As part of a three-month deal with Tetley Tea announced in October 2011, Smooth Radio's logo appeared on Tetley products sold in British supermarkets.
(meta data) TITLE:  Tetley and Smooth Radio form partnership : Radio Today 15 captures 16 Feb 2012 - 01 Apr 2019 About this capture COLLECTED BY Organization: Internet Archive The Internet Archive discovers and captures web pages through many different web crawls. At any given time several distinct crawls are running, some for months, and some every day or longer. View the web archive through the Wayback Machine. Collection: Wide Crawl Started January 2013 Wide crawls of the Internet conducted by Internet Archive. Access to content is restricted. Please visit the Wayback Machine to explore archived web sites. The Wayback Machine - https://web.archive.org/web/20130328173602/http://radiotoday.co.uk/2011/10/tetley-and-smooth-radio-form-partnership/ # Tetley and Smooth Radio form partnership 31/10/2011 - 11:13 | Reply GMG Radio's national station Smooth Radio has agreed a commercial partnership with tea maker Tetley. The three month deal will see the station's branding appear on a million boxes of Tetley decaf this winter. The arrangement, which runs from November until February 2012, gives Tetley sponsorship of Andy Peebles' weeknight evening show using the 'Gaffer' in sponsorship tags and a week-long promotion in Mark Goodier's morning show next January. Special promotional packs of Tetley decaf featuring Smooth Radio's logo together with a snapshot of the type of music played, ways to tune in and the presenters on the station will begin to appear on supermarket shelves next week. The special packs also offer tea drinkers the chance to win a PURE DAB digital radio. "This is an exciting promotion for us," says Michelle Colley, Tetley Decaf Brand Manager. "Tetley decaf is the best-selling decaf tea in the market and this promotion will take us directly to thousands of potential new Tetley decaf fans. It also gives us a chance to say thank you to those who are already loyal to Tetley." GMG Radio's Group Commercial Director Jonathan Gillespie said: "This is a great way of showcasing how radio stations and media agencies are using creative thinking when it comes to commercial partnerships. Both Tetley and Smooth Radio will achieve huge brand exposure to their target audiences. We're a nation of tea drinkers and what could be a more relaxing experience than a cuppa whilst listening to the soulful sound of Smooth." The deal was brokered by Nathan Bennett at GMG Radio Solutions and Duncan Child at Mediavest. Tags: gmg radio, mediavest, smooth radio Category: Station News ### Subscribe If you enjoyed this article, subscribe to receive more just like it. Email eRADIO Breaking radio news Featured radio jobs 24 Hours in Radio Seven Days in Radio Radio Today offers « Radios 2, 3 & 4 marks Remembrance Week Radio Festival gets under way in Salford » ### More Station News Student winners to host shows on Radio 1JLS singer Marvin Humes joins Capital FMPhil Williams moves to weeknights on 5 live ### All Major Stories Student winners to host shows on Radio 1 BBC radio staff commence strike action Northamptonshire DAB multiplex turned on William Rogers hits back at Dickens stats Wise Buddah role created for BBC producer JLS singer Marvin Humes joins Capital FM Community radio moves into Mercia studios Gold Award for Richard Park at IRN Awards Sony introduces new Listener Choice Award Trevor White exits Bauer's Planet Rock Digital is the game changer, says Dickens Phil Williams moves to weeknights on 5 live ### Upcoming Events Events on 28/03/2013 Northamptonshire DAB Switch On Location: Northamptonshire More details Events on 02/04/2013 Tony Hall starts as BBC DG Location: London More details Student Radio Conference More details ### UK Radio Airplay Chart 1 Bruno Mars - When I Was Your Man2 Justin Timberlake - Mirrors3 Olly Murs - Army Of Two4 Pink - Just Give Me A Reason5 Bruno Mars - Locked Out Of Heaven6 Saturdays, The - What About Us7 Michael Bublé - It's A Beautiful Day8 Rihanna feat. Mikky Ekko - Stay9 Macklemore With Ryan Lewis feat. Wanz - Thrift Shop10 Taylor Swift - I Knew You Were Trouble
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Smooth Radio (2010)
Marketing and sponsorship.
When Smooth Radio launched as a national network, GMG launched a hoarding and television advertising campaign featuring eight "Smooth Ambassadors" – listeners chosen to represent the station's "zest for life". Each advertisement included a piece of information about one of the ambassadors, and something they were currently doing. The campaign ran throughout October and November 2010. A later campaign featured Simon Bates, whose breakfast show attracted increased listening figures in London in early 2011. 
 The station signed a number of sponsorship deals with advertisers, often for a particular show or for competitions associated with the advertiser. Its first major sponsorship deal was with Honda, which sponsored the drivetime show upon the station's launch. In July 2011 GMG signed a 13-week deal with gaming website Foxy Bingo to sponsor Smooth Radio's afternoon show, and a three-month deal with ATS Euromaster to sponsor the drivetime show began in September 2012. Real and Smooth announced a three-month deal with Sky Movies to sponsor Smooth's weekend film show, "Smooth Radio at the Movies" from February 2013.