In early November 2014, Disney announced that it had sold over three million "Frozen" costumes in North America alone, of which Elsa was the no. 1 best-selling Disney costume of all time, followed by Anna at no. 2.
(meta data) TITLE:  Elsa Dominates Anna in 'Frozen' Merchandise Sales - WSJ (meta data) AUTHOR: Ellen Byron and Paul Ziobro (meta data) PUBLISHER: https://www.facebook.com/wsj 98 captures 15 Dec 2014 - 15 Jun 2022 About this capture COLLECTED BY Organization: Alexa Crawls Starting in 1996, Alexa Internet has been donating their crawl data to the Internet Archive. Flowing in every day, these data are added to the Wayback Machine after an embargo period. Collection: Alexa Crawls Starting in 1996, Alexa Internet has been donating their crawl data to the Internet Archive. Flowing in every day, these data are added to the Wayback Machine after an embargo period. The Wayback Machine - https://web.archive.org/web/20141215063557/http://www.wsj.com:80/articles/elsa-dominates-anna-in-frozen-merchandise-sales-1415131605 communicationsLog In Subscribe Now ##### Sections Market Data Your Money Life & Culture New York Real Estate ##### Quick Links Today's Paper Politics & Policy ##### MORE FROM WSJ My Journal CIO Journal CFO Journal Risk & Compliance Heard on the Street #### WSJ #### WSJ LIVE #### REALTOR.COM #### BARRON'S #### Membership #### DJX WSJ Secure Financial News Professor Journal Student Journal Virtual Stock Exchange WSJ Classifieds WSJ Classrooms WSJ Radio WSJ Wine The Wall Street Journal Market Data Your Money Life & Culture New York Real Estate Life & Culture Home Arts & Entertainment Style & Fashion Books & Ideas Food & Drink WSJ. Magazine Life & Culture Log In The Wall Street Journal <![endif]--> Life & Style # Elsa Dominates Anna in 'Frozen' Merchandise Sales ## Soup, Mouthwash, Dolls and Dresses; 'Elsa Has Powers and She's Pretty' Ellen Byron and Ellen Byron The Wall Street Journal BiographyEllen Byron Paul Ziobro Paul Ziobro The Wall Street Journal BiographyPaul Ziobro Anna was supposed to be the star. She has the most lines, songs and love interests in blockbuster Walt Disney Co. movie "Frozen," and ultimately saves the day. Yet at cash registers and in playrooms Anna's older sister, Elsa, a withdrawn, reluctant queen whose powers to freeze nearly doom Anna and the rest of her fictional Norwegian village, is winning the popularity contest. Elsa products are expected to dominate sales this... To Read the Full Story, Log In #### Popular on WSJ ## Popular on WSJ ## Articles #### Doctors Dole Out Prescriptions for Exercise #### Sydney Cafe Siege Sparks Terror Fears; 5 Hostages Safe #### Women at Work: A Guide for Men #### A Post-ObamaCare Strategy #### Climate Deal Spreads Burden of Emission Cuts ## Videos #### Film Clip: 'Sex Tape' #### The Effects of Long-Term Sleep Deprivation #### The State of Love and Sex in Single America #### U.S. Navy Unveils New Laser Weapon #### U.S. Citizen Denounces U.S. Policy in North Korea ## Editors' Picks #### Jason Gay ### Johnny Football's Deflating Debut #### China News ### China's Coal Addiction Brings Scourge of Black Lung #### Washington Wire ### Jeb Bush Prepares to Release Emails, Hinting at 2016 Presidential Bid #### Business ### American Bolsters Frequent-Flier Bonuses #### Business ### 'Museum' Director Calls Honoring Williams's Legacy a 'Privilege' #### Business ### China's Dining Chains Are Hungry #### NY Culture ### Opera for Children, Plus Holiday Music #### Business Insight ### A Church Choir Explains Angel Investing
train35834
Elsa (Frozen)
Appearances.:Miscellaneous.:Merchandise.
In December 2013, Disney began releasing "Musical Magic Elsa and Anna Dolls", which played their signature songs that appear in the film. Numerous other doll versions of Elsa were released for purchase, including fashion doll sets, mini dolls, plush dolls, and Elsa-as-a-toddler dolls. A dress up costume for children was modeled after Elsa's ice gown along with gloves similar to ones she wears in the film. Together with Anna, she was depicted on various "Frozen"-inspired dishware such as plates and coffee mugs. Other Elsa-inspired merchandise includes luggage, nightgowns, and home décor. Additionally, simplified versions of the film were adapted to children's storybooks, including one with voice audio and another called "A Sister More Like Me" that was illustrated by Brittney Lee. Elsa and Anna also both appear as playable characters in "Disney Infinity" through the use of their corresponding figurines. 
 In early 2014, most "Frozen" merchandise, including dolls and dresses, were sold out nearly everywhere, including Disney stores and theme parks.