This fusion of existing bits into new combinations is a largely unconscious process, and for all its miraculous machinery, one serious downside is that it often obliterates the traces of the original sources we unconsciously fold into our ânewâ ideas.nd if we do our job right, there will be many, many links to come.â. The Psychology of Writing is, sadly, long out of print but well worth the hunt and is also available on Kindle. Complement it with the relationship between memory and creativity.