Comcast probably doesn't relish being one of those companies that many Americans love to hate. But sometimes, the cable giant makes this way too easy. 
 
 Consider the case of Ricardo Brown. After Brown's wife had a disagreement with the cable company recently, Comcast started sending him monthly statements under the name "Asshole Brown." 
 
 The disagreement happened when Brown's wife Lisa tried to cancel her cable. She got referred to one of the company's dreaded "retention specialists," who apparently didn't like being told "no," as Lisa Brown told the blogger Christopher Elliott, who first reported the story. 
 
 "I was never rude," she told Elliott. "It could have been that person was upset because I didn’t take the offer." 
 
 Like many phone companies and ISPs, Comcast makes it frighteningly difficult to cancel an account. The company retains an army of retention specialists whose sole job is to keep you from signing off. Last year, the journalist Ryan Block recorded a Kafkaesque conversation he had with a Comcast retention specialist from hell. That call has been listened to nearly 6 million times. 
 
 Comcast spokesman Steve Kipp confirmed the Browns' story to WIRED. "We have spoken with our customer and apologized for this completely unacceptable and inappropriate name change," he told us via email. "We have zero tolerance for this type of disrespectful behavior and are conducting a thorough investigation to determine what happened. We are working with our customer to make this right and will take appropriate steps to prevent this from happening again." 
 
 According to Elliott, Comcast is also offering the Browns a full refund for the past two years of service. ||||| Warning: This post contains language that may not be appropriate for a family audience. 
 
 It’s no secret that employees sometimes feel their customers are jerks. But I’ve never seen one put it in writing — until now. 
 
 
 
 Lisa Brown, a volunteer for a missions organization in Spokane, Wash., contacted me about a billing problem with Comcast, her local cable provider. The issue? Someone at Comcast changed the name on their bill from her husband’s name, Ricardo, to “Asshole” Brown. 
 
 Seriously. 
 
 Brown has tried to fix the name herself. She’s visited her local Comcast office and phoned higher-ups in the Washington region. But she wasn’t getting anywhere and needed help. 
 
 Comcast changed the billing name 
 
 My first thought was that someone was trying to pull a practical joke on a consumer advocate. So I asked for a copy of the billing statement and the correspondence between her and Comcast. 
 
 And no kidding, it looked like someone had changed the name. How impolite! 
 
 Next, I contacted Comcast to find out what its records said. It’s fairly easy for any customer to doctor a photo of a bill to shame a large company, so I wanted to make sure the company was seeing the same thing. 
 
 It was. 
 
 A few minutes later, I received a call from Steve Kipp, Comcast’s vice president of communications for the Washington region. 
 
 “We have spoken with our customer and apologized for this completely unacceptable and inappropriate name change,” he said. “Comcast has zero tolerance for this type of disrespectful behavior and are conducting a thorough investigation to determine what happened. We are working with our customer to make this right and will take appropriate steps to prevent this from happening again.” 
 
 I asked Brown why an employee might want to change Ricardo’s name to Asshole. 
 
 “I am shocked,” she told me. She explained that her family was having financial difficulties and needed to reduce their cable bill. She’d called Comcast to cancel the cable portion of her account, for which she had to pay a $60 fee. Instead of complying immediately, a representative escalated her call to a retention specialist, who tried to persuade her to keep the cable service and sign a new two-year contract. 
 
 “I was never rude,” she says. “It could have been that person was upset because I didn’t take the offer.” 
 
 What is a fair resolution from Comcast? 
 
 Brown, who has been a Comcast customer for the last two years, believes the company should offer a more generous refund. Also, she wants to send a letter to Comcast’s vice president in charge of customer service. 
 
 Comcast quickly made steps toward fulfilling her wishes. First, there was a call from Rhonda Weaver, a Comcast senior director of government affairs, promising to waive the $60 cancellation fee. Weaver also said Comcast was investigating the name change and would terminate the employee who was responsible. 
 
 Then there was a call from Ken Watts, a Comcast general manager for Spokane. He assured her they’d corrected the name on her account. He also promised a swift investigation and that he would find the vice president’s address. 
 
 (Well, I can probably help with that: here are the Comcast executive emails.) 
 
 Comcast seems genuinely sorry for what happened, but Brown wonders if it’s sorry enough. 
 
 “This is unacceptable,” she says. “I am requesting everything back I paid Comcast for doing this to me.” 
 
 But what is enough? 
 
 Should Comcast refund two years’ worth of cable bills? Or is an apology, a refund of the cancellation fee, and firing the employee, enough? 
 
 Here’s hoping Comcast’s other reps will keep their opinions of their customers to themselves. Based on their customer service scores, we kinda know what they’re thinking. 
 
 Do we really need to have it in writing? 
 
 Update (4:20 p.m., 1/28/2015): Brown says Comcast contacted her this afternoon, offering “the full two years refunded and another two years free.” 
 
 Update (3:30 a.m., 1/29): Brown contacted me with a clarification: “Comcast did not give me two years free. Just the refund of two years.” 
 
 Update (noon, 1/29): Comcast has issued a more detailed response to this incident. 
 
 What should Comcast do? Refund Brown's entire cable bill. 
 
 It's already done enough. View Results 
 
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 Note: Since this story first appeared in 2015, I’ve received numerous other complaints from consumers who had been dissed by the customer service department. Among them: Home Depot allegedly used an “extremely offensive” epithet to describe this customer. And Comcast seemed to go for a repeat (it didn’t) one other.
– This story likely won't do much to raise Comcast's popularity—or lack thereof. A Washington state woman on Tuesday reached out to consumer advocate Christopher Elliott with a problem. She needed to change the name on her Comcast bill, and after phone calls and an in-person visit to a Comcast location, remained unsuccessful. The bill continued to read: "A--hole Brown." Yes, you read that right. The bill had previously been addressed to "Ricardo Brown" (her husband's name) but was apparently changed by a Comcast employee. Brown suspects the alteration occurred after she called to cancel her cable services. Wired points out that Comcast makes it "frighteningly difficult" to ax services, and Brown was indeed redirected to a retention specialist during her call. She says she was "never rude," but was firm: She wanted to pay the $60 termination fee and pare down her services. Elliott dove in, first verifying with Comcast that the bill hadn't been altered by Brown and did indeed contain the unfortunate first name. Verification made. (Wired verified the story as well.) A regional VP of communications then called Elliott to express that the company has "zero tolerance for this type of disrespectful behavior"; a Comcast director vowed to fire the offending employee. The company's initial offer to Brown: waiving that $60 fee. Brown expressed to Elliott that she thought she deserved more, saying, "I am requesting everything back I paid Comcast for doing this to me"—everything meaning two years' worth of bills. Yesterday afternoon, Comcast agreed to that. (This remains perhaps the most memorable Comcast customer horror story.)