TSC's New Stock of the Week   (NHYF.pk) TSC Presents  Natural Harmony Foods,  Inc. NHYF.pk Recent Price: $0.05 Outstanding Shares:Â   51.3 millionHeadquarters:Â  Ft. Lauderdale,  FLÂ  33306Company  Contact: Sam Dewar, President, 954-315-1760Industry:Â  Natural  FoodsÂ Years In  Business:Â  2+ years Â Investor Relations Contact:  703-734-5650Â  Web Site:Â  http://www.naturalharmonyfoods.com/ Company Natural  Harmony Foods, Inc. is an innovative new company that has developed and marketed  unique, healthy natural protein foods, addressing a growing market need.Â   The first products developed by the Company address the ground meat consumption  habits of millions of consumers who have some level of concern about the  possible negative health consequences of meat consumption.Â  Under the  SoyLeanÂ® brand, the Company combines lean  natural meat with fat-free and heart healthy soy protein.Â  The resulting  products offer the nutritional benefits of Âveggie burgersÂ but with the taste  and texture of real meat.Â  These are the first meat products to carry the  soy cardiovascular claim:Â  Â25 grams of soy protein a day as part of a diet  low in fat and cholesterol may reduce the risk of heart disease.Â The  CompanyÂs initial products, SoyLeanÂ® Flame Broiled Patties and  SoyLeanÂ® Fully Cooked Crumbles, offered the  great taste of lean ground meat blended with "Heart-Healthy" soy protein.Â   The CompanyÂs trial products were sold during 2002 and 2003 in the fresh meat  case of Southern Florida Publix Markets.Â  After successfully marketing the  products for over 10 months, the Company made a strategic decision to withdraw  from the market, and to reenter later as a broader line of frozen products with  the same great recipe and unique consumer benefits. Â  Products and  Services In addition  to SoyLeanÂ® Flame Broiled Patties and  SoyLeanÂ® Fully Cooked Crumbles, Natural  Harmony Foods will offer Pork Patties, Chicken Patties, Chicken Strips and Beef  Meatballs.Â  These new products have now been developed using all-natural  meats.Â  Broadening the line will increase brand visibility and revenue per  store stocking without a significant increase in introductory costs. The Company also plans to introduce  other new products and services within the next two years: a) ÂGood Things MeetÂ  product line Â a line of frozen full meals, which like SoyLeanÂ® are  high in protein, low in fat, low in saturated fat and meet the requirements of  the "Heart-Healthy" claim.Â  In these entrees, the ÂSoyLeanÂ®Â  protein component will be complemented with healthful side dishes containing  fiber, lycopene and high anti-oxidant ingredients; b) Food Services to  restaurants, including fast-food chains, school systems, country clubs and  hospitals.Â  Natural Harmony has already initiated a successful positioning  effort for its products with several of the major players in this services  market. Â  Markets  There is an  obesity trend that has reached epidemic proportions in all of the Western  nations.Â  There are more than 100 million  Americans with high cholesterol, and more than 30 million obese children.Â   These demographics present a huge target market for Natural Harmony. Consumers  with high cholesterol tend to watch their dietary intake to avoid cholesterol,  and baby boomers do not like the fact that they are aging.Â  The recent  heart problem experienced by President Clinton has been a further wake-up call  for middle aged Americans.Â  These groups are the CompanyÂs prime target  market, a market that generated retail sales of over $90 billion in  2003. Management Â  SAM        D. DEWAR  President and CEO A seasoned food industry executive, Mr. Dewar brings three decades of        sales, marketing and operations management experience to Natural Harmony        Foods, Inc. Notably, Dewar was general manager of the cookie and cracker        division of Pepperidge Farm for Campbell Soup Company, vice president of        Uncle Ben's, and president of the M&M Mars Snackmaster division. While at Campbell, Mr. Dewar headed the company-wide team that first        incorporated vegetable proteins into Campbell products. To date, Mr. Dewar        has introduced over one hundred new food products. Mr. Dewar earned his MBA from the University of Pennsylvania Wharton        School and his BA from Duke  University.Â  Competitive  Strategy Natural  HarmonyÂs competitors produce either all-meat based or all vegetarian based  products.Â  The Company believes this has created a gap in the market for  consumers who enjoy the taste and texture of real meat, but want lower fat and  are aware of the healthful benefits of soy.Â  Natural Harmony products  represent a whole new category of products with this blending.Â  Consumer  research and Natural HarmonyÂs experience confirm that consumers want healthier  versions of familiar foods, which require little or no taste sacrifice.Â   The CompanyÂs strategy is to: a) Focus on major trends: Interest in healthier  versions of familiar foods, which require little or no taste sacrifice, b)  Create a new category: A hybrid of meat and soy, which has the taste and texture  of the meat with the health attributes of soy protein, c) Create memorable brand  names and become the leaders of this new category of foods, d) Preempt  competitive entry with the timely development and introduction of an array of  new products. 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