Usually, when the conceptual similarity refers to the two signs as a whole, there are visual and phonetic dissimilarity, and although it is not excluded that the conceptual similarity alone can lead to LoC, this will rarely be the case. ###>Lors de la comparaison conceptuelle d'une marque verbale et d'une marque composite, l'analyse doit porter sur la marque composite prise dans son ensemble et non sur l'élément verbal commun, qui serait identique.