Newspaper pages are laid out on a grid that consists of a margin on 4 sides, a number of vertical columns and space in between columns, called gutters.
(meta data) TITLE: Newspaper Column Inches 194 captures 25 Feb 2003 - 04 May 2021 About this capture COLLECTED BY Organization: Alexa Crawls Starting in 1996, Alexa Internet has been donating their crawl data to the Internet Archive. Flowing in every day, these data are added to the Wayback Machine after an embargo period. Collection: Alexa Crawls Starting in 1996, Alexa Internet has been donating their crawl data to the Internet Archive. Flowing in every day, these data are added to the Wayback Machine after an embargo period. The Wayback Machine - https://web.archive.org/web/20121217014138/http://graphicdesign.spokanefalls.edu:80/tutorials/tech/column_inches/col_inches.htm Column Inches Grids Column Inches Ad Dimensions Exercise tutorial explains how to measure newspaper ad sizes in column inches. Newspaper pages are laid out on a grid which consists of a margin on 4 sides, a number of vertical columns, and space in between columns. On a newspaper page, all live matter (copy, art, and ads) are contained within columns. Newspapers grids are based on a different number of columns, depending on paper size and design preference Common page grids include: Grids Column Inches Ad Dimensions Exercise Column Inches Newspapers sell advertising space on a page to retail advertisers, advertising agencies, and other media buyers Ads are measured using column inches. A column inch is a unit of space one column wide by one inch high. One newspaper column inch. On the six column page above, the total available column inches would equal the number of inches high x the number of columns. 21 1/4" x 6 columns = 127 1/2" Grids Column Inches Ad Dimensions Exercise Measuring Ad Dimensions Using Column Inches. When an ad size is specified in column inches (60 col. inches, for example) it's dimensions must also be defined. In other words, how many columns wide by how many inches high. Here is the formula for determining ad dimensions: Col. inches divided by number of columns = Ad height in inches Example: Here are some possible variations for a 60 col. inch ad. Grids Column Inches Ad Dimensions Exercise the following questions on the quiz page available here. 1. Based on the above examples, what would be the dimensions of a 60 col. inch ad 6 columns wide? 2. Figure the possible dimensions of a 72 col. inch ad on a six column newspaper page. 21 1/4" is the maximum column height. a) 6 Col . x _____" b) 5 Col. x _____" c) 4 Col. x _____" d) 3 Col. x _____" e) 2 Col. x _____" 3. Figure the possible dimensions of a 54 col. inch ad on a 6 column newspaper page. 21 1/4" is the maximum column height. Spokesman Review Specifications: Tabloid Column Measurements 1 Column = 2- 1/16" 2 Column = 4- 1/14" 3 Column = 6- 7/16" 4 Column = 8- 5/8" 5 Column = 10 13/16" Maximum Column Height = 21 1/4" a) 6 Col . x _____" b) 5 Col. x _____" c) 4 Col. x _____" d) 3 Col. x _____" e) 2 Col. x _____" of page
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Column inch
A newspaper page.