It is clear that users should own and control their data and privacy. Utility providers are also becoming more interested in guaranteeing data privacy. Therefore, users and providers can and should collaborate in privacy protecting challenges, and this paper addresses this new paradigm. We propose a framework where the user controls what characteristics of the data they want to share (utility) and what they want to keep private (secret), without necessarily asking the utility provider to change its existing machine learning algorithms. We first analyze the space of privacy-preserving representations and derive natural information-theoretic bounds on the utility-privacy trade-off when disclosing a sanitized version of the data X. We present explicit learning architectures to learn privacy-preserving representations that approach this bound in a data-driven fashion. We describe important use-case scenarios where the utility providers are willing to collaborate with the sanitization process. We study space-preserving transformations where the utility provider can use the same algorithm on original and sanitized data, a critical and novel attribute to help service providers accommodate varying privacy requirements with a single set of utility algorithms. We illustrate this framework through  the implementation of three use cases; subject-within-subject, where we tackle the problem of having a face identity detector that works only on a consenting subset of users, an important application, for example, for mobile devices activated by face recognition; gender-and-subject, where we preserve facial verification while hiding the gender attribute for users who choose to do so; and emotion-and-gender, where we hide independent variables, as is the case of hiding gender while preserving emotion detection.
Learning privacy-preserving transformations from data. A collaborative approach
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