R. Michael Hendrix is an American graphic designer and entrepreneur.
(meta data) TITLE: A startup produces environmentally-friendly carpet samples - October 1, 2006 NewsEconomyYour Money, Your AmericaDavos SuccessBoss FilesFresh MoneyEntrepreneursMy American Success Story More...SURGENewslettersAlerts: Sign up/ManageInteractivesContact UsClosed Captioning Follow us: Search News ### Symbol Matches ### Symbol Starts With ### Company Matches Product Samples that Save Money (and the Earth)Georgia startup Tricycle makes recycled-paper carpet samples that look just like the real thing, and save the planet too. By Maggie Overfelt, FSB writer-reporterOctober 24 2006: 9:06 AM EDT (FSB Magazine) -- In a time of global warming and PCB-filled streams, fabric carpet samples might not seem like a pressing environmental issue, but consider the numbers. An average order of 30 carpet samples, each 18 inches on a side, uses more than seven gallons of oil to create 45 pounds of carpet, most of which architects and interior designers throw away after a single use. Cost: $500 to $1,200, which the big carpet mills pay; samples take up about 8 percent of their revenue. Outside Dalton, Ga., where giant mills manufacture about 80 percent of the U.S. carpet supply, a 32-person startup is out to replace fabric samples with versions made of recycled paper. Tricycle (tricycleinc.com), based in Chattanooga, sells high-end optical technology that creates paper samples so life-like that designers have a hard time distinguishing them from fabric versions. These new versions save 45 pounds of carpet and seven gallons of oil on an average order. More from FSB Help wanted for HR firm A CEO and rodeo queen King of the mountain bike Current Issue "The carpet industry has been the antithesis of environmentally friendly for the past ten years," says Bo Barber, founder of carpet maker Nood Floorcovering, a Tricycle client based in Ponte Vedra Beach, Fla. "Tricycle's influencing everybody - not only is it alleviating the time and money associated with custom-made carpet, but it's alleviating the environmental impact." Tricycle's software generates computer printouts that replicate the colors and texture of carpeting using computer-animated design and sophisticated models of a mill's tufting machines. To use the technology, manufacturers create a database by entering hundreds of variables - colors, types of fiber, different treads and pile heights - into a software program. Tricycle charges $250,000 to $1 million to set up the database. When a client wants to see what a particular carpet looks like, the mill can create and order samples online and send him stacks of precisely colored paper. Jonathan Bragdon and Michael Hendrix, ex-Web developers, founded Tricycle in 2002 after landing a job with a carpet maker a year earlier. "We saw an opportunity to make a big impact," says Hendrix, 34. He estimates that Tricycle's technology saves manufacturers 70 percent of the costs associated with samples, about $5 million a year. In 2005 manufacturers shipped about 34,000 paper samples, saving 8,611 gallons of oil and 51,665 pounds of carpet from being sent to landfills. That's a small footprint - samples take up less than 10 percent of U.S. landfills - but Tricycle has bigger plans. The company, with revenues of nearly $10 million last year, plans to expand into other design markets, replicating textiles, wallpaper, and wood. Says Bragdon, 37: "Our future is being able to show every available surface." Does your small business have an environmental impact on your industry? Do you think businesses can profit more from producing green products in today's environmentally-conscious landscape?Tell us about it. Selling green beer to Mormons How to fund other startups (and get rich) To write a note to the editor about this article, click here. From the October 1, 2006 issue SAVE | EMAIL | PRINT | | REPRINT More Small Business Top Stories7 things to know before the bellSoftBank and Toyota want driverless cars to change the worldAston Martin falls 5% in its London IPOBarnes & Noble stock soars 20% as it explores a saleWhy it's time for investors to go on the defense YOUR E-MAIL ALERTS Follow the news that matters to you. Create your own alert to be notified on topics you're interested in. Or, visit Popular Alerts for suggestions. Manage alerts | What is this?
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Michael Hendrix
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