As to point 5, he argued that the use of pseudonyms was common practice in mail order selling so as to ensure the continuity of the commercial service and to offset the absence of personal bonds. ###>Sur le point 5, il a plaidé que l'usage de pseudonymes était courant dans la vente par correspondance afin d'assurer la continuité du service commercial et de compenser le handicap d'une absence de relation personnelle.