Bezos was a multi-billionaire who hung his clothes on a rack in his Amazon headquarters office and drove a 1996 Honda Accord.
(meta data) TITLE: Amazon Uses '60 Minutes' To Unveil Automated Delivery Drones – Variety (meta data) AUTHOR: Brian Steinberg (meta data) PUBLISHED DATETIME: 2013-12-02T01:28:10+00:00 Continue to Variety SKIP AD You will be redirected back to your article in seconds Read Next: Scooter Braun Congratulates Taylor Swift on 'Brilliant' Album and Campaign Subscribe Today! Variety Intelligence Platform December 1, 2013 5:28PM PT # Amazon Uses '60 Minutes' To Unveil Automated Delivery Drones ## Flying robots could deliver Amazon orders in four to five years, CEO Bezos estimates In the future, Amazon customers may no longer need to rely on the U.S. Postal Service, FedEx or UPS to deliver their packages to their doorsteps. In an eyebrow-raising maneuver that put the future on display while audiences were waiting for "The Amazing Race" and "The Good Wife," the online-retailing giant seized the chance offered by a Charlie Rose-led segment on "60 Minutes" to unveil an effort it is making to use automated drones to deliver the millions of goods its customers order. Jeff Bezos, Amazon's founder and CEO, told Rose on the CBS program that the drones could carry up to five pounds of goods in a ten-mile radius from one of the company's fulfillment centers. He estimated the fascinating gadgets, which would use GPS coordinates to find a specific location, would likely not appear for four to five years, calling an estimate before 2015 overly optimistic. The drones would be "very green," he told Rose, since they would not burn fuel like delivery trucks. Whittling down the costs of delivery is of primary interest to the Seattle company, which for years has eked out razor-thin profit margins because it continues to sink a good portion of its incoming cash into facilitating faster distribution of the thousands of products it sells to its customer base. ### Popular on Variety Loading comments... ### Most Viewed ### 'Lizzie McGuire' Reboot Series in the Works at Disney Plus ### 'Phineas and Ferb' Disney Plus Movie Details, Including Title, Revealed at D23 ### Robert Downey Jr. Reveals He Was Busted for Smoking Pot at Disneyland ### Must Read ### Inside the Spider-Man Split: Finger-Pointing and Executive Endgames ### Album Review: Taylor Swift's 'Lover' ### Hasbro Acquires Entertainment One in $4 Billion All-Cash Deal ### Sign Up for Daily Insider Newsletter Please fill out this field with valid email address. ### More Biz ### Weinstein Can Get a Fair Trial in Manhattan, Says D.A. 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Jeff Bezos
Public image.
Journalist Nellie Bowles of "The New York Times" has described the public persona and personality of Bezos as that of "a brilliant but mysterious and coldblooded corporate titan". During the 1990s, Bezos earned a reputation for relentlessly pushing Amazon forward, often at the expense of public charity and social welfare. His business practices projected a public image of prudence and parsimony with his own wealth and that of Amazon.