MaxDiff MaxDiff is an alternative to scale-based ratings in which Turkers are presented with a only subset of all of a word's senses and then asked to select (1) the sense option that best matches the mean-add.v ask.v win.v argument.n interest.n paper.n different.a important.a<cite> Erk et al. (2009)</cite> ing in the example context and (2) the sense option that least matches (Louviere, 1991) .