the answer is to go bra free or to wear a less restrictive bra my choice is no bra at all after all one woman s less restrictive bra is another woman s pain maker breast massage may help reduce the pain faster many women also find that headaches or shoulder neck and back pain improve when they are bra freeomen who have had breast implants do not need to wear bras after the initial healing period in fact bras will deform breasts that have implants if you stop wearing a bra you may have temporary breast discomfort some women who throw their bras away find that they have increased breast pain for a few days