The brand's name and logo were derived from Wag.com, which was acquired by Amazon and later shut down.
(meta data) TITLE: Amazon's pet play: Tech giant unveils in-house dog food brand Wag – GeekWire (meta data) AUTHOR: https://www.facebook.com/nat.levy.90 (meta data) PUBLISHER: https://www.facebook.com/geekwire (meta data) PUBLISHED DATETIME: 2018-05-03T18:07:49+00:00 Search for: In campaign appearance near Amazon HQ, Elizabeth Warren avoids confronting tech giant on proposed breakup Week in Review: Most popular stories on GeekWire for the week of Aug. 18, 2019 PAX has lost its luster: Growth of gaming show mutes the voice of independent developers Lydia Frank taps journalism skills and PayScale's data resources to tell the wage equity story Headphones, AI, and humanity: What these 'AirMuffs' say about the future of technology How tech keeps Seattle's transit system running — and why more innovation could be coming Canadian biotech company Chinook Therapeutics raises $65M for rare kidney disease therapies Today on GeekWire: Jeff Bezos' first job post; modern telemedicine; unsafe products on Amazon's marketplace Geek of the Week: Annee Ngo engages students with e-sports tied to education and real money GeekWire Calendar Picks: PAX West; LEGO Robotics; chaos engineering; and more Capital One hacking suspect Paige Thompson appears in court, ordered to remain in custody How this 'tethered energy drone' can help produce affordable clean energy with a small footprint Amazon-owned Audible sued by major book publishers over controversial speech-to-text feature Amazon responds to investigation revealing thousands of banned and unsafe items on its marketplace PokéBar, a Pokémon pop-up with Pikachu burgers and more, is coming to Seattle next year Tech Moves: Remitly names diversity lead; Tableau hires marketing exec; ArtsFund taps interim CEO Riding a telemedicine wave, docs trade white coats for the tech life, testing the limits of health care Amazon, Microsoft and other titans face scrutiny in report about killer-robot tech Why Big Data is a bigger deal than venture capital in the artificial intelligence game Jeff Bezos' first job ad for Amazon turns 25 — here's why it's 'very weak' by modern standards Jeff Bezos shows up on stage at Amazon's epic employee concert, helps introduce Katy Perry Jeff Bezos' first job ad for Amazon turns 25 — here's why it's 'very weak' by modern standards Modular smart-home startup Blokable raises $23M, plans new California manufacturing facility Amazon to host free concert from roof of Seattle's Pike Place Market with The Head and The Heart Capital One hacking suspect Paige Thompson appears in court, ordered to remain in custody Amazon HQ2 becomes nation's most competitive region for home buyers as Seattle market cools Seattle startup Human looks to stand out with distinctive $399 over-the-ear wireless headphones Amazon responds to investigation revealing thousands of banned and unsafe items on its marketplace Amazon to double presence in Portland, Ore., adding 400 new tech roles Inside T-Mobile's new device testing lab, where the 'Un-carrier' is gearing up for national 5G rollout Dimmest bulb on 'Jeopardy' is Alexa as Amazon's A.I. is tasked with turning down the stage lights Report reveals new details about Bezos' influence on Amazon bid for Pentagon cloud contract The hidden legacy of aQuantive: How Microsoft's $6B loss became a win for the Seattle tech industry Going from a big company to a startup? 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(Screenshot Via Amazon) First it was Dogs of Amazon, and now we have Dog Food of Amazon. Amazon this week debuted its in-house dog food brand Wag. A web page for the product offers a variety of dry dog foods and promises that more pet supplies will be added over time. Wag dog food is only available for Amazon Prime members and will put pressure on a host of competitors, including grocery stores and pet stores. As noted by Bloomberg, pet food is a difficult item to ship because of how heavy it is, so it requires a strong logistics operations like Amazon's. The Wag name dates back to Amazon's $545 million acquisition of Quidsi, parent company to sites like Diapers.com as well as pet supply site Wag.com. Amazon shut down the Quidsi unit last year because the tech giant couldn't get it to make money. Market research firm Packaged Facts estimated that U.S. pet owners spent more than $26 billion in 2017, a 6 percent increase over the previous year. But that is just a small piece of the pie, with pet supplies in general projected to be a $96 billion market by 2020. That's why Amazon has promised to add more pet products over time. ### Related Stories Amazon ranks No. 1 as most dog-friendly company in America; Trupanion at No. 3 Pet-sitting startup Rover snags new HQ with room for 700 people — plus their dogs Breaking up Amazon: Is it even possible? Imagining the tech giant under a U.S. antitrust crackdown Amazon-Whole Foods one year later: How tech is reshaping grocery, and how rivals are responding ###### Previous Story Health Tech Podcast: Using precision medicine to kill cancer — with artificial intelligence ###### Next Story Twitter moves its part of its massive Hadoop data platform to Google Cloud Like what you're reading? 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List of Amazon brands
Wag.
Introduced in May 2018, Wag is a Prime-exclusive brand of dog food.