Motivation-'Interest in implementing the PC-QIs' ⇒ 85%+ organisations were interested in implementing most indicators. ⇒ Interest was lower for PC-QIs related to 'Timely access to a primary care provider' as it was not seen as valuable for some organisations to aim for same-day access, and the 'Friends and Family test' (whether health facility would be recommended to friends and family), where participants did not see that the **data** would result in meaningful changes. ⇒ Interest depended on alignment with province directions, particularly in the province of Ontario where there have been major transitions.