Re: Open Social  Google opens up social networking

 http://news.bbc.co.uk/2/hi/technology/7070815.stm
   [image: Google developers] Developers will have wider distribution for
their widgets
  *Google has launched a system that will allow developers to create
applications for a variety of social networks.*

Developers currently have to customise their designs for a particular site
with many partnering with the hugely popular Facebook.

Google's OpenSocial system will allow a wider distribution for tools like
Facebook's music recommendation service iLike and its Top Friends
application.

It has long been reported that Google has big ambitions in social
networking.

Last week it missed out on the chance to buy a stake in Facebook with the
founders choosing instead to do a deal with Microsoft.

*"Facebook-fear"*

Google said that around a dozen social network partners had signed up to the

system, including business site LinkedIn, Friendster and Google's own social

network Orkut.

Developers already onboard include Flixster, iLike and RockYou.

Unlike Facebook, OpenSocial allows developers to write in normal javascript
and html with only minor adjustments needed for the code to work on its
platform.

According to blog TechCrunch the plan is likely to be a big hit with
developers as well as Facebook's rivals.

"Developers have been complaining non stop about the costs of learning yet
another markup language for every new social network platform, and taking
developer time in creating and maintaining the code," wrote TechCrunch's
Michael Arrington.

He is impressed by the number of social networks that have signed up so far.


"Facebook-fear has clearly driven good partners to side with Google," he
wrote.
Technology writer Om Malik observed: "OpenSocial attacks Facebook where it
is the weakest (and the strongest): its quintessential closed nature."

On 11/1/07, Lapp  wrote:
>
>
> Does anyone know how google chose the networks for open social?
>
> A group of Facebook's cross-town rival, including Google, LinkedIn,
> Hi5, Friendster, Plaxo and Ning, are apparently responding, in an
> effort to see if they can stop Facebook from running away with the
> lead in social networking.
>
> I wanted to try to include my site in on this, and not sure who to
> contact about it?
>
>
> >
>


-- 
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