Where that is the case, the Court observed, 'the geographical designation has gained a new significance and its connotation, no longer purely descriptive, justifies its registration as a trade mark' (paragraph 47). ###>En effet, dans un tel cas la Cour observe que, «la dénomination géographique a acquis une nouvelle portée et sa signification, qui n'est plus seulement descriptive, justifie son enregistrement en tant que marque» (point 47).