may be rejected, particularly if there are many of them, such as fart, burp, flashlight, and Kama Sutra Apps 8.1 – Apps must comply with all terms and conditions explained in the Guidelines for Using Apple Trademarks and Copyrights and the Apple Trademark List 2.11 Details We noticed that your Apple Watch app is primarily a fart app. We do not accept fart apps on Apple Watch. 
 
 Not that the world needs another farting app, but it’s surprising to see Apple taking such a strong stance on the matter when there are so many fart apps on the iPhone. Then again, it’s hard to sell something like the Apple Watch as a luxe fashion accessory when celebrities like Pharrel and Beyoncé are using their Apple Watches to fart on command. 
 
 In the meantime, the developer of Fart Watch says he is already planning another Apple Watch business: WatchPops, a type of bling for your Apple Watch strap. You can sign up to be notified when it launches here. ||||| Smartwatches and fart apps are basically a match made in heaven: a remotely-triggered Whoopee cushion, basically. But Apple disagrees: putrid, fart-based comedy goes against the sophisticated, elegant image it’s promoting for The Watch. 
 
 Apple’s dislike for fart apps was disclosed through its rejection of the (creatively named) Fart Watch app, which did exactly what it says on the tin. But the submission was rejected with this blunt notice from Apple, as Cult of Mac reports: 
 
 2.11 – Apps that duplicate Apps already in the App Store may be rejected, particularly if there are many of them, such as fart, burp, flashlight, and Kama Sutra Apps 8.1 – Apps must comply with all terms and conditions explained in the Guidelines for Using Apple Trademarks and Copyrights and the Apple Trademark List 2.11 Details We noticed that your Apple Watch app is primarily a fart app. We do not accept fart apps on Apple Watch. 
 
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 It’s probably just a matter of time until someone jailbreaks the Watch, and sideloading galore can begin. But until that momentous day arrives, you’re just going to have to hang onto your Whoopee cushions. [Cult of Mac]
– Fart jokes are available on 3,000-year-old Sumerian stone tablets but apparently not on Apple's latest piece of 21st-century technology. The developer of Fart Watch, a whoopee cushion-inspired app that boasts it can "turn your Apple Watch and iPhone into a remote-controlled fart machine," tells Cult of Mac that Apple told him it had been rejected, because the company noticed it "is primarily a fart app" and "we do not accept fart apps on Apple Watch." It appears that fart apps go against the "sophisticated, elegant image" Apple wants for the watch, writes Chris Mills at Gizmodo, but it's "probably just a matter of time until someone jailbreaks the Watch, and sideloading galore can begin." (A French inventor says he can make farts smell like roses—or chocolate.)