In this study, face-to-face interviews, document analysis and participant observations were the **data** sources used. The study utilized the snowball sampling technique as a purposeful sampling method in order to obtain in-depth information regarding the phenomenon under investigation. During the research phase, interviews were conducted with a total of 44 domestic and foreign tourists; three of these interviews were conducted over the telephone while one participant preferred to take part by answering the questions via e-mail. The rest were conducted face-to-face. Another participant did not consent to the use of voice recording devices, and so their answers were recorded in writing only.