Among primary care interview participants, all five zones were represented across Alberta, close to half representing urban areas (45%) and most affiliated with academic centres (63.6%). The majority of participants represented primary care clinics or organisations that served diverse populations (eg, Indigenous populations, newcomers, homeless populations and both adults and children). Participants held a variety of roles (some more than one), including physicians (n=8), primary care network staff (n=12, comprising QI/evaluation leads or managers, practice facilitators, **data** quality leads), clinic nurses (n=3), clinic QI staff (n=6), a medical director (n=1) and clinic support assistant (n=1). See box 2 for a summary of the participant and organisation/clinic demographics.