In many of the countries in which the doll is sold, Fulla is relatively expensive at about $10 for the standard doll.
(meta data) TITLE: Barbie converts to Islam and gets a hijab - Militant Islam Monitor - Militant Islam Monitor 42 captures 08 Sep 2006 - 05 Jan 2022 About this capture COLLECTED BY Organization: Alexa Crawls Starting in 1996, Alexa Internet has been donating their crawl data to the Internet Archive. Flowing in every day, these data are added to the Wayback Machine after an embargo period. Collection: 29_crawl this data is currently not publicly accessible. The Wayback Machine - https://web.archive.org/web/20060908120348/http://www.militantislammonitor.org:80/article/id/1574 Home | Weblog | Articles | Satire | Links | About | Contact Militant Islam Monitor > Satire > Barbie converts to Islam and gets a hijab # Barbie converts to Islam and gets a hijab January 23, 2006 Mideast 'Barbie' dolls don Muslim veilMalak LabibAFPJanuary 11, 2006 GOT THE MARKET COVERED: Fulla, the Arabic doll in Islamic form, is displayed in some of its various Arabic outfits. It is thought to be the best selling toy in the Arab world this Eid Al Adha.(REUTERS) CAIRO -- Move over Barbie, veiled is beautiful. The physical ideal of Muslim girls increasingly includes the hijab, (Muslim headscarf) as evidenced by toy shops' best-selling doll, named Fulla, and the string of showbiz stars opting to cover up. The dark-eyed and olive-skinned Fulla has replaced her American rival's skimpy skirts with more modest "outdoor fashion" and Barbie's luxuriant blonde mane with an Islamic veil. "Fulla sells better because it is closer to our Arab values: she never reveals a leg or an arm," says Tarek Mohammed, chief salesman at a Toys'R'Us branch in Mohandisseen, one of Cairo's more upmarket neighborhoods. The Arab answer to Barbie has been selling like hot cakes for Eid Al Adha, the most important holiday in the Muslim calendar, not least because it is cheaper than its American rival, although both are made in China. Fulla is not the first Islamic doll but none of her predecessors have taken the regional market by storm like she has, selling some 2 million since its creation two years ago by the Damascus-based NewBoy Design Studio. Saudi Arabia's religious police had then just banned "Barbie the Jewish doll", whose "revealing clothes and shameful postures, accessories and tools are a symbol of decadence to the perverted West." Fulla, named after an Arabic word for a type of jasmine, was initially sold in the Gulf in a similar pink box but in more modest attire, such as the traditional abaya overdress and complete with a little prayer mat. "Her wardrobe had to be widened to adapt to the Egyptian market. In other words, she became more modern," said Ahmed, a sales clerk at City Stars, Cairo's largest shopping mall. Fulla can now dress her perfect albeit slightly less busty figure with tight T-shirts and jeans and wear the same colourful head scarves donned by most young Egyptian women today. Fulla also has two female friends, Yasmine and Nada, with lighter hair. But she is still single as no plans appear to be afoot for marketing an Islamic equivalent of Ken, as giving her a boyfriend would be seen inappropriate in conservative Muslim cultures. But a mass marketing campaign, including TV commercials and dozens of by-products ranging from cereals to school stationery, is not the only reason for Fulla's ever-growing popularity. The sartorial evolution of little Muslim girls' toy dolls mirrors a broader phenomenon of Islamization in Arab culture and society, which is no longer incompatible with hip and glamour. When a wave of Egyptian singers, actresses and belly-dancers first donned the veil in the 1970s and 1980s on the advice of influential sheikh Mohammed Metwalli Al Shaarawi, it often entailed retirement from the spotlight. But Islamic fashion is now something to be cashed in on. In 2002, Egyptian actress Abeer Sabry announced she ended her career to become a more devout Muslim and followed classes by Amr Khaled and Habib Bin Ali, two young and very popular Islamic "televangelists". But far from slipping back into anonymity, she was promptly drafted to present an Islamic talk show on a satellite network and says she is now hoping for a veiled comeback on the silver screen. The former star actress, who still wears lipstick but whose hair is neatly tucked under a hijab, (Muslim headscarf) admitted she has not yet received any offers but insisted her modern Islamic look will pay off rather than undermine her career. "About 70 percent of Egyptian women are veiled, and women and girls would love to see me in a new movie," she told Al Wafd newspaper recently. 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Fulla (doll)
Popularity.
Fulla is sold with a line of accessories, including umbrellas, watches, bicycles, corn flakes, cameras, CD players, inflatable chairs, and swimming pools. She was designed to be unlike Barbie and to be the traditional Muslim woman whose life revolves around home and family.  Some Muslim parents have claimed that if girls dress their dolls in headscarves, they will be more encouraged to wear a hijab themselves.  Fulla has been praised as giving girls a Muslim role model.