Social media platforms Facebook, Twitter and WhatsApp have been taken into consideration for study. Secondary **data** was collected by perusing different report and transcriptions for a 'sense of whole', relevant units were identified and clustered in order to identify emergent themes and draw inferences and conclusions. In the conduct of this study, external **data** made available by entities such as Government, Trade associations, user groups, consumer federations, service providers, libraries, books, newspapers, journals, databases and the Internet were perused. Significant scrutiny of qualitative **data** has also been conducted as part of the secondary **data** to gain a holistic overview of the context under study with reference to its logic, arrangements, explicit and implicit rules.