Would You Invest in the Hyperloop? - Real Time Insight. Elon Musk is no stranger to game-changing ideas. The visionary was behind PayPal, then one of the first attempts at commercial space travel with SpaceX, as well as CEO of market darling Tesla Motors ( TSLA ) , the surging electric car maker. However, his latest idea could very easily top them all, and revolutionize transportation as we know it, the hyperloop.