Using such software it's easier in the U.S. than Europe, where comprehensive data protection and privacy laws are in effect since 2018.
(meta data) TITLE: How NationBuilder's platform steered Macron's En Marche, Trump, and Brexit campaigns to victory | VentureBeat (meta data) PUBLISHER: https://www.facebook.com/venturebeat/ (meta data) PUBLISHED DATETIME: 2017-07-14T13:03:17+00:00 22 captures 12 Sep 2017 - 06 Oct 2022 About this capture COLLECTED BY Collection: Twitter Outlinks This is a Collection of URLs (and Outlinked URLs) extracted from a random feed of 1% of all Tweets. The Wayback Machine - https://web.archive.org/web/20190503003909/https://venturebeat.com/2017/07/14/how-nationbuilder-helped-emmanuel-macron-secure-a-landslide-in-frances-legislative-elections/ # How NationBuilder's platform steered Macron's En Marche, Trump, and Brexit campaigns to victory Chris O'Brien@obrien July 14, 2017 6:03 AM Above: French presidential candidate Emmanuel Macron, leader of En Marche. Image Credit: VentureBeat/Chris O'Brien ## MOST READ At F8 2019, Oculus proved VR is too important to trust to Facebook Smartsheet acquires 10,000ft for its project management software Microsoft releases new Windows 10 preview without File Explorer Friendly Dates Zynga grows Q1 2019 revenue 27% to $265 million thanks to 4 strong games Believe it or not, Facebook is using AI to reduce abuse and bias ## UPCOMING EVENTS GamesBeat Summit: Apr. 23 - 24 Transform: Jul. 10 - 11 There's a good chance that you've never heard of NationBuilder even though it might be one of the most influential services on the internet. The political software and platform is used by politicians of all stripes to build their websites, manage email campaigns, and raise money. One of its more notable clients is President Donald Trump. Indeed, the company is making a massive impact on U.S. politics. But over the past year, it's also been playing a growing role in European politics, having been notably used in the Brexit campaigns. And, capping a remarkable run on this side of the Atlantic, NationBuilder recently played a central role in helping Emmanuel Macron's insurgent political party "La République En Marche!" secure a legislative majority that was as improbable as it was massive. "France took us a little bit by surprise," said Toni Cowan-Brown, vice president of European Business Development at NationBuilder. "Even just a month before the legislative elections, En Marche! didn't have the names of all their candidates." On June 18, En Marche!, a party that didn't exist a year earlier, won 361 seats in the 557-seat parliament. Read More: Meet the presidential candidate who's using the internet to re-invent French politics Certainly NationBuilder can't take all the credit for that win. But its work with En Marche! offers a good peek into how political campaigns are continuing to evolve in the internet age. If you recall, President Obama won huge kudos for the digital savvy of his 2008 campaign. Los Angeles-based NationBuilder was founded in October 2009 by CEO Jim Gilliam with the notion of making many of those same tools more widely available. The platform launched in April 2011, and by last year it seemed to be everywhere, as the internet, email, and texting have become de facto tools. For many candidates, particularly those who lack staff or technical skills, managing a digital presence can still be a big chore. So NationBuilder offers what is essentially a turnkey solution. The company's tools help campaigns put up a website quickly, build a database through registrations, send targeted newsletters and email blasts, and leverage micro-donations. In 2016, NationBuilder says it was used by about 40 percent of all contested elections at the state and national level in the U.S. That included 3,000 political campaigns. Since its founding, the company has helped campaigns raise $1.2 billion. By late 2016, NationBuilder had helped its clients raise $350 million through the third quarter of that year. It enabled these campaigns to scoop up huge sums through small donations, which averaged around $77 during one month. "If you give the right tools and the right opportunity to the key people on the ground, the reach is much wider," said Cowan-Brown. Meanwhile, NationBuilder had begun building a nascent operation in Europe, where rules around campaign finance and data privacy had made the use of digital tools more limited and cumbersome. Still, the company made a big impact with the Brexit campaigns, and with the previous U.K. elections. It then began wading into the French presidential contest that gathered steam in late 2016. Over the course of the presidential campaign, NationBuilder was used by seven presidential candidates and several of the parties. Despite Macron's big win in the second round of presidential voting, political pundits in France were dubious that his new party could attract enough candidates for the legislative elections to secure a majority. The assumption was that France would have a split government and likely be facing a political stalemate for years. Macron made his own task even more difficult. He insisted that half of En Marche!'s legislative candidates be women and that half be political novices who had never held office. NationBuilder helped En Marche! launch a network of more than 400 websites in just a few days, one tailored for each candidate. The company has called the size and speed of the rollout "almost unprecedented." The websites were at once personalized with information on each candidate and yet standardized with a common look and En Marche! information to communicate the party's larger branding. Now that the election's been won, Cowan-Brown said she will be watching to see what En Marche! does next with this political infrastructure. After Obama's 2008 victory, many pundits thought he would use digital tools to transform the process of governing, he had changed the nature of campaigns. Nope. Likewise, President Trump using digital tools to win without the traditional infrastructure of a campaign. But those tools are proving to be less effective at helping him govern. "I'm hoping with all that will all that infrastructure in place, En Marche! will keep it going," said Cowan-Brown. "We built this huge thing with them in a short period of time. So we hope they will build on that. It's just a foundation, but it's a pretty solid foundation." (meta data) TITLE: Now You Can Run For Office Thanks To New Software - Forbes (meta data) AUTHOR: http://www.forbes.com/sites/evapereira/ 18 captures 03 Jun 2012 - 03 Jun 2021 About this capture COLLECTED BY Organization: Internet Archive The Internet Archive discovers and captures web pages through many different web crawls. At any given time several distinct crawls are running, some for months, and some every day or longer. View the web archive through the Wayback Machine. Collection: Wide Crawl started August 2013 Web wide crawl with initial seedlist and crawler configuration from August 2013. The Wayback Machine - https://web.archive.org/web/20131025210934/http://www.forbes.com/sites/evapereira/2012/06/01/now-you-can-run-for-office-thanks-to-new-software/ ### Log in with your social account: ### Or, you can log in or sign up using Forbes. 12 Stocks to Buy From 3 Investing Giants Help|Connect|Sign up|Log in Eva Pereira, Forbes Staff I cover the intersection between tech, education and social activism ##### Tech ###### | ###### 6/01/2012 @ 1:20PM |1,332 views # Now You Can Run For Office Thanks To New Software 1 comments, 0 called-out Comment Now Follow Comments Following Comments Unfollow Comments Comment Now Follow Comments Following Comments Unfollow Comments Local elections are often a game of out-hustling your opponent. Candidates battle to build enough name recognition and awareness among constituents to lock in their votes, come Election Day. Only by knocking on doors, shaking hands, and calling up constituents, can local politicians hope to win over voters. NationBuilder, a new community-organizing platform, aims to move that game into the 21st century by enabling politicians to run smarter, more effective campaigns. Through the platform, candidates can create fully customizable webpages with the behind-the-scenes analytics needed to run a targeted and strategic campaign. The platform is a content management system and a customer relationship management system in one, essentially making people and content inextricably linked. Candidates can keep track of anyone who interacts with their content on the web, creating a database of prospects to mine for votes, donations, and potential volunteers. Most enticing of all, the site provides easy access to voter files, which can be hard to pin down and difficult to parse. The software makes it easy sort the files by demographic information and party registration. Additional information on donor history, voting records, home values and income levels are also available, allowing candidates to strategically recruit and organize volunteers, among other things. NationBuilder functions as the central communications hub for a campaign, streamlining all email, text, and social media outreach. Candidates have access to social intelligence data, which ranks people by their Klout score and allows campaigns to target communications at social media influencers. "At the end of the day, this is about getting as many people into your database as possible, and understanding what they're interested in and what they're contributing, so that you can get them more activated to support your campaign," says co-founder Joe Green. Since launching in April of last year, the startup has generated significant buzz and recently raised $6.3 million in funding from some of Silicon Valley's top investors, from Sean Parker and VC firm Andreesen Horowitz, to backers at Facebook. The L.A. based company was founded by documentary filmmaker and internet activist Jim Gilliam and Joe Green, Mark Zuckerberg's former college roommate (the one who walked away from Facebook), and the man behind Causes, a popular Facebook app for fundraising and advocacy. Jesse Haff is also co-founder and lead designer of NationBuilder. Green hopes that the software will forever change the political landscape. "I think the effect of it is not just that different people are able to win, but also that different people are willing to run. And you can govern in a different way. Because the thing about running in a grassroots fashion is that you empower volunteers. And once you get elected, they're not just going to go away. They hold you accountable. They demand to get shit done." The growing client list includes Ken Livingstone, who used the software during his run for mayor of London; Linda Lingle, governor of Hawaii; and Kirk Torrence, of the Scottish National Party which, after using NationBuilder, rose 15 points in the polls and quintupled their volunteer base, eventually winning not just the election but the first majority in the history of the Scottish Parliament. When it's all said and done, the internet's biggest impact on politics will be felt at the state and local level, says Green. "Most of what's been written about the internet and politics totally misses the point. It's mostly been written about the Obama campaign. Certainly they did some interesting stuff, but the internet and organizing are not going to win or lose a presidential election. The unemployment rate will have far more of an effect on that." That's why he believes NationBuider has its eye on the right target – local campaigns. "When the book is written on what effect the internet and software have on politics, it's going to be about these local races that are slogged in the back." And perhaps, we're only beginning to see how tech can revolutionize politics. With new software that makes it easier to mount a campaign, we may start seeing new kinds of politicians, springing from unlikely places. Hopefully this will not only bring a much needed infusion of fresh faces and new ideas into politics, but a more transparent system of governance. Move up http://i.forbesimg.com t Move down With New Funding, Startup NationBuilder Aims To Make Political Campaigns Truly Social Tomio Geron Forbes Staff 1 comments, 0 called-out Comment Now Follow Comments Following Comments Unfollow Comments Comment Now Follow Comments Following Comments Unfollow Comments Report Corrections Reprints & Permissions ### Post Your Comment Cancel reply ### Post Your Reply log in sign up to comment. Enter Your Comment Submit Comment Forbes writers have the ability to call out member comments they find particularly interesting. Called-out comments are highlighted across the Forbes network. You'll be notified if your comment is called out. ### Comments Called-Out Expand All Comments Follow Comments Following Comments Unfollow Comments + expand 1 comments ## Most Read on Forbes + show more Eva Pereira Forbes Staff + show more I'm a graduate student at Columbia University, studying public policy. Before going back to school, I was the Technology channel producer at Forbes. I write about tech and public policy. 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NationBuilder
History.
NationBuilder was founded in 2009 in Los Angeles by Jim Gilliam and Joe Green and it was launched in 2011. 
 Gilliam was previously a movie-maker who co-founded Brave New Films with Robert Greenwald and had sought funding for his films through crowd-sourcing. Green, who studied organizing at Harvard and was Mark Zuckerberg's roommate, is also the co-founder of the Causes Facebook app; he left NationBuilder in 2013. They both claim that NationBuilder is strictly nonpartisan. 
 Since its founding, the company has helped campaigns raise $1.2 billion. In 2012 the NationBuilder announced than 1,000 subscribers have used its software to amass 2.5 million supporters and raise $12 million in campaign donations.  In 2015 it has helped raise $264 million, recruit over one million volunteers and coordinate some 129,000 events. By 2016, the company said its software was used by about 40 percent of all contested elections at the state and national level in the U.S., which included 3,000 political campaigns.