Checking in... Holden, 
 
My name is Stuart Wright and I am the Director of Marketing and Sales for FriedWire Inc.   I check our use log everyday and throughout the day and notice that you are always among the most intensive users of our Traffic Report System.  I am very thankful for this and was wondering if you could tell me what you do at Enron and (since you are such a great user) if you have ideas for enhancing the Traffic Report?  We would value your feedback highly.  
 
We are building two new tools that you should be aware of.  One is a greatly expanded version of the Traffic Report that will contain the real-time pricing and news from a major provider of this information.  We will be announcing more on this shortly and plan to deliver the new version in September.  Additionally, FriedWire is building a PJM information module similar to the California tab now contained in the Traffic Report, which presents region-specific information; in the case of PJM, mostly the LMP and FTR information. Following PJM, we will be developing similar detailed regional modules for NY/NE and ERCOT (in order).  A very rough draft of the information content in the PJM Module is outlined here in the attached PowerPoint file.  Some of the features you see may not be available in the very first release, but we'd love to hear your opinion on what features would be most useful.   We debated internally over whether or not our first independently released PowerSurge product should cover PJM or some other region.  We chose PJM despite the fact that the PJM ISO already does a decent job of presenting/sharing market information and because PJM is such a liquid trading region among many of our existing clients.  Our goal, however is to build a product that is so much more powerful than the PJM information interfaces (such as eData) that in selling the product we never get asked the question "why should I buy this when I can get eData for free?"  That means a fair bit of work, but it's also the kind of work that we're good at: charting, geographic displays, interface design, e-mail and wireless paging notification, and integrating various data sources.  Some of the areas we think will be valuable and set us apart from eData are
 
}          Combining real-time and day-ahead LMP data with the public FTR data to provide a real-time estimate of FTR value
}          Easy interface for querying FTR data for the sake of competitive intelligence in the primary and secondary FTR markets
}          LMP charts and maps
}          Eastern Interconnect frequency monitoring
}          Histogram displays of historical and real-time load and LMP data
}          Mapping of planned and unplanned transmission constraints
 
FriedWire would be especially interested in knowing Enron's interest in the FTR features.  In fact, if you have a PJM expert that would be willing to talk to our lead product developer, we would be grateful.  We know that PJM does very little with their display of the FTR information and we know that there is a lot of competitive intelligence to be gained from it, but we're not sure how many traders are interested in FTRs.  Our understanding is that there's not a lot of liquidity in the FTR markets and therefore, there may not be lots of money to be made/saved there.  We also are going back and forth about how to market and sell the PJM data.  Whether we integrate it straight into the Traffic Report or make it the first of a series of regional intelligence modules in a larger product called "PowerSurge" is currently unknown.  Also, the pricing for the product is not yet determined.
 
Take Care, 
 
Stuart Wright
