How to Get More Out of Your Dealership's Advertising
How to Get More Out of Your Dealership's Advertising
Buy advertising that spans several medial modalities such as print radio and Internet.
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Include clear instructions in every call to action in all of your dealership's advertising.
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Get the name and contact information of every single person who calls or visits.
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Maintain any given campaign for a minimum of 4 to 6 months.
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Review the performance of your dealership advertising every quarter based on the real responses you keyed from your call to action.
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