[W]hile one may conclude as a matter of reason and logic that lifestyle advertising is designed to increase consumption, there is no indication that purely informational or brand preference advertising would have this effect. ###>« [B]en que l'on puisse conclure, de façon rationnelle et logique, que la publicité de style de vie vise à accroître la consommation, rien n'indique que la publicité purement informative ou de fidélité aux marques aurait cet effet.