How to Use Pay Per Click Advertising3
How to Use Pay Per Click Advertising
Set a few different versions of your ad to determine which search terms will work best for your company.
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Assign someone to monitor your ad daily and weekly.
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Do not change your ad often.
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Compare your PPC advertising campaign against your baseline data.
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Stop PPC advertising campaigns if you are seeing higher traffic over a matter of months but no increase in sales.
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